Liu et al., 2006 - Google Patents

Research note—the benefits of personalized pricing in a channel

Liu et al., 2006

Document ID
6023141773088190412
Author
Liu Y
Zhang Z
Publication year
Publication venue
Marketing Science

External Links

Snippet

In this note, we explore channel interactions in an information-intensive environment where the retailer can implement personalized pricing and the manufacturer can leverage both personalized pricing and entry into a direct distribution channel. We study whether a retailer …
Continue reading at pubsonline.informs.org (other versions)

Classifications

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