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CEO on keeping your mouse forever: it's like Rolex, you’re going to love that (fortune.com)
6 points by type0 35 days ago | hide | past | favorite | 10 comments



Do Rolexes have a subscription? This is a clever marketing stunt, but doesn't really add up. Rolexes are appreciated by many because as long as they aren't abused, they'll require a little servicing but usually not much. Mice and keyboards are total wear items, more like car brake pads.

Think about it, you use a watch mostly by looking at it. Computer peripherals are constantly tapped, dragged, clicked, bumped, sometimes a lot while playing a game or writing a document.

You might as well try to sell me a "forever smartphone", haha.

20 years ago Logitech was the only mainstream manufacturer for quality peripherals, and they delivered at a very, very competitive price point. Microsoft was good but expensive. Nowadays there are tons of good manufacturers, thanks China. Sadly, Logitech is probably feeling the pinch. I really loved their mega bass computer sound systems in college, like the Z-540 and Z-680. It was tight for a dorm room. I actually still have the 680, but it's in the garage. Incredibly it still works great when I tested it earlier this year.


It reminds me when BMW tried to make a subscription for heated seats. The car had this capability, but it was enabled only if you subscribed. Spoiler : it didn't work. https://www.edmunds.com/car-news/bmw-relents-on-heated-seat-...


I suppose the CEO will be happy to pay a mobthly subscription fee for the raw materials that were used to build the forever mouse.

The idea of an excellent quality product with an extremely long warranty period is a good one though. But a subscription model as the only choice seems just wrong.


I have an original Das Keyboard, and I was startled to see it in a very old college-era photo of my then desk. Because it's still right there working perfectly. Everything else has been replaced thrice over.


The headline got a genuine LOL from me. It sounds like a quote from some way over confident sales guy in a sitcom or something.


This is a horrible idea. I have mice which last 20 years, and keyboards too.

Unlike the Logitech's CEO says, that's not hard. What's hard for me, is phone home to use a mouse. What's hard for me, is using Logitech's drivers and closed source junk in Linux.

No thanks.

And I can see Logitech rolling this out, and reducing the quality of their non-subscription product. Well good luck with that Logitech, all over the world legal jurisdictions designed to combat planned obsolescence.

Quebec literally says a thing "should last as long as is reasonable" and yes it is purposefully vague. Examples are that if you do one load of laundry a week, a washer should last decades, but maybe only 10 to 20 years for a family doing daily washes. And that expensive should last longer than cheap.

We meed more of this.

We need this everywhere.

Looking at you LG fridges.


>Logitech rolling this out, and reducing the quality of their non-subscription product

I bought a Chinese-brand trackball mouse to replace my Logitech M570. It cost less than Logitech's new version (M575), and I can't tell the difference. I'm not really sure what Logitech is offering here. I can always get a cheaper version of whatever Logitech offers, and it's probably made by the same Chinese manufacturer


Thankfully, I have already ditched Logitech.

After using them pretty much exclusively for 20 years, their newer drivers and weird glitches with some of their later products have made them increasingly unreliable with windows and downright hostile to Linux.


Trying to make a simple hardware device a subscription product is disgustingly greedy.

If this ever becomes real, I predict the service is cancelled shortly after launch, and all those forever mice instantly become e-waste.


Yes, I love my Rolex. I keep it in a special cubby in my Ferrari, in my 6 garage house that is only 50,000 square feet.




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