Anupindi et al., 1998 - Google Patents

Estimation of consumer demand with stock-out based substitution: An application to vending machine products

Anupindi et al., 1998

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Document ID
4094371919991844262
Author
Anupindi R
Dada M
Gupta S
Publication year
Publication venue
Marketing Science

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Snippet

The occurrence of temporary stock-outs at retail is common in frequently purchased product categories. Available empirical evidence suggests that when faced with stock-outs, consumers are often willing to buy substitute items. An important implication of this …
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