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That is true, but it also misses the point. Even if there is a lot of personal pride in having a Bloomberg terminal, firms would put an end on that in no time if it was not in their best interest. The fact is that Bloomberg has created the perfect legal extortion tool with the terminal. They created a software company that is at the same time a media conglomerate. Every financial company in Wall Street wants to be on the good side of Bloomberg and receive positive or at least non-negative coverage. One way of keeping this going is having a large number of terminals installed.



You're claiming Bloomberg provides better, more positive coverage for their customers with more terminals. I'm very skeptical of your claim, as people would start discounting Bloomberg if they did so, but I suppose it's at least technically possible. So, do you have any evidence to back up this claim ? It wouldn't be that difficult to study the correlation, given that the terminals have been used for long enough time.


That doesn’t even make sense. Many financial companies give no fucks about press coverage (e.g. hedge funds, wealth funds, etc) and still pay.




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