KR20010113300A - An on/off line circulating sales system for tele marketing - Google Patents

Abstract

The present invention relates to an on / offline distribution and sales system using telemarketing, while a consumer (10) can safely purchase a product under optimal purchasing conditions at the time of a product purchase using an internet shopping mall, and at the same time, the producer (20) also purchases a consumer in addition to the purchased product. (10) to maximize the sales efficiency of the goods that you want to buy through the active sales method through direct currency, and as an implementation principle consumers (10) who wants to buy the goods and producers (20) who wants to sell the goods The purchase member registration step (S1) and the sales member registration step (S2), which apply for registration as a purchase member and a sales member, respectively, on the homepage of the relay management center 30, and the product characteristics of the exhibition products and the product price are compared with each other. In addition to the method and delivery method, the merchandise for sale is also clearly identified at the time of commodity defect (S3), and the consumer 10 is registered and When the purchase intention of the consumer 10 for the desired product is reserved for the application, the purchase application notification step (S4) which is automatically sent to the producer 20 of the corresponding product, and the producer 20 to the consumer 10 Purchase purchase confirmation step (S5) to confirm the purchase of the applied product on the telephone, and the purchase preference of the consumer 10, the producer 20 is a direct call using the phone 50 to the consumer 10, the purchase desire Characterized in that it comprises a offline selling step (S6) to guide the purchase by telemarketing for the goods having a.

Description

An on / off line circulating sales system for tele marketing}

The present invention relates to an on / offline distribution sales system using telemarketing, which can increase sales efficiency in parallel with an online sales method using the internet and an offline sales method using a telemarketing. At the time of purchase, consumers can safely purchase products with optimal purchasing conditions, and at the same time, producers can also use telemarketing to maximize sales efficiency through active sales methods through direct calls to products that consumers want to purchase. / Offline distribution system.

In general, telemarketing, which is the cutting-edge marketing of the information society that communicates with consumers through communication means such as PC communication, voice information communication, and DM, is less expensive than door-to-door sales. Since it can be contacted by hundreds of people, it can be expected to have a good sales effect in connection with general sales promotion activities. This is a sales technique that is widely used in advanced foreign countries, and also in automobile companies and distribution sales including financial institutions such as banks and insurance companies in Korea. The company is introducing good results.

In addition, through the telemarketing, producers can not only complete customer management, but also perform simple customer orders and post-processing for customers, as well as conduct customer opinion surveys, satisfaction surveys and various marketing researches, It can be extended to research areas such as analyzing the effects of campaigns.

Meanwhile, with the rapid development of information and communication, various economic activities using the Internet are being developed and applied. Electronic commerce is a general economic activity such as production, distribution, and consumption that has been transferred to the Internet. Although it is no different from general economic activity, the scope of use is gradually increasing in that the market is formed through virtual Internet, that is, not the real economy, that is, through the Internet.

This e-commerce is a virtual shopping mall at the point of sale and purchase, such as a department store or a store, and from a producer's point of view, it is necessary to sell one product better in the infinite space of the Internet. Since it is a space and should be a more convenient and cheaper place for purchase from a buyer's point of view, a shopping mall should be constructed and operated so that people with different purposes, such as sale and purchase, always fit together.

Such Internet e-commerce deals with product exhibitions organized by producers as shopping mall managers, customer orders to purchase and display exhibition products introduced in shopping malls, and deposits of goods for ordered goods mainly by credit card payment and bankbook payment method. Commodity payment processing, and commodity delivery to deliver the goods to the customer ordered payment.

However, until now, in electronic commerce, only a simple transaction such that the buyer accepts the product price of the producer or the contrary, the producer accepts the purchase price suggested by the buyer, to the extent of interconnecting the producer and the consumer through the Internet homepage. Supported.

In other words, the existing e-commerce product sales and pricing suggest a system flow that directly connects the producer and the buyer, but in reality, many Internet users who do not specify the product of the producer within the website homepage There was a limit to the pricing decision that both producers and consumers could be satisfied as a transiter to introduce and purchase to buyers. In addition, both producers and buyers had problems such as returning costs of returning goods and risk of bad transaction.

Therefore, the present invention is proposed to maximize the merchandise sales online / offline by adding the advantages of telemarketing to the electronic commerce using the Internet, and the consumer safely and optimally purchases the product at the time of purchasing the product using the internet shopping mall. At the same time, producers who can purchase a product and have verified credit sales can also use online / offline distribution and sales system using telemarketing to maximize the sales efficiency through direct sales of products that consumers want to purchase. The purpose is to provide.

1 is a configuration relationship of the on / offline distribution sales system using the telemarketing of the present invention.

2 is a conceptual diagram illustrating an on / offline distribution and sales system using telemarketing according to the present invention.

Figure 3 is a flow chart of the on-offline distribution sales system using the telemarketing of the present invention.

Explanation of symbols on the main parts of the drawings

10: consumer 20: producer

30: Relay Management Center 32: Customer Information DB

34: Purchase Information DB 36: Product Information DB

38: Sales information DB 40: Internet network

50: phone

In order to achieve the above object, the on / offline distribution and sales method incorporating the telemarketing of the present invention is a purchase in which a consumer who wants to purchase a product registers as a purchase member through a homepage or a telephone (on / offline) of a relay management center. The registration process of the membership, the sales member registration stage in which the producer who wants to sell the product is applied for registration as a sales member on the homepage of the relay management center, and the merchandise characteristics and price of the exhibited products applied for registration in the relay management center In addition to the payment method and delivery method of the product, the compensation details of the product defect are also displayed on the homepage, and the registered consumer searches for the products displayed on the homepage of the relay management center and the consumer's intention to purchase the desired product. When the reservation is made, the purchase request notification step is automatically sent to the producer of the product. In addition, according to the notification of sales application from the relay management center, the producer calls the consumer by referring to the product purchase confirmation step where the producer confirms the purchase of the applied product by phone to the corresponding consumer and the purchase preference of the consumer registered on the homepage. It is characterized in that it comprises a offline sales step for guiding the purchase by telemarketing for the product with the desired purchase as a direct currency.

In addition, the relay management center is a database of the product information DB and sales information DB that stores the registered product information and product sales information of the producer, along with the customer information DB and purchase information DB that stores consumer member information and product purchase information It is characterized by.

Hereinafter, the implementation principle of the swap transaction settlement method using the Internet according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a view illustrating a configuration relationship of an on / offline distribution system using telemarketing according to the present invention, and FIG. 2 is a view illustrating an implementation concept of an on / offline distribution system using telemarketing according to the present invention. It shows the operation flow of the online / offline distribution system using the telemarketing of the invention.

As shown in the figure, the online / offline distribution sales system using the telemarketing according to the present invention is used in the online sales method using the Internet e-commerce as well as the offline sales method using the telemarketing to confirm the credit sales price at the consumer 10 side. The excellent product of the producer 20 can be purchased at an optimum price, and the producer 20 can also purchase the homepage of the e-commerce agency relay management center 30 and the accurate customer information without spending a high advertisement cost. Through marketing it can be sold to more consumers (10) at the best price with little intermediate margin.

That is, the consumer 10 who wants to purchase the product and the producer 20 who wants to sell the product each purchase the member on the homepage of the relay management center 30 through the purchase member registration step (S1) and the sales member registration step (S2). Register as a sales member, the purchase member registration step (S1) in the member information of the consumer (10) ID, password, name, social security number, telephone number, address, e-mail, credit (transaction record), hobby, interest A field, a job, etc. are input, and in the sales member registration step (S2), the sales product name, standard, sales hope, product picture, transaction region, transaction method, deposit method, deposit account, and delivery are provided as member information of the producer 20. Along with the method and other references, the compensation processing at the time of commodity defect is entered.

In particular, through the sales member registration step (S2), the confirmation procedure for the credit sales guarantee of the producer 20, which is a member registered on the homepage of the relay management center 30, can be confirmed through the credit guarantee institution (not shown in the drawings). In this way, it is desirable to enable the consumer 10 to be structurally compensated for damages from the bad producer 20 when an illegal transaction in the e-commerce occurs.

In addition, the consumer 10 is connected to the Internet through the network 40 to compare the search and display products registered on the homepage of the relay management center 30 to apply for the purchase of the desired product online, and to purchase the product ( The member information, product purchase information, and registered product information and product sale information of the producer 20 are displayed on the screen, so that the consumer 10 and the producer 20 can use them as purchase information and sale information, respectively. The product information DB 36 and the sales information DB 38 on the producer 20 side together with the customer information DB 32 and the purchase information DB 34 on the side are databaseized and stored in real time and displayed on the home page. Is output.

As such, the relay management center 30 page is composed of contents, and the product characteristics and product prices of the corresponding exhibition products on the homepage through the sales product display step (S3) for the products that the producer 20 applies for registration and display. This output is displayed, which is provided as a more reliable judgment information on the purchase of the product of the consumer 10, while the consumer 10 inputs a desired product name, the price condition and product characteristics suggested by the multiple producers 20 are searched and outputted. To be possible.

In addition, the exhibition products that are applied for registration at the relay management center 30 clearly check the product characteristics and product prices, as well as the method of payment and delivery of the products sold, as well as the compensation contents at the time of product defects. do.

Then, if the registered consumer 10 searches for products displayed on the homepage of the relay management center 30, determines his purchase intention for the desired product, and reserves the application, the consumer through the product purchase notification step (S4). (10) is also sent to the producer 20 of the corresponding product to apply for a purchase will be notified of the member information that can know the purchase taste of the consumer (10) with the purchase intention.

In addition, the producer 20 confirms the purchase application notification content of the consumer 10 for his display product from the relay management center 30 through the product purchase confirmation step (S5), and then calls the consumer 10 by telephone. At the same time, the final purchase intention for the requested product will be confirmed, and the payment method and shipping address will be confirmed.

In addition, referring to the purchase preferences of the consumer 10 registered on the homepage, the producer 20 simultaneously applies to the corresponding product having a purchase desire in addition to the product applied for purchase as a direct call using the phone 50 to the corresponding consumer 10. It can guide the purchase by telemarketing, and even after applying for the purchase of the product, it can be used as a prospective customer's phone data, which can lead to new products or promotional periods, and to offline sales through telemarketing.

As described above, the online / offline distribution and sales system using the telemarketing according to the present invention, which can increase the sales efficiency by using the online sales method using the internet and the offline sales method using the telemarketing, has a single specialized store that handles only specialized items. Of course, it can be applied to the products of all retail and retail stores, such as individual business stores and multi-stores, which operate a large number of businesses, and on the consumer side, the good products of the producers 20 whose credit sales are confirmed are optimally priced. At the same time, the producer (20) can make a middle margin to more consumers (10) through the telemarketing of the shopping mall homepage and accurate customer information of the e-commerce agency's relay management center (30) without spending high advertising costs. You can sell this at an optimal price with few.

On the other hand, the above-described embodiment is a preferred embodiment for facilitating the understanding of the implementation concept of the on / offline distribution system using telemarketing according to the present invention, the present invention can be various on / offline without departing from the implementation principle of the present invention It is to be understood that all possible embodiments and modifications of the embodiment can be carried out without proceeding from the sales process and can be implemented without departing from the principles of the present invention.

As described above, according to the on / offline distribution and sales system using the telemarketing according to the present invention, when a consumer purchases a product using an internet shopping mall, the registered products of the producers whose credit sales are guaranteed are compared and searched and compared with each other. It is possible to purchase a product safely under the condition, and at the same time, the producer can directly purchase the product that the buyer wants to buy online by referring to the exact purchase taste of the consumer without incurring excessive advertising costs for the unspecified majority. Telemarketing through the currency is expected to provide more aggressive sales effects.

This ensures a wider consumer base from an unspecified majority of online sales through Internet e-commerce, while at the same time ensuring the aftermath of commodity defects that can occur after a product purchase that is faithful to customer satisfaction, the most frequently used in marketing. Active offline sales of telemarketing, along with compensation processing, provide the effect of more robust sales behavior to a specific number of consumers.

Claims (2)

A purchase member registration step (S1) in which a consumer (10) who wants to purchase a product applies for registration as a purchase member on the homepage or telephone (on / offline) of the relay management center (30); Sales member registration step (S2) that the producer 20 wants to sell the product to apply for registration as a sales member on the homepage of the relay management center (30), The merchandise features and price of the exhibited products that are registered for registration in the relay management center 30 are compared with each other, and the merchandise compensation at the time of merchandise is also confirmed on the homepage (S3). Wow, The registered consumer (10) searches for products displayed on the homepage of the relay management center (30) and automatically sends a notification to the producer (20) of the product when the purchase intention of the consumer (10) for the desired product is reserved for application. The purchase application notification step (S4) and In addition, the product purchase confirmation step (S5) that the producer 20 confirms the purchase of the applied product by telephone to the consumer 10 in accordance with the notification of sales application from the relay management center 30, Offline sales that guides the purchaser by telemarketing of the desired product as a direct call using the phone 50 to the consumer 10 by referring to the purchase preference of the consumer 10 registered on the homepage. On / offline distribution and sales system using telemarketing, comprising the step (S6). The registered product of the producer 20 according to claim 1, wherein the relay management center 30 together with the customer information DB 32 and the purchase information DB 34 in which the member information and the product purchase information of the consumer 10 are stored. On-line and off-line distribution and sales system using telemarketing, characterized in that the product information DB (36) and the sales information DB (38) that stores the information and product sales information is a database.