WO2002023372A2 - Communication d'informations sur internet ou sur un reseau de telecommunications similaire - Google Patents

Communication d'informations sur internet ou sur un reseau de telecommunications similaire Download PDF

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Publication number
WO2002023372A2
WO2002023372A2 PCT/IB2001/001637 IB0101637W WO0223372A2 WO 2002023372 A2 WO2002023372 A2 WO 2002023372A2 IB 0101637 W IB0101637 W IB 0101637W WO 0223372 A2 WO0223372 A2 WO 0223372A2
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WO
WIPO (PCT)
Prior art keywords
display
page
web
data
target
Prior art date
Application number
PCT/IB2001/001637
Other languages
English (en)
Other versions
WO2002023372A3 (fr
Inventor
André Louis DE VILLIERS
Original Assignee
Villiers Andre Louis De
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Villiers Andre Louis De filed Critical Villiers Andre Louis De
Priority to AU2001284347A priority Critical patent/AU2001284347A1/en
Publication of WO2002023372A2 publication Critical patent/WO2002023372A2/fr
Publication of WO2002023372A3 publication Critical patent/WO2002023372A3/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation

Definitions

  • This invention relates to the communication of information on the Internet or any other such computer based information technology network and, more particularly, to the communication of information on a "push" basis wherein the information is provided to an Internet or network user in spite of the fact that the information has not been requested.
  • the information is generally of an advertising nature but this is not necessarily so.
  • Communicating information on the Internet on a "push" basis can tend to irritate Internet users by virtue of the way in which the information (herein referred to as advertising information irrespective of its actual nature) is presented.
  • advertising information irrespective of its actual nature
  • One method commonly used to present advertising information is the so-called banner advertisement in which advertisements occupy a small window within the screen on a computer monitor and various advertisements can be displayed in a sequential manner in this window. This method is generally regarded as being distracting to someone trying to concentrate on the activity in which they are involved.
  • advertising on the Internet may generally be regarded as essential because a huge amount of information is made available on various web sites on the Internet free of charge with the only benefit to the proprietor of the web site being that obtained as a result of advertising.
  • an object of this invention to provide for the presentation of information on a "push" basis on the Internet or other similar type of network that may be considered to be more acceptable from a user's point of view whilst nevertheless providing those wishing to present information, and in particular, advertisers, with the opportunity of communicating with the network user.
  • web site will be used in what applicant believes to be the correct sense thereof in that a web site consists of a plurality of web pages with each web page consisting generally of a single file (usually at the present time primarily an HTML file with multiple susidiary files of various other formats) capable of display on a computer screen at one time albeit by scrolling up and down.
  • home page is taken to mean an entry web page of a web site from which connection with other web pages of that web site can be made by way of links displayed on the home page.
  • any web page may, and usually does, have links displayed thereon that can be used to connect with other web pages (including the home page) of that particular web site or with other web sites.
  • target page or target web page should be taken to mean a web page of the same or another web site that has been requested by a network user in consequence of the user having clicked on a link associated with that target web page.
  • a computer based network system composed of at least one service provider and wherein the or each service provider has a plurality of web sites resident on a web server so that network users are able to access such web sites and wherein further, at least some of the web sites include a web page (including a home page) having links providing for selective connection to a chosen target web page which may be one of a plurality of possible target web pages, the system being characterized in that at least one or some of the web pages transferred to a user station are each based on primary data for creating a target page display at the user station and secondary data for either itself creating a secondary page display at said user station or for streaming in data from elsewhere to create a secondary page display at said user station and wherein the programming is such that following a request for the target page the secondary page display is displayed automatically in advance of the target page being displayed.
  • the computer based network to be the Internet; for the secondary page display to include advertising material of an advertiser; for the secondary page display to have thereon selection activator means in the form of a link for enabling a user to access the web site of the advertiser and also optionally for the arrangement to be such that clicking anywhere in the advertisement will also connect the user with the web site of the advertiser; for the secondary page display to be adapted to display for a limited period of time of the order of from three to ten seconds, preferably from three to five seconds, before proceeding to display of the target page; for the secondary page display to have thereon selection activator means whereby, at the user's option, termination of the display of the secondary page display can be requested in which case the programming may optionally provide for the secondary page display to persist for a minimum period of time irrespective of operation of the selection activator means; for the secondary page display to include selection activator means for accessing a selection program whereby a user is able to select or deselect categories of advertising material falling within a series
  • a particular set of secondary data may be selected, within the constraints of user selection indicated above, on a sequential or a random basis.
  • a particular set of secondary data is selected and associated with the primary data of the target page and then transferred to the user station.
  • the secondary data is generally loaded together with the primary data so as to be instantly available.
  • the secondary data can be called up from a remote server as and when required in which case the secondary data accompanying the primary data simply identifies the address at which the secondary data for forming the secondary page display is to be obtained.
  • Implementation of the invention therefore gives rise to a situation in which, at the request of a target page, the secondary display will firstly appear on the screen of the computer at the user station and this secondary display which will almost invariably embody advertising material will generally, but not of necessity, at least have activation means enabling the user to skip further display thereof, albeit only after a non-evadable limited period of time, in order to proceed directly to the target page.
  • the secondary page display will also have a link enabling a user to connect to the relevant advertiser's web site and it is also preferred that a third activation means be provided for enabling a user to enter a selection program to choose categories of advertisements from a variety of different categories which the particular user would like to be given the opportunity to view and more particularly to deselect categories optionally only down to a pre-selected minimum number of categories. As a default setting all categories would generally be selected and it would be up to the user to deselect categories not of interest down to the preset minimum.
  • the secondary display could therefore display a selection of three activation means say in the form of three "buttons" or the like which can be clicked selectively to choose to skip the advertisement as quickly as possible; to link to the advertiser's web site or a particular web page; or to enter the selection program indicated above.
  • linking with the advertiser's web site could also be arranged to be achieved by clicking anywhere within the advertisement itself.
  • the invention thus envisages a situation in which a plurality, and generally an appreciable number, of different advertisements could be available to form the secondary display with one being selected according to the preferences entered by a user by way of the selection program, and then possibly on the random or sequential basis indicated above.
  • each primary display could have associated with it secondary display data of one particular advertisement in which case, if the user has not selected the relevant category, the primary data of the target page will be immediately displayed without a secondary display preceding it.
  • a web server on which there are resident a plurality of web sites including web pages capable of becoming target pages and wherein the server is programmed such that web pages sent to a requesting user station are based on primary and secondary data as defined above and wherein the web page or web server, or both, includes program material ensuring the display of a secondary display corresponding to secondary data in advance of the display of the associated primary display corresponding to the primary data at the said requesting user station.
  • the invention still further provides web page generating data having associated therewith program material ensuring the display of a secondary display corresponding to secondary data as defined above before the display of an associated primary display corresponding to primary data as defined above.
  • the invention also provides a web page composed of primary and secondary data adapted for inclusion in a system as defined above.
  • the secondary display will occupy a full screen of a computer monitor although it is also within the scope of the invention for the secondary display to be displayed as a part screen display along the lines of a pop-up displayed over the target page. Whichever the configuration the secondary display is dominant at least until the "skip" facility is initiated or the default time period for which the secondary display is programmed to be displayed has expired.
  • a method of advertising on the Internet comprising the steps of adding advertising secondary data to web page primary data requested by a user station and wherein the secondary data and primary data are programmed such that the advertising secondary data gives rise to a secondary display of an advertisement ahead of the display of the requested web page primary data.
  • Figure 1 illustrates the sequence of the display during the process of connecting with a target page
  • Figure 2 illustrates the inter-association of the various servers involved in the procedure. DETAILED DESCRIPTION WITH REFERENCE TO THE DRAWINGS
  • the following description will be directed at the Internet and, more particularly, the description will relate to an Internet web page in a web site whether for viewing via a web browser, including a web browser in a mobile telephone such as a cellular telephone, interactive television, Web TV, or other devices into which an HTML-based Internet document may be loaded.
  • a web browser in a mobile telephone such as a cellular telephone, interactive television, Web TV, or other devices into which an HTML-based Internet document may be loaded.
  • a target web page is requested by a user station as a result of the user clicking on a link in any web page of a web site, particularly a home page
  • a secondary data file constituting the secondary data referred to above, and containing one or more internet advertisements (2) is loaded at the same time but is not visible.
  • the secondary data file may alternatively be streamed to the user when a link is clicked on.
  • the secondary data file could be of any suitable type such as an animated GIF, Macromedia Shockwave Flash, Dynamic HTML, or similar file making use of graphics, vector graphics, sound, and animation.
  • the advertisement (2) is then immediately displayed, without delay, in the same web browser window or page for a period of time before the target page (3) is loaded and displayed.
  • the particular link that is clicked on in order to request a target page may determine, at least some extent, which advertisement out of a whole range of advertisements (in the event that a whole range exists which will generally be the case) is displayed.
  • the actual advertisement may thus be determined as follows.
  • All of the secondary data files of advertisements available may be divided into a predetermined number of categories, in the first place, and may also be made available for use in association with particular links and then in particular web pages or web sites.
  • the various categories of advertisements can be deselected down to a predetermined minimum number of categories, for example two or three. A user will therefore be compelled to receive at least advertisements within the minimum number of categories in the manner provided by this invention.
  • the association of a particular advertisement to a particular link that is activated on a particular web page is therefore produced in one of two ways, or both.
  • the advertisement to be displayed would have to fall within a category that has not been deselected and, in the event that there is a plurality of possibilities available in respect of the link that has been activated and in the selected categories then the selection of a particular advertisement may take place in a random fashion or in a sequential fashion progressively as different users click on the same link. And the selection of a particular advertisement may also take place in a program manner dependent on, for example, a higher or lower fee being paid by the advertiser.
  • a record of whether or not a user has deselected any particular categories would preferably be maintained on a data base associated with the web server and any particular user would be recognized, in the usual way, by a cookie installed in the users computer at the time of first use of the particular web server.
  • a default selection of categories would be employed and this default selection would generally be all of the categories.
  • a selected secondary display namely the advertisement, thus appears on the screen ahead of the web page requested being the primary display and the advertisement is displayed for a predetermined period of time, as indicated above, from say three to ten seconds and preferably from three to five seconds.
  • the secondary display has, in the preferred implementation of the invention three buttons (4, 5, 6) providing the user with three alternatives other than waiting for the default time period for which the advertisement is to be displayed to expire.
  • Clicking on the second button (5) will curtail the display of the advertisement to a minimum period of time, say three seconds, whereafter the display will immediately proceed to the target web page corresponding to the primary web page data. It is within the scope of this invention, of course, that there be no minimum period in which case the display would immediately proceed to the target web page in the event that this button is clicked.
  • Clicking on the third button (6) would have the effect of calling up a selection program in which there would be displayed a full list of all categories in which the advertisements are stored and the user would be given the option to deselect any or all of the categories but generally down to a pre-selected minimum of say two or three. Compelling a user to view at least a limited number of advertisements would generally be considered as being equitable to the advertisers although it is also within the scope of the invention that all categories could be deselected.
  • the JavaScript Trigger tag also includes the location and name of the file to be displayed as an advert.
  • An additional feature is the preloading of these files by means of standard JavaScript preload functions for image files such as GIF or JPG, or in the case of Macromedia Shockwave Flash (flash) files, embedding these files in the primary page 1 pixel x 1 pixel in size so as to hide them from being viewed by the user.
  • a secondary data file containing an advert (for the purposes of this explanation a flash file) with scripts embedded in the file allowing for: clicking on the three buttons referred to above, namely the "button” indicated by numeral (4) to view the advertisers web site; the "button” indicated by numeral (5) for advancing immediately, or after a minimum delay, from the advert; and the "button” indicated by numeral (6) for configuring the users viewing preferences in terms of what categories of adverts or promotions have the users interest.
  • a site indexing engine for creating content to advert associations in particular by automatically installing the necessary meta tags.
  • the secondary data file of an advertisement is served up by a computerized server (proxy server) that is interposed between the content server from which the primary data of a web page is served and the site users.
  • This computerized server transparently adds the secondary data of advertisements and code (Ad-Click Functions) to existing web page data on the content server as they go through it to reach the end user. Therefore, the system of this invention can be implemented with minimal or no modification to an existing content server.
  • the invention may therefore be implemented by using an inline caching, or proxy, server.
  • proxy server For the proof of concept implementation a proxy server was used but ideally it is envisaged that the invention will be implemented as a transparent proxy with unnumbered interfaces between the content server and the network.
  • the proxy server is adapted to check all http responses from the content server and parses any content with a text/html mimetype.
  • the parsing involves scanning the HTML for specific META tags applied in terms of this invention; applying the secondary data in the form of JavaScript to the html; and attaching the "unseen” secondary data content.
  • the proxy then reconstructs the HTTP headers to compensate for the response size changes and sends the parsed content on to the end user's browser.
  • the proxy server method was chosen because it appears that it is presently the most scalable system available. It can be implemented on any platform and is not reliant on any of the content servers features. Doubtless other methods can be used and such methods are all intended to fall within the scope of this invention.
  • proxy server results in independence from the content server which makes the system of this invention easy to implement across a wide variety of platforms with the least effort.
  • META tags are placed in the ⁇ HEAD> section of the content HTML document.
  • Sections are created by the application administrator so as to organise the advertisements according to site section.
  • Keywords are matched with keywords that are associated with adverts when they are added by the system administrator. This allows for advertisements being served that are content targeted.
  • the first 3 tags along with the users profile are used by the advertisements selection algorithm to define which advertisements should be added to a web page.

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Abstract

L'invention concerne un système de présentation d'informations, dans un domaine publicitaire particulier, sur une base « 'push-media », s'utilisant dans un système de réseau informatisé, précisément l'Internet. Ce réseau comprend au moins un fournisseur de services, généralement plusieurs fournisseurs de services, possédant chacun une pluralité de sites Web résidents sur un serveur Web de sorte que les utilisateurs du réseau puissent accéder à ces sites Web. Au moins certains de ces sites Web présentent une page Web comportant des liens qui permettent de se connecter sélectivement à une page Web choisie parmi une pluralité de pages Web cibles possibles. Au moins une ou quelques unes des pages Web transférées au poste de l'utilisateur sont basées sur des données primaires permettant d'obtenir, sur le poste de l'utilisateur, l'affichage de la page cible demandée, et sur des données secondaires servant à générer elles-mêmes un affichage de page secondaire, généralement une publicité, sur le poste de l'utilisateur ou pour émettre en continu des données provenant d'ailleurs pour générer un affichage de page secondaire sur ledit poste de l'utilisateur. La programmation du système est telle que, lorsqu'une demande pour la page Web cible est reçue, l'affichage de page secondaire s'affiche automatiquement avant la page cible affichée, généralement pendant un temps limité. Par ailleurs, l'invention concerne divers éventuels affinements et variations pour le système.
PCT/IB2001/001637 2000-09-14 2001-09-10 Communication d'informations sur internet ou sur un reseau de telecommunications similaire WO2002023372A2 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001284347A AU2001284347A1 (en) 2000-09-14 2001-09-10 Communicating information on the internet

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ZA200004882 2000-09-14
ZA20004882 2000-09-14

Publications (2)

Publication Number Publication Date
WO2002023372A2 true WO2002023372A2 (fr) 2002-03-21
WO2002023372A3 WO2002023372A3 (fr) 2002-09-12

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PCT/IB2001/001637 WO2002023372A2 (fr) 2000-09-14 2001-09-10 Communication d'informations sur internet ou sur un reseau de telecommunications similaire

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AU (1) AU2001284347A1 (fr)
WO (1) WO2002023372A2 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8094168B2 (en) * 2007-10-03 2012-01-10 Microsoft Corporation Adding secondary content to underutilized space on a display device
US8571923B2 (en) 2008-04-24 2013-10-29 Microsoft Corporation Advertisements driven by user

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5572643A (en) * 1995-10-19 1996-11-05 Judson; David H. Web browser with dynamic display of information objects during linking
WO1999059097A1 (fr) * 1998-05-11 1999-11-18 Creative Edge Internet Services Pty. Ltd. Systeme publicitaire sur internet
WO2000030008A1 (fr) * 1998-11-16 2000-05-25 Sun Microsystems, Inc. Technique de publicite locale et dispositif a cet effet
WO2000054201A2 (fr) * 1999-03-09 2000-09-14 Netzero, Inc. Ciblage dynamique d'annonces publicitaires par un serveur internet

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5572643A (en) * 1995-10-19 1996-11-05 Judson; David H. Web browser with dynamic display of information objects during linking
WO1999059097A1 (fr) * 1998-05-11 1999-11-18 Creative Edge Internet Services Pty. Ltd. Systeme publicitaire sur internet
WO2000030008A1 (fr) * 1998-11-16 2000-05-25 Sun Microsystems, Inc. Technique de publicite locale et dispositif a cet effet
WO2000054201A2 (fr) * 1999-03-09 2000-09-14 Netzero, Inc. Ciblage dynamique d'annonces publicitaires par un serveur internet

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8094168B2 (en) * 2007-10-03 2012-01-10 Microsoft Corporation Adding secondary content to underutilized space on a display device
US8571923B2 (en) 2008-04-24 2013-10-29 Microsoft Corporation Advertisements driven by user

Also Published As

Publication number Publication date
WO2002023372A3 (fr) 2002-09-12
AU2001284347A1 (en) 2002-03-26

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