Contents of this page:

• Lesson Announcements
• Future Promotion
• Scheduling with Buffer
• Usernames

This page offers guidance on how to navigate the various documents supporting our social media workflow, which can be found in the shared Social Media Documentation Google Folder.

Part of our Checklist Comment asks us to prepare announcement posts to advertise the publication of a new lesson. The templates for these can be found on this page of the Wiki, as well as in the new-lesson-announcements spreadsheet of the Google Folder.

We prepare two posts:

• one to be posted immediately upon publication
• one to be scheduled for ~21 days later

Two versions of each post must be drafted: one with the Twitter usernames, the other with the Mastodon usernames. If these are unknown or unavailable, we simply write the Full Name.

We prepare these posts at the handover to Phase 7 and log them in the new-lesson-announcements spreadsheet until they are ready to be posted or scheduled. Currently, only the Publishing Manager (Anisa) and Publishing Assistant (Charlotte) have 'editor' access to this spreadsheet.

One of Programming Historian's social media goals is to regularly promote lessons from our directory, in order to reinvigorate readership after publication.

We do this by asking the Managing Editor to prepare two 'evergreen' posts giving a brief hook for the lesson, which we log into two Google Sheets:

• in ph-social-media-twitter-x, we use the Twitter usernames (or Full Name if unavailable)
• in ph-social-media-mastodon, we use the Mastodon usernames (or Full Name if unavailable)

The term 'evergreen' suggests these posts should be shareable at any time: they should not make any temporal references such as "recently published", "now available", etc. All four Managing Editors as well as the Publishing Manager (Anisa) and Publishing Assistant (Charlotte) have 'editor' access to these spreadsheets.

Because Mastodon does not allow us to schedule 'toots', we must go through a third-party platform called Buffer, using the publishing.assistant [@] programminghistorian.org address.

1. Click on the hcommons.social Mastodon channel tab on the left of the homepage.
2. Click the bright blue button to Create Post.
3. Enter the content in the text box. You can select an image from any links included to display under the text.
4. Click on the dropdown next to Add to Queue and select Schedule Post.
5. Choose a date and time, and click Schedule!

We also keep a spreadsheet named username-log, in which we record the Twitter and Mastodon usernames of our Project Team members and our Contributors, to use as a reference when drafting new tweets in the future.