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Why the ABC is Important - About the ABC

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Why the ABC is important

The ABC's purpose is to deliver valued services that reflect and contribute to Australian society, culture and identity. Our purpose explains why the ABC exists. It is derived from the ABC Charter.

The ABC's vision and direction

Our vision is to be an essential part of daily life for all Australians.

To realise this vision, we have developed the ABC Five-Year Plan 2023-2028. It sets out the ABC's strategic priorities, that is what we must do to remain relevant, deliver value for Australians and continue to be the most trusted media organisation in the country.

The Five-Year Plan is the foundation and guide for planning and decision-making as we move to becoming a "digital-first" media organisation with a range of digital products and broadcast services.

Over the next five years, the ABC will undergo a significant transition from maintaining both traditional broadcast and digital processes towards becoming an integrated digital operation. While broadcast will remain important, this Five-Year Plan is a first step to build an ABC that is prepared for a digital-majority audience.

The ABC will enhance its primary digital products, ABC NEWS, ABC iview and ABC listen, to provide a seamless, personalised service that enables audiences to more easily discover content that is relevant to them.

The ABC Charter

The ABC derives its purpose from its Charter, which requires it to inform, educate, and entertain Australians, as well as share Australian culture and perspectives with the world.

ABC camera operator filming Parliament House