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(Đánh
số câu
hỏi theo
mỗi PRESENTING
slot) Details GROUPS
What do you think Walter Landor, a branding pioneer, is
trying to convey?
"Products are made in the factory, but brands are made in
CQ1_HN the mind?" 1-2
Let's take a close look at BOO, a fashion brand in Vietnam,
Analyse its brand (image, stretching, awareness), products
(launch, range, placement, endorcement) and market
CQ2_HN (share, segment, competitors) 1-2
Find four examples of successful and unsuccessful brand
stretching in Vietnam and in the world (2 for each then
CQ1_HN present your findings to your class. 1-2
What are the qualities of a strong brand? Find a local brand
in Vietnam and evaluate how strong the brand is. You
CQ1_HN should refer to the information mentioned in the listening 3-4
Take a look at three car models from three different brands:
Mazda 3, Ford Forcus, Toytota Altis. Which one would you
like to buy if your budget is around 700 million? Why?
CQ1_HN Discuss in group of 4 -5 students 3-4
What problems do you think Hudson will face on entering
the European market? Make a list of your ideas then share
CQ1_HN with your class. 5-6
What actions can companies take if they start to lose their
CQ1_HN market share? 5-6
Choose two of the marketing strategies which Hudson
should focus on to expand and develop sales in European
CQ1_HN markets and two marketing strategies 1
Write an email to the head of European Marketing
Associate, David Wright, summarise the action you took at WRITING
CQ1_HN the meeting, with your reasons LESSON
What do you think Tomasi Lampedusa, an Italian writer, is
trying to convey? " If you want things to stay as they are,
CQ1_HN things will have to change." 4
Lao Tzu once said that: “Life is a series of natural and
spontaneous changes. Don’t resist them – that only creates
sorrow. Let’s reality be reality. Let’s things flow naturally
forward in whatever way they like.”
*Reflect on yourself
*Find examples of companies experienced failures due to
their resistance to changes
*If you were the CEO of that companies, what actions
CQ1_HN would you take? 4
What questions you should ask yourself before taking a
CQ1_HN change? You can refer to the listening section on page 25. 2-3
Amazon bought MGM studios for $8.45 billion in May 2021.
*What is the main purpose of the acquisition?
*What difficulties do you think Amazon and MGM might
face with?
CQ1_HN * How do you think they are going to measure the change? 2-3
CQ1_HN What contributes to a successful business meeting? 5-6
What problems could you think of when an Australian
CQ1_HN company merges with an Asian company? 5-6
Hold a meeting with the following agenda
Note: members are managers from Decker company and
Asia Entertainment.
*Why are staff resisting the changes?
*What mistakes is the new management making, if any?
*What practical actions can be taken to improve the
situation?
*What can be learned from this experience? How can the
CQ1_HN company manage change more effectively in the future? 1-2
What are some common departments found in a typical
business organization? and What is the main function of
CQ1_HN each department? 1-2
What makes a good business organization? Give one
example of a specific company with a good organizational
CQ1_HN structure. 3-4
Where would you like to work in: a private-owned company or a
CQ1_HN state-owned company? Why? 3-4
What areas should be looked at when a company's
organization is analyzied? Would you prefer to work for a
company where the headquarters make the major
decisions or for one in which the regional offices are given
CQ1_HN considerable making - decision powers? 5-6
What do you know about Google? and would you like to
work for a company like Google? Expain why / why not.
What are the secrets of Google's organizational culture
CQ1_HN behind the story of success? 5-6
Give an example of a Vietnamese company with a
successful organization and many kinds of perks employees
CQ1_HN really wish to work for 2-3
Instep, a US-based shoe manufacturer, wants to relocate
the head office of its European Subsidiary, from Paris to a
small industrial town 120 kilometrs away. How do you think
staff will react to the proposed relocation? What reasons
CQ1_HN might some staff have for opposing the relocation? 2-3
What benefits may Instep gain concerning the proposed
CQ1_HN relocation? 4-5
What do you think about statement "People remember
CQ1_HN advertisement, not products" 4-5
What are reasons for advertising? What are some methods
of advertising? To you, what is the most effective
advertising way to attract the attention of the young or the
CQ1_HN old customers? 2-6
What are viral campaigns? Find and present one
successful and one unsucessful viral campaign or
CQ1_HN advertisement. 2-6
Search information and present about Honda's publicity
stunt with skydivers: reasons, unique features amd results
CQ1_HN of this way of advertisement, 3
How to create a publicity stunt? Think of one product or
service you want to sell/provide, brainstorm and present
ideas for live advertisement or publicity stunt for your
CQ1_HN product or service. 3
What are good and bad effects of advertisements on
consumers and producers? Give and analyse examples of
CQ1_HN acceptable and unacceptable advertisements 4-5-6
Present an advertising campaign for one of producs or
services: Panther Air, E-book, Safe Haven. This advertising
campaign should be based on the following information:
advertisement's key message, special features of product/
service, its unique selling points, type of media, special
CQ1_HN promotion. 4-5-6
As the managers of Alpha company, give assessment of
each advertising campaign. Choose the best campaign
CQ1_HN concept and the most effective presentation. 2-3
Choose and present one in studied topics: Brands, LETTER
CQ1_HN Change, Organization, Advertising WRITING
Choose and present one in studied topics: Brands, LETTER
CQ1_HN Change, Organization, Advertising WRITING
To what extent do you agree or disagree with the
statement:
“One machine can do the work of fifty ordinary men. No
machine can do the work of one extraordinary man” (Elbert
CQ1_HN Hubbard) 4-5
Take a close look at Google, one of the most iconic IT
companies
in the world and analyze its recruitment process. If you
were the
Human Resources Manager at Google, what advice would
you give
CQ1_HN to job-seekers? 4-5
CQ1_HN What steps do you think job-seeks should take before a 6
job-interview? You should refer to the information
mentioned in
the listening.
CQ1_HN Is it best to work for as few companies as possible? 6
“Hiring and promoting talented women is the right thing to
do for
society – and it’s an economic imperative” (Carlos Ghosn,
Chairman, Renault-Nissan Alliance)
- State your opinion about this saying
- Find examples of companies or countries advancing
women at
CQ1_HN work and analyze their achievement
Across the globe, only 24% of senior leadership positions
are held by women. What are the career barriers for
women in management? What measures do you think a
company should take to advance women leaders in the
CQ1_HN workplace? Analyze female leadership at work in Vietnam.
Hold a meeting with the following agenda
Note: members are directors from Fast Fitness
- Point out problems Fast Fitness is facing on entering the South
American market
- Make a list of qualities a candidate should have as a general
manager
- Analyze the strengths and weaknesses of each candidate and
rank them in term of suitability for the position
- Consider the interview extract and make the final decision on
CQ1_HN who should get the job
As the Human Resources Manager at Fast Fitness, write a
CQ1_HN letter offering employment to the successful candidate.
How much do you know about what your country imports and
exports?
CQ1_HN Give examples.
You are the CEO of a Vietnamese agricultural product exporting
company which is trying
to enter international markets. Now, it's the time of lychee
harvest in Bac Giang. With an attempt to help the farmers to
reach Japanese market, you are going to negotiate with a
Japanese counterpart next week .
What should you do to have a successful negotiation? You should
CQ1_HN refer to the information mentioned in the listening.
What are the differences between open markets and protected
CQ1_HN markets?
Why do some countries, even developed ones, protest free
trade? What might they do to stop
CQ1_HN people from trading freely?
CQ1_HN Think of some industries that Vietnamese government is
protecting.
What are they? Why do the government need to protect them?
How has the development of international markets affected you
CQ1_HN as (a) a seller; (b) a customer?
You work for Pampas Leather Company - an Argentinian
exporter.
You are negotiating with a major distributor in Seatle,
West Coast Apparel (WCA) to sell into the US market.
CQ1_HN You should refer to the task on page 89.
As the owner of Pampas Leather Company or West Coast
Apparel,
write an email summarising the points agreed during the
negotiation.
Indicate any terms of the contract requiring further
CQ1_HN discussion or clarification.
Who is the leader in your family? Do you think she/he is a
good leader? Why? What are the main qualities of a good
CQ1_HN leader?
Do you know any female leader who is the CEO of a
popular organization or a country? What are the differences
CQ1_HN between a male and female leader?
Do you think great leader are born or made? Why? Imagine
that you would be a leader in five years' time, make a five-
year plan to acquire the important leadership skills. (option
1)

What are the differences between a manager and a leader?


Give examples of managing and leading roles. Consider
the responsiblities and the way they deal with the
responsiblities. What are important skills and qualities of a
good manager and those of a good leader? Can a good
manager be a good leader? Are there differences between
CQ1_HN a leader now and a leader in the future? Why?
What kind of business do you want to do? Imagine you are
a leader of your own business. What major problems do
CQ1_HN you have to deal with?
Imagine you own a business and there's a leader who
works for you. One day he comes to your office and hands
in the resignation. He's recently received some criticism for
CQ1_HN her leadership. Why does the leader receive the criticism?
What should young people prepare to be a great leader at
CQ1_HN work in the future?
Read the Background section for the case of Lina Sports
and its current problems. Imagine you are a leader of Lina
Sports. Rank the problems from the most to the least
CQ1_HN serious and explain why.
CQ1_HN Read the Strategies for turning round the company. Which
appears to be the best for the company? Why?
As Chairman of Lina Sports, write an email to the Head of
JPS Consultants summarizing the three business strategie
and indicating which one has been chosen, give reasons.
Choose and present one in studied topics: Human
CQ1_HN Resorces, International Markets, Leadership
Choose and present one in studied topics: Human Resorces,
CQ1_HN International Markets, Leadership

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