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Seems like the sort of thing that wants to be a game. If you asked me to name a successful "urban exploration" startup, I'd probably name Pokemon Go and maybe Groupon.

The former isn't a "startup" companywise, and the latter isn't one now, but both were certainly novel, and strongly adjacent to the space under discussion. They both got people out of their homes and offices and into unfamiliar parts of town. My guess is the ultimate winner will find a way to hit both the Pokemon Go and Groupon psychological buttons at once.




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