KR102059673B1 - Advertisement platform system including set-top box controlling the area of advertisement contents displaying from electronic image devices and operating method using the same - Google Patents

Abstract

The present invention relates to an advertisement platform system to overcome a conventional disadvantage that most of image devices including a TV set installed in most of business sites operating various business categories are only used for simply displaying IPTV or cable broadcasting and thus, utilization thereof is very limited; and an operation method thereof. According to the present invention, an advertiser selects a desired image device, location, and advertisement type through an advertisement database provided by a system manager. In accordance with such selected information, advertisement content is displayed through an image device including a TV set installed in most business sites. Moreover, a screen range of the advertisement content displayed through the image device is variously selected and controlled as a bottom section, side section, or full-screen advertisement. Accordingly, the advertisement platform system realizes effective advertisement. According to the present invention, the advertisement platform system comprises an advertisement platform server, an advertiser terminal, an image device holder terminal, an intermediate control set-top box, and an advertisement image device.

Description

Real-time advertisement information can be shared among advertisers and owners of video equipment centered on system administrators, and control of contents and screen range of advertisement content displayed on video equipment is possible through an intermediate control set-top box connected to video equipment. Advertisement platform system including set-top box controlling the area of advertisement contents displaying from electronic image devices and operating method using the same}

The present invention enables real-time advertisement information sharing between advertisers and owners of a video device centered on system administrators, and control of content and screen range of advertisement content displayed on a video device through an intermediate control set-top box connected to the video device. The present invention relates to an advertising platform system and an operation method thereof that can increase advertising efficiency through a video device.

More specifically, in order to improve the disadvantage that the conventional video devices including TVs installed in most of the business sites in various industries are simply used only for IPTV and cable broadcasting, and their use is very limited.

The advertiser selects a desired video device, a place, and an advertisement type through an advertisement database provided by the system administrator, and based on the selected information, the advertisement content is displayed through a video device including a TV installed in most of the business sites. Ad platform system and its operation method to enable more effective advertising by selecting and controlling the screen range of the advertisement content displayed through the video device, such as the bottom split ad, side split ad or full-page ad. will be.

Conventional imaging devices are divided according to specific purposes. The TV is intended for broadcasting, and the image information display device and the outdoor LED device of digital signage are devices for advertisement and information transmission.

In the case of the TV, there is a disadvantage in that it is unilaterally expressed by receiving only advertisements provided by the broadcaster, and the unit price from production of advertisement contents to execution of advertisement costs is set very high.

In the case of the image information display device and the outdoor LED device, it is installed for the purpose of advertising and information delivery in a densely populated area such as a mall, a department store, a school, a stop, and a subway station, but the contents of the same image, video, etc. are simple in accordance with a set time. It operates in a repeatable manner.

In order to advertise through the image information display device and the outdoor LED device from the advertiser's point of view, there is a hassle of having to negotiate with the platform publisher (hereinafter referred to as a supplier) by directly checking the site situation. Since there is no separate window for searching for an advertiser, only his business and related information are displayed on the video device, and the matching between the advertiser and the supplier is not performed properly.

In order to compensate for the fact that the advertisement utilization of a video device including a TV, a digital signage image information display device, and an outdoor LED device is very low, the present invention provides a platform application between an advertiser, a system manager, and a video device holder. Revealing the location of video equipment holders; Providing information such as industry, size, location of video equipment, average exposure population by time zone, ad available time, detailed advertising price, and reliability of video equipment holder; Advertiser ad request; payment; Advertising presentation; Billing system administrator fees; To provide an integrated advertising platform that can be managed.

Republic of Korea Patent Registration 10-1876726 (Registration Date 2018.07.04)

The present invention, through the platform application between the advertiser and the video device holder three-way platform around the system administrator, the location of the video device holder; Information such as the type of business, the size, location of the video device, the average exposure population by time zone, the ad available time, the detailed advertising price, and the reliability of the video device holder; Advertiser's request for advertisement; payment; Advertising presentation; Or share the contents of the system administrator fee payment, which allows advertisers to advertise low-cost, high-accessibility, video device owners can create an ad revenue model through video devices, and system administrators And the provision of an advertising platform system capable of creating various new business models, such as building a video equipment sales network.

The present invention further installs an intermediate control set-top box between the video device and the set-top box connected to the existing apparatus, and adjusts the magnification within the range that the video information inputted through the existing set-top box is not compromised. By overlaying the advertising video on the adjusted lower or side part, the TV screen installed in the business in various industries can be divided into TV video and commercial video, or converted to full-page advertisement for a specific time, specific cycle or specific playback time. Thus, another object of the invention to provide an advertising platform system that can maximize the utilization value and profit value of the TV screen.

In order to achieve the above object,

The present invention provides advertisement status information for a specific region, neighboring region, and commercial dense area to which an advertiser wants to advertise through a platform application, and detailed information of an on-site advertisement video device received from a video device holder and an update of the information; An advertising platform server that builds a database for advertising content, advertising schedules and presentation methods;

An advertiser terminal that installs and executes a platform application provided from the advertisement platform server, selects an advertisement display form, an advertisement location and a type of a video device, and receives advertisement status information through the platform application;

Install and execute a platform application provided from the advertisement platform server to transmit detailed information of the field advertisement video apparatus and the update information of the information to the advertisement platform server, and the advertisement using the field advertisement video apparatus from the advertisement platform server. A video device holder terminal provided with a basic algorithm configuration of the available time slot, the advertisement price for each time slot, the detailed advertisement price according to the type of advertisement contents for each time slot, the advertisement display time, and the detailed advertisement price according to the number of repetitions;

Installed between the video device and the video transmission set-top box connected to the video device, to control the image provided through the video transmission set-top box, exchange the advertising video signal through the database of the advertising platform server, the video Intermediate control set-top that controls the operation time, display type, and conversion cycle of the advertisement contents displayed through the device, and divides the screen of the video device into TV images and advertisement images or converts them into full-page advertisements and outputs them through the advertisement video equipment. Box,

Provided is an advertising platform system comprising an advertising video device that is controlled by the intermediate control set-top box to display the image and the advertising content transmitted on the screen.

In addition, as a method of operating the advertising platform system,

A first step (S10) in which a plurality of advertisers confirms information of a plurality of video device holders through a platform application downloaded, installed and executed by the advertising platform server 10;

A second step (S20) in which the plurality of advertisers confirms an advertisement time, an advertisement type, and an advertisement price through the platform application;

A third step (S30) of uploading the advertisement content desired to be displayed by the plurality of advertisers to the advertisement platform server through the platform application, and requesting approval of the advertisement content from the owners and system administrators of the plurality of video devices; ,

By checking the advertising content of the plurality of advertisers through the platform application, whether or not to include an illegal element including a meandering advertisement, obscene advertising and whether to include advertisements that do not match the video device driving environment of the plurality of video device holders The fourth step (S40) of approving or rejecting the ad serving;

A fifth step (S50) in which the system administrator verifies whether the file size, the server load factor, and the content format environment of the advertisement content having passed through the above step are matched;

When a plurality of advertisers select an advertisement unit price for advertisement contents approved for advertisement display and request approval from the system administrator, the system administrator checks whether or not the advertisement can be displayed to a plurality of video device holders, A device owner requesting the system administrator for final approval of the advertisement price selected by the advertiser (S60);

When the advertisement content is posted between the plurality of advertisers and the holders of the plurality of video devices and matching of the price of the advertisement is completed, the system manager notifies the plurality of video device holders of the final approval for the advertisement time and the price of the advertisement (S70). )Wow,

The system manager transmits an advertisement image to an intermediate control set-top box of the holder of the video device notified of the final approval (S80);

It provides a method for operating an advertising platform system comprising a ninth step (S90) for paying the advertising fee for the advertising image.

Advertising platform system according to the present invention and the effects of its operation are as follows.

first. Displaying the location of the video device holder through a platform application between the advertiser and the video device holder with a focus on the system administrator; Information such as the type of business, the size, location of the video device, the average exposure population by time zone, the ad available time, the detailed advertising price, and the reliability of the video device holder; Advertiser's request for advertisement; payment; Advertising presentation; Or share the contents of the system administrator fee payment, which allows advertisers to advertise low-cost, high-accessibility, video device owners can create an ad revenue model through video devices, and system administrators And the creation of a variety of new business models, such as building a video equipment sales network.

second. Through location-based platform application, it is possible to check the advertisement status information by specific region, adjoining region, and commercial dense area set by advertiser on the terminal of advertiser's PC, smart phone, etc. Location and video equipment can be selected, and detailed information of on-site advertising video equipment such as location, type of business, address, size of video equipment, photo, location, advertisement preference, daylight exposure, etc. can be checked in real time. Advertisers have the advantage of maximizing the efficiency of advertising at low cost through TV.

third. An intermediate control set-top box is installed between the video device and the existing set-top box, and the screen of the video device is converted into a TV image and an advertisement video for a specific time, a specific period, and a specific playback time through the intermediate control set-top box. By dividing or converting into a full-page advertisement, it is possible to maximize the utilization value and profit value of the advertising video device including a TV.

fourth. The advertisement platform system manager receives the detailed information of the advertisement video device and the updated information on the information from the owner of the video device through the application, and records the data in real time to make a database to achieve effective matching between the owner of the video device and the advertiser. Through this, the advertiser can easily select a video device that can maximize the advertising effect, and the video device holder has the advantage of generating additional revenue.

1 is a block diagram showing the overall configuration of the advertising platform system according to the present invention.
2 is an overall conceptual diagram of an advertising platform system according to the present invention.
3 is a diagram illustrating an operation screen of a platform application constituting the advertisement platform system according to the present invention.
4 is a diagram illustrating various advertisement expression methods displayed through the screen of the video device of the advertisement platform system according to the present invention.
5 is a view showing the operation of the advertising platform system according to the present invention.

Hereinafter, the technical configuration according to the present invention will be described with reference to the drawings.

As shown in Figures 1 and 2,

Advertising platform system 1 according to the present invention,

Providing advertisement status information of a specific region, an adjacent region, and a commercial dense area to which an advertiser wants to advertise through a platform application, and detailed information of the on-site advertisement video device received from the holder of the video device and an update of the information; An advertising platform server 10 for constructing a database for advertisement content, advertisement schedule, and presentation method;

An advertiser terminal 20 that installs and executes a platform application provided from the advertisement platform server 10, selects an advertisement display form, an advertisement position, and a type of a video device through the platform application, and receives advertisement status information; ,

Install and execute a platform application provided from the advertisement platform server 10 to transmit detailed information of the on-site advertisement video device and an update of the information to the advertisement platform server 10, and the advertisement platform server 10. Video equipment that is provided with basic algorithm configuration diagram of detailed ad unit price according to ad available time slot, ad unit price per hour, ad content type according to corresponding time slot, ad presentation time and number of repetitions Holder terminal 30,

It is installed between a video device and a video set-top box connected to the video device, and controls the video provided through the video set-top box, and exchanges the advertising video signal through the database of the advertising platform server (10) And controlling the operation time of the advertisement content displayed through the video device, the display form, the conversion cycle, and controlling the screen of the video device to be divided into a TV image and an advertisement video or switching to a full-page advertisement to output through the advertisement video device. An intermediate control set top box (40),

It is configured to include an advertising video device 50 for displaying the image and the advertising content is controlled by the intermediate control set-top box 40 on the screen.

The advertisement platform system 1 according to the present invention is installed by the video device holder and the advertiser to their terminal to install the location-based platform application provided by the administrator, and also with the video device and the video device of the video device holder By installing an intermediate control set-top box between existing connected set-top boxes, the manager who is the operator of the advertising platform, the advertiser requesting the advertisement and the owner of the video device having the advertisement display video device, that is, the manager-advertiser-video device It is a platform system about advertisement trading and operation between three holders.

The advertiser and the owner of the video device exchanges operation information between the advertiser and the manager and the owner of the video device and the manager through a location-based platform application installed on their terminals 20 and 30, and the advertiser has requested the You can check in real time whether the device is displaying properly.

In addition, by installing one intermediate control set-top box per video device holder's advertisement video device, the administrator exchanges the advertising video signal with the intermediate control set-top box and manages the operation time, display type, and conversion cycle of the advertising content. To control,

Maximize the utilization value and profit value of the TV monitor by dividing the screen displayed by the advertisement video device into TV image and advertisement image, or by controlling the conversion to the full screen advertisement screen by setting a specific time, a specific cycle, and a specific playing time. To help.

As described above, the advertisement platform system 1 according to the present invention builds data on the position expression of the owner of the video device, the type of business, the size of the video device, the location, the average exposure population for each time zone, the advertisement time, the detailed advertising price, and the reliability. Through the data thus constructed, management of the advertisement request, payment, and advertisement display of the advertiser may be performed, and operations such as administrator fee payment may be integrated and managed.

The configuration of each part of the advertisement platform system 1 having such a technical configuration will be described in more detail.

1. Advertising platform server (10)

The advertising platform server 10 is operated by an administrator,

As shown in FIG. 1, a platform server communication module 11 communicating with an advertiser terminal 20, an image device holder terminal 30, and an intermediate control set-top box (STB) 40;

Application management module for managing information of the advertiser and the video device holder, transmitting a platform application download link message to the terminal identified through the phone number of the advertiser and the video device holder, and performs a procedure related to the installation of the platform application ( 12) and,

And a database unit 13 for storing information of the advertiser and the holder of the video device, detailed information of the video device, application installation information, and the like.

In addition, the application management module 12 includes a user information manager 121 and a message manager 122.

The user information management unit 121 serves to identify a user through personal identification information stored in the database unit 14, and the message management unit 122 is a terminal of the advertiser and the image device holder identified through the telephone number. It sends a link to install an application.

The manager exchanges the advertisement video signal with the intermediate control set-top box 40 through the database unit 13 of the location-based platform application and the advertisement platform server 10, and displays the operating time and the advertisement content displayed through the video device. Control form, conversion cycle, and more.

In addition, the manager transmits the real-time advertisement status information for a specific region, neighboring region, dense commercial areas set by the advertiser to the terminal, including the PC, smartphone, etc. of the advertiser through a location-based platform application.

And based on this, the advertiser can select the desired form of advertisement placement, advertisement location and the video device through the platform application, the location, business type, address and size of the video device, the photo, the location, the advertisement where the advertisement will be sent. Detailed information, such as preference and daily advertisement exposure (average impressions), can be checked.

In addition, the advertisement platform server 10 may further include an electronic payment system or a payment system through the application for the platform fee and advertising fee implemented by the application to the advertiser and the owner of the video device.

At this time, the advertising unit price of the advertising content is based on the default setting value set by the administrator, if a plurality of advertisers want to display the ads in the same conditions, the same time zone, the advertising platform bids through the ad platform server 10, The owner of a video device selects a successful bid price through an advertiser bid.

The manager continuously receives the detailed information of the on-site advertisement video device and the updated information about the information from the holder of the video device through the platform application and stores it in the database unit 13 of the advertisement platform server 10.

In addition, the manager can display the basic algorithm configuration diagram of the detailed advertising price according to the ad available time zone, the advertising price for each time zone, the detailed advertising price according to the type of advertising content for each time zone, the advertisement display time and the number of iterations through the platform application To the device holder. Then, the grade is set according to the advertisement order performance of the holder of the video device, and the information about this is updated in the database 13.

2. Advertiser terminal 20

The advertiser downloads the platform application provided by the system administrator and installs and executes the terminal application on his terminal 20 to receive real-time data of the holder of the video device included in the specific setting area set by the advertiser through the platform application. Can be.

3 illustrates a part of an operation screen of a platform application as an example, and an advertiser may check real-time data of a video device holder through setting search conditions of the platform application, and selects a video device holder of a desired region. (a) As the screen of the platform application is switched, it is possible to check information such as a business name, a business type, a video device type, an advertisement preference, and an ad available time zone of the corresponding video device holder.

As such, the advertiser may select the desired advertisement status information, specific advertisement placement information, advertisement location, and video device within a range of real-time data identified through a platform application, a desired region, an adjacent region, and a commercial dense region.

Detailed information such as the location, type of business, address and size of video equipment, photos, location, advertisement preference, and daily advertisement exposure (average number of impressions) can be checked.

Since the advertiser can be provided in real time through the advertising platform server 10 a variety of objective information data necessary for the advertisement, such as the detailed information of the on-site advertising video device of the video device holder included in a specific setting area and the update of the information. In addition, by displaying advertisements based on this, it is possible to expect a higher advertising effect at a lower cost compared to the traditional method.

3. Video device holder terminal 30

The owner of the video device is a person who owns an advertising video device 50 installed at a site such as a commercial area, and downloads a platform application provided by an administrator and installs it on his terminal 30 to execute it. Transmits detailed information of the spot advertisement video apparatus 50 and updated information of the information to the advertisement platform server 10,

Also, from the advertisement platform server 10, the ad available time zone, the advertisement price for each time zone, the detailed advertisement price according to the time format of the corresponding advertisement content, the advertisement display time and the repetition frequency of the detailed advertisement price according to the repetition frequency Basic algorithm schematics are provided.

The owner of the video device may mainly display the advertisement of the advertiser through the advertisement video device 50, and if there is no demand for the advertisement, may display the own advertisement.

At this time, the advertisement time of the advertiser and the advertisement time of the owner of the video device is configured to be expressed differently through the application installed in the terminal of the owner of the video device and the terminal of the advertiser by changing the shape, font or color.

In more detail,

The owner of the video device mainly displays the video of the advertiser through the advertising video device 50 owned by him, and when there is no demand for the advertisement, the owner of the video device can display the desired content. There is no extra cost to the side.

The display time of the advertiser and the display time of the content desired by the owner of the video device are separately displayed and provided to the application.

That is, the advertisement time paid by the advertiser and registered in one advertisement video device 50 and the advertisement time when the holder of the video device exposed the advertisement by using the remaining time are displayed on the characters, figures, other fonts or colors. It is expressed differently in the application.

At this time, the function of the image display time of the advertiser and the content display time desired by the owner of the video device is implemented differently in the application is expressed in the same manner in the application used by the advertiser.

4. Middle Control Set Top Box (40)

The intermediate control set top box 40 is installed between the advertisement image device 50 and the existing set top box (STB) connected to the image device. An intermediate control set top box 40 is installed.

However, if a plurality of video devices 50 are installed in the shop, the manager may replace one multi-channel intermediate control set-top box connected to two or more video devices 50 for advertisements at the request of the video device holder. can do.

That is, it is possible to operate a 1: multi or multi: multi control solution for the intermediate control set-top box 40 and the advertisement video device 50.

The main function of the intermediate control set-top box 40 is a screen control image by controlling the screen in any one form of advertisement content displayed through the video device 50 is selected from the front-side advertisement or the divided advertisement of the screen divided form Will be sent out.

More specifically, by controlling the image transmitted through the existing set-top box (STB) in accordance with the control signal of the platform server 10, as shown in Figure 4, the advertising content displayed through the video device front An advertisement, a bottom advertisement in a state in which a TV image does not appear, a bottom advertisement in a state in which a TV image appears, or a split advertisement in which two or more screen divisions are made may be displayed in any one screen form.

The advertisement image controlled by the intermediate control set-top box 40 is not displayed while covering the TV image transmitted through the existing set-top box (STB), but by adjusting the magnification of the TV image first so as not to obscure the TV image. Allow the expression to appear in the state of division.

At this time, the screen control image by the intermediate control set-top box 40 is transmitted to the video device as a bidirectional video signal of the HDMI (High Definition Multimedia Interface) IN / HDMI OUT output mode.

5. Video equipment for advertising (50)

The advertisement video device 50 may be used in various forms such as a TV, a video information display device of a digital signage, an outdoor LED device, and the like.

The advertisement video device 50 controls the image displayed by the intermediate control set-top box 40, wherein the displayed advertising content is subjected to the following verification process.

That is, the owner of the video device checks the advertisement content of the advertiser through a platform application installed in the terminal 30, and includes the illegal elements including the meandering advertisement and the obscene advertisement, and the driving environment of the video device holder. Approve or reject ad serving by checking for inclusion of ads that do not conform to,

The advertisement content passed through the above steps is displayed through a two-step approval process of verifying whether the content matches the file size, server load factor, and content format of the content requested by the advertiser.

The following describes the operation process of the above-described advertising platform system.

That is, as shown in FIG.

A first step (S10) in which a plurality of advertisers checks information of a plurality of video device holders through a platform application downloaded, installed and executed by the advertisement platform server 10;

A second step (S20) in which the plurality of advertisers confirms an advertisement time, an advertisement type, and an advertisement price through the platform application;

A third step (S30) of uploading the advertisement content desired to be displayed by the plurality of advertisers to the advertisement platform server through the platform application, and requesting approval of the advertisement content from the owners and system administrators of the plurality of video devices; ,

By checking the advertising content of the plurality of advertisers through the platform application, whether or not to include an illegal element including a meandering advertisement, obscene advertising and whether to include advertisements that do not match the video device driving environment of the plurality of video device holders The fourth step (S40) of approving or rejecting the ad serving;

A fifth step (S50) in which the system administrator verifies whether the file size, the server load factor, and the content format environment of the advertisement content having passed through the above step are matched;

When a plurality of advertisers select an advertisement unit price for advertisement contents approved for advertisement display and request approval from the system administrator, the system administrator checks whether or not the advertisement can be displayed to a plurality of video device holders, A device owner requesting the system administrator for final approval of the advertisement price selected by the advertiser (S60);

When the advertisement content is posted between the plurality of advertisers and the holders of the plurality of video devices and matching of the price of the advertisement is completed, the system manager notifies the plurality of video device holders of the final approval for the advertisement time and the price of the advertisement (S70). )Wow,

The system manager transmits an advertisement video to the intermediate control set-top box of the holder of the video device notified of the final approval (S80);

It includes a ninth step (S90) for paying the advertising fee for the advertising image.

At this time, between the sixth and seventh steps,

When multiple advertisers apply for advertisement through the same video device holder's video device at the same condition and at the same time, the system administrator proceeds to bid the advertisement through the database and platform application of the ad platform server. After selecting the successful bidder through the advertiser bid within the period, the bidding advertising unit may further comprise the step (S60-1) for requesting the system administrator for final approval.

The advertisement platform system according to the present invention includes a TV by allowing the screen of the video device to be divided into a TV image and an advertisement image for a specific time, a specific period, or a specific playback time or converting into a full-page advertisement through a single set-top box. Has the advantage of maximizing the utilization value and profit value of advertising video equipment,

Advertisers can increase the effectiveness of advertising through low-cost, high-access advertising platforms, and owners of video devices can create ad revenue models by utilizing mid-control set-top boxes. It has the advantage of being able to provide a new business model, so it is highly industrially applicable.

1: advertising platform system
10: Ad platform server
20: advertiser terminal
30: video device holder terminal
40: Intermediate Control Set Top Box
50: Video equipment for advertising

Claims (12)

Providing advertisement status information of a specific region, an adjacent region, and a commercial dense area to which an advertiser wants to advertise through a platform application, and detailed information of the on-site advertisement image device received from the holder of the video device and an update of the information; An advertising platform server 10 for constructing a database for advertisement content, advertisement schedule, and presentation method;
An advertiser terminal 20 that installs and executes a platform application provided from the advertisement platform server 10, selects an advertisement display form, an advertisement location, and a type of a video device through the platform application, and receives advertisement status information; ,
Install and execute a platform application provided from the advertisement platform server 10 to transmit detailed information of the on-site advertisement video device and an update of the information to the advertisement platform server 10, and the advertisement platform server 10. Video equipment that is provided with basic algorithm configuration diagram of detailed ad unit price according to ad available time slot, ad unit price per hour, ad content type according to corresponding time slot, ad presentation time and repetition frequency Holder terminal 30,
It is installed between the video device and the video transmission set-top box connected to the video device, and controls the image provided through the video transmission set-top box, and exchanges the advertising video signal through the database of the advertising platform server 10 And controlling the operating time, expression form, and conversion cycle of the advertisement content displayed through the video device, wherein the TV image and the advertisement content displayed through the screen of the video device are selected from a full-page advertisement or a split advertisement having a split screen form. An intermediate control set-top box 40 which controls to switch to any one screen form and outputs a controlled screen image through the video device;
It is characterized in that it comprises an advertising video device 50 for displaying the image and the advertising content is controlled and controlled by the intermediate control set-top box 40, between the advertiser and the owner of the video device around the system administrator Advertising platform system that can share real-time advertisement information and control the content and screen range of advertisement contents displayed on video devices through an intermediate control set-top box connected to video devices.
delete delete delete delete delete The method according to claim 1,
The intermediate control set-top box 40 is attached to each one of the advertising video device 50, it is possible to share the real-time advertising information between the advertiser and the three owners of the video device centered on the system administrator, Ad platform system that can increase the advertising efficiency through the video device by controlling the content and screen range of the advertising content displayed on the video device through the connected intermediate control set-top box.
The method according to claim 1,
The intermediate control set-top box 40 is replaced by one multi-channel intermediate control set-top box that is connected to a plurality of two or more advertisement video devices 50. Advertising platform system that can share real-time advertisement information and control the content and screen range of advertisement contents displayed on video devices through an intermediate control set-top box connected to video devices.







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