KR102581301B1 - A Consumption Platform Providing Method with Insights on Desire and Cause Expressed by Users According to the Operation of a User Keyword List Including Desire/Cause Keywords - Google Patents

Abstract

The present invention relates to a consumption platform providing method of a user-expressed purchase cause and desire insight method in accordance with an operation of a user keyword list including a desire/cause keyword, which can solve a personal information-related violation risk, such as GDPR, comprising the steps of: performing an input request of a desire expression message; receiving the desire expression message; extracting one or more keywords; providing one or more product modules; and receiving a purchase request to transmit the same to a seller terminal.

Description

A Consumption Platform Providing Method with Insights on Desire and Cause Expressed by Users According to the Operation of a User Keyword List Including Desire/Cause Keywords}

The present invention relates to a method of providing a consumption platform. More specifically, the present invention relates to a method of providing a consumption platform, and more specifically, to maximize satisfaction by recommending the most suitable product according to the purchase reason and desires expressed by the user, and to allow the user to determine his or her own purchase reason and desire. It is about a method of providing a consumption platform that enables proactive consumption to satisfy needs by creating awareness.

Recently, online consumption activities have been greatly activated due to the popular distribution of terminals and excellent communication network environment, and this phenomenon is expected to accelerate in the future.

However, most consumption platforms currently take the form of platform operators providing conveniences such as search functions and fast delivery to consumers and collecting excessive fees from sellers.

This is because, at the time of the creation of the first consumption platform, it was unclear whether consumers would express their own consumption desires, express consumption causes, and share consumption activities, so the platform operator spent a huge amount of money and provided convenience to consumers in the process of development trial and error. Since it was most important to introduce the first, this type of consumption platform can be said to have achieved great success.

Accordingly, many consumers are enjoying the convenience of using consumption platforms, and platform operators are enjoying enormous profits by leveraging accumulated data and diversifying their businesses through various profitable businesses due to the influx of consumers.

However, these consumption platforms are currently revealing many problems.

The first problem concerns the excessive fees charged to sellers.

As mentioned above, platform operators are charging huge fees to sellers under the pretext of the cost of developing convenience functions provided to consumers and the value of the virtual consumption space built by the assets.

This is due to the platform operator-led form, which is different from the original purpose of the platform, which is coexistence. This excludes such platform operator-led operation and supports and manages the platform operator so that consumption entities such as consumers/sellers can actively take the lead. There is a need to do this.

The second problem is that, unlike in the early days of the consumer platform market, consumers in the current mature market do not accept the concept that convenience functions such as search functions and fast delivery provide satisfaction.

In the early days of the market, consumers were very satisfied with the convenience features provided by platform operators, but recently, most consumers feel that convenience features are just convenience features, and the expression of consumption desires for true satisfaction and enjoyment of consumption, expression of reasons for consumption, and consumption Sharing activities are expressed in various ways, including photos and posts, on other lifestyle platforms.

In other words, it can be said that consumers in the current mature market are expressing their consumption desires and reasons for consumption and feeling pleasure and satisfaction through shared consumption activities.

In other words, it is necessary to actively implement these consumption desires, expression of consumption reasons, and consumption sharing activities within the consumption platform so that consumers can feel true satisfaction and enjoyment.

However, the various consumption platforms currently in operation do not satisfy these requirements, and it is time for the emergence of a new consumption platform to improve these problems.

Korean Patent Publication No. 10-2010-0080057

The present invention is an invention made to solve the problems of the prior art described above. It takes into account changes in consumer satisfaction factors and levels due to the maturation of the consumer market, and improves the value of future data utilization through the four stages of consumption, especially 'Expression of consumption desires, expression of consumption causes, and consumption sharing activities' are actively implemented under the leadership of consumption subjects within the consumption platform, and this also has the effect of reducing excessive platform fees, marketing costs, and advertising costs. The purpose is to enable

In addition, the present invention establishes an environment in which users can create detailed and abundant desire/cause information in consideration of changed users and changes in the external environment such as laws, technology, and BM (Business Model), and provides such desire/cause information. The purpose is to provide a new experience that allows users to take the lead in resolving their needs by legally owning and using (moving) it.

The problems of the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the description below.

In order to achieve the above-mentioned purpose, the method of providing a consumption platform in the form of user-expressed purchase cause and desire insight according to the operation of a user keyword list containing desire/cause keywords of the present invention is that the user information management department of the platform providing server is owned by the user. Step (a) of performing a request to input a desire expression message reflecting the user's desires to a user terminal, step (b) of the user information management unit receiving a desire expression message input through the user terminal, and the platform providing server. Step (c), where the message analysis unit extracts one or more key keywords from the desire expression message received in step (b), and the message analysis unit extracts the key keywords extracted in step (c) into user keywords assigned to the user. Step (d) of registering as a desire/cause keyword in the list, the product management department of the platform providing server is presented through a seller terminal owned by the seller based on one or more key keywords extracted in step (c), and one or more Step (e) of extracting one or more product modules containing keyword tags and providing them to the user terminal, wherein the message analysis unit requests keyword tags included in one or more product modules provided in step (e) to the user keyword list. / Determine whether the keyword tag exists as a cause keyword, and if it is determined that the keyword tag does not exist as a desire/cause keyword in the user keyword list, update the keyword tag with a desire/cause keyword in the user keyword list. Step (f1) and step (g) in which the product management unit receives a purchase request for the selected product module through the user terminal and transmits it to the seller terminal presenting the selected product module.

At this time, step (f1) is a step (f1-1) in which the message analysis unit selects one of the keyword tags included in one or more product modules provided in step (e), and the message analysis unit selects one of the keyword tags included in the product module (f1-1). Step (f1-2) of determining whether the keyword tag selected in step (f1-2) exists as a desire/cause keyword in the user keyword list, and the message analysis unit determines in step (f1-2) as a result of step (f1-1). When it is determined that the selected keyword tag does not exist as a need/cause keyword in the user keyword list, step (f1-3) of updating the corresponding keyword tag to a need/cause keyword in the user keyword list, and (f1-3) ) may include a step (f1-4) of repeating steps (f1-1) to (f1-3) for keyword tags other than the keyword tag updated in step (f1-4).

In addition, between step (e) and step (g), the message analysis unit includes the desire/cause keywords registered in the user keyword list in step (d) in one or more product modules provided in step (e). determines whether or not it exists as a keyword tag in the product module, and if it is determined that the desire/cause keyword does not exist as a keyword tag in the product module, updates the desire/cause keyword as a keyword tag in the product module (f2 ) further steps may be performed.

And step (f2) is step (f2-1), where the message analysis unit specifies the desire/cause keyword registered in the user keyword list in step (d), and step (f2-1) where the message analysis unit specifies the desire/cause keyword registered in the user keyword list in step (d). Step (f2-2) of determining whether the desire/cause keyword specified in step (f2-2) exists as a keyword tag in the product module, and the message analysis unit determines that the result of the determination of step (f2-2) is specified in step (f2-1) If it is determined that the desire/cause keyword does not exist as a keyword tag in the product module, in step (f2-3) and step (f2-3) of updating the corresponding desire/cause keyword as a keyword tag in the product module. (f2) repeating steps (f2-1) to (f2-3) for other desire/cause keywords registered in the user keyword list in step (d) except for the updated desire/cause keyword. -4) Step may be included.

In addition, in step (f2), after step (f2-4), the product management unit updates the product module in steps (f2-1) to (f2-4), and the seller terminal that presented the product module. It may further include steps (f2-5) of transmitting to .

In addition, after step (g), the message analysis unit analyzes one or more desire/cause keywords registered in the user keyword list based on the purchase request through the product module selected by the user terminal in step (g). Step (h) of creating a summary list of needs/cause status and providing it to the user terminal may be further performed.

At this time, step (h) is a step (h-1) in which the message analysis unit extracts need/cause keywords corresponding to keyword tags included in the product module selected in step (g) from the user keyword list, Step (h-2) where the message analysis unit classifies the desire/cause keywords extracted in step (h-1) into user-selected desire/cause keyword items, wherein the message analysis unit classifies the needs/cause keywords extracted from the user keyword list into the (h- Step (h-3) of classifying the remaining desire/cause keywords, excluding the desire/cause keywords extracted in step 2), into unsolved desire/cause keyword items, wherein the message analysis unit determines all desires/causes included in the user keyword list. Step (h-4) of classifying keywords into integrated need/cause keywords, wherein the message analysis unit summarizes the need/cause status through the user-selected need/cause keyword items, unsolved need/cause keyword items, and integrated need/cause keywords. It may include a step (h-5) of creating a list and a step (h-6) of the message analysis unit providing a summary list of needs/causes created in step (h-5) to the user terminal.

Meanwhile, a plurality of keyword tags may be classified and registered according to level in the product module.

In addition, after step (f1), step (ex1) may be further performed in which the message analysis unit converts the user keyword list into a general-purpose data format and provides the general-purpose data format to a separate external platform.

And in step (ex1), the message analysis unit may provide the universal data format to the user terminal so that the user can utilize it.

In addition, after step (ex1), the message analysis unit receives external data processed in the form of the product module from the external platform, and the product management unit provides the external data to the user terminal as the product module ( Step ex2) may be further performed.

In order to solve the above problems, the method of providing a consumption platform in the form of user-expressed purchase cause and desire insight based on the operation of a user keyword list containing desire/cause keywords of the present invention is to enable consumers to consume through posts, photos, videos, etc. By simply expressing the cause of consumption and desire for consumption, which is the first step, you can receive a variety of recommended products, allowing you to experience true convenience and satisfaction with consumption. You can also share comprehensive consumption behavior and the consumption behavior of others such as celebrities and friends. It has the advantage of being able to experience the pleasure of consumption by receiving additional consumption actions.

In addition, the present invention operates a user keyword list containing desire/cause keywords, expands the desire/cause keywords by linking them with keyword tags of product modules presented through a seller terminal owned by the seller, and processes and provides them to the user. By doing so, it has the advantage of enabling users to recognize their own reasons for purchasing and their desires, and through this, encouraging them to perform proactive consumption activities to satisfy their desires.

In addition, the present invention allows users to receive complete data including their desires/reasons, making it possible to create innovative user services at a low cost and eliminate the risk of personal information violations such as GDPR.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

Figure 1 is a diagram showing the entire process performed from the user's expression of desire to the point of consumption in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.
Figure 2 is a diagram conceptually showing a system for performing a method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention;
Figure 3 is a diagram illustrating a user inputting his or her desire expression message into an input window provided through software installed on the user terminal;
Figure 4 is a diagram showing the detailed processes of step (c) in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention;
Figure 5 is a diagram showing various examples of product modules in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention;
Figure 6 is a diagram showing the detailed processes of step (f1) in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention;
Figure 7 is a diagram showing the detailed processes of step (f2) in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention;
Figure 8 is a diagram showing the detailed processes of step (h) in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention;
Figure 9 is a diagram illustrating a summary list of needs/cause status provided through software installed on the user terminal;
Figure 10 is a diagram showing an example of a statistics screen according to the sharing function of desire/cause keywords provided through software installed on the user terminal; and
Figure 11 is a diagram illustrating an exemplary ranking display screen according to a ranking calculation function of need/cause keywords provided through software installed on a user terminal.

In this specification, when a component (or region, layer, portion, etc.) is referred to as being “on,” “connected to,” or “coupled to” another component, it is directly placed/on the other component. This means that they can be connected/combined or a third component can be placed between them.

Like reference numerals refer to like elements. Additionally, in the drawings, the thickness, proportions, and dimensions of components are exaggerated for effective explanation of technical content.

“And/or” includes all combinations of one or more that the associated configurations may define.

Terms such as first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another. For example, a first component may be named a second component, and similarly, the second component may also be named a first component without departing from the scope of the present invention. Singular expressions include plural expressions unless the context clearly dictates otherwise.

Additionally, terms such as “below,” “on the lower side,” “above,” and “on the upper side” are used to describe the relationship between the components shown in the drawings. The above terms are relative concepts and are explained based on the direction indicated in the drawings.

Unless otherwise defined, all terms (including technical terms and scientific terms) used in this specification have the same meaning as commonly understood by a person skilled in the art to which the present invention pertains. Additionally, terms such as those defined in commonly used dictionaries should be construed as having a meaning consistent with their meaning in the context of the relevant technology, and unless interpreted in an idealized or overly formal sense, are explicitly defined herein. do.

Terms such as “include” or “have” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but do not include one or more other features, numbers, or steps. , it should be understood that it does not exclude in advance the possibility of the existence or addition of operations, components, parts, or combinations thereof.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

The method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to the present invention is performed through a platform providing server installed with a program for providing a consumption platform based on user-expressed purchase reasons and desire insight stored in a storage medium. The platform providing server It can be driven by a processor.

In addition, the program for providing a consumption platform based on user-expressed purchase reasons and desire insight can be output through video output devices such as display modules, and graphics visualized on the platform provision server, user terminals owned by the user, and seller terminals owned by the seller. Visible information can be provided through the user interface.

In particular, the storage medium storing the program for providing a consumption platform based on user-expressed purchase reasons and desire insight method can be installed on the platform provision server, user terminal, and seller terminal using a removable disk or communication network, and user-expressed purchase reason and desire insight method. The program for providing a consumption platform can enable the platform providing server, user terminal, and seller terminal to be operated by various functional means.

In other words, in the present invention, information processing by software is concretely realized through hardware.

Hereinafter, with reference to the attached drawings, a method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention will be described.

Figure 1 is a diagram showing the entire process performed from the user's expression of desire to the point of consumption in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.

And Figure 2 is a diagram conceptually showing a system for performing a method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention. In the following description, the symbols assigned to each component are the same as the present invention. Based on the drawing.

As shown in Figure 1, the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention includes steps (a) to (h) from the user's desire expression to the point of consumption. Includes.

Step (a) is a process in which the user information management unit 110 of the platform providing server 100 requests the user terminal 10 owned by the user to input a desire expression message reflecting the user's desire.

In this step, a means for inputting a desire expression message is provided from the user information management unit 110 of the platform providing server 100 to the user terminal 10. This may be provided in the form of an input window through software provided by the platform providing server 100 and installed on the user terminal 10, or may be provided in a web-based form.

FIG. 3 is a diagram illustrating a user inputting his/her desire expression message into an input window provided through software installed on the user terminal 10.

As shown in Figure 3, a desire expression message is a message that embodies a user's desire in the form of a sentence, etc., and can be expressed in various ways. For example, users may ask questions such as ‘I am going to play golf for the first time next week, what kind of clothes should I wear?’, ‘My father is a golfer with 20 years of experience, what kind of clothes should I wear as a birthday present?’, ‘It is my father’s birthday next week, what should I get as a gift?’ You can express your desires in a natural sentence, such as 'I'll give you... winter golf clothes are fine, but...'.

In other words, even if the user wants to purchase the same golf wear, the cause and desire for consumption may be different, such as when the user needs golf wear to play golf for the first time and when the user needs golf wear as a birthday present for his father. Consumers can actively express their reasons for consumption and consumption desires through text, photos, videos, etc. within the platform.

Such desire-expressing messages can be written freely without any restrictions.

Next, step (b) is a process in which the user information management unit 110 of the platform providing server 100 receives a desire expression message input through the user terminal 10.

In this step, the user enters a desire expression message through the user terminal 10, and the user information management unit 110 of the platform providing server 100 receives it and stores it in the database 105 within the platform providing server 100. do.

Step (c) is a process in which the message analysis unit 120 of the platform providing server 100 extracts one or more key keywords from the desire expression message received in step (b).

In this step, in order to understand the gist of the desire expression message in the form of a rough sentence, the message analysis unit 120 of the platform providing server 100 extracts meaningful key keywords from the desire expression message.

Figure 4 is a diagram showing the detailed processes of step (c) in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.

As shown in Figure 4, step (c) may include steps (c-1) to (c-3) in detail.

Step (c-1) is a process in which the message analysis unit 120 identifies words in the desire expression message.

In other words, this process is based on the fact that an adjective contains the core meaning in a certain sentence, and the message analysis unit 120 extracts an adjective by identifying the structure of the desire expression message.

For example, in the case of a desire-expressing message such as 'My father is a golfer with 20 years of experience, what kind of clothes would be good for a birthday present?' as shown above, the adjectives for extracting key keywords are 'father', 'golfer', and 'birthday gift'. It can be.

Next, step (c-2) is a process in which the message analysis unit 120 verifies the relevance of the user's needs of the speech identified in step (c-1).

In this process, work is done to determine the extent to which the speech identified in step (c-1) is related to the user's needs. In other words, since not all words identified in step (c-1) may be related to the user's needs, this process is performed to exclude words that are relatively less relevant to the user's desires.

Next, step (c-3) is a process in which the message analysis unit 120 extracts the words determined to be relevant to the user's needs in step (c-2) as key keywords.

In this step, among the words identified in step (c-1), excluding the words judged to be relatively less relevant to the user's needs in step (c-2), the remaining words judged to be highly relevant are added. The process of extracting key keywords is carried out.

In this way, after extracting the core keywords from the desire expression message in step (c), the message analysis unit 120 enters the core keywords extracted in step (c) into the user keyword list 125 assigned to the user. Step (d) of registering as a cause keyword is performed.

At this time, the user keyword list 125 is exclusively allocated to a specific user and refers to a data pool in which one or more desire/cause keywords are stored.

That is, in this process, the key keywords extracted in step (c) from the desire expression message entered by the user in step (b) described above are registered in the user keyword list 125 as desire/cause keywords, and this process As repetition is repeated, the desire/cause keywords included in the user keyword list 125 may gradually accumulate.

Additionally, desire/cause keywords in the user keyword list 125 may be registered through keyword tags in the product module, which will be described later.

Next, the product management unit 130 of the platform providing server 100 is presented through the seller terminal 20 owned by the seller based on one or more core keywords extracted in step (c), and contains one or more keyword tags. Step (e) is performed in which one or more product modules included are extracted and provided to the user terminal 10.

This process is performed to recommend to the user one or more product modules that are highly related to the user's desire expression message.

In addition, this process can apply the method in which the product module is presented when the desire expression message entered by the user contains more than a preset number of core keywords.

For this purpose, the number of tags included in the desire expression message may be displayed. For example, if there are two key keywords included in the desire expression message, 2 can be displayed, and this can be set so that only the administrator of the platform providing server 100 can check it.

The product module is a preset format presented by the seller through the seller terminal 20 and may be configured to include one or more keyword tags.

Figure 5 is a diagram showing various examples of product modules in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.

As shown in FIG. 5, the product module presented by the seller terminal 20 may belong to a large classification category, and the product module includes information that has important implications in the classification category, and in addition, the product module It may further include data such as the number of times selected by the user, the number of purchases, and the number of shares.

Additionally, each product module may include a keyword tag assigned by the seller terminal 20, and in particular, each product module may have a plurality of keyword tags classified and registered according to level. Such keyword tags may have priority according to their level within the corresponding product module.

For example, if the product module provided by a random seller in the consumption category is golf wear, the product module may include information such as the type, color, photo, and size of the clothing, and for this, 'golf clothes', 'summer' It can include keyword tags such as ', 'gift', 'man', etc.

In other words, such a product module can be recommended to a random user in response to a desire-expressing message such as 'I need golf clothes to give as a gift to a man this summer.'

And in step (e), the process of presenting the product module through the seller terminal 20 owned by the seller can be performed manually or automatically. Accordingly, the present invention can provide a service such as a product module searching for a user's desire expression and finding the user's desire.

After step (e) above, the message analysis unit 120 determines whether the keyword tag included in one or more product modules provided in step (e) exists as a desire/cause keyword in the user keyword list 125, and , if it is determined that the keyword tag does not exist as a need/cause keyword in the user keyword list 125, step (f1) is performed to update the keyword tag to a need/cause keyword in the user keyword list 125.

In other words, in this process, the process of registering the desire/cause keyword in the user keyword list 125 is performed through the keyword tag of the product module.

Figure 6 is a diagram showing the detailed processes of step (f1) in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.

As shown in FIG. 6, step (f1) may include steps (f1-1) to (f1-4) in detail.

In step (f1-1), the message analysis unit 120 selects one of the keyword tags included in one or more product modules provided in step (e).

In other words, in this process, one of one or more keyword tags included in the product module is designated, and if the product module includes multiple keyword tags, one keyword tag is selected according to preset criteria or at random. can be selected

Step (f1-2) is a process in which the message analysis unit 120 determines whether the keyword tag selected in step (f1-1) exists as a desire/cause keyword in the user keyword list.

In this process, the message analysis unit 120 compares the keyword tag selected in step (f1-1) with each of one or more desire/cause keywords registered in the user keyword list 125, and matches/mismatches them. It is decided whether or not.

Afterwards, in step (f1-3), the message analysis unit 120 determines that the keyword tag selected in step (f1-1) does not exist as a desire/cause keyword in the user keyword list 125 as a result of the determination in step (f1-2). If it is determined that it is, a process of updating the corresponding keyword tag with the desire/cause keyword of the user keyword list 125 is performed.

That is, desire/cause keywords may be registered in the user keyword list 125 through the core keywords extracted in step (c) described above, or through keyword tags of the product module as in this process.

Afterwards, step (f1-4) is performed, repeating steps (f1-1) to (f1-3) for keyword tags other than the keyword tag updated in step (f1-3).

In this process, when there are multiple keyword tags, the selection process, comparison process with need/cause keywords in the user keyword list 125, and registration process are repeated for the remaining keyword tags included in the product module.

Meanwhile, in addition to step (f1) as described above, between steps (e) and (g), the message analysis unit 120 determines that the desire/cause keyword registered in the user keyword list 125 in step (d) is ( In step e), it is determined whether a keyword tag exists as a keyword tag included in one or more product modules provided, and if it is determined that the desire/cause keyword does not exist as a keyword tag in the product module, the corresponding desire/cause keyword is added to the product module. Step (f2) of updating with the keyword tag may be further performed.

In contrast to the above-mentioned step (f1), step (f2) is a process of updating the keyword tag of the product module through the desire/cause keyword in the user keyword list 125.

Figure 7 is a diagram showing the detailed processes of step (f2) in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.

As shown in FIG. 7, step (f2) may include steps (f1-2) to (f1-5) in detail.

Step (f2-1) is a process in which the message analysis unit 120 specifies the desire/cause keyword registered in the user keyword list 125 in step (d).

In this process, one of one or more desire/cause keywords registered in the user keyword list 125 is designated, and if the user keyword list 125 includes multiple desire/cause keywords, the user keyword list 125 specifies one or more desire/cause keywords registered in the user keyword list 125. A desire/cause keyword may be selected according to or randomly.

Step (f2-2) is a process in which the message analysis unit 120 determines whether the desire/cause keyword specified in step (f2-1) exists as a keyword tag in the product module.

In this process, the message analysis unit 120 compares the desire/cause keyword selected in step (f2-1) with each of one or more keyword tags included in the product module, and determines whether they match/mismatch. I do it.

Next, in step (f2-3), the message analysis unit 120 determines that the desire/cause keyword specified in step (f2-1) does not exist as a keyword tag in the product module as a result of the determination in step (f2-2). If determined, this is the process of updating the corresponding desire/cause keyword as a keyword tag in the product module.

That is, in this process, contrary to the above-described step (f1-3), the keyword tag of the product module is updated through the desire/cause keyword in the user keyword list 125.

Afterwards, in step (f2-4), except for the desire/cause keyword updated in step (f2-3), for other desire/cause keywords registered in the user keyword list 125 in step (d), (f2- The process of repeating steps 1) through (f2-3) is performed.

In this process, when there are multiple desire/cause keywords, the selection process, comparison process with the keyword tag of the product module, and registration process are repeated for the remaining desire/cause keywords registered in the user keyword list 125.

And step (f2) may further include step (f2-5) performed after step (f2-4). In this step (f2-5), the product management unit 130 transmits the product module updated by steps (f2-1) to (f2-4) to the seller terminal 20 that presented the product module. It's a process.

In other words, through this process, the seller receives a product module that has been updated from the product module he or she wrote and is given a new keyword tag, and can be used as a reference or used as is in the product purchase process of other users.

However, if it is determined that sufficient desire/cause keywords have not been accumulated in the user keyword list 125, the above-described step (f2) is omitted, and only the above-mentioned step (f1) is performed, and the seller provides the product. The product module can be provided to the user terminal 10. The reason for doing this is that when sufficient desire/cause keywords are not accumulated in the user keyword list 125, the accuracy decreases in the process of determining the user's desire and purchase cause from the desire/cause keyword, and the user's desire and purchase cause This is because different recommendations may be made.

In addition, when it is determined that sufficient desire/cause keywords have been accumulated in the user keyword list 125, the algorithm can be operated in an optimized form by performing step (f2) in addition to step (f1). At this time, of course, the criteria for determining that sufficient desire/cause keywords have been accumulated in the user keyword list 125 can be set in various ways to suit the operating situation.

Meanwhile, in some cases, the new keyword tag updated in the product module in step (f2) may be a keyword tag that is unnecessary or of low necessity in the currently recommended product module.

In this case, the product management unit 130 may receive a request for temporary exclusion of the updated product module through the seller terminal 20. And when a request for temporary exclusion is made, the currently updated product module can be saved as a separate product module to be used in the future, and the subsequent user selection process and purchase process can be performed through the product module before the update.

Through the above process, the user is recommended one or more product modules that meet his or her needs, and a purchase request for one product module is performed through the user terminal 10.

Accordingly, in step (g), the product management unit 130 receives a purchase request for the selected product module through the user terminal 10 and transmits it to the seller terminal 20 that presented the selected product module. .

In other words, the actual purchasing process can take place at this stage.

However, selection/purchase of a product module by the user terminal 10 may be processed as separate concepts. In other words, the process of the user selecting one of the recommended product modules through the user terminal 10 and the process of actually purchasing it after selection can be processed as separate actions.

The reason for doing this is that, on the platform provision server 100 side, if the user makes a selection even if the user does not purchase the product module, selection data matching the user's desire expression is accumulated, and based on this, the user's keyword list Need/cause keywords can be accumulated, and product modules can also be updated by need/cause keywords and used to more reliably satisfy user needs in the future.

In addition, even if the user only enters a desire expression message and ends the process without making a choice or purchase, data on the expressed desire expression message, that is, need information, is accumulated to analyze the latest market needs trends, etc. It can be used as meaningful basic data to set/adjust the direction of the platform.

Meanwhile, in this embodiment, after step (g), the message analysis unit 120 registers in the user keyword list 125 based on the purchase request through the product module selected by the user terminal 10 in step (g). Step (h) may be further performed in which a summary list of need/cause status for one or more need/cause keywords is created and provided to the user terminal 10.

This is to enable users to recognize their own reasons for purchasing and their desires, and thereby encourage them to engage in proactive consumption activities to satisfy their desires.

Figure 8 is a diagram showing the detailed processes of step (h) in the method of providing a consumption platform based on user-expressed purchase reasons and desire insight according to an embodiment of the present invention.

As shown in FIG. 8, step (h) may include steps (h-1) to (h-6) in detail.

Step (h-1) is a process in which the message analysis unit 120 extracts need/cause keywords corresponding to keyword tags included in the product module selected in step (g) from the user keyword list 125.

And step (h-2) is a process in which the message analysis unit 120 classifies the desire/cause keywords extracted in step (h-1) into user-selected desire/cause keyword items.

That is, steps (h-1) and (h-2) separately extract desire/cause keywords that match the keyword tags of the product module selected by the user from the user keyword list 125 and manage them as selected desire/cause keyword items. Let's do it.

In addition, in step (h-3), the message analysis unit 120 extracts the remaining need/cause keywords from the user keyword list 125, excluding the need/cause keywords extracted in step (h-2), into unsolved need/cause keywords. This is the process of classifying into keyword items.

That is, in step (h-3), the remaining need/cause keywords that do not match the keyword tags of the product module selected by the user are separately extracted from the user keyword list 125 and managed as unsolved need/cause keyword items.

And step (h-4) is a process in which the message analysis unit 120 classifies all desire/cause keywords included in the user keyword list 125 into integrated desire/cause keywords. This includes both selected desire/cause keyword items and unresolved desire/cause keywords, and is an item that includes all desire/cause keywords in the user keyword list 125.

Afterwards, in step (h-5), the message analysis unit 120 creates a summary list of desire/cause status through user-selected desire/cause keyword items, unsolved desire/cause keyword items, and integrated desire/cause keywords, Step (h-6) is a process in which the message analysis unit provides the user terminal 10 with a summary list of needs/causes created in step (h-5).

According to this process, the user can visually check the summary list of his/her needs/cause status through the user terminal 10.

Figure 9 is a diagram illustrating an exemplary summary list of needs/causes provided through software installed on the user terminal.

In the example shown in Figure 9, the user keyword list 125 is set to include the desire/cause keywords of 'golf clothes', 'winter', 'father', 'table', 'living room', and 'decoration'. Accordingly, the overall desire/cause keywords 'golf clothes', 'winter', 'father', 'table', 'living room', and 'decoration' are classified into integrated desire/cause keywords.

In this example, the product module selected by the user is assumed to have keyword tags of 'golf clothes', 'winter', and 'father'. Accordingly, the user-selected desire/reason keyword item includes 'golf', which is the same as the keyword tag of the product module. ‘Clothes’, ‘Winter’, and ‘Father’ are classified.

Also, according to this, ‘table’, ‘living room’, and ‘decoration’ are naturally classified as keywords for unresolved needs/causes.

Users can visually check the summary list of needs/causes for each of the above items, allowing them to recognize their own reasons and needs for purchase, and through this, take proactive consumption activities to resolve their needs. You can do it.

As described above, the present invention allows consumers to experience true convenience and consumption satisfaction by being presented with a variety of recommended products simply by expressing the cause of consumption and desire for consumption, which is the first stage of consumption, through posts, photos, videos, etc. , you can share comprehensive consumption behavior and also share the consumption behavior of others, such as celebrities and friends, so that you can experience the joy of consumption that allows you to engage in additional consumption behavior.

In addition, the present invention operates a user keyword list 125 containing desire/cause keywords, thereby expanding the desire/cause keywords by linking them with the keyword tags of the product module presented through the seller terminal 20 owned by the seller. By processing and providing it to the user, it is possible to enable the user to recognize the reason and desire for his/her purchase, thereby encouraging him or her to take the lead in consumption activities to satisfy the desire.

Meanwhile, the present invention may further include steps (ex1) and (ex2) performed after step (f1) described above. In these steps (ex1) and (ex2), the platform providing server provides the user keyword list 125 for use in external platforms and user terminals 10, and allows them to perform interconnection activities with them. It's a process.

Step (ex1) is a process in which the message analysis unit 120 converts the user keyword list 125 into a general-purpose data format and provides this general-purpose data format to a separate external platform.

In other words, this process converts the data of the user keyword list 125, which has been accumulated and classified and managed within the platform providing server 100, into a general-purpose data format so that it can be used externally, and then converts it into a general-purpose data format so that it can be used externally. It is provided so that users can utilize data corresponding to their user keyword list (125) on the platform.

At this time, external platforms include various social media, E-commerce that trades products based on the Internet, terminals in various offline stores, AI analysis platforms, robotics systems, and VR (Virtual Reality) systems. This can be applied without limitation.

And in this step (ex1), the message analysis unit 120 can provide the converted general-purpose data format to the user terminal 10 so that the user can utilize it. Accordingly, in addition to activities through expressing desires/causes, users can easily utilize and externally share data from the user keyword list (125) and reflect on their own desires/causes. There will be.

In addition, after step (ex1), the message analysis unit 120 receives external data processed in the form of a product module from an external platform, and the product management unit 130 sends the received external data to the user terminal 10 as a product module. The provided step (ex2) may be further performed.

In this process, the universal data format of the user keyword list (125) is processed into a product module form to be used by the platform providing server (100) based on the accumulated data as it is utilized by the external platform that received it, and then the processed product External data in the form of a module is provided to the message analysis unit 120.

In other words, product modules provided to users can become richer through the linking process with external platforms, and through this virtuous cycle, more useful information can be provided to users and help resolve causes/desires.

In addition, the present invention can provide a function to share or exchange data in the user keyword list 125 with other users.

That is, the present invention can store and operate each user's user keyword list 125 in the database 105, and provide the user with the ability to share or interact with other users.

Figure 10 is a diagram illustrating an exemplary statistics screen according to the sharing function of desire/cause keywords provided through software installed on the user terminal. The screen shown in Figure 10 shows the same desire/cause in addition to the product module shared by the user. The product module and desire/cause keyword selected by the user with the cause keyword may be displayed.

In addition, the present invention can provide a ranking calculation function for desire/cause keywords and an expansion function through this function.

Figure 11 is a diagram illustrating an exemplary ranking display screen according to the ranking calculation function of need/cause keywords provided through software installed on the user terminal. The screen shown in Figure 11 shows the ranking for the user's need/cause keywords. It is listed, and a user who enters the screen can click on each desire/cause keyword selection link to immediately receive suggestions for related product modules, or navigate to a user page with the corresponding desire/cause keyword.

Meanwhile, in the present invention, the term 'consumption', which is repeatedly described, refers not only to direct purchase actions, but also to the management/utilization of product module selection information and user desire/cause keywords as personal information to identify one's desires/causes. As a concept that also includes the 'pre-consumption stage', it should not be limited to the interpretation of the term consumption in a narrow sense.

As described above, the preferred embodiments according to the present invention have been examined, and the fact that the present invention can be embodied in other specific forms in addition to the embodiments described above without departing from the spirit or scope thereof is recognized by those skilled in the art. It is self-evident to them. Therefore, the above-described embodiments are to be regarded as illustrative and not restrictive, and thus the present invention is not limited to the above description but may be modified within the scope of the appended claims and their equivalents.

10: User terminal
20: Seller terminal
100: Platform provision server
105: database
110: User information management department
120: Message analysis unit
125: User keyword list
130: Product Management Department

Claims (11)

Step (a) in which the user information management unit of the platform providing server requests input of a desire expression message reflecting the user's desire to the user terminal owned by the user;
Step (b) of the user information management unit receiving a desire expression message input through the user terminal;
Step (c) of the message analysis unit of the platform providing server extracting one or more key keywords from the desire expression message received in step (b);
Step (d) of the message analysis unit registering the key keywords extracted in step (c) as desire/cause keywords in the user keyword list assigned to the user;
The product management unit of the platform providing server extracts one or more product modules that are presented through a seller terminal owned by the seller and include one or more keyword tags, based on one or more key keywords extracted in step (c) above, to the user. Step (e) providing to the terminal;
The message analysis unit determines whether the keyword tag included in one or more product modules provided in step (e) exists as a need/cause keyword in the user keyword list, and determines whether the keyword tag exists as a need/cause keyword in the user keyword list. If it is determined that a cause keyword does not exist, step (f1) of updating the corresponding keyword tag with a desire/cause keyword from the user keyword list; and
Step (g) wherein the product management unit receives a purchase request for the selected product module through the user terminal and transmits it to the seller terminal presenting the selected product module;
Including,
Step (ex1) of providing the user keyword list accumulated, classified and managed by the message analysis unit to a separate external platform so that it can be used on the external platform; and
Step (ex2) of the message analysis unit receiving external data processed in the form of the product module from the external platform, and the product management unit providing the external data as the product module to the user terminal;
containing more
A method of providing a consumption platform based on user-expressed purchase reasons and desire insight based on the operation of a user keyword list containing desire/cause keywords. According to paragraph 1,
In step (f1),
Step (f1-1) in which the message analysis unit selects one of keyword tags included in one or more product modules provided in step (e);
Step (f1-2) where the message analysis unit determines whether the keyword tag selected in step (f1-1) exists as a desire/cause keyword in the user keyword list;
If the message analysis unit determines that the keyword tag selected in step (f1-1) does not exist as a desire/cause keyword in the user keyword list as a result of the determination in step (f1-2), the corresponding keyword tag is sent to the user. Step (f1-3) of updating the keyword list with desire/cause keywords; and
Step (f1-4) of repeating steps (f1-1) to (f1-3) for keyword tags other than the keyword tag updated in step (f1-3);
Including,
A method of providing a consumption platform based on user-expressed purchase reasons and desire insight based on the operation of a user keyword list containing desire/cause keywords. According to paragraph 1,
Between step (e) and step (g),
The message analysis unit determines whether the desire/cause keyword registered in the user keyword list in step (d) exists as a keyword tag included in one or more product modules provided in step (e), and determines whether the desire/cause keyword is included in the one or more product modules provided in step (e). If it is determined that the cause keyword does not exist as a keyword tag in the product module, step (f2) of updating the corresponding desire/cause keyword with the keyword tag of the product module is further performed,
A method of providing a consumption platform based on user-expressed purchase reasons and desire insight based on the operation of a user keyword list containing desire/cause keywords. According to paragraph 3,
In step (f2),
Step (f2-1) in which the message analysis unit specifies the desire/cause keyword registered in the user keyword list in step (d);
Step (f2-2) where the message analysis unit determines whether the desire/cause keyword specified in step (f2-1) exists as a keyword tag in the product module;
If the message analysis unit determines as a result of the determination in step (f2-2) that the desire/cause keyword specified in step (f2-1) does not exist as a keyword tag in the product module, the corresponding desire/cause keyword is Step (f2-3) of updating the product module with keyword tags; and
Except for the desire/cause keyword updated in step (f2-3), for other desire/cause keywords registered in the user keyword list in step (d), steps (f2-1) to (f2-) Step (f2-4) repeating step 3);
Including,
A method of providing a consumption platform based on user-expressed purchase reasons and desire insight based on the operation of a user keyword list containing desire/cause keywords. According to paragraph 4,
In step (f2),
After step (f2-4), the product management unit transmits the product module updated in steps (f2-1) to (f2-4) to the seller terminal that presented the product module (f2-5). further comprising steps,
A method of providing a consumption platform based on user-expressed purchase reasons and desire insight based on the operation of a user keyword list containing desire/cause keywords. According to paragraph 1,
After step (g) above,
The message analysis unit creates a summary list of desire/cause status for one or more desire/cause keywords registered in the user keyword list based on the purchase request through the product module selected by the user terminal in step (g). Step (h) of providing to the user terminal is further performed,
A method of providing a consumption platform based on user-expressed purchase reasons and desire insight based on the operation of a user keyword list containing desire/cause keywords. According to clause 6,
In step (h),
Step (h-1) in which the message analysis unit extracts need/cause keywords corresponding to keyword tags included in the product module selected in step (g) from the user keyword list;
Step (h-2) where the message analysis unit classifies the desire/cause keywords extracted in step (h-1) into user-selected desire/cause keyword items;
Step (h-3) wherein the message analysis unit classifies the remaining need/cause keywords, excluding the need/cause keywords extracted in step (h-2), from the user keyword list into unsolved need/cause keyword items;
Step (h-4) wherein the message analysis unit classifies all desire/cause keywords included in the user keyword list into integrated desire/cause keywords;
Step (h-5) of the message analysis unit creating a summary list of need/cause status through the user-selected desire/cause keyword items, unresolved desire/cause keyword items, and integrated desire/cause keywords; and
Step (h-6) of the message analysis unit providing a summary list of needs/cause status created in step (h-5) to the user terminal;
Including,
A method of providing a consumption platform based on user-expressed purchase reasons and desire insight based on the operation of a user keyword list containing desire/cause keywords. According to paragraph 1,
In the product module, a plurality of keyword tags are classified and registered according to level,
A method of providing a consumption platform based on user-expressed purchase reasons and desire insight based on the operation of a user keyword list containing desire/cause keywords. delete According to paragraph 1,
In the step (ex1),
The message analysis unit provides the user keyword list to the user terminal so that the user can utilize it,
A method of providing a consumption platform based on user-expressed purchase reasons and desire insight based on the operation of a user keyword list containing desire/cause keywords. delete