Scribd Logo
Upload

Welcome to Scribd!

  • 6 views

    BUS1012 Research AssignmentInstructions

    Uploaded by

    singh.harpreet310703

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    BUS1012 Research AssignmentInstructions

    Uploaded by

    singh.harpreet310703
    6 views3 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    6 views3 pages

    BUS1012 Research AssignmentInstructions

    Uploaded by

    singh.harpreet310703

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    BUS1012- Introduction to Business

    Research Assignment

    Description
     Analyze a publicly traded company using the skills you have developed in this course
    (the category for this semester will be decided by your instructor)
     The company you choose must be in this industry
     Visit eConestoga to review the assignment rubric

    General Instructions
     Step 1: Choose a company.
     Step 2: Find the company’s Annual Report. If you cannot find the Annual Report, you
    may wish to choose a different company – The annual report will contain much of the
    information you will need.
     Step 3: Analyze the firm of your choice in your own words, with explanations and
    analysis. Use the answers to the questions below as a guideline of factors that should be
    identified, but do not forget to analyze with your own thoughts and opinions.
     Step 4: Write the assignment in Microsoft Word and upload to this assignment Dropbox
    by the deadline.

    Formatting Instructions
     Add a cover page and a references page to your document.
     Use 12 pt. font, 1.5 line spacing, and 1-inch margins.
     Add page numbers to the document footer.
     Use headings throughout the document, not outline style (a, b, c, etc.)
     You must include references and cite all sources appropriate.
     The assignments use the Turnitin Dropbox to evaluate for plagiarism so be careful to
    write using your own words with proper citation (do not copy and paste).

    Hints & Tips


     Pick a company that is of interest to you. Perhaps you would want to work for this
    company one day or you simply enjoy their product. The larger the company the easier
    it will be for you to access the information needed for the report. Therefore, a large
    publicly traded company, with a website is best.
     Finding an Annual Report: You may be able to get this from the company s website or
    you can Google the name of the company and annual report to search for one.
     Finding the current stock price: Go to (https://finance.google.com) and you can enter the
    name of the company and figure out the price.

    Page 1 of 3
    BUS1012- Introduction to Business
    Research Assignment

    Questions

    Part 1 – Business Description


    Provide a general description of the company.

     Describe the business of the firm you selected.


     Identify products it produces/offers.
     Give a short background on the company including how long it has been in business,
    start up dates, etc.
     Identify if the firm imports or exports products. Does it have any partnerships or
    affiliations in other countries? Does it have headquarters in other countries/locations?
    Have there been any major restructuring efforts lately or in the near future?
     Identify some competitors of the company and comment on how the firm places with
    them. Are they making a better more innovative product? Is the firm in danger of losing
    market share to a competitor?

    Part 2 – Purpose and Environment


    Provide a brief analysis of the firm’s purpose and environment

     Identify the company’s mission/vision statements.


     Do you believe the company is fulfilling its mission? Give your thoughts.
     Have there been any ethical issues the company has dealt with or is dealing with? Do
    you believe the company is a good corporate citizen? Give your thoughts with
    supporting research.
     Conduct a SWOT analysis of the company. Remember strengths and weaknesses are
    internal and opportunities and threats are based on external factors.
     What motivational factors does the company offer to their employees? (flex time, job
    enrichment, job rotation, etc.)
     What perks can you identify?
     What is the compensation structure like?
     Find out if the company offers bonuses or stock options to its employees.
     Do you think these are effective? Give your thoughts.
     Identify some members of the company’s senior management team.

    Part 3 - Products
    Briefly describe the products offered by the company. If there are multiple products, describe
    the product line.
     What is the brand image of the company?

    Page 2 of 3
    BUS1012- Introduction to Business
    Research Assignment
     Describe who the customers of the company are (target market). Give some
    demographics/psychographics/behavioural etc.
     What channels does the company use to reach its customers?
     Identify the marketing mix (4 Ps).
     Describe two to three competitors (size, quality, products, etc.) and the company
    competes in the marketplace.
     What is the company's competitive advantage?

    Part 4 – Financial Performance


    By looking at the financial summary of the company and conducting additional research discuss
    the company's financial performance last year.
     What were the Profits and Losses?
     What are your opinions/thoughts on how the company did financially?
     What are the reasons for the company s economic performance?
     How do you think the company will perform in the future?
     Perhaps the company was affected by external factors. Can you identify any? If you
    cannot provide specifics give a general opinion or findings.
     Identify and comment on the current stock price of the company?
     Have there been any major changes in the stock price in the last 6-12 months? Positive
    or Negative? What could be the reasons why? What are your thoughts? Would you
    invest your money in the stock of this company? Why/Why not?

    Part 4 – Conclusion
    Briefly (one or two paragraphs) summarize your findings and personal thoughts on the
    company you researched.
     Did your findings about the company you chose meet/exceed your expectations?
     Were you able to find any surprising information?
     Do you still have the same opinion about the company after conducting this research?
    Why or why not?

    Page 3 of 3

    You might also like