EP1084478A1 - Systeme publicitaire sur internet - Google Patents

Systeme publicitaire sur internet

Info

Publication number
EP1084478A1
EP1084478A1 EP99918973A EP99918973A EP1084478A1 EP 1084478 A1 EP1084478 A1 EP 1084478A1 EP 99918973 A EP99918973 A EP 99918973A EP 99918973 A EP99918973 A EP 99918973A EP 1084478 A1 EP1084478 A1 EP 1084478A1
Authority
EP
European Patent Office
Prior art keywords
user
content
window
information
previous
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP99918973A
Other languages
German (de)
English (en)
Other versions
EP1084478A4 (fr
Inventor
Richard John Werkhoven
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Creative Edge Internet Services Pty Ltd
Original Assignee
Creative Edge Internet Services Pty Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Creative Edge Internet Services Pty Ltd filed Critical Creative Edge Internet Services Pty Ltd
Publication of EP1084478A1 publication Critical patent/EP1084478A1/fr
Publication of EP1084478A4 publication Critical patent/EP1084478A4/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to the utilization and delivery of content when utilizing a user interface on a computer and has application to advertising over the Internet as well as other forms of content delivery
  • Another shortcoming with existing form of Internet-based advertising is that, due to limitations of existing browsers and code in use, there is no way for the advertiser to determine if the user had closed the window containing the advertisement before the advertisement could complete its presentation
  • a method of providing push content to a user comprising the step of (a) automatically displaying a pop-up window displaying the push content material, the pop-up window being provided a predetermined time after a user has begun viewing first predetermined information
  • the push content can be separately loaded over a network whilst the user can be viewing the first predetermined information
  • the popup window disappears after a second predetermined interval
  • the method can further include the step of iterating step (a) after a third predetermined time interval
  • the user interface can comprise an Internet browser and the information can be stored at an Internet site
  • the method continues with the step (a) whilst a user visits pages within the Internet site
  • the push content can be specific to the browser utilized by the user
  • the method can be implement through the utilization of a scripting language of the browser
  • the predetermined information can be varied in accordance with the time of access by the user
  • a method of providing push content del ⁇ ery comprising the steps of (a) providing a popup window having a determined content, the popup w indow being provided after a predetermined time a user viewing predetermined information, the pop up v, indow further displaying second predetermined information, and (b) recording whether the popup v ⁇ mdow was closed by the user prior to completion of second interval and the display of the determined portion of content was completed (c) closing or repositioning the popup window at the back of other windows after a third interval
  • the method further comprises iterating steps (a) to (c) after a fourth interval
  • the push content can further be varied in accordance with parameters available to the programming or scripting language used in a particular implementation of the method
  • the push content can be varied in accordance with a detected IP address of the user Brief Description of the Drawings Notwithstanding any other forms which may fall within the scope ot the present invention, preferred forms of the invention will now be described, by way of example onlv with reference to the accompanying drawings in which
  • Fig 1 illustrates a basic flow chart for the steps of the preferred embodiment Description of Preferred and Other Embodiments
  • the preferred embodiment consists of a series of. or individual interactive web sites which deliver "popup" content to users visiting the World Wide Web page
  • These Web pages can be encoded utilizing standard HTML and Java Script encodings although it will be readily apparent to those skilled in the art that the present invention is readily applicable to many other language formats
  • this system delivers a predetermined portion of the content within a "popup' window which is provided for a predetermined time and then removed from the user's screen
  • the time is preferably set for each individual predetermined portion of the content and the software then waits for a predetermined period of time before running the next determined portion of content, even if a user switches pages within a site If a user leaves the site completely, then the system is unable to run another portion of content until the visitor returns to the site In any event, preferably the system does not run the next determined portion of content until the necessary time has passed since the last determined portion of content
  • the preferred embodiment can be implemented utilizing a browser scripting language such as JavaScript and preferably waits before beginning to load the determined portion of content until after the main page has finished loading This is more reliable than loading the page and determined portion of content simultaneously, and ensures that the site itself loads without interruption This can. of course, be configured for each page/frameset running the software
  • the software checks the version of the browser the visitor is using If the browser supports it. the determined portion of content will be loaded into a window while it is in the background and then moved to the foreground, otherwise it will be loaded in the foreground
  • the user is able to switch windows or close the window containing the determined portion of content, thereby skipping that particular determined portion of content - although the next determined portion of content in the sequence will still run If the window is not closed b ⁇ the user before a gnen determined portion of content has been completely displayed on the user's screen then a record of that completion can be added to a tally recorded in a predetermined file
  • each determined portion of content is determined by the determined portion of content itself - this allows for more flexibility in the design of the content to be delivered and the ability for the determined portions of content to change their length depending on circumstances
  • the sequence of determined portions of content and the timing of the gaps between them can be determined by a playlist
  • the playlist for the determined portions of content along with the code to run them must currently be included in each page that the determined portions of content are to run from This either has to be auto-mserted by the server or added to the content of each page
  • This system is preferable to any system which opens an empty window every time a user attempts to view the top level (home page) of a site before loading the determined portion of content and remains on screen until closed by the visitor - this either results m the user closing the window before the determined portion of content has finished loading, or multiple windows are left on the screen all showing the same determined portion of content
  • Fig 1 there is illustrated a basic example flow chart ot this steps 1 of the preferred embodiment Initially, when a user opens a Web Page at a site the poor information for that Web Page is downloaded 2 in addition to a playlist of popup advertisements
  • the web server could automatically insert the JavaScript and Playlist into the required pages as it is serving the pages
  • the JavaScript and Playlist block can be inserted into the pages by editing the HTML file for each page
  • the system is preferably capable of running any content that can be handled by the browser, as it can display the determined content by loading a URL into the popup window
  • the content can be responsible for bringing itself to the front when loaded
  • the window is closed when the content signals to the originating window that it has finished Therefore for the window to go away automatically requires the insertion of a small JavaScript to send this message and also requires a call to tell this script when to do so
  • any URL can be used it may be necessary to add JavaScript to each determined portion of content so that it presents correctly
  • JavaScript code when used, can be created to selectively load contents based on the capabilities of the user s browser and plug-ins, enabling the use of plug-in dependent content where possible and at the same time ensuring content delivery by delivering an alternate version where necessary
  • An example of such a Browser capability change is given in the Appendix Example
  • the selective content ability can also be used to target content specifically for the user, as long as the necessary information is available to the browser This feature can tie in with information based on what pages the user has visited or on forms data collected by adding JavaScript to the pages collecting the data This could also be used to advertise browsers or plug-ins for example, depending on what the user already has -informing the user of an update, for example
  • the time interval for the display of the predetermined portion of content can be determined by rules encode
  • the popup window will automatically return to the frontmost position after a predetermined portion of time This can be implemented as part of playing an advertisement or as part of the playlist loop
  • the popup window w ill automatically return to the rearmost position until the new portion of content is ready to be displayed in the popup window, after which the popup window will automatically return to the frontmost position and display the new portion of content
  • the popup window can be made to popup' on screen in the frontmost position at predetermined times of day and/or on predetermined dates
  • the predetermined portion of content can be determined bv i ules encoded into software residing on the file server management hardware providing the site implementing the system described in this document These rules can be dependent upon such parameters as the type of browser user by the user, the hardware used by the user, the IP address of the device requesting the file
  • software residing on the file server management hardware providing the site implementing the system described in this document can determine the content according to the bandwidth available to the user, derived from information in the IP address or domain of the device requesting the file This can be used to deliver larger file sizes or different media types to high- bandwidth connections
  • software residing on the file server management hardware pro iding the site implementing the system described in this document can determine the content according to the location of the user, derived from information in the IP address or domain of the device requesting the file This can be used to deliver localized information such as local weather or specific- language information, for example
  • software residing on the file server management hardware providing the site implementing the system described in this document can determine the content according to the user's domain-specific information, derived from information in the IP address or domain of the device requesting the file This can be used to deliver domain-specific information such as educational information to educational sites ( edu) which uses information from the top level of the domain information, or advertising targeting users of a particular Internet service provider ( domain com), which would use secondary as well as top level domain information, for example
  • domain com Internet service provider
  • the popup window and the predetermined content can be subject to combinations of the abovementioned refinements
  • the content used in the popup window should be kept to as few files as possible and should be able to load in about 30 seconds At present standard modem bandwidth limits, this would - 7 - probably mean a file size of about 150Kb with modern computer modems (56K) at most unless there is a good chance that a user will be on a page for more than long enough for the page to load
  • the content to be displayed in the popup window should be small enough to fit a 640x480 pixel screen with menu bar, window frame, title bar and the extra space that the browser leaves from the left edge of the window It is therefore suggested that the maximum size is 600(ho ⁇ zontal)x400( vertical) pixels to ensure good screen fit
  • the type of content used may be v aried in accordance with the current time zone of the user
  • different night time and dav time content might be provided
  • ⁇ ⁇ f(curNB > NBURL length)
  • ⁇ curNB NBLoopTo, SetCookie (se ⁇ CK.curNB, expire, '7",ckDoma ⁇ n),
  • NBURL[0] "http //nbl netbreak com au/ASX/Anzwers01 html"
  • NBURL[1 ] "http //nbl netbreak com au/ASX/Anzwers02 html"
  • NBURL[2] "http //nbl netbreak com au/ASX/Anzwers01 html"
  • NBWa ⁇ t[2] 72000, // 20 Hours
  • NBURL[3] "http //nbl netbreak com au/ASX Anzwers02 html"
  • NBURL[4] "http //nbl netbreak com au/ASX/Anzwers01 html”
  • NBURL[5] "http //nbl netbreak com au/ASX/Anzwers02 html"
  • var NBNext "AnzwersOI "+fType+bType+” html

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Dans l'environnement d'une interface utilisateur de présentation d'informations, on décrit un procédé qui fournit une distribution de contenus publicitaires de pression. Le procédé consiste à (a) présenter une fenêtre en incrustation ayant un contenu déterminé, qui s'affiche après un laps de temps fixé à l'avance pendant lequel un utilisateur a visualisé une information préétablie, ou après détection de la fin de distribution du contenu dans le cas où l'utilisateur n'a pas fermé ladite fenêtre en incrustation avant la fin de l'affichage du contenu déterminé; et (b) faire disparaître la fenêtre après un deuxième intervalle de temps préétabli.
EP99918973A 1998-05-11 1999-05-11 Systeme publicitaire sur internet Withdrawn EP1084478A4 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
AUPP3473A AUPP347398A0 (en) 1998-05-11 1998-05-11 Internet advertising system
AUPP347398 1998-05-11
PCT/AU1999/000350 WO1999059097A1 (fr) 1998-05-11 1999-05-11 Systeme publicitaire sur internet

Publications (2)

Publication Number Publication Date
EP1084478A1 true EP1084478A1 (fr) 2001-03-21
EP1084478A4 EP1084478A4 (fr) 2004-11-24

Family

ID=3807727

Family Applications (1)

Application Number Title Priority Date Filing Date
EP99918973A Withdrawn EP1084478A4 (fr) 1998-05-11 1999-05-11 Systeme publicitaire sur internet

Country Status (5)

Country Link
EP (1) EP1084478A4 (fr)
CN (1) CN1305615A (fr)
AU (2) AUPP347398A0 (fr)
HK (1) HK1038972A1 (fr)
WO (1) WO1999059097A1 (fr)

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Also Published As

Publication number Publication date
CN1305615A (zh) 2001-07-25
HK1038972A1 (zh) 2002-04-04
AU3692999A (en) 1999-11-29
WO1999059097A1 (fr) 1999-11-18
AU778594B2 (en) 2004-12-09
AUPP347398A0 (en) 1998-06-04
EP1084478A4 (fr) 2004-11-24

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