Well I don't know about OP but, no, its not clear to me! Or at least, I don't know about the Orwell parallel precisely here, but this way of thinking/speaking is very weird to me, however much its "business as usual." Can't really critique it, but you can't tell me its not a weird view of the world!

Many people would consider that particular business practice a bit Orwellian, however standard. And it’s especially so when the business in question is a global megagiant that’s so deeply integrated into our lives. The comparison with Newspeak is just a blindingly obvious literary reference. Do you genuinely not see it? If so I urge you to read the article again and try to imagine you don’t work at Google.