KR20140140264A - Automatic user intention collectong system and method thereof - Google Patents

Automatic user intention collectong system and method thereof Download PDF

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KR20140140264A
KR20140140264A KR1020130060849A KR20130060849A KR20140140264A KR 20140140264 A KR20140140264 A KR 20140140264A KR 1020130060849 A KR1020130060849 A KR 1020130060849A KR 20130060849 A KR20130060849 A KR 20130060849A KR 20140140264 A KR20140140264 A KR 20140140264A
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user
information
page
interest
keyword
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KR1020130060849A
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남희옥
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남희옥
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history

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Abstract

A system and method for providing target information based on automatic collection of user interest is disclosed. A user interest automatic collection system according to an aspect of the present invention includes a service client installed in a user's mobile terminal and for obtaining information about connection pages accessed by at least one application executed in the mobile terminal, And a service system connected to the service client through a wire / wireless network to generate a user interest item database based on information received through the service client, wherein the service client includes at least a part of the connection pages Wherein the service system extracts a page-by-page keyword combination including at least one keyword from each of the at least a portion of the pages, It creates a group of users interested in the item DB.

Description

[0001] The present invention relates to an automatic user interest collection system and method,

The present invention relates to a system and method for automatically collecting user interest, and more particularly, to a system and method for automatically collecting a user interest in a web page accessed through various applications (e.g., a web browser application or an application accessing a specific web page) To automatically generate a user's interest item DB from a plurality of users and a method thereof. And a method and system for providing targeted information to a user based on a created item of interest item DB of a user.

The present invention relates to a technical idea that allows an application running on a mobile terminal to guess a user's interest from access pages to which they are connected and to generate an interest item DB for each user accordingly. And a system and method for permanently transmitting valuable target information based on the item of interest DB.

In general, a method for performing target information (e.g., advertisement information) is widely known. In order to provide such target information, it is very important to know what interests the user has.

The conventional target information providing method is mainly based on a search keyword of a search performed by a user. A method of providing target information using such a search keyword is well known. However, this method is characterized in that the interest of the user is specified only when performing the search, and the interest of the user is limited. That is, since the user does not necessarily acquire information on the interest by performing the search, there is a disadvantage that the user can not know the interests of the user unless the search is performed.

Other methods of providing target information may include a method of identifying a user's interest based on a user action performed on a specific domain. For example, there is a method in which a user visits several pages while searching for a product of interest on an online shopping mall, and the history of the landing page is specified by a user's interest. A method of separately collecting information on a product that a user has seen (or purchased) such as a shopping cart or a shopping cart and providing the information to the user so as to be able to check again or providing information on the similar goods based on the collected information, Lt; / RTI > Such an example has also been disclosed in Korean patent application (Application No. 10-2011-0103678, "Targeted advertisement providing system based on online shopping mall, apparatus and method for providing target advertisement thereof"). However, this method has a disadvantage that it is limited to the domain to which the user is connected. That is, the target information can be provided only when the user is connected to a specific site (for example, a shopping mall), and the interest of the user is limited to the action performed in the specific site (e.g., shopping mall). Particularly, in a mobile environment, an application is generally distributed by a specific web page (or site), and the user often accesses the specific web page (or site) through the application, There is a problem that the site is not used at all. In other words, a concern that can be specified by an action performed in another application is inevitably missing, and target information can not be provided only in a state of accessing the specific application.

In addition, in the conventional methods as described above, when a user performs an action (e.g., a search using a search keyword, a surfing at a specific site, or the like), any one of information existing in a predetermined DB The information is provided to the user so that information that can actually benefit the user later is input to the DB or generated even if the user does not exist at the time of the action.

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to provide a system and method for automatically collecting interests of a user (e.g., an item of interest) without having to input a specific keyword (e.g., a search keyword) And a system and method for universally collecting user-specific interests without depending on an application (for example, a web browser or an application for accessing a specific site) running on the mobile terminal. The present invention also provides a system and a method for providing information that the user is interested in through collected interests.

It is another object of the present invention to provide a system and method for increasing the immediacy and permanence of target information transmission through a crossover platform without being restricted to devices used by users.

It is another object of the present invention to provide a system and method for continuously feedbacking useful information generated after a user's action, instead of transmitting target information only to information existing at a user's specific action.

According to an aspect of the present invention, there is provided a system and method for automatically collecting user interest, comprising: a service client installed in a mobile terminal of a user and obtaining information about connection pages accessed by at least one application executed in the mobile terminal; And a service system connected to the service client through a wire / wireless network to generate a user interest item database based on information received through the service client, wherein the service client includes at least a part of the connection pages Wherein the service system extracts a page-by-page keyword combination including at least one keyword from each of the at least a portion of the pages, The user can generate the interest item DB of the user.

In addition, the service system may transmit target information specified based on the generated interest item DB of the user to the mobile terminal of the user.

In addition, the service client may provide the target information to the user terminal when a specific application installed in the mobile terminal is executed.

In addition, the service client transmits information on a target page selected from the connection pages and identification information of the user to the service system, and the target page is managed by a predetermined one of the at least one application And is a page to be connected.

In addition, the service client transmits information on a target page selected from the connection pages and identification information of the user to the service system, and the target page is a page in which the identification address of each of the access pages is predefined A page corresponding to the target identification address, or a page in which a predefined UI exists in each of the access pages.

In addition, the service client may further transmit information on a predetermined action performed by the user on the target page to the service system.

In addition, the service client receives information on the second terminal of the user from the mobile terminal of the user, and the service system receives the information on the second terminal received from the service client, And setting the terminal as a terminal corresponding to the user's interest item DB.

The service system also receives information about a second page of at least a part of second connection pages to which the second terminal connects from a second service client installed in the second terminal, At least one keyword from each of the pages may be extracted to include in the user's interest item DB a combination of pages per page corresponding to at least some of the second pages.

In addition, the service system may obtain the page source of each of the at least some pages and extract the at least one keyword by parsing the obtained page source.

In addition, the service system may include a provision information DB including provision information input from the terminal of the provider, and may further include an item of interest DB for each user including the user's item item DB, And transmits the provision information to the service client as target information corresponding to the extracted user.

In addition, the service system may perform a search on the per-user interest item DB using the provided keyword included in the provided information, and extract the user corresponding to the keyword combination corresponding to the provided keyword as a search result .

In addition, the service system may specify a user corresponding to the providing information based on the new providing information and the per-user interest item DB when new providing information is input to the providing information DB, And transmits the new provision information as the target information to the mobile terminal.

The service system may be configured to use the new provision information as the target information only when the generation timing of the page-specific keyword combination corresponding to the new provision information is within the maximum allowable timing as compared with the input timing of the new provision information, Lt; / RTI >

According to another aspect of the present invention, there is provided a method of automatically collecting user interest, comprising the steps of: acquiring information about access pages accessed by at least one application executed in the mobile terminal, Extracting a page-by-page keyword combination in which the user interest automatic collection system includes at least one keyword from each of pages of at least some of the connection pages, And generating the interest item DB of the user including the extracted keyword combination of the pages.

The user interest automatic collection method may further include transmitting the target information specified based on the user's interest item DB to the mobile terminal of the user generated by the user interest automatic collection system.

The step of transmitting the target information to the mobile terminal of the user may include determining whether the specific application installed in the mobile terminal is executed by the user interest automatic collection system, To the mobile terminal.

In addition, the step of extracting a page-by-page keyword combination including at least one keyword from each of the pages of at least some of the access pages by the user interest automatic collection system may include: Extracting a page-by-page keyword combination including the at least one keyword from information on the at least one application, the target page being a page accessed by a predetermined one of the at least one application, Each of the identification addresses is a page corresponding to a predefined target identification address or a page in which a predefined UI exists in each of the connection pages.

The user interest automatic collection method may further include a step of the user interest automatic collection system receiving information on the second terminal of the user from the mobile terminal, And setting the second terminal as a terminal corresponding to the user's interest item DB based on the information about the second terminal.

The user interest automatic collection method may further include receiving information about a second page of at least a part of second connection pages accessed by the second terminal from the second terminal, , The automatic user collection system of interest extracting at least one keyword from each of the at least some second pages and including a page-specific keyword combination corresponding to each of the at least some second pages in the user's interest item DB .

In addition, the step of transmitting the target information, which is specified based on the user's interest item DB, to the mobile terminal of the user generated by the user interest automatic collection system, Extracting a user corresponding to the providing information based on a user-specific interest item DB including the user and the providing information DB including the providing information input from the terminal of the provider, and

And transmitting the provided information to the mobile terminal as target information corresponding to the extracted user.

Also, the user interest automatic collection system extracts a user corresponding to the provided information based on a user-specific interest item DB including the user's interest item DB and a providing information DB including providing information input from the terminal of the provider Wherein the automatic interest collection system comprises a step of performing a search on the per-user interest item DB by using a provided keyword included in the provided information, And extracting the user corresponding to the keyword combination.

In addition, the automatic user collection method may further include: when the user interest automatic collection system inputs new provision information to the provision information DB, Identifying the corresponding user, and transmitting the new offer information to the terminal of the specified user as the target information.

The user interest automatic collection method may be recorded in a computer-readable recording medium on which the program is recorded.

According to the automatic interest collecting system and method of the present invention, a user accesses a web page through a predetermined application installed in a mobile terminal without performing a specific keyword input, The interest of the user is collected, so that the interest of the user can be widely collected compared with the conventional technique.

Further, there is an effect that a user's interest can be extracted without depending on an application executed in the mobile terminal.

In addition, services (collection of interest and / or provision of target information) can be provided independently of the device used by the user, so that the immediacy and consistency of the transmission of the target information can be enhanced.

Also, there is an effect that the target information is not limited to the information existing at the time of the specific action of the user but also the useful information generated after the action of the user is continuously fed back.

BRIEF DESCRIPTION OF THE DRAWINGS A brief description of each drawing is provided to more fully understand the drawings recited in the description of the invention.
FIG. 1 is a diagram for explaining a schematic configuration system of a user interest automatic collection system according to the technical idea of the present invention.
2 is a diagram for explaining a schematic configuration of a service client according to an embodiment of the present invention.
3 is a diagram illustrating a process of generating a user's interest item DB according to an embodiment of the present invention.
4 is a view for explaining an example of information stored in the interest item DB according to an embodiment of the present invention.
5 is a diagram illustrating an example in which target information is provided to a second terminal based on a user's interest collected in the first terminal according to an embodiment of the present invention.
6 is a view for explaining an example of information stored in a provision information DB according to an embodiment of the present invention.
FIG. 7 is a diagram illustrating an example of target information provided by a user interest automatic collection method according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise.

In this specification, the terms "comprises" or "having" and the like refer to the presence of stated features, integers, steps, operations, elements, components, or combinations thereof, But do not preclude the presence or addition of features, numbers, steps, operations, components, parts, or combinations thereof.

Also, in this specification, when any one element 'transmits' data to another element, the element may transmit the data directly to the other element, or may be transmitted through at least one other element And may transmit the data to the other component. Conversely, when one element 'directly transmits' data to another element, it means that the data is transmitted to the other element without passing through another element in the element.

Hereinafter, the present invention will be described in detail with reference to the embodiments of the present invention with reference to the accompanying drawings. Like reference symbols in the drawings denote like elements.

FIG. 1 is a diagram for explaining a schematic configuration system of a user interest automatic collection system according to the technical idea of the present invention. 2 is a diagram for explaining a schematic configuration of a service client according to an embodiment of the present invention.

Referring first to FIG. 1, a user interest automatic collection system 1 according to an embodiment of the present invention may include a predetermined service system 100. In addition, the user interest auto-collection system 1 may include a service client (e.g., 200, 200-1). The user interest automatic collection system 1 may include the service system 100 and the service client 200, for example.

The service system 100 may be implemented as a server system for realizing the technical idea of the present invention. The service system 100 communicates with a service client (e.g., 200, 200-1) installed in each of the mobile terminal 10 of the user or the second terminal 20 of the user through a wired / wireless network, Lt; RTI ID = 0.0 > and / or < / RTI >

 The service client (for example, 200) may be configured so that the software installed in the mobile terminal 10 of the user and the hardware of the mobile terminal 10 are combined organically to implement the technical idea of the present invention, As shown in FIG.

The service client 200 can transmit and receive predetermined information to at least one application executed in the mobile terminal 10 of the user. The at least one application may be, for example, a web browser application installed in the mobile terminal 10 or connected to a specific site (e.g., a shopping mall site, an open market site, a financial institution site, a public institution site, Or may be an application for performing a predetermined function. The application connected to the specific site may be an application distributed by the subject of the specific site.

The service client 210 may be implemented by a combination of software and / or hardware included in an application installed in the mobile terminal 10 and executed when the application is executed. In some embodiments, the mobile terminal 10 may be implemented as an independent application for implementing the technical idea of the present invention. In addition, the implementation of the service client 200 for performing the functions defined herein may vary. In this specification, the service client (for example, 200) is implemented by an organic combination of software and / or hardware independent of at least one application installed in the mobile terminal 10, The range is not limited thereto.

The mobile terminal 10 and the second terminal 20 may refer to any type of data processing apparatus that can access a web page provided by the web server by connecting to a predetermined web server (not shown). For example, a computer, a tablet, a notebook, a mobile phone, and the like, but is not limited thereto.

The web server may refer to a network system capable of providing a web page through a wire / wireless network. The web page provided by the web server may provide the mobile terminal 10 with a function suited to the purpose of implementation of the web server. Generally, when an application installed in the mobile terminal 10 accesses a specific web page provided by the server, the web server transmits a page source (e.g., a series of data including html and / or script, etc.) corresponding to the web page ) To the application, and the transmitted page source can be interpreted according to a predetermined convention and loaded in the application.

The service client (e.g., 200) may then obtain information (e.g., an identification address, or page source) about the access page being loaded in the application. The service client (for example, 200) may communicate with the application to obtain information about the connection page. When the information about the page to be loaded by the application is stored in a predetermined form (for example, a cookie) And obtain information on the connection page based on the information. In various manners, the service client (e.g., 200) may obtain information about an access page.

Then, the service client 200 (for example, the service client 200) may transmit information (e.g., information) about some or all of the access pages loaded in the application or the selected pages , An identification address, or a page source).

The target page specifies that the user interest automatic collection system 1 according to the technical idea of the present invention is a page indicating the interest of the user among various access pages accessed by the mobile terminal 10 through at least one application It can mean a page. Information about which page the target page to be selected from among the connection pages may be stored in advance in the service client 200 and / or the service system 100, for example. According to one embodiment, the entire connection pages may be set as a target page. However, in such a case, all the pages to be visited may be identified as target pages from which the user can extract interest even though the user is not particularly interested, so that unnecessary information may be specified as the interests of the user.

Accordingly, the service client 200 and / or the service system 100 can estimate that the predetermined information among the information included in the target page is the user's interest, from the target page selected from the connection pages.

Then, the service system 100 can generate the user's interest item DB 130 based on the received information. To this end, the service system 100 may extract at least one keyword from a target page. That is, at least one keyword, that is, a keyword combination may be extracted for each target page. Then, the keyword combination itself may be a concern of the user estimated from the target page.

In this specification, the interest of the user estimated from the target page is expressed as an item of interest. Then, the keyword combination extracted from the target page may be the item of interest of the user. The reason why the keyword combination is extracted is that the target page may include a plurality of interests, and in some cases, there may be a plurality of keywords indicating one interest. For example, when the user is interested in a specific item (for example, specific product identification information of a specific brand), the specific item may be expressed by two keywords of a specific brand and specific product identification information. Therefore, the service system 100 can extract a keyword combination from each of the target pages.

The keyword combination may be a keyword that is selected in a predetermined manner from texts existing in a page source of the target page. According to an embodiment, the keyword combination may be a specific tag among page sources of a target page. Or text contained in a specific html source separated by a predetermined tag. In addition, a predetermined criterion for extracting a keyword may be defined in advance, and a keyword may be extracted according to the criterion. For example, words such as adjectives, adverbs, and verbs may be excluded from the keyword. There may be various embodiments for extracting the keyword.

According to the embodiment of the present invention, it is not always necessary to extract an accurate keyword indicating a user's interest. Targeting can be performed even if a plurality of keywords are extracted broadly. This is because, according to the technical idea of the present invention, a user's interest item is defined by a plurality of keywords, and a keyword contained in the provided information can be used for targeting specifying a user to be provided with target information. That is, according to the technical idea of the present invention, there are a plurality of keywords indicating the interests of the user, and the targeting can be performed by the provision information provided by the terminal 30 of the provider. The technical feature of the present invention is that the present invention provides the target information more widely than the conventional method in which the provided information exists and the target of the user is precisely specified. This is because, conventionally, targeting has been performed by accurately specifying a user's interest (for example, a search keyword and the like) and using a precise specified interest among a plurality of provided information. However, according to the technical idea of the present invention, since it is a major feature that a user automatically collects interests of a user without receiving an input that can accurately express his or her own interests, the interest of the user is broadly specified, So that targeting can be performed.

As described above, according to the technical idea of the present invention, a keyword combination can be a user's interest, that is, an item of interest. The service system 100 may generate the interest item DB 130 by extracting keyword combinations from at least one target page. The interest item DB 130 may be a DB including keywords presumed to be of interest to the user. Accordingly, the service system 100 can specify the target information based on the interest item DB 130, and transmit the specified target information to the mobile terminal 10. [

The target information may be specified based on information provided by the provider to the service system 100 according to the technical idea of the present invention. The target information may be all or part of the provided information provided by the specific provider. The target information may be information included in the selected specific information when the specific information is selected from the provided information included in the provided information DB 140. [ Each providing information may be information specified by the provider (the terminal) that provides the providing information. For example, the providing information may include information about a specific web page, a text, an image, a moving image for a simple advertisement, or the like, and various information desired by a provider may be implemented by the providing information. The provider may provide the provided keyword to the user interest automatic collection system 1 by including it in the provided information.

As a result, according to the technical idea of the present invention, a user can automatically collect interest of the user simply by surfing the web through a web browser installed in the mobile terminal 10 or an application for accessing a specific site . Of course, the type of interest may be limited depending on which page is the target page.

Targeting can be performed based on the collected interest information and the provided information DB of the user. Targeted offer information, that is, target information may then be provided to the mobile terminal 10 or the second terminal 20 suitable for providing the target information. The service system 100 may generate an item of interest database 130 for each user. Then, based on the generated per-user interest item DB 130, it is possible to provide suitable target information to the user. In addition, since the per-user interest item DB 130 can be automatically generated as described above, it is not necessary to provide target information only when the user performs a specific action once, and it is advantageous (useful It is possible to provide the providing information as the target information to the user even if the providing information is generated later.

The interest item DB 130 according to the technical idea of the present invention may be generated by selecting a target page from the connection page and extracting a keyword combination from the selected target page as described above.

According to one embodiment, the selection of the target page is performed by a service client (e.g., 200), and extraction of the keyword combination may be performed by the service system 100.

In addition, the selection of the target page may be based on the attributes (e.g., URL, etc.) of the access pages to which the mobile terminal 10 accesses, but the target page may be selected by the executed application. Of course, candidates that can be the target page may be selected first by the executed application, and then the target page may be finally selected among the candidates.

For example, when there are a plurality of applications installed in the mobile terminal 10, the service client 200 selects only the access pages connected by the first application among the plurality of applications as a target page, You can also select the page as the population to select. To this end, the service client (for example, 200) may previously store information on an application (for example, application type, name, and / or supplier (author) have. In addition, information about such applications may be updated by the service system 100. Accordingly, by controlling which application selects the access pages to be accessed as the population to select the target page, there is an effect that the kind of the user's interest item (for example, a specific product group during shopping, finance, real estate, etc.) can be easily specified .

On the other hand, since the selection of the target page can be performed relatively quickly, the selection of the target page can be performed in the service client (e. G., 200) since the extraction of the keyword combination can be a relatively heavy process have. However, it suffices that the selection of the target page, the extraction of the keyword combination, is performed only by the service system 100 and / or the service client (for example, 200). It may be advantageous that the finally generated interest item DB 130 is included in the service system 100 (to provide target information to a plurality of terminals 10,20 of the user).

One such example is shown in Fig.

3 is a diagram illustrating a process of generating a user's interest item DB according to an embodiment of the present invention.

Referring to FIG. 3, the service client 200 may acquire (monitor) information about connection pages accessed through at least one application (S100). Then, based on the information on the acquired connection page, it can be determined whether the connection page is the target page (S110). Then, the service client 200 (e.g., 200) may transmit information on the determined target page to the service system 100 (S120). At this time, the service client (for example, 200) may further transmit the user identification information (S120) and allow the service system 100 to specify which user has consumed (shown) the target page . The service system 100 may generate a per-user interest item DB 130 based on the identification information of the user.

The service system 100 extracts a keyword combination from the received target page (S130), and generates a per-user interest item DB 130 including the extracted keyword combination (S140). The target information targeted to the user may be provided based on the generated interest item DB 130 and the providing information DB 140, which will be described later.

1 and 2, the service system 100 according to an embodiment of the present invention includes a control unit 110, a keyword extracting unit 120, an interest item DB 130, . The service system 100 may further include a provision information DB 140. Also, a service client (e.g., 200) as shown in FIG. 2 includes a control module 210. The service client (e.g., 200) may further include a page determination module 220.

In the present specification, a module or module may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware. For example, the module or module may mean a logical unit of a predetermined code and a hardware resource for the predetermined code to be executed, and may be a code that is physically connected, Or may be easily deduced to the average expert in the field of the present invention. Thus, the module or module refers to a combination of hardware and software that performs the functions defined herein, and does not imply any particular physical configuration.

In addition, the service system 100 may mean a logical configuration having hardware resources and / or software necessary for implementing the technical idea of the present invention, It does not mean a single device. That is, the service system 100 may mean a logical combination of hardware and / or software provided to implement the technical idea of the present invention. If necessary, the service system 100 may be installed in a device spaced apart from each other, And may be embodied as a set of logical structures for realizing the technical idea of the present invention. In addition, the service system 100 may mean a set of configurations separately implemented for each function or role for implementing the technical idea of the present invention.

For example, the control unit 110, the keyword extracting unit 120, the interest item DB 130, and / or the providing information DB 140 may be located in different physical devices, It may be located. According to an embodiment of the present invention, a combination of software and / or hardware constituting each of the control unit 110, the keyword extracting unit 120, the interest item DB 130, and / or the providing information DB 140 The components located in different physical devices and the components located in different physical devices may be organically coupled to each other to implement each of the modules or modules.

The service system 100 may be implemented as a server system so as to implement the technical idea of the present invention while communicating with the service client 200 as shown in FIG.

According to one embodiment, the service system 100 generates the per-user interest item DB 130 generated according to the technical idea of the present invention, and the provision of the target information is performed by the second system . At this time, target information is specified in a predetermined manner on the basis of the interest item DB 130 in the second system, and the specified target information may be transmitted to the corresponding mobile terminal 10. If the second system is a system providing for example an online shopping mall or an open market, the second system receives the interest item DB 130 via the user interest automatic collection system 1, The item DB 130 can be used to provide information on a commodity or a commodity providing entity corresponding to a particular item of interest of a specific user. Of course, the second system may or may not use the provision information DB 140 as described above.

The control unit 110 may receive information about a predetermined page from the service client 200 (e.g., 200). The information on the page received by the controller 110 may be information on all of the access pages loaded in at least one application of the mobile terminal 10 in which the service client 200 is installed. At this time, the control module 210 may acquire information on connection pages and may simply transmit information on the obtained connection pages to the service system 100.

According to an embodiment, the information on the page received by the controller 110 may be information on a target page. In this case, the target page may be selected from the information on the access pages obtained by the control module 210 by the page determination module 220 included in the service client (e.g., 200). Then, the control module 210 may transmit information on the selected target page to the controller 110. [

Of course, the control module 210 may transmit the identification information of the user to the service system 100 together with information on connection pages or information on a target page. The identification information of the user may be, for example, a login ID when the service according to the technical idea of the present invention is provided after login, or identification information capable of identifying the mobile terminal 10. Alternatively, identification information of a service client (for example, 200) allocated to each service client (for example, 200) may be used as identification information of the user.

The page determination module 220 may receive information on connection pages received from the control module 210 and may select a target page among the connection pages. A predetermined criterion for the page determination module 220 to select the target page may be stored in the service client 200 in advance. The criteria may be received from the service system 100 and may be updated.

According to an exemplary embodiment, the page determination module 220 may select the target page by determining whether the identification address (e.g., URL or URI) of the connection page corresponds to a predefined target identification address. For example, it may be the domain corresponding to the target identification address or the identification address of the connection page among the domains may have a predefined specific pattern. The specific pattern may be, for example, a pattern of a final sale page for selling a specific product when the item of interest of the user is a specific product. In general, in the case of an online shopping mall, a sales page for selling a specific product may be assigned to an identification address having a predetermined pattern. Therefore, a plurality of product lists can be simply distinguished from the list-up page.

Of course, according to the technical idea of the present invention, a keyword combination can be extracted from such list-up page, so that the list-up page can also be a target page. A keyword combination that can be extracted from the target page varies depending on how a criterion for determining the target page is set and how the keyword combination matches with an item of interest of an actual user can be different.

According to an embodiment, the page determination module 220 may select a target page according to whether a specific UI exists in the connection page. For example, when there is a UI or a specific object to judge that the corresponding page expresses interest of the user, such as a 'purchase' button or an 'apply' button for a specific product on the connection page, the page determination module 220 You can also select the connection page as the target page. The type of the UI or the object may be stored in advance in the reference, and may be variously set according to what user's item of interest is defined as. For example, when the item of interest of the user is limited to a specific product, the UI or object may be an object capable of purchasing the specific product or registering a product of interest. According to another embodiment, when the user's interest item is a specific person, a photo object of the person, a predetermined UI (e.g., e-mail transmission, sms transmission button, etc.) May be stored in advance.

In addition, the page determination module 220 may select a corresponding access page as a population to select a target page or a target page according to an application in which the access page is accessed, as described above.

Meanwhile, the control module 210 may further transmit information on the action performed by the user to the service system 100 in the target page. Then, the interest item DB 130 may further store information on the action, and the information on the action may further be used to specify the target information. For example, if the action is a purchase of a specific product (for example, a purchase button is selected), the provider providing the offer information may notify the user who has purchased the specific product or the user who has not yet purchased the specific product, Can be specified. That is, the target information to be provided to the user may be more specific according to the action.

In addition, the user interest automatic collection system 1 may determine a timing or a situation to provide target information to a user, and may selectively provide target information to the user. For this, the control module 210 may provide (receive or display) the target information received from the service system 100 to the mobile terminal 10 as soon as it receives the target information, The target information may be provided only at a timing or a situation (for example, when a specific application is executed, or when a specific URL is accessed). Accordingly, when the user is not suitable to receive the target information, the target information is provided to reduce the inconvenience to the user and the target information can be delivered more effectively.

According to one embodiment, the control module 210 may selectively provide target information received from the service system 100 according to the status of a web browser (application) executed in the mobile terminal 10. [ The status of the web browser may be, for example, whether the web browser is activated or whether the access page loaded in the web browser is a target page (for example, a page containing predetermined product information) ≪ / RTI > When the target information corresponds to the target page, for example, if the target information is a predetermined shoe advertisement, the control module 210 determines whether the page loaded in the web client is a product, And may provide the target information only when the page is an included page (e.g., a target page). In some implementations, the target page may be provided only if the access page is a page that contains information about a shoe or a shoe-related item. The more the correlation between the target information and the content of the access page, the greater the utility of the target information.

Meanwhile, the control module 210 included in the service client (for example, 200) may receive information on the second terminal 20 of the user from the mobile terminal 10. According to one embodiment, the second terminal 20 may be another mobile phone of the user, a computer of the user, or the like. The information on the second terminal 20 may be a phone number or device identification information (e.g., USIM identification information, IMSI information, etc.) of the mobile phone that can identify the second terminal 20, An IP address of the computer, or identification information of a second service client (e.g., 200-1) installed in the user's computer.

If the service user does not have a second service client (e.g., 200-1) installed in the second terminal 20, the service system 100 sends a second service client (e.g., 200-1) Can be induced to install. For example, if the service system 100 sends a predetermined link or message to the second terminal 20 and automatically or manually installs the second service client (e.g., 200-1) according to the link or message . The service system 100 may set the second terminal 20 as a terminal corresponding to the user's interest item DB 130. The second terminal 20 is set as a terminal corresponding to the user's interest item DB 130. The keyword combination extracted based on the information about the target page received from the second terminal 20 It may be treated as a concern of the user and stored in the user's interest item DB 130. [

When the second terminal 20 is specified as a user terminal, the service system 100 can automatically collect information about the user's interest item from the second terminal 20, Lt; RTI ID = 0.0 > a < / RTI > crossover platform that is not dependent on the terminal of the user.

Therefore, it is possible to provide a service as shown in FIG.

5 is a diagram illustrating an example in which target information is provided to a second terminal based on a user's interest collected in the first terminal according to an embodiment of the present invention.

Referring to FIG. 5, a service client (for example, 200) installed in the mobile terminal 10 can select the target page 1 from the connection page of the terminal 10. Then, the information about the target page 1 may be transmitted to the control unit 110 included in the service system 100. Then, the keyword extracting unit 120 of the service system 100 may extract a keyword combination from the target page 1, and store the extracted keyword combination in the user's interest item DB 130. The control unit 110 determines that the predetermined provision information included in the provision information DB 140 corresponds to the keyword combination extracted from the target page 1, and as a result, the user corresponds to the provision information Lt; / RTI > The controller 110 may provide the provided information, that is, the target information, to the second service client (e.g., 200-1) installed in the second terminal 20 rather than the mobile terminal 10. [ Then, the target information may be provided at the second terminal 20 at a predetermined time. Therefore, target information specified by the interest of the user collected in the terminal 10 may be provided in another terminal of the user, that is, the second terminal 20.

Referring again to FIG. 1, the keyword extracting unit 120 extracts a keyword including at least one keyword for each target page from a target page selected from the service client (for example, 200) or selected by the service system 100 Combinations can be extracted.

For this, the keyword extracting unit 120 may obtain the page source of the target page, and may extract the keyword combination by parsing the obtained page source.

The keyword extracting unit 120 extracts at least one keyword from the texts existing in the page source of the target page in a predetermined manner to extract the keyword combination. According to an embodiment, the keyword combination may be a specific tag among page sources of a target page. Or text contained in a specific html source separated by a predetermined tag.

The keyword extracting unit 120 may previously store a predetermined criterion for extracting a keyword. The keyword may be extracted according to the criteria according to the criteria. For example, words such as adjectives, adverbs, and verbs may be excluded from the keyword. Or a keyword having a specific type (for example, a brand name, a series of numbers, a series of letters and numbers, or a keyword determined as product identification information) may be included in the keyword combination. There may be various embodiments for extracting the keyword. The criterion for extracting the keyword may be variously changed according to what kind of a target page is set.

The technical idea of the present invention may be that the target information is not hindered even if the keyword which is irrelevant to the user's interest is included in some keyword combinations. This is because the technical idea of the present invention is that a plurality of provision information exists and target information to be provided to the user may not be specified as a keyword indicating the interest of the user in the provision information present. That is, in the conventional targeting using the search keyword, a lot of provision information (for example, advertisement information) exists, and the provided information is targeted using a search keyword that exactly matches the interest of the user who directly input the user. However, according to the technical idea of the present invention, there are a plurality of keywords related to a user's interest, and the user to whom the providing information is to be provided can be specified based on the providing information provided by the provider. Therefore, the keyword combination does not include only the keyword that accurately indicates the interest of the user, and even if some irrelevant keywords are included, the keyword can still be targeted. In addition, even if there is no specific action (for example, input of a search keyword) indicating the interest of the user from the user as described above, You can guess the keywords that are considered to be of interest.

When the keyword extracting unit 120 extracts a keyword combination for each target page, the control unit 110 can generate a per-user interest item DB 130 including the extracted keyword combination. An example of this is shown in Fig.

4 is a view for explaining an example of information stored in the interest item DB according to an embodiment of the present invention.

Referring to FIG. 4, the interest item DB 130 may be generated for each user. The generation of the interest item DB 130 for each user does not necessarily mean that an individual DB is generated for each user but may include a case where a table is generated as shown in FIG. 4 for each user.

As shown in FIG. 4, the interest item DB 130 may include user identification information (e.g., user identification information 1) that can identify a user. (Keyword 1, keyword 2, keyword 3, and price 1) extracted by at least the target page (page identification information 1 and page identification information 2) (keyword 1, keyword 3, Keyword 5, price 2)). If the item of interest is a commodity, the price can also be extracted as a keyword.

In addition, the service system 100 may further store information on the generation timing (e.g., timing 1, timing 2) of the keyword combination. In the case where the timing is stored as described above, it is for use in determining whether to provide target information to the user based on the timing. According to the technical idea of the present invention, since the interest item DB 130 is stored for each user in the service system 100 and targeting is performed based on the provision information provided by the provider, the user performs a specific action There is an effect that it is possible to provide the user with the useful information every time the useful information is generated, not just providing the target information. In this case, when providing the providing information to the user corresponding to the keyword combination (i.e., the user of the DB including the keyword combination) unconditionally that the keyword combination collected too long ago corresponds to the predetermined providing information, There may be a side effect in which the targeting is performed by (no longer a concern). Therefore, when new provision information is generated using such timing information, there is a keyword combination corresponding to the provision information, and the generation time of the keyword combination is shorter than the maximum allowable timing (for example, Several days, etc.), it is possible to provide the new providing information to the user as target information.

Further, as described above, information on a specific action (e.g., selection of a specific UI) performed by the user terminal can be further stored for each target page, and the provided information can be further specified .

Also, as described above, the identification information (e.g., first terminal identification information, second terminal identification information, etc.) of the terminal set in the user terminal can be further stored in the interest item DB 130. [

Meanwhile, the providing information DB 140 may include at least one providing information specified by a provider. The provided information may include a provided keyword. A corresponding keyword combination is searched based on the provided keyword, and a user corresponding to the searched keyword combination is specified, so that the user to which the providing information is to be provided can be targeted.

One example of such providing information DB 140 is shown in Fig.

6 is a view for explaining an example of information stored in a provision information DB according to an embodiment of the present invention.

Referring to FIG. 6, the providing information DB 140 may include at least one providing information (providing information 1 and providing information 2). Information on providers (for example, provider 1 and provider 2) may be further stored for each of the provided information. (For example, keyword 1, (keyword 2, keyword 3)) may be stored in the providing information DB 140 for each provided information. The providing keyword may be used to specify a user corresponding to the providing information.

According to an embodiment, the provided keyword may include a plurality of keywords. In this case, the controller 110 may determine that the keyword combination corresponds to the provided keyword when a plurality of keywords are included in any one of the keyword combinations. Accordingly, more accurate targeting may be performed as the number of keywords included in the provided keyword increases. 4 and 6, since the provision information 1 includes only the keyword 1, the control unit 110 stores the keyword combination corresponding to the page identification information 1 and the keyword combination corresponding to the page identification information 2 It can be judged that it corresponds. Since the provision information 2 includes the keyword 2 and the keyword 3, it may be determined that the provision information 2 corresponds only to the keyword combination corresponding to the page identification information 1.

In addition, the provision information DB 140 may further include various conditions (for example, a price condition, a condition for generating a keyword combination, and the like) as a reference of targeting. For example, the price condition may be a condition for determining that the keyword combination corresponds to the provided information only when the price information included in the keyword combination extracted from the predetermined target page is higher than the price condition set by the provider. In this case, the provision information of the provider that sells at a lower price, which is the same as the price of the product through the target page, can be provided to the user's terminal 10 or 20 as target information.

The condition for generating the keyword combination may be a condition that the provider sets to provide the provided information to the user only when the generation time of the keyword combination satisfies the condition set by the provider.

Based on the information stored in the providing information DB 140, a user to be provided with each providing information as target information can be specified.

When the user is specified in this manner, an example of the target information provided to the user may be as shown in Fig.

7 is a diagram illustrating a target of information provided by a user interest automatic collection method according to an embodiment of the present invention.

Referring to FIG. 7, a user can simply surf the web through his / her at least one terminal. Then, the target information providing system 1 based on the automatic interest collection of the user according to the technical idea of the present invention automatically collects information on the interest of the user and acquires target information targeted to the interested interest (for example, Price information on the product ", etc.) to the user's terminal. At this time, the terminal may be irrelevant to whether the user is the terminal that viewed the target page corresponding to the interest. Also, it may be independent of when the target page is viewed. That is, the target information may be independent of whether the target information exists in the providing information DB 140 or in the providing information DB 140 when the user views the target page.

Therefore, according to the technical idea of the present invention, when the user performs only the web surfing, information related to information presumed to be the interest of the user among various information viewed through the web surfing, that is, target information is provided to the user's terminal .

Meanwhile, the user interest automatic collection method according to the embodiment of the present invention may be implemented in the form of a computer-readable program command and stored in a computer-readable recording medium. The program can also be stored in a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of software.

Examples of the computer-readable recording medium include magnetic media such as a hard disk, a floppy disk and a magnetic tape, optical media such as CD-ROM and DVD, a floptical disk, And hardware devices that are specially configured to store and execute program instructions such as magneto-optical media and ROM, RAM, flash memory, and the like. The above-mentioned medium may also be a transmission medium such as a light or metal wire, wave guide, etc., including a carrier wave for transmitting a signal designating a program command, a data structure and the like. The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.

Examples of program instructions include machine language code such as those produced by a compiler, as well as devices for processing information electronically using an interpreter or the like, for example, a high-level language code that can be executed by a computer.

The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

It is intended that the present invention covers the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents. .

Claims (23)

A service client installed in a user's mobile terminal for obtaining information about connection pages accessed by at least one application executed in the mobile terminal; And
And a service system connected to the service client through a wire / wireless network to generate a user interest item database based on information received through the service client,
The service client,
Transmitting information about at least some pages of the connection pages to the service system,
The service system comprises:
Extracting a page-by-page keyword combination including at least one keyword from each of the at least some pages, and generating the user's interest item DB including the extracted page-by-page keyword combination.
The system according to claim 1,
And transmits the target information specified based on the generated interest item DB of the user to the mobile terminal of the user.
3. The method according to claim 2,
And provides the target information to the terminal of the user when a specific application installed in the mobile terminal is executed.
2. The method according to claim 1,
Information on a target page selected from the connection pages and identification information of the user to the service system,
Wherein,
Wherein the page is a page accessed by a predetermined one of the at least one application.
2. The method according to claim 1,
Information on a target page selected from the connection pages and identification information of the user to the service system,
Wherein,
Wherein the identification information of each of the connection pages is a page corresponding to a predefined target identification address or a page in which a predefined UI exists in each of the connection pages.
6. The method according to claim 4 or 5,
And further transmits information on a predetermined action performed by the user on the target page to the service system.
2. The method according to claim 1,
Receiving information on the second terminal of the user from the mobile terminal of the user,
The service system comprises:
And sets the second terminal as a terminal corresponding to the user's interest item DB based on the information about the second terminal received from the service client.
8. The system of claim 7,
Receiving information on a second page of at least a part of second connection pages accessed by the second terminal from a second service client installed in the second terminal,
Extracting at least one keyword from each of the at least some second pages and including a page-specific keyword combination corresponding to each of the at least some second pages in the user's interest item DB.
The system according to claim 1,
Wherein the at least one keyword is associated with at least one of the at least one page, and the at least one keyword is extracted by parsing the obtained page source.
The system according to claim 2,
And a provision information DB including provision information input from the terminal of the provider,
Extracts a user corresponding to the providing information based on the user-specific item DB including the user's interest item DB and the providing information DB, and transmits the providing information to the service client as target information corresponding to the extracted user Automatically collects user interest interest in sending.
11. The system of claim 10,
Wherein the search is performed on the user interest item DB using the provided keyword included in the provided information, and the user corresponding to the keyword combination corresponding to the provided keyword is extracted.
11. The system of claim 10,
When the new providing information is input to the providing information DB, the user corresponding to the providing information is specified based on the input new providing information and the per-user interest item DB, As the target information.
13. The system according to claim 12,
Only when the generation time of the page-specific keyword combination corresponding to the new provision information is within the maximum allowable time as compared with the input time of the new provision information, the new provision information is transmitted as the target information to the specified user terminal User interest automatic collection system.
The method comprising the steps of: acquiring information about access pages that are installed in a user's mobile terminal and are accessed by at least one application running on the mobile terminal;
Extracting a page-by-page keyword combination in which the user interest automatic collection system includes at least one keyword from each of the pages of at least some of the connection pages; And
And generating an interest item DB of the user including the keyword-specific keyword combination extracted by the user interest automatic collection system.
15. The method of claim 14,
And transmitting the target information specified based on the user's interest item DB to the user's mobile terminal when the user interest automatic collection system is created.
16. The method of claim 15, wherein transmitting the target information to the mobile terminal of the user comprises:
Determining whether the user interest automatic collection system is executing a specific application installed in the mobile terminal, and providing the target information to the mobile terminal when the specific application is executed as a result of the determination.
15. The method of claim 14, wherein the step of extracting page-by-page keyword combinations, wherein the user interest auto-collection system includes at least one keyword from each of the pages of at least some of the pages,
Extracting a page-by-page keyword combination including the at least one keyword from information on a target page selected from the connection pages,
Wherein,
A page accessed by a predetermined one of the at least one application,
Wherein an identification address of each of the connection pages is a page corresponding to a predefined object identification address or a page in which a predefined UI exists in each of the connection pages.

15. The method of claim 14,
Receiving the information about the second terminal of the user from the mobile terminal; And
Further comprising setting the second terminal as a terminal corresponding to the user's interest item DB based on the information about the second terminal received from the mobile terminal by the user interest automatic collection system Automatic collection of user interest.
19. The method of claim 18,
Receiving information about a second page of at least a portion of second connection pages accessed by the second terminal from the second terminal; And
Wherein the user interest automatic collection system extracts at least one keyword from each of the at least some second pages and includes a page-specific keyword combination corresponding to each of the at least some second pages in the user's interest item DB Automatically collects user interests that contain.
16. The method of claim 15, wherein the transmitting the target information specified based on the user's interest item database to the mobile terminal of the user,
Wherein the user interest automatic collection system extracts a user corresponding to the providing information based on a user-specific item DB including the user's interest item DB and a providing information DB including providing information input from a terminal of the provider ; And
And transmitting the providing information to the mobile terminal as target information corresponding to the extracted user.
21. The system of claim 20, wherein the user interest automatic collection system comprises a database of interest items for each user including the user's interest item DB and a provision information DB including provision information entered from a terminal of the provider, The step of extracting a user,
Performing a search on the per-user interest item DB using the provided keyword included in the provided information; And
Wherein the user interest automatic collection system extracts the user corresponding to a keyword combination corresponding to the provided keyword as a result of the search.
21. The method of claim 20,
Identifying the user corresponding to the provided information based on the new provision information and the per-user interest item DB when the user interest automatic collection system inputs new provision information to the provision information DB; And
And transmitting the new offer information to the terminal of the specified user as the target information.
A computer-readable recording medium recording a program for performing the method according to any one of claims 14 to 22.
KR1020130060849A 2013-05-29 2013-05-29 Automatic user intention collectong system and method thereof KR20140140264A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20180122991A (en) * 2018-11-07 2018-11-14 이재규 Method for providing contents by using a first screen of a mobile communication device
US11501336B2 (en) 2015-11-04 2022-11-15 Firstface Co., Ltd. Method for providing content using first screen of portable communication terminal

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11501336B2 (en) 2015-11-04 2022-11-15 Firstface Co., Ltd. Method for providing content using first screen of portable communication terminal
KR20180122991A (en) * 2018-11-07 2018-11-14 이재규 Method for providing contents by using a first screen of a mobile communication device

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