KR200457144Y1 - Vending Machine Capable of Providing Promotion Advertisement - Google Patents

Abstract

The present invention relates to an automatic vending device equipped with a promotional advertising integrated service function that can effectively perform promotional advertising in a place close to life by providing a promotional integrated advertising service to a vending device that can be installed in various places. In the automatic vending device configured to store the product for sale in a predetermined space, the product is discharged through processing by the payment means, at least one display panel for receiving and displaying the promotional advertising content through the wired or wireless network And a touch screen unit for receiving a user command including member authentication for participation in the promotion advertisement, a card reader unit provided at one side of the touch screen unit for reading member card information for member authentication, and When participating in promotional ads It provides a vending machine with a promotional advertisement integrated service function, characterized in that it comprises a printing unit for outputting the result according to the benefits and processing results that occur.

Description

Vending Machine Capable of Providing Promotion Advertisement}

The present invention relates to an automatic vending device equipped with a promotional advertising integrated service function, and more particularly, to provide a promotional advertising integrated service in a vending device, and to apply a discount through an advertisement related to a sales product, and a 3D display panel. The present invention relates to a vending machine equipped with a promotion advertisement integrated service function to increase the effect of sales and advertisement by applying a 3D advertisement and a transparent display panel.

Generally, vending machines, called vending machines, are installed in various places such as streets, subways, theaters, buildings, and the like, and there are always a large number of vending machines installed.

Its variety ranges from small vending machines that can simply enjoy coffee hot drinks to large vending machines that can purchase a variety of sweets and small electronics.

On the other hand, Digital Information Display (DID), which is being operated in the form of a board, is only advertising without additional functions through LCD (Liquid Crystal Display) or Plasma Display Panel (PDP). Although various promotional advertisements and event advertisements are provided for the purpose, not only the practical benefits due to participation of such promotions or events are lacking, but also the measurement or analysis of the advertisement effects according to the execution of the promotional advertisements and event advertisements is not performed properly.

Nowadays, kiosks are installed and operated in public places so that users can acquire information, purchase, ticketing, and register. In some cases, advertisements are performed through a part of the touch screen or a separate display screen.

However, users who perform certain tasks often do not show any interest in untargeted advertising content, and because they are installed in specific places, they need to intentionally move to the installation place for the information and benefits they want. There was an inconvenience to get.

An object of the present invention for solving the above problems is to provide a promotional integrated advertising service to the vending device that can be installed in a variety of places, the promotional advertising integrated service that can effectively perform promotion advertising in close proximity to life To provide an automatic vending device for.

Another object of the present invention is to provide a vending device for a promotional advertisement integrated service that can identify a product to be purchased while increasing the visual effect of the advertisement by placing a transparent display panel in front of the vending device. .

Another object of the present invention is to provide a vending device for a promotional advertisement integration service to apply a discount to a buyer who watched a promotional advertisement for a product to purchase.

The above object of the present invention is a vending device configured to store a product for sale in a predetermined space and to discharge the product through processing by a payment means, and receives and displays a promotional advertisement content through a wired or wireless network. At least one display panel; A touch screen unit for receiving a user command including a member certification for participation in the promotional advertisement; A card reader unit provided at one side of the touch screen unit to read member card information for member authentication; And a printing unit for outputting a result according to the benefits and the processing result generated when the promotion advertisement is participated.

According to the present invention, a transparent display panel which is provided between the transparent member and the sign unit of the front surface and projects the product displayed therein is further included during the display of the promotional advertisement.

According to the present invention, the transparent display panel is fixed to the rail formed on the upper and lower, characterized in that the transfer to the left and right by a bearing.

According to the present invention, the display panel and the transparent display panel is characterized in that consisting of a 3D display panel for 3D advertising.

According to the present invention, the payment means is characterized in that it comprises at least one of the coin input unit, banknote input unit, card reader.

According to the present invention, the card reader unit is characterized in that it comprises at least one of a magnetic card reader unit and an RFID card reader unit.

According to the present invention, the result output through the printing unit is characterized in that it includes at least any one of coupons, discount coupons and information for providing the benefits, earning history, content information provided in the promotion participation.

According to the present invention, points, electronic gift certificates are directly accumulated through the magnetic card reader unit or the RFID card reader unit.

According to the present invention, a discount is applied to a buyer who watches a promotional advertisement for a product being sold.

According to the present invention, the display panel further comprises a camera for measuring the exposure degree of the promotional advertisement.

According to the vending device equipped with the function of the integrated promotional advertising service of the present invention, the promotional integrated advertising service is provided to the vending device that can be installed in various places, so that the promotional advertising can be performed in various places close to life. It works.

In addition, according to the vending device equipped with the promotional advertisement integrated service function of the present invention, by placing the transparent display panel on the front of the vending device, it is possible to increase the visible advertising effect, and to check the product behind the transparent display panel during the advertisement It has the effect of making it available for purchase.

In addition, according to the vending device equipped with a promotional advertisement integrated service function of the present invention, by applying a discount to the buyer who watched the promotional advertisement for the product to be purchased, there is an effect of increasing the demand for advertising participation and purchase.

1 is a perspective view of a vending machine equipped with a promotional advertising integrated service function according to an embodiment of the present invention.
Figure 2 is a partial perspective view showing a transparent display panel of the vending device equipped with a promotional advertising integrated service function according to an embodiment of the present invention.
Figure 3 is a side cross-sectional view showing the configuration of the front of the vending machine equipped with a promotional advertising integrated service function according to an embodiment of the present invention.

The terms or words used in the present specification and claims should not be construed as limited to ordinary or dictionary terms and the inventor may properly define the concept of the term to describe its own design in the best possible way It should be construed as meaning and concept consistent with the technical idea of the present invention.

Therefore, the embodiments described in this specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention and do not represent all the technical ideas of the present invention. Therefore, It is to be understood that equivalents and modifications are possible.

The automatic vending device equipped with a digital information display function for providing the integrated promotional advertisement service according to the present invention, along with the sale of products, the subway history, banks, department stores, shopping centers, airports, hotels, exhibition halls, etc. It is a composite video medium having a function as a digital display device that provides advertisements, images and sound, and an information providing device that can post advertisements, with various guide information suitable for the installation place indoors and outdoors, and RFID (Radio Frequency Identification) Is a next-generation recognition technology that can manage information of various objects such as products, food, animals, and objects through wireless communication with IC chips. Recently, it is widely used in electronic fare payment systems such as credit cards and transportation cards or access control systems. do.

The present invention installs an automatic vending device equipped with digital information display function in all the places where an operator can install the product, and promotes product sales and promotion advertisement and gift certificate earning service for all people who use the digital information display. Implementation is possible.

The card affiliated with the company may be utilized depending on the place where the vending device equipped with the digital information display function is installed, and it is applicable to the company's card that operates the digital information display. It is preferable not to restrict to the use only.

In other words, the present invention allows consumers to freely receive benefits including gift certificates, discount tickets, and prizes by recognizing a bank card on a card reader of an automatic vending device equipped with a digital information display function using an affiliate card. The vouchers earned are operated as an electronic voucher, can be used to purchase goods provided by the advertiser, and can be provided to the user by printing a discount voucher through a printing unit.

Advertisers can use promotional vouchers and voucher earning services through vending machines equipped with digital information display to show ad exposure, voucher earners, gender, age range, day-by-day usage, hourly-use rates, location-use rates, gift voucher dates, It is possible to analyze consumer patterns and consumption patterns from promotion advertisements and gift voucher accumulation service to purchase of gift certificates, such as sales status according to purchase items, and to measure the effects of promotion advertisements through securing data related to consumers. Based on this, it is possible to set up strategies and directions according to the implementation of advertisements and sales promotions in the future, so that the advertisements and sales promotions that meet the advertisement targets, that is, according to the consumer's trend, can be performed.

In addition, affiliated banks and service providers can provide their customers with the benefits of free gift voucher services through vending machines equipped with digital information display functions. You can not only generate new profits by using bank card or customer card but also secure various data such as sales analysis, consumer analysis and consumption pattern analysis according to the use of the card. Can be.

To receive discounts on promotional advertising integration services and product purchases using vending machines with digital information display, consumers must first hold a bank card or customer card provided by a partner bank or service operator. In the first use of the service related to the present invention, a consumer with a card reader configured in a digital information display installed in affiliated banks and affiliated stores does not need to apply for the service. After the membership registration and gift voucher is completed and the service can be provided continuously, the inconvenience of applying for the use of the service can be eliminated, and the gift voucher to the consumer is not a real gift voucher in printed form. Computational Award As well as there is no risk of loss and damage to the electronic voucher need not be mobile in order to use the vouchers provided by, and connected to the Internet Web site to check the vouchers being made using consumer credit.

Applying the promotional advertising operation and purchase benefits through the vending device equipped with the digital information display function as described above, the vending device equipped with a promotional advertising integrated service function according to an embodiment of the present invention for increasing the advertising effect It will be described in detail with reference to the accompanying drawings.

1 is a perspective view of a vending machine equipped with a promotional advertisement integrated service function according to an embodiment of the present invention.

Referring to FIG. 1, in the vending apparatus 100 having the integrated function of the promotional advertisement, the product 10 for sale is stored in a predetermined space of the main frame, and the product 10 is processed by a payment means. And receive and display the promotional advertisement content from the operation server (not shown) through the wired / wireless network in order to provide the integrated advertisement service, and display at least one content produced in three or two dimensions. A display panel 110, a touch screen unit 102 for receiving a user command including a member authentication for participation in the promotion advertisement, and provided on one side of the touch screen unit 102 for member authentication Card reader unit for reading the membership card information, and to output the result according to the benefits and processing results generated when the promotion ad participation A printing unit 104 is provided, and a product for inputting a bill input unit 122 and a coin input unit 124 and a number of a product to be purchased for cash payment when the product 10 is basically purchased for the automatic selling function. The selection input unit 120, a product discharge unit 128 for discharging the selected product, and a coin return unit 126 for returning the change is further provided, the transparent member formed on the front of the vending machine 100 Between the 20 and the sign unit 200 is further included a transparent display panel 300 for viewing the product 10 during the display of the promotional advertisement.

The product 10 provided in the vending device 100 may be any sign food including sweets, drinks, chocolate, etc., and may include all electronic equipment and accessories available for sale, and the types thereof are limited. I never do that.

The promotional advertisement in the present invention includes an advertisement of the product 10 sold by the vending device 100, and the buyer selects the promotional advertisement for the product 10 to be purchased before purchasing the product 10. When viewing, it provides a benefit to purchase the product 10 at a discounted price through the confirmation of the partnership card or other service use card information.

Alternatively, by earning points or cash for a few percent of the selling price, the effect of increasing sales of the product 10 and viewing of the advertisements is obtained.

Although not shown, a wired / wireless network device should be provided to receive and display the promotional advertisement content through the vending apparatus 100 of the present invention.

The vending device 100 may further include a camera 130 for measuring exposure of the promotional advertisement, crime prevention and security, and operating multimedia content including a user's photo composition and a video mail.

The result output through the printing unit 104 is a printed material including at least any one of coupons, discount coupons and information for providing information, a credit history, content information, and the like, which are provided as benefits when participating in the promotion.

Through the card reader unit including the magnetic card reader unit 108 and the RFID card reader unit 106, credit and payment for product purchases, points, and electronic gift certificates are directly accumulated, thereby providing benefits for advertisement and content use. can do.

The display panel 110 may be applied to a 2D or 3D display panel. When the display panel 110 includes two or more 2D or 3D display panels, the display panel 110 may include only content produced in the same dimension or content produced in different dimensions. The content of different dimensions can be displayed by dividing the image up and down or left and right at 110), and it is preferable to be able to display the content produced in 3D at the top and the content produced in 2D at the bottom. .

This allows the content to be produced in a separate form by dividing the frames in the content production step, and applying the 3D display panel to any one of the upper and lower portions of the display panel 110 so that the content is expressed in different dimensions on one panel. It is desirable to.

Advertising effects can vary depending on whether the content is produced and displayed in three-dimensional or two-dimensional images for each content.

2 is a partial perspective view showing a transparent display panel of a vending device equipped with a promotion advertisement integrated service function according to an embodiment of the present invention, Figure 3 is an automatic advertisement promotion service integrated function according to an embodiment of the present invention It is a side sectional drawing which shows the structure of the front of a vending apparatus.

As shown in Figure 2 and 3, the unit 200 is formed on the front surface of the top of the product 10 is displayed on the cradle 12 formed in more than one layer to perform a fixed advertising, The transparent display panel 300 is configured to be transported between the sign unit 200 and the transparent member 20.

The transparent display panel 300 is a display that controls the material having an intermediate state between a solid and a liquid to adjust the light transmittance to display an image, and may be used as an AMOLED display. The operation method is not much different from TFT-LCD.

As described above, by applying the transparent display panel 300 to the inside of the transparent member 20, it is possible to expand the display space for advertising to increase the visible advertising effect, even in a wide range of full-page advertising of the product 10 The visibility can be secured so that the product on the back of the transparent display panel 300 can be checked and purchased even during the advertisement.

In addition, since the advertisement can be displayed in a large space of the transparent display panel 300, people at a certain distance can see the advertisement.

Although not shown, the vending device 100 is equipped with a module capable of transmitting and receiving data through Wi-Fi, Zigbee, and Bluetooth, so that people at a certain distance wirelessly receive a promotion advertisement. It is desirable to participate, and to participate through a widget program of the PC and the application for the smart mobile communication terminal provided separately.

Meanwhile, when the purchaser purchases the product 10, since the transparent display panel 300 may obstruct the view, it is preferable to allow the transparent display panel 300 to be transported to a predetermined space.

As shown in FIG. 3, it is supported by the bearings 301a and 301b formed above and below the lower frame of the transparent member 20 on the front of the vending machine 100 so as to be transportable.

Furthermore, when a roll-shaped transparent display panel is applied, it is preferable that the roll-shaped transparent display panel may be configured to be rolled up or down.

In the above described and illustrated as a preferred embodiment of the present invention as an example, the present invention is not limited to the above embodiments and those skilled in the art to which the subject innovation belongs within the scope not departing from the spirit of the present invention. By the technical concept of the present invention and various modifications and variations are possible within the equivalent scope of the utility model registration claims to be described below, of course.

10: product 12: holder
20: transparent member 100: vending machine
102: touch screen unit 104: printing unit
106: RFID card reader unit 108: Magnetic card reader unit
110: display panel 120: product selection input unit
122: banknote input unit 124: coin input unit
126: coin return unit 128: product discharge unit
130: camera 200: sign unit
300: transparent display panel 301a, 301b: bearing

Claims (10)

delete delete In the automatic vending device configured to store the product for sale in a predetermined space, the product is discharged through processing by the payment means,
At least one display panel for receiving and displaying promotional advertisement content through a wired or wireless network;
A touch screen unit for receiving a user command including a member certification for participation in the promotional advertisement;
A card reader unit provided at one side of the touch screen unit to read member card information for member authentication;
A printing unit for outputting a result according to a benefit generated from participation in the promotional advertisement and a processing result; And
It is provided between the transparent member and the sign unit on the front, and includes a transparent display panel to project the product displayed on the inside even during the display of the promotional advertisement,
The transparent display panel is fixed to the rail formed on the upper and lower, vending device equipped with a promotional advertising integrated service function, characterized in that the transfer to the left and right by a bearing. The method of claim 3, wherein
And the display panel and the transparent display panel are configured as a 3D display panel for 3D advertising. The method of claim 3, wherein
The payment means is a vending device with a promotional advertising integrated service function, characterized in that it comprises at least one of a coin input unit, banknote input unit, card reader. The method according to claim 3 or 5,
The card reader unit is equipped with a promotional advertisement integrated service function, characterized in that it comprises at least one of a magnetic card reader unit and an RFID card reader unit. The method of claim 3, wherein
The result output through the printing unit is provided with a promotional advertisement integrated service function, including at least one of a coupon, a discount ticket and a map for providing information, a credit history, content information provided as a benefit of participating in the promotion Vending device. The method of claim 6,
Points, electronic vouchers directly through the magnetic card reader unit or the RFID card reader unit is a vending device equipped with a promotional advertising integrated service function, characterized in that directly. The method of claim 3, wherein
Automated vending device equipped with a promotional advertising integrated service function, characterized in that the discount applied to the buyer watching the promotional advertisement for the product being sold. The method of claim 3, wherein
And a camera for measuring the exposure degree of the promotional advertisement on the upper side of the display panel.

Images