Ovezmyradov et al., 2019 - Google Patents

Effects of customer response to fashion product stockout on holding costs, order sizes, and profitability in omnichannel retailing

Ovezmyradov et al., 2019

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Document ID
5165496826466709185
Author
Ovezmyradov B
Kurata H
Publication year
Publication venue
International Transactions in Operational Research

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Snippet

In retailing practice, customers may actively respond in one of the following ways after experiencing stockout of a preferred brand: switch to a substitutable brand, switch to another store (where the preferred brand could be available), or delay purchase (backlogging). This …
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