JP5261551B2 - Diaper packaging bag - Google Patents

Description

  The present invention relates to a packaging bag for packaging disposable diapers, and more particularly, to a pants-type diaper packaging bag intended for an infant who is 10 months old or older.

  In recent years, the quality of disposable diapers has improved dramatically, and many infants wear disposable diapers. There are two types of disposable diapers: tape-type and pants-type. Tape-type disposable diapers are fixed at two places around the waist with tape, and are intended for relatively young babies. . On the other hand, a pants-type disposable diaper is integrally formed like an underwear pant and can be worn while standing, and is mainly intended for infants 1 to 3 years old.

  In general, it is said that the period of diaper withdrawal is around 2 years old, and it is desirable to start toilet training at this time. However, according to a recent survey, the average age of diapers in the daytime was 21.4 months in 1960, but in 2000 the average age was 30.5 months, which is about 9 months. The detachment is delayed. In this way, babies and infants in recent years have been delayed in diaper inevitably, and babies older than the conventional inevitably require disposable diapers. Accordingly, there is a need for a large-sized pants-type disposable diaper (hereinafter also referred to as a large diaper) that is suitable for an older infant who has been excluded from wearing disposable diapers.

  On the other hand, as a package for packaging a conventional disposable diaper, there is one as shown in FIG. FIG. 8 is a perspective view showing an example of a conventional diaper package. A printing unit 91 is provided on the surface of the package 90, and a wearer 92 who is a newborn or an infant wears the diaper 93 in an exposed state near the center of the printing unit 91. What is given a design is known. Note that the printing unit 91 is also provided with character information units 94, 95, and 96 such as a paper diaper product name, a diaper size, and an application target. According to the package 90, it is possible to easily determine that the content of the product is a diaper by arranging a pattern worn by a newborn or infant with the diaper exposed.

  In addition, in Patent Document 1 below, as a sales display system for disposable diapers, a standard shelf having shelves for storing and storing disposable diapers is installed on the floor, and a promotional mat corresponding to the row of the accommodated disposable diapers. A system is disclosed in which a sheet is placed on the floor, and a promotional material corresponding to the paper diaper is mounted on the shelf, thereby providing a navigation function from below to above.

Japanese Patent Laid-Open No. 2003-5502

  As described above, in conventional disposable diapers for newborns and infants, different types of disposable diapers for a group of products are used depending on the age after birth. In general, a tape-type disposable diaper intended for a relatively young infant is transferred to a pants-type disposable diaper for an infant of 1 to 3 years old. Accordingly, the packaging bag is also required to have a display unit that can clearly distinguish these product groups.

  In this regard, in the past, specific numerical values and wording such as “... larger size”, “weight: from kg to ... for kg” and “height: from cm to ... for cm” The product information was printed on a packaging bag as a text information part, or the color used as the basis of the product group was changed to distinguish between these product groups. However, the product groups were still insufficiently distinguished. In addition, there is a problem that a purchase mistake due to misrecognition occurs.

  In particular, as described above, in large diapers targeting older children, since it is a product group that did not exist in the past, it is clear that it is a conventional diaper for young people in its packaging bag. However, a packaging bag having a display portion suitable for such a large diaper has not been studied.

  The system of Patent Document 1 relates to a guidance method for efficiently selling a disposable diaper for care used by a purchaser, particularly an elderly person, and distinguishes between similar commodity groups of disposable diapers as described above. The method to do is not considered.

  This invention is made | formed in view of the above subjects, It can recognize easily from the display of a packaging bag that it is a diaper for elderly people, and it can manufacture easily at low cost. Another object is to provide a packaging bag, a diaper packaging body using the packaging bag, and a diaper packaging display body.

  In order to achieve the above object, the present invention specifically provides the following.

  (1) A packaging bag for packaging disposable pants-type diapers, intended for infants 10 months old or older, on the surface of the packaging bag, the one or two or more wearing subjects The figure of the subject is mainly displayed, and the figure of the target person is not worn with the diaper exposed, and the subject is wearing clothes. A character part for displaying a person, and the target person figure display part is assigned to a substantially rectangular region of 60 to 90% of the upper part of the packaging bag when the packaging bag is empty. And the said character part is a packaging bag for diapers arrange | positioned in the vicinity of the centerline along the direction made into the up-down direction of the said packaging bag.

  According to the diaper packaging bag described in (1) above, the character portion displaying the wear target person who is not wearing the diaper and is wearing clothes on the surface of the packaging bag. Since it exists, it becomes clear at a glance that the person to be worn is an elderly person by this character part. Therefore, since it can distinguish clearly from the diaper package for other low-aged persons, it can prevent effectively that a purchaser misrecognizes in a sales floor and purchases a diaper of a different size. In addition, “where it is considered as the upper part of the packaging bag” means the upper side in the normal plane state of the unused empty packaging bag, and “upper” here means the wear target person displayed on the character portion. It means head direction.

  In addition, by arranging the character part in the vicinity of the center line along the vertical direction of the packaging bag, the character part has a good balance even when filled with a large diaper, and the packaging has a good overall appearance. Can provide a bag.

  Furthermore, by including the character part that displays the wear target person wearing the clothes, the pattern of the clothes part can be easily changed according to, for example, every season. As a result, it is possible to provide seasonal products simply by changing the design of the clothing part, and the design can be changed at low cost. And even in this case, since it does not change to include the character part wearing clothes, the distinction between the diaper product group and the other diaper product group for the infant who is 10 months old or more to be worn is It can be done sufficiently.

  Moreover, the packaging in which the diaper is accommodated by assigning the subject figure display section to a substantially rectangular region of 60 to 90%, which is the upper portion of the packaging bag, when the packaging bag is empty In the display state of the body, the subject figure display portion is mainly assigned to the surface excluding the bottom surface portion, and when the diaper is filled to make the package body, it is possible to eliminate the need for printing display. . Therefore, the target person diagram display section can be arranged only in the necessary part appealing to the purchaser's vision, and at the same time, the print display area can be reduced and a low-cost packaging bag can be provided.

  Furthermore, it is known that an infant who is ten months or older after birth cannot recognize the contents of the character information, but can already distinguish between the elements of the pattern and the four colors. Therefore, according to the packaging bag of the present invention, even an infant who is the wearer himself / herself can distinguish between a pants-type diaper and other paper diaper product groups that are intended for wearers who are 10 months old or older. Therefore, the intention can be displayed even from the infant side at the time of purchase.

  (2) The diaper packaging bag according to (1), wherein the person to be worn is 3 to 6 years old.

  According to this aspect, when the person to be worn is 3 to 6 years old, in addition to the recognition of the above-described pattern elements and the distinction of four colors, emotions such as shyness are also formed. Therefore, it is conceivable to support a group of products that are favorably wearing clothes. Therefore, since it is considered that the infant himself is interested by the packaging bag of the present invention, the intention can be more strongly displayed at the time of purchase.

  (3) A package formed by packaging the diaper with the diaper packaging bag according to (1) or (2), wherein the character portion is a front surface of the package in the display state of the package The diaper package which is arranged in.

  According to the diaper package of (3) above, since the character part is arranged at the front center part of the package body in the display state of the package body, it is possible to appeal strongly to the purchaser's vision. Can recognize that it is a diaper whose infant is 10 months or older. In addition, it is possible to provide a package with good balance and appearance when displayed. Here, the “front surface of the package” means a surface on which the purchaser can recognize the product most in a normal continuous display state, and is usually a surface having the largest area in the package, and the product name or character This is the surface where the part is displayed the largest.

  (4) A second package formed by packaging a plurality of diaper packs according to (3) and displaying a disposable diaper having a size smaller than the diapers constituting the first pack group. A diaper packaging display body including a second packaging body group in which a plurality of packaging bodies are displayed, wherein one or two or more newborn or infant figures are mainly displayed on the surface of the second packaging body. A second character diagram display unit, and the second subject diagram display unit includes a second character unit for displaying the newborn or infant wearing the diaper with the small size exposed. The diaper packaging display body, wherein the first packaging body group and the second packaging body group are displayed adjacent to each other vertically or horizontally.

  The diaper packaging display body of the above (4) constitutes a first packaging body group, which is a display body of a pants-type diaper packaging body for an infant who is 10 months old or older, and a first packaging body group. A second wrapping body group, which is a display body of a disposable diaper having a size smaller than a diaper (hereinafter also referred to as a small diaper), is displayed adjacent to each other vertically or horizontally. As described above, the character part on the surface of each package of the first package group is not worn with the diaper exposed, and the state where the garment is worn is displayed. When only the character part is viewed on the package, it may be unclear whether it is a diaper package. However, in the diaper display packaging body of the present invention, the second character portion that displays the newborn or infant wearing the conventional small-sized diaper exposed so as to be adjacent to the first packaging group. The 2nd package group containing is arrange | positioned. For this reason, since it can recognize clearly that the package which comprises the 1st package group is a diaper package in a sales floor, it can prevent that a purchaser mistakenly recognizes that it is goods other than a diaper.

  (5) The diaper packaging display body according to (4), wherein the diaper packaging display body is allocated and arranged on a shelf formed in a plurality of stages above and below.

  According to this aspect, since each packaging body group is allocated and arranged on a shelf formed in a plurality of stages above and below, the fixed position of each packaging body group can be fixed, so that the purchaser can purchase the product again. The target product can be easily recognized when purchasing. In this case, it is preferable that the 1st package group is arrange | positioned in the position close | similar to a purchaser's eyes, ie, the upper part of a shelf. Thereby, since it becomes easier to appeal visually, the product group can be further distinguished.

<Definition of terms>
In this specification, “infant” means 10 months or more and 6 years or less in age. The term “disposable” means a product that is manufactured and sold as a “disposable product” such as a so-called paper diaper. In addition, the “pants-type” means all items that are integrally molded like underwear pants and can be worn while standing.

  “Display” means arranging and arranging sales products so that general consumers and buyers can see them. Therefore, for example, “display on a store shelf” means that if a product is placed on a shelf installed at a position where general consumers cannot see it, If the product is placed on a shelf installed in a position that can be seen by general consumers, the order and form of the arrangement / arrangement of the products placed on the shelf Regardless of whether or not they are arranged and arranged in such a way that they can be seen by general consumers, they are included in the concept of “display” in this specification. In addition, the display includes products simply stacked or arranged, for example, including a state in which at least one side is stored in a cardboard box for distribution and placed in a storefront or the like. It is a waste.

  In addition, the “purchaser” in this specification includes not only a person who actually consumes the product and a person who actually purchases the product, but also does not actually consume or purchase, but consumes or purchases. Even those who have only their will.

  According to the diaper packaging bag of the present invention, it can be easily recognized from the display of the packaging bag that it is a disposable pants-type diaper intended for the elderly, and the packaging bag can be easily manufactured at low cost. It becomes possible to do.

It is an example of the diaper packaging bag of this invention, Comprising: It is the figure which looked at the diaper packaging bag from the front side. It is an example of the diaper packaging bag of this invention, Comprising: It is the figure which looked at the diaper packaging bag from the back side. It is the other example of the diaper packaging bag of this invention, Comprising: It is the figure which looked at the diaper packaging bag from the front side. It is the further another example of the diaper packaging bag of this invention, Comprising: It is the figure which looked at the diaper packaging bag from the front side. It is a perspective view which shows the diaper packaging body of this invention which filled the diaper packaging bag of FIG. 1 with the large diaper. It is a front view which shows an example of the diaper display packaging body of this invention which displayed the diaper packaging body of FIG. It is a front view which shows the other example of the diaper display packaging body of this invention which displayed the diaper packaging body of FIG. It is a perspective view which shows an example of the conventional diaper package.

  Hereinafter, the present invention will be described in more detail with reference to the drawings. In the following description of the embodiments, the same constituent elements are denoted by the same reference numerals, and the description thereof is omitted or simplified.

<Diaper packaging bag>
FIG. 1 is an example of the diaper packaging bag of the present invention, and is a view of the diaper packaging bag viewed from the front side, and FIG. 2 is a view of the diaper packaging bag viewed from the back side. As shown in FIG. 1, the diaper packaging bag 30 in this embodiment includes a main body portion 10 having a substantially rectangular shape as a whole, and a pair of string-like handle portions attached to the upper portion thereof in an inverted U shape. It consists of twenty.

  The main body portion 10 is arranged so that two films of a substantially rectangular front and back are overlapped, and further, another film (not shown) is sandwiched between the upper side so as to form a gusset folding portion on the upper side. Thus, the main body portion 10 is formed by heat-sealing the both sides and the upper side of the two front and back films. Moreover, the lower side of the packaging bag 30 is not heat-sealed and has an opening 11 for filling the diaper, which is the contents. The main body portion 10 and the handle portion 20 are each made of a known film-like member such as polyethylene or polypropylene, and both are joined by heat fusion. The size of the main body 10 is appropriately set according to the size of the diaper and the number of diapers, but in the state of FIG. 1, the horizontal 300 to 500 mm, the vertical (height) 200 to 800 mm, and the upper gusset 51 (see FIG. 5). ) Is preferably 200 to 400 mm in the opened state as shown in FIG.

On the surface of the main body 10 in FIG. 1, a subject figure display unit 25 on which one or two or more figures of the wear subject are mainly displayed is printed. The target person diagram display unit 25 is assigned to a substantially rectangular region at the top of the packaging bag 30 when the diaper packaging bag 30 is empty. Here, the subject figure display unit 25 is assigned to a substantially rectangular region of 60 to 90% which is the upper part of the packaging bag. In addition, in this embodiment, although the subject figure display part 25 is printed so that it may cover the upper side of the main-body part 10, you may provide and arrange | position 30-150 mm non-printing part so that it may not cover an upper side. . Moreover, it is preferable that the left and right non-printing portions W ₁ and W ₂ in FIG. 1 are 5 to 30 mm, and the lower non-printing portion W ₃ is ₃₀ to 150 mm.

  The subject figure display part 25 has the character part 19 which displays the wearing subject who is not wearing in the state which exposed the diaper, and is wearing clothes. And this character part 19 is arrange | positioned in the vicinity of the centerline along the up-down direction of the diaper packaging bag 30. As shown in FIG. The person who wears the character part 19 is an infant of 10 months or more after birth, and preferably 3 years or more and 6 years or less after birth. 1 is a boy, but may be a girl as shown in the character portion 19a of the subject diagram display portion 25a in FIG. Moreover, the wear target person arrange | positioned is not necessarily limited to one person, As shown in the character part 19b in the target person figure display part 25b of FIG. 4, a several wear target person may be sufficient.

  Thus, in this invention, the character part 19 is arrange | positioned as the state in which the infant who is 10 years old or more who is a wearing subject of a diaper wears clothes, and this character part 19 is made into the up-down direction of the diaper packaging bag 30 At the glance, the target person of the product is grasped at a glance by displaying it in a position that is easily noticeable in the vicinity of the center line along the line, giving priority to other descriptions.

  In the present invention, the character portion may be arranged at a position other than this, for example, a side surface of the package. By doing so, it becomes possible to make it possible to recognize the wear target person according to the target person of the packaged paper diaper from as many angles as possible, and many items such as being displayed in a stacked state. Even if they are in a state of being displayed in an overlapping manner, it is possible to reduce purchase mistakes due to misrecognition of the contents.

  The target person diagram display unit 25 is also provided with character information units 12 to 18 that mainly provide character information such as the product name of the paper diaper, the size of the diaper, and the application target. Originally, these diapers differ in the amount of absorbent material, the structure of the product, the thickness of the product, etc. depending on the degree of growth, but the overall structure of what is packaged in the packaging bag 30 is almost the same. Therefore, in order to make the distinction between them clear, the product name, application target person, and the like are printed and displayed. Specifically, in addition to the product name and company name, "... larger size", "weight ... from kg to kg", "height ... from cm ...", " “In a sheet” or the like, but is not necessarily limited to characters, and may be a pattern such as a character other than the character portion 19. In addition, the character information parts 12 and 17 are parts displayed on the side surface side of the package according to the width of the gusset part when the contents are filled as shown in FIG.

  On the back side of the diaper packaging bag 30, as shown in FIG. 2, a printing unit 40 is formed at a position substantially corresponding to the target person diagram display unit 25 of FIG. Character information mainly providing character information such as diaper size and application target, and characters and designs indicating a more specific usage method are printed as information portions 41 to 43. In addition, the information parts 41 and 42 are displayed on the side surface side of the package according to the width of the gusset part when the contents are filled.

<Diaper packaging>
After filling the inside of the packaging bag 30 with a plurality of the above-mentioned large diapers, preferably 10 to 70, the lower opening of the packaging bag 30 is folded and sealed, as shown in FIG. A rectangular parallelepiped diaper package 50 is obtained.

  Here, as shown in FIG. 5, the character portion 19 of the diaper packaging bag 30 is disposed at a position that is the front of the packaging body in the display state of the diaper packaging body 50. Thereby, in the display state of a package, since a character part is arrange | positioned in the front center part of a package, it can appeal to a purchaser's vision strongly, and at first glance, the infant who is 10 months old or more should wear You can recognize that it is a diaper. In addition, it is possible to provide a package with good balance and appearance when displayed.

  The diaper accommodated in the diaper packaging bag 30 is not particularly limited as long as it is a disposable pants-type diaper intended for an infant who is 10 months old or older, and conventionally known diapers are used. As such a diaper, for example, a pants-type disposable diaper including a pants-shaped diaper main body and an absorbent body that is provided in the diaper main body and absorbs a wearer's body fluid can be exemplified. Especially, it is more preferable that a wear subject is said large diaper which is 3 to 6 years old. In this case, the size of the large diaper is preferably 130 to 200 mm in the waistline direction before wearing and 180 to 250 mm in the direction perpendicular to the waistline direction.

  The water absorption amount of the absorbent body of the large diaper is preferably 850 g or more and 1050 g or less, and the water retention amount is preferably 550 g or more and 710 g or less. Here, the “water absorption amount” means the maximum amount of water that can be absorbed by the absorber, and specifically, the amount of water that can be retained even when a weight of 10 kg is applied. The “water retention amount” as used in the present invention means the maximum amount of water that can retain the moisture absorbed by the absorber, and specifically, the amount of water that can be retained even when dehydrated at 75 G.

<Diaper display packaging>
FIG. 6 is a diagram showing an example of the display package of the present invention, and shows a state where the diaper package 50 is displayed on the shelf 100. In FIG. 6, the shelf 100 is divided into a plurality of stages (three stages in this example) by shelf boards 110, 120, and 130. Paper diapers as commodities are stored in a row (horizontal) column (vertical) format for each shelf, and the type, shape, day and night, subject, material, etc. are stored separately. Yes.

  In addition to this, the shelf 100 may be provided with a mat sheet for sales promotion that displays the type, characteristics, and target person of the paper diaper on the floor corresponding to the row of stored paper diapers. There may be a long rail promotional material displayed on the front of each step, even if there is a type of paper diaper on each step, and a partition is inserted at different boundary positions and ends of the target person Good.

  In FIG. 6, a first package group 500 is formed, in which a plurality of diaper packages 50 are arranged and displayed. In FIG. 6, three diaper packages 50 are displayed on the front surface, but the same diaper packages 50 are also displayed in the depth direction (not shown). Therefore, the first package group 500 may be one when viewed from the front and may be displayed only in the depth direction.

  On the left side of the first package group 500, a second package 90 in which a plurality of second-sized packages 90 each packaging a disposable diaper (small diaper) smaller than the diapers constituting the first package group 500 is displayed. A package group 900 is displayed. Here, the second package 90 is the same as the package 90 of FIG. 8 shown in the above prior art, and a printing unit 91 is provided on the surface of the package 90, and the center of the printing unit 91 is the same. In the vicinity, a pattern worn by a person 92 to be worn, such as a newborn or an infant, with the diaper 93 exposed is applied.

  In this way, by displaying the first package group 500 and the second package group 900 adjacent to each other on the left and right, how the products are divided and sold to those who intend to purchase the products. This makes it possible for a general consumer to understand at a glance that the subject of the packaged paper diaper is an “infant who is 10 months old or older”. Moreover, since the diaper package 50 of the first package group 500 is a large diaper, its outer dimension is slightly larger than that of the package 90. The first package group 500 can be more easily recognized by size impression due to the difference in size.

  That is, since the character part on the surface of each package body of the first package group 500 is not worn with the diaper exposed and the clothes are displayed, the single package body 50 is displayed. If only the character part is viewed, it may be unclear whether it is a diaper package. However, in this diaper display packaging body, a second character portion for displaying the newborn or infant wearing the diaper of a conventional small size so as to be adjacent to the first packaging group 500 is provided. The 2nd package group 900 containing is arrange | positioned. For this reason, in the sales floor, it is clearly recognized that the packaging body constituting the first packaging body group 500 is a diaper packaging body by having a second packaging body group 900 with a display next to wearing a diaper. It is possible to prevent the purchaser from misrecognizing that it is a product other than a diaper. At the same time, by comparing with the display of the second package group 900, it is obvious that the person who wears the first package group 500 is aged, so that the wearer can be clearly understood and displayed. The target product is immediately found from the product group.

  The relationship between the first package group 500 and the second package group 900 is not limited to the case where they are displayed adjacent to the left and right as shown in FIG. 6, but also the upper and lower shelf boards 110 and 120 as shown in FIG. And may be displayed adjacent to each other.

  Moreover, if the 1st package group 500 and the 2nd package group 900 are displayed so that it may adjoin, the other display order can also be set together, for example, it arranges in order according to a growth stage. Alternatively, it may be arranged according to the season such as spring / summer or autumn / winter, or may be arranged in the order of selling well.

DESCRIPTION OF SYMBOLS 10 Main-body part 11 Opening part 12, 13, 14, 15, 16, 17, 18 Character information part 19, 19a, 19b Character part 20 Handle part 25, 25a, 25b Target person figure display part 30 Diaper packaging bag 40 Printing part 41 , 42 and 43 the information unit 50 diaper package 51 gusset 90 second package 100 shelf 110 120 130 shelf 500 first package bag group 900 brother two-pack bag group W _{1, W} 2, _{W 3} unprinted portion

Claims (6)

A diaper package in which the diaper is packaged in a packaging bag for packaging disposable pants-type diapers,
On the surface of the packaging bag, one or two or more drawings of a person to be worn who are 3 to 6 years old are mainly displayed, and when the packaging bag is empty, the upper portion of the packaging bag is displayed. And a target person diagram display section assigned to a substantially rectangular area of 60 to 90%,
The target person diagram display part is not worn with the diaper exposed, and the character part displays only the wear target person who is standing while wearing clothes,
A character information part that is disposed across the crotch from the waist of the wear subject, and is displayed on the surface of the packaging bag,
The character portion is disposed near a center line along a direction that is the vertical direction of the packaging bag,
The wearer's head to feet are displayed along the center line from the top to the bottom of the substantially rectangular area,
A diaper package in which a dimension in a waistline direction before wearing of the diaper is 130 to 200 mm, and a dimension in a direction perpendicular to the waistline direction is 180 to 250 mm.   The diaper package according to claim 1, wherein the character portion is disposed at a position that is a front surface of the diaper package in a display state of the diaper package. The packaging bag is a rectangle that is long in the vertical direction,
The upper edge of the upper part of the packaging bag further comprises a pair of handle portions provided in an inverted U shape by joining one end and the other end of the band-shaped member,
The main part of the said character part is arrange | positioned so that it may extend in the longitudinal direction of the said packaging bag between one edge part and the other edge part of the said handle part in the width direction of the said packaging bag. The diaper package described in 1.   The subject figure display section is arranged along the longitudinal direction of the packaging bag on one side and the other side in the width direction of the packaging bag, and the side surface of the diaper packaging body when the diaper is filled in the packaging bag. The diaper package according to any one of claims 1 to 3, further comprising a second character information portion displayed on the screen. A first package group in which a plurality of diaper packages according to claim 4 are arranged and displayed;
A diaper packaging display body, comprising: a second packaging body group displaying a plurality of second packaging bodies, each of which is a packaging of disposable diapers of a size smaller than the diapers constituting the first packaging body group,
The surface of the second package includes a second subject diagram display portion on which one or two or more newborn or infant figures are mainly displayed.
The second subject figure display unit includes a second character unit that displays the newborn or infant wearing the diaper with the small size exposed,
The diaper packaging display body, wherein the first packaging body group and the second packaging body group are displayed adjacent vertically and horizontally.   The diaper packaging display body according to claim 5, wherein the diaper packaging display body is allocated and arranged on a shelf formed in a plurality of stages in the vertical direction.

Images