Don't undersell yourselves – you might also be able to sell this as an online collaborative "next step" for non-technical orgs who build LOB trackers in Excel! (If I had a penny for every time someone here says "I wish we could have Microsoft Access but more convenient"...)
It's funny you say that - we had users who simply wanted to run queries and didn't have direct access to a database, so they just asked someone from the technical team to connect their DB to Briefer and then they started querying from there because it's more convenient.
After a while they realized there were a bunch of other cool features and started engaging with those too.
In these cases it’s usually an operations-related team who is able to write queries just fine, but they don’t want to use a terminal with PSQL or have creds spread around in their own machines.
The AI also helps folks do queries without having to explore the schema for a while.