KR101666970B1 - Management system for integrating promotion event, and method for the same - Google Patents

Management system for integrating promotion event, and method for the same Download PDF

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KR101666970B1
KR101666970B1 KR1020150130196A KR20150130196A KR101666970B1 KR 101666970 B1 KR101666970 B1 KR 101666970B1 KR 1020150130196 A KR1020150130196 A KR 1020150130196A KR 20150130196 A KR20150130196 A KR 20150130196A KR 101666970 B1 KR101666970 B1 KR 101666970B1
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event
publicity
publicity event
integrated management
user
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염동현
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주식회사 칸마루
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces

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Abstract

By implementing a public relations event management application that collectively collects, analyzes, and manages promotional events that are individually posted on a game server or a web server, it provides users with integrated promotional events and facilitates promotional events In addition, it is possible to easily collect user traffic through a publicity event integrated management application. Also, it is possible to collect user traffic from a publicity event such as a new publicity event, a deadline publicity event or a publicity event of a game A notification event service, a notification service, and a statistical service including a publicity event that is most viewed by a user.

Description

TECHNICAL FIELD [0001] The present invention relates to a public relations event management system,

The present invention relates to a publicity event integrated management system, and more particularly, to a publicity event integrated management system for collectively collecting, analyzing, and managing publicity events to be individually posted on a plurality of game servers or web servers, ≪ / RTI >

Recently, as the technology related to the wired and wireless online networks such as the Internet has rapidly developed, the size of the commodity market distributed through the online network has been increasing day by day, and accordingly, various types and intangible products such as furniture, Contents items such as electronic products, cosmetics, toys, groceries, tickets, etc., video, sound recordings, photographs, pictures, documents, UCCs, e-mails and news items, medical counseling, legal counseling, real estate counseling, insurance counseling, The number of web systems that operate and provide service products such as counseling and online and offline game products through wired and wireless online networks has also increased explosively.

Here, the Web system includes, for example, a portal system, a shopping mall management system, a content management and sales system, a consulting service management and sales system, a game management and sales system, a UCC management and sales system, .

Of course, in proportion to the number of such web systems, the competition between each web system is becoming more and more intense, and accordingly, the number of customers purchasing the effective goods of the self web system is higher than that of other web systems In order to do so, we make every effort as much as possible.

FIG. 1 is a diagram schematically showing a process of an individual promotion event of a web system according to a conventional technology.

As shown in FIG. 1, each Web system 13, 14 side regularly or irregularly promotes and conducts a series of individual events as a process of individually promoting events of the web system according to the related art, The members of the web systems 13 and 14 are connected to the respective web systems 13 and 14 via the member clients 11 and 12 and then the web systems 13 and 14 For example, a product purchase behavior, a service purchase behavior, and the like, while surfing a separate event pool provided by the user, for example, a web page for progressing individual events.

However, at the time of the individual promotion event of the web system according to the related art, as described above, at the side of each of the web systems 13 and 14, the own web system 13, 14), it is possible to visit a corresponding web system 13 or 14 within the event period, unless a separate action is taken , The number of visitors actively participating in an individual event is limited to the number of members who have already joined the web system 13 or 14.

 For example, at the time of the individual promotion event of the web system according to the conventional technology, the first web system 13 can not cover the first web system 13 without any connection with the second web system 14 It is possible to visit the first web system 13 within the period of the event and to actively participate in the individual event as long as it does not take any other action The number of influential visitors who are likely to actively participate in the purchase of the product, the purchase of the service, and the like is limited to the number of members who have already joined the member 13 in the first web system.

The second web system 14 side is also capable of communicating a series of individual events in an extremely limited area that the second web system 14 can cover without any connection with the first web system 13. [ It is possible to visit the re-visit 1 web system 13 within the period of the event and actively participate in the individual event so as to actively perform the product purchasing act and the service purchasing act as long as no further action is taken The number of influential visitors is limited to the number of members who are already subscribed to the second web system 14 as members.

Of course, under the continuous progress of the individual promotional events of the web system according to the prior art, each member is also allowed to receive only the web traffic centered on the first and second web systems 13 and 14, So that the competitiveness of the web systems 13 and 14 does not greatly increase even though the individual web sites 13 and 14 are promoting and promoting individual events at a great cost.

FIG. 2 is a diagram schematically illustrating a process of an individual promotional event of an in-game using a smartphone according to a related art.

As shown in FIG. 2, the user of the smartphone 31 can access the application store 21 of the first to Nth game providing units, The game application 32 is purchased or downloaded from the game server 22 and installed in the smartphone 31. [

At this time, a publicity event is individually posted by the game server 22, and the user who owns the smartphone 31 individually confirms the publicity event and applies for the publicity event. Accordingly, there is a problem that the user can not confirm the publicity event unless he / she runs the corresponding game application 32 and accesses the game server 22.

Korean Patent No. 10-810647 filed on July 20, 2005, entitled "On-Offline Linked Event Management Web Service Method and System" Korean Patent No. 10-744840 filed on September 8, 2004, entitled "Method of collecting consumer information using a prize event and managing it on the web" Korean Patent Laid-open No. 2009-126534 (Publication date: December 9, 2009), title of invention: " Korean Patent Publication No. 2000-54604 (published on Sep. 5, 2000), entitled " Event Promotion Service and Promotion Information Support System Using Internet " Korean Patent Laid-Open Publication No. 2014-80923 (published on July 1, 2014), entitled " Method of displaying unified app information based on an open-type application store and a computer readable recording medium therefor "

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems and it is an object of the present invention to provide a publicity event integrated management app that collectively analyzes, analyzes, and manages publicity events individually posted on a game server or a web server, The present invention is to provide a publicity event integrated management system and a method thereof, which can integrally provide a publicity event to a user and easily manage a publicity event.

It is another object of the present invention to provide a publicity event integrated management system and method that can collect user traffic easily through a publicity event integrated management application.

According to an aspect of the present invention, there is provided a public relations event integrated management system for managing a public relations event to be individually posted on a game server or a web server, Collecting or collecting links from promotional event pages and collectively providing them through a public relations event integrated management app; As a sponsoring company for posting a publicity event, a publicity event providing server for posting a publicity event title, an entry method, a deadline, and a prize type as a publicity event on an internet game or on a web site; And a user terminal for receiving a publicity event that is integrally processed and provided from the publicity event integration management server by executing the publicity event application after purchasing or downloading a publicity event application from the application store or the publicity event integrated management server, Wherein the publicity event integrated management application is an integrated publicity event viewer in which the publicity event integrated management server collects and provides a publicity event of the in-game and a publicity event of the website, And a publicity event is collectively provided through the publicity event.

Here, the publicity event integrated management server is characterized in that it captures a screen of a promotional event of the game, directly processes it, or collects and posts a link of a publicity event page known on the web site.

Here, the publicity event integrated management server provides a publicity event notification service including a new publicity event, a deadline publicity event, or a publicity event of a game requested by the user, and provides a statistical service including a publicity event most viewed by the user .

Here, if the user terminal clicks a link on the publicity event integrated management application, the user terminal moves to a corresponding web page on which the corresponding publicity event is posted.

Here, the publicity event integration management server may include a user information registration unit allowing a user to input user basic information through a user terminal; A publicity event collecting unit collecting publicity events registered by the publicity event providing server through the publicity event integrated management application or collecting and integrating links of publicity event pages; A publicity event analyzer for analyzing a publicity event collected and integrated by the publicity event collector to generate statistical information related to the publicity event; A contents processing unit for processing the entire contents according to the publicity event related information collected by the publicity event collecting unit and the publicity event statistics information analyzed by the publicity event analyzing unit; And a user-specific publicity event providing unit for extracting and processing user-specific publicity events suitable for the user according to user information from the entire content processed by the content processing unit.

Here, the publicity event integrated management server may include a user information DB storing user information inputted through the user information registration unit; A publicity event DB for storing publicity events collected and integrated by the publicity event collecting unit; And a statistical information DB for storing statistical information related to the PR events analyzed by the PR event analyzing unit.

Here, the publicity event integrated management server may include a notification service providing unit for preferentially notifying the user terminal that the publicity event has been posted through the SNS when the sponsoring company previously designated by the user has posted the publicity event through the user terminal May be further included.

Here, the entire content processed by the content processing section includes a whole publicity event, a sponsoring company, a publicity event title, an entry method, a current progress and a deadline character. The entire publicity event includes a new publicity event, 100% winning applications, games, puzzles, authentication shots, prizes, prizes, prizes, promotional events, promotional events, deadline promotion events, Instant, daily entries, hands-on sessions and voting, and the current progress can be divided into ongoing, completed, and popular ranks.

According to another aspect of the present invention, there is provided a publicity event integrated management method for integrally managing publicity events to be individually posted on a game server or a web server, ) Downloading and installing a public relations event integrated management application by a user terminal; b) when the user terminal accesses the publicity event integration management server and inputs user information, the publicity event integration management server stores the user information; c) collecting and storing a publicity event provided by the publicity event providing server by the publicity event integration management server; d) the publicity event integrated management server analyzes the collected publicity event to process the entire contents and generate statistical information; e) checking whether the user terminal executes the publicity event integrated management application; f) processing the contents to be provided to the user terminal according to the preset user information by the publicity event integration management server; And g) providing a publicity event for each user to the user terminal by the publicity event integrated management server, wherein the publicity event integrated management application includes a publicity event of the publicity event integrated management server, Wherein the user terminal is integrally provided with a publicity event via the publicity event integrated management app.

According to the present invention, by implementing a publicity event integrated management application that collectively collects, analyzes, and manages publicity events to be individually posted on a game server or a web server, it is possible to provide publicity events to users integrally, Can be managed.

According to the present invention, user traffic can be easily collected through a publicity event integrated management application.

According to the present invention, it is possible to provide a statistical service including a publicity event notification service such as a new publicity event, a deadline publicity event, or a publicity event of a game requested by the user terminal, and a publicity event that has been viewed most by the user.

FIG. 1 is a diagram schematically showing a process of an individual promotion event of a web system according to a conventional technology.
FIG. 2 is a diagram schematically showing a process of an individual promotion event of an in-game using a smartphone according to a conventional technique.
FIG. 3 is a view for schematically explaining the concept of publicity event integrated management according to an embodiment of the present invention.
4 is a configuration diagram of a publicity event integrated management system according to an embodiment of the present invention.
5 is a diagram specifically illustrating a publicity event integrated management server in a publicity event integrated management system according to an embodiment of the present invention.
FIGS. 6A and 6B are diagrams illustrating the connection to a publicity event provider after collecting publicity events in the publicity event integrated management system according to the embodiment of the present invention.
7 is a flowchart illustrating an integrated management method for a publicity event according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise. Also, the term "part" or the like, as described in the specification, means a unit for processing at least one function or operation, and may be implemented by hardware, software, or a combination of hardware and software.

[Public relations event integrated management system (100)]

FIG. 3 is a view for schematically explaining the concept of publicity event integrated management according to an embodiment of the present invention.

As shown in FIG. 3, the publicity event integrated management according to an exemplary embodiment of the present invention may include a publicity event management server 120, for example, The server 110 collects and analyzes the publicity events, and the user terminal 130, for example, a smartphone receives the respective publicity promotion events integrally through the publicity event integrated management application 140 . At this time, the user terminal 130 can receive a new promotion event, a deadline promotion event, a publicity event of a game, etc., through the publicity event integrated management application 140, for example.

FIG. 4 is a configuration diagram of a publicity event integrated management system according to an embodiment of the present invention, and FIG. 5 is a diagram specifically illustrating a publicity event integrated management server in the publicity event integrated management system according to an embodiment of the present invention.

4, the publicity event integration management system 100 includes a publicity event integration management server 110, a publicity event provision server 120, and a user terminal 130 according to an exemplary embodiment of the present invention.

The publicity event integrated management server 110 collects publicity events registered by the publicity event providing server 120 or collects links (URLs) of publicity event pages and provides them collectively through the publicity event integrated management application 140 , Thereby collecting user traffic (User Traffic) through the publicity event integrated management application 140 and facilitating publicity event management.

Herein, the publicity event integrated management application 140 includes an integrated publicity event viewer (Viewer) for collecting and providing various publicity events of in-game and publicity events of a website, The user terminal 130 can receive the publicity event integrally through the publicity event integrated management application 140. [

Specifically, the publicity event integrated management server 110 can provide a publicity event notification service such as a new publicity event, a deadline publicity event or a publicity event of a game requested by the user, Can provide statistics service of. For example, the publicity event integrated management server 110 can directly process and publish a publicity event of an in-game by screen capturing or link (URL) of a publicity event page, And then the user terminal 130 moves to the corresponding web page when the user terminal 130 clicks the link, as described later.

The publicity event providing server 120 is a sponsoring company that publishes a publicity event. The publicity event server 120 publishes a publicity event on the website or on a web site. At this time, the publicity event providing server 120 transmits the publicity event title (event name), application method, Post. Here, the publicity event providing server 120 may be a web server or a game server.

The user terminal 130 may purchase the publicity event application 140 from the application store or the publicity event integration management server 110 or may download and install the publicity event application 140 to execute the publicity event application 140, And is provided with a promotional event that is integrally processed and provided from the server 110. Then, when the user terminal 130 clicks a link on the publicity event integrated management application 140, the user terminal 130 moves to the corresponding web page in which the corresponding publicity event is posted. Here, the user terminal 130 is preferably a smart phone 131, but is not limited thereto.

5, the publicity event integrated management server 110 includes a user information registration unit 111, a user information DB 112, a publicity event collecting unit 113, a publicity event DB 114, A publicity event analyzing unit 115, a statistical information DB 116, a contents processing unit 117, a publicity event providing unit 118 for each user, and a notification service providing unit 119.

The user information registration unit 111 enables a user to input user basic information, for example, a name, a telephone number, and the like through the user terminal 100.

The user information DB 112 stores the user information input through the user information registration unit 111. [

The publicity event collecting unit 113 collects publicity events posted by the publicity event providing server 120. At this time, the publicity event collecting unit 113 collects publicity events registered by the publicity event providing server 120 through the publicity event integrated management application 140 or collects links (URLs) of publicity event pages, do.

The publicity event DB 114 stores publicity events collected and integrated by the publicity event collecting unit 113. [

The publicity event analyzing unit 115 analyzes the publicity events collected and integrated by the publicity event collecting unit 113 and generates statistical information related to the publicity events.

The statistical information DB 116 stores statistical information related to the PR events analyzed by the PR event analyzing unit 115. [

The contents processing unit 117 processes all the contents according to the publicity event related information collected by the publicity event collecting unit 113 and the publicity event statistics information analyzed by the publicity event analyzing unit 115. [ Here, the content includes the entire publicity event, sponsoring company, publicity event title, application method, current progress and deadline. For example, the entire publicity event may be classified into a new publicity event, a finalized publicity event, a recommended publicity event, a deadline publicity event, and a prize announcement publicity event. In addition, the title of the promotional event represents the name of the event, and the application method is a first-come, first-come, first-come, first-served basis, simple, SNS, quiz, comment, , And voting. In addition, the current progress can be classified into ongoing, completion, popularity ranking, and the like.

The publicity event providing unit 118 for each user extracts from the entire contents processed by the contents processing unit 117 as a publicity event for each user suitable for the user according to the user information stored in the user information DB 112 and processes it.

The notification service providing unit 119 may be configured to allow the user terminal 130 to access the smartphone 131 when the sponsor company, for example, a game server, , It notifies the user terminal 130 through the SNS that a publicity event has been posted. For example, when a game is specified by a user in advance, a game server providing the game publishes a promotional event, the content processing unit 117 processes the game in a form suitable for the user terminal 130, The notification service providing unit 119 may notify the user terminal 130 via the SNS preferentially. That is, even if the user terminal 130 does not access the publicity event integrated management server 110, the notification service provider 119 can preferentially notify the user terminal 130 that a publicity event has occurred.

FIGS. 6A and 6B are diagrams illustrating the connection to a publicity event provider after collecting publicity events in the publicity event integrated management system according to the embodiment of the present invention.

As a publicity event collecting method according to an embodiment of the present invention, when a publicity event of an in-game is screen-captured and directly processed and posted, as shown in FIG. 6A, Lt; RTI ID = 0.0 > 131 < / RTI >

6B, when collecting and publishing a link (URL) of a publicity event page publicized on a web site as a publicity event collecting method according to an embodiment of the present invention, for example,

Figure 112015089504084-pat00001

 When the link is clicked, the web page on the web site 132 is moved to the web page.

As a result, according to the publicity event integrated management system according to the embodiment of the present invention, it is possible to implement a publicity event integrated management application that collectively collects, analyzes, and manages publicity events individually posted on a game server or a web server.

[How to manage PR events]

7 is a flowchart illustrating an integrated management method for a publicity event according to an embodiment of the present invention.

Referring to FIG. 7, a publicity event integrated management method according to an embodiment of the present invention is a publicity event integrated management method for integrally managing publicity events to be individually posted on a game server or a web server, The publicity event integrated management application 140 is downloaded and installed (S110). Here, the user terminal 130 is preferably a smart phone, but is not limited thereto.

Next, when the user terminal 130 accesses the publicity event integrated management server 110 and inputs user information, the publicity event integration management server 110 stores the user information (S120).

Next, the publicity event providing server 110 collects and stores a publicity event provided by the publicity event providing server 120 (S130). At this time, the publicity event integrated management server 110 can directly process and post the in-game publicity event by screen capturing, or collect a link (URL) of a publicity event page posted on the website And publish it. In addition, the publicity event integrated management server 110 may provide a publicity event notification service including a publicity event for a new publicity event, a deadline publicity event, or a game requested by the user, and may include a publicity event have.

Next, the publicity event integrated management server 110 analyzes the collected publicity event and generates statistical information (S140). Here, the statistical information may be a popularity ranking of a publicity event that the most users have viewed.

Next, it is checked whether the user terminal 130 executes the advertisement event 140 (S150).

Next, the publicity event integrated management server 110 generates a publicity event for each user to be provided to the user terminal 130 according to predetermined user information (S160).

Next, the publicity event integration management server 110 provides the user terminal 130 with the entire content or a publicity event for each user (S170). Herein, the content includes an entire publicity event, a sponsoring company, a publicity event title, an application method, a current progress and a deadline, and the entire publicity event includes a new publicity event, a closed promotion event, a recommended publicity event, , 100% winning application, game, puzzle, authentication shot, instant application, daily application, experience group, and advertisement promotion event are classified into first prize order, open prize contest, simple SNS quiz, Voting, and the current progress can be divided into in progress, completion, and popularity.

As a result, according to the embodiment of the present invention, by implementing a publicity event integrated management application that collectively collects, analyzes, and manages publicity events individually posted on a game server or a web server, It is possible to easily manage a publicity event and to easily collect user traffic through a publicity event integrated management application. In addition, it is possible to collect user traffic information such as a new publicity event, a deadline publicity event or a publicity event of a game A publicity event notification service, and a publicity event that is viewed by most users.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100: Promotion Event Integrated Management System
110: Publicity event integrated management server
120: Promotional event providing server
130: User terminal
140: Public Event Management (App.)
111: User information registration part
112: User information DB
113: Publicity event collecting section
114: Promotion Event DB
115: Promotion Event Analysis Department
116: Statistical Information DB
117: Content processing section
118: Offering promotional event for each user
119: Notification service offering (push server)
121: Web server
122: game server
131: Smartphone
132: PC

Claims (13)

1. A publicity event integrated management system for integrally managing a publicity event posted individually on a game server or a web server,
A publicity event integrated management server 110 collecting registered publicity events or collecting links (URLs) of publicity event pages and integrally providing them through a publicity event integrated management application 140;
As a sponsoring company for posting a publicity event, a publicity event providing server 120 for posting a publicity event title (event name), an entry method, a deadline, and a prize type as a publicity event on an in-game or on a web site; And
The public relations event management server 110 may purchase or download the publicity event application 140 from the application store or the publicity event integrated management server 110 and then execute the publicity event application 140, And a user terminal (130) which is provided with a publicity event that is processed and provided,
The publicity event integrated management server 110 includes a user information registration unit 111 for allowing a user to input user basic information through the user terminal 100; A user information DB 112 for storing user information inputted through the user information registration unit 111; A publicity event collecting unit 113 collecting publicity events registered by the publicity event providing server 120 through the publicity event integrated management application 140 or collecting and integrating links (URLs) of a publicity event page; A publicity event DB 114 for storing publicity events collected and integrated by the publicity event collecting unit 113; A publicity event analyzing unit 115 for analyzing a publicity event collected and integrated by the publicity event collecting unit 113 to generate statistical information related to a publicity event; A statistical information DB 116 for storing statistical information related to the PR events analyzed by the PR event analyzing unit 115; A contents processing unit 117 for processing the entire contents according to the publicity event related information collected by the publicity event collecting unit 113 and the publicity event related statistical information analyzed by the publicity event analyzing unit 115; A user-specific publicity event providing unit 118 for extracting and processing a user-specific publicity event suitable for the user according to the user information from the entire content processed by the content processing unit 117; And a notification service providing unit 119 for preferentially informing the user terminal 130 of the announcement of a publicity event through the SNS when the sponsoring company previously designated by the user via the user terminal 130 has posted a publicity event, ≪ / RTI >
The publicity event integrated management server 110 provides a publicity event notification service including a new publicity event, a deadline publicity event, or a publicity event of a game requested by the user, and provides a statistical service including a publicity event most viewed by the user In addition,
The entire content processed by the content processing unit 117 includes the entire promotional event, the sponsoring company, the title of the promotional event, the entry method, the current progress and the due date,
The entire publicity event is divided into a new publicity event, a closed promotion event, a recommended publicity event, a deadline promotion event, and a prize announcement promotion event. The application method includes a first-come-first-served, open call, simple, SNS, quiz, 100% winning entries, games, puzzles, authentication shots, instant, daily applications, hands-on sessions, and voting, and the current progress is divided into ongoing, completed,
The publicity event integrated management application 140 is an integrated publicity event viewer (Viewer) that collects and provides publicity events of in-game and publicity events of the publicity event of the publicity event integrated management server 110, The user terminal 130 is integrally provided with the publicity event via the publicity event integrated management application 140,
When the user terminal (130) clicks a link on the publicity event integrated management application (140), the user terminal (130) moves to the corresponding web page on which the publicity event is posted. The method according to claim 1,
The publicity event integrated management server 110 may directly process and post the in-game publicity event by screen capturing or collect a link (URL) of a publicity event page posted on the website, Wherein the publicity event management system comprises: delete delete delete delete delete delete delete A publicity event integrated management method for integrally managing promotional events individually posted on a game server or a web server,
a) downloading and installing the publicity event integrated management application 140 by the user terminal 130;
b) when the user terminal 130 accesses the publicity event integrated management server 110 and inputs user information, the publicity event integration management server 110 stores the user information;
c) collecting and storing the publicity event provided by the publicity event providing server 120 by the publicity event integration management server 110;
d) the publicity event integrated management server 110 analyzes the collected publicity event to process the entire contents and generate statistical information;
e) confirming whether the user terminal 130 is executing the publicity event integrated management application 140;
f) processing the contents to be provided to the user terminal (130) according to the preset user information by the publicity event integrated management server (110); And
g) providing the PR event to the user terminal 130 by the publicity event integrated management server 110,
The publicity event integrated management server 110 includes a user information registration unit 111 for allowing a user to input user basic information through the user terminal 100; A user information DB 112 for storing user information inputted through the user information registration unit 111; A publicity event collecting unit 113 collecting publicity events registered by the publicity event providing server 120 through the publicity event integrated management application 140 or collecting and integrating links (URLs) of a publicity event page; A publicity event DB 114 for storing publicity events collected and integrated by the publicity event collecting unit 113; A publicity event analyzing unit 115 for analyzing a publicity event collected and integrated by the publicity event collecting unit 113 to generate statistical information related to a publicity event; A statistical information DB 116 for storing statistical information related to the PR events analyzed by the PR event analyzing unit 115; A contents processing unit 117 for processing the entire contents according to the publicity event related information collected by the publicity event collecting unit 113 and the publicity event related statistical information analyzed by the publicity event analyzing unit 115; A user-specific publicity event providing unit 118 for extracting and processing a user-specific publicity event suitable for the user according to the user information from the entire content processed by the content processing unit 117; And a notification service providing unit 119 for preferentially informing the user terminal 130 of the announcement of a publicity event through the SNS when the sponsoring company previously designated by the user via the user terminal 130 has posted a publicity event, ≪ / RTI >
The publicity event integrated management application 140 is an integrated publicity event viewer that collects and provides publicity events of the in-game publicity events and web sites by the publicity event integrated management server 110, The publicity event is integrally provided through the event integrated management application 140,
When the user terminal 130 clicks a link on the publicity event integrated management application 140, the user terminal 130 moves to a corresponding web page on which the corresponding publicity event is posted,
In step c), the publicity event integrated management server 110 provides a publicity event notification service including a new publicity event, a deadline publicity event, or a publicity event of a game requested by the user, and includes a publicity event Provides statistical services,
The content in the step f) includes the entire promotion event, the sponsoring company, the title of the promotion event, the application method, the current progress and the deadline, and the entire promotion event includes a new promotion event, a closed promotion event, a recommended promotion event, 100% winning application, game, puzzle, authentication shot, instant, daily application, winner announcement promotion event, and the prize announcement promotion method are the first-come-first-served, open call, simple, SNS, quiz, And a vote, and the current progress is divided into an in progress, a completion, and a popularity ranking. 11. The method of claim 10,
In step c), the publicity event integrated management server 110 captures a screen of the promotion event of the game and directly processes and posts it, or collects and posts a link (URL) of a publicity event page known on the website How to integrate public relations events. delete delete
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