SCROLL DOWN to go directly to all of Griff's eBooks.Deeply dedicated to making marketing - customer focused; selling - about meeting customer needs; strategy - about delivering value; and leadershi...view moreSCROLL DOWN to go directly to all of Griff's eBooks.Deeply dedicated to making marketing - customer focused; selling - about meeting customer needs; strategy - about delivering value; and leadership - about inspiring people.For more than four decades, Griff has served as a strategist and a leader to established, reorganizing, and emerging companies.view less