JP2002278491A - Display for candidate user for wearing object article and package for display using it - Google Patents

Abstract

PROBLEM TO BE SOLVED: To offer convenience for purchasing merchandise by developing a display mode by which a purchase being a general consumer can discriminate merchandise which fits him/her at a glance. SOLUTION: A display part 12 and a user for wearing a object article corresponding to the paper diapers packed in a package 11 is printed at an outstanding position which is easily seen by the general consumer in addition to the name of the merchandise 15, etc., on the surface of the package 11 of the paper diapers. In this part 12, all the patterns of users corresponding to all the paper diapers handled as merchandise are displayed as a single set, and a specific article pattern 2e corresponding to the user of the paper diaper packed in the package 11 is displayed larger than the other article patterns 2a to 2d within the set.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a display for guidance provided at each product or each store so that an elderly person or the like can easily find a product in his / her condition, and the display is provided. It relates to a package and the like.

[0002]

2. Description of the Related Art Disposable underwear such as disposable diapers and disposable pants can be purchased at ordinary retail stores. And they are the operable range of the wearer (eg, "walk", "assist walking", "sit"
The amount of the absorber, the thickness of the product, etc., differ slightly depending on the degree of "bedriding"), but the consumer who wears the product so that even a general consumer can determine the difference. There may be a case where some indication for designating (a target person suitable for wearing the product = a wear target person) is attached to the packaging of the product.

Examples of such "display" include "walking", "assistance walking", "sit down", and "bedridden".
Can be cited as a product in which a design of the wearer, who has designed each of the above-mentioned states in an image, is attached to the packaging of the product. In addition, a set of all the wearable designs of "walkable", "assistant walking", "sit down" and "bedridden" is displayed, and the shading of colors and predetermined symbols (triangles, circles, There is also one that indicates the wearer with the identification by a double circle).

[0004]

However, in the above-described conventional display, it is not actually possible to instantaneously determine the wearer. In particular, in the case where similar products are arranged in a horizontal line on the product shelf (this is routinely carried out in ordinary supermarkets, etc.), if the product is a little away from the product shelf, However, the conventional display alone does not make it possible for the general consumer to instantly grasp the wearer of the product. In view of the fact that it is common for a general consumer to first look at the entire product shelf from a slightly distant position when selecting products, the above conventional display is substantially Does not play a role as a wearer identification sign.

[0005] This means that a person carrying a handicap on his body that requires the assistance of another person (for example,
For elderly and physically handicapped people with severe physical weakness), it is inconvenient and even more inconvenient. In some cases, the display has no significance.

In this connection, for example, Japanese Patent Application Laid-Open No. H10-1942
Japanese Patent Publication No. 72 discloses a method in which an easy-to-read display is attached to a package so as to prevent a worker from making a mistake during transportation or distribution sorting. Displaying the attached product on the retail store shelf has no effect.

[0007] The present invention has been made to solve the above-mentioned problems, and an object of the present invention is to provide a purchaser who is a general consumer (in particular, a handy body that needs the assistance of another person to the body). It is possible to develop a display mode (display for guiding the wearer) so that the person carrying the product can identify at a glance the product that matches his / her current condition so that the user can conveniently purchase the product. It is to make.

[0008]

In order to achieve the above object, according to the present invention, a set of a plurality of symbols for a wearer symbolically representing a wearer is provided as a guide for the wearer. In the display to be used, the wearer symbol that symbolically illustrates the wearer for the product is drawn larger than the other wearer symbols,
More preferably, the image is drawn in another color, and is accompanied by an explanatory note.

[0009] The display for guiding the wearer of the present invention clearly indicates the wearer in the case where a group of products of the same type or similar and different wearers exist, It is extremely easy for a general consumer to find a target product group from the displayed products.

[0010] More specifically, the present invention provides the following.

[0011] (1) A display for guiding a wearer to be used for a group of products of the same type or a similar type in which the wearer is different, wherein a plurality of wearer symbols symbolically showing the wearer. A set for the wearer guide, wherein the predetermined wearer design in the set is displayed larger than the other wearer designs.

According to the invention of the above (1), the "display for guiding the wearer" is made up of a set of a plurality of wearer designs, so that a group of products of the same kind or similar with different wearers. It is possible to make a person who wants to purchase a desired product from among them recognize how the products are divided as one pattern. And, by making the corresponding wearer's design larger than the other wearer's designs in the set, the wear target according to the target of the product in the positioning of the entire product This makes it possible to grasp at a glance the symbol of the user, and eliminates a purchase error due to erroneous recognition. Also, when the user requests the purchase of a product to an assistant or the like, it is easy to specify the product to be purchased, which is very convenient.

Further, even when the product group is viewed from a position slightly away, the determination can be made based on the shape of the whole set (for example, at which position it is convex as a whole). The display matches the actual situation of "from product selection to purchase", and is more useful than the conventional display in terms of convenience for general consumers.

(2) The display for guiding the wearer is as follows:
`` A display wrapper for individually wrapping the same type or similar product group where the wear target is different '', `` Floor surface near a display place where the same wearable or different product group is displayed '', And it is characterized by being attached to one or more objects selected from the group consisting of: "the shelves of display shelves on which the same type or similar product group in which the wearable person is different is displayed". (1) The display for guiding the wearer according to the description.

The invention (2) above shows an embodiment of the display for guiding a wearer according to the above (1). Here, by using the display for guiding the wearer described in the above (1), the purchaser can easily identify a desired product from a group of products of the same type or similar products having different wear targets. According to the invention of the above (2),
(1) The display for guiding the wearer described in the description is directly displayed on the display package, displayed on the floor at the display place of the product group, or displayed on the shelf of the display shelf of the product group. Such an embodiment is appropriately selected or appropriately combined and adopted, thereby contributing to convenience when a general consumer purchases a product. The selection and combination of these embodiments are determined according to circumstances such as the cost of displaying the display for guiding the wearer and the replacement work.

[0016] (3) The display for guiding the wearer may further include "the predetermined wearer's design displayed larger than the other wearer's design has a different color from the other wearer's design. That the guidance sentence corresponding to the predetermined wearer symbol is attached to the predetermined wearer symbol displayed larger than the other wearer symbols, and " A symbol for assisting the predetermined wearer's design to stand out for the predetermined wearer's design displayed larger than the other wearer's designs is selected from the group consisting of: The display for guiding a wearer according to (1) or (2), wherein the display is emphasized and displayed in one or more aspects.

According to the invention of the above (3), it becomes possible to easily recognize the corresponding wearer's design among the wearer's designs displayed in the set so as to be more prominently emphasized. In addition, even if it carries out independently about giving a different color to a predetermined wearer's design, giving a guidance sentence, and attaching a symbol, the effect corresponding to each (easy recognition) And the like). Further, by using each of them together, a stronger effect can be obtained.

As a preferred embodiment of the invention of the above (3), "Guidance corresponding to the predetermined wearer symbol for a predetermined wearer symbol displayed larger than another wearer symbol""Sentence" and "symbol for assisting the predetermined wearable object design to stand out with respect to the predetermined wearable design displayed larger than other wearable design" It is displayed in the vicinity of the wearing target symbol which is displayed larger than other wearing target symbols in the set of symbols.

(4) The wearable object according to any one of (1) to (3), which is a display for guiding a wearable person used for a series of products related to disposable underwear provided with an absorber. Information display.

According to the invention of the above (4), the wearer of the product according to the present invention is often an elderly person or the like who has diminished physical functions, and the range of operation in daily life is limited, and It ’s likely that you ’ll often have a hard time buying,
It is very useful to be able to quickly and accurately identify a desired product from a group of similar products.

(5) The display for guiding a wearer according to any one of (1) to (3), wherein the display is a display for guiding a wearer used for a group of products related to a care aid.

Regarding the invention of the above (5), it is conceivable that there are many similar things such as assistive goods, and that there is no idea what is good for oneself (particularly, It is considered that there are many cases in which it is difficult for elderly people with weakened physical functions to have an idea), but the display for guiding the wearer of the present invention is the same type of product group,
Since it will clearly indicate the applicable wearer,
Even for elderly people whose physical function has deteriorated, if the product group belongs to multiple companies, regardless of whether they belong to a single company, the target product from the displayed products It is very easy to find groups.

(6) The wearable subject according to (5), wherein the design of the wearable target is arranged in the order of the degree of need for assistance and is constituted by the set of the plurality of wearable target designs. Information display.

According to the invention of the above (6), it is easy to determine at a glance how much assistance the target person needs as a whole to the person who intends to purchase the product. After memorizing the arrangement of the design of the wearer in the set by several purchases, it is possible to reduce purchase mistakes due to erroneous recognition by checking the balance of the entire set of the design of the wearer in the set Becomes In addition, when the user of the product requests a third party to purchase the product, the size of the design of the person to be worn to the requester, such as "product with a large XXth design from the right" By simply transmitting the position, the intention of the desired product can be unified, and purchase errors due to erroneous recognition can be reduced.

(7) The wear according to (5) or (6), wherein when the symbol of the person to be worn is displayed for a person who needs assistance, a symbol indicating the assistant is displayed together. Display for target person guidance.

(8) The display for guiding the wearer according to (7), wherein the symbol indicating the person requiring assistance is displayed so as to be more prominent than the symbol indicating the assistance person.

According to the invention of (7), the symbol indicating the caregiver is displayed together with the symbol of the wearer, so that the product using the symbol of the wearer needs assistance. It is clear whether or not the product is intended for a product. In particular, according to the invention of the above (8), the symbol indicating the person who needs the assistance is displayed so as to be more prominent than the symbol indicating the assistance person. Therefore, it becomes clear at a glance whether or not the product using the wear target design is a product intended for a person requiring assistance.

(9) The display for guiding the wearer according to any one of (1) to (8), wherein the design of the wearer is a design that is easy to memorize together with the image.

According to the invention of (9), it is possible to recognize what kind of target the merchandise is for by looking at only the symbol of the wear target displayed in a large size. Even when making a purchase next time or when requesting a third party to make a purchase, errors are less likely to occur.

(10) The symbol for the person to be worn or a set of the symbol for the person to be worn is a registered trademark (Article 18 of the Trademark Law).
(1) The display for guiding a wearer according to any one of (1) to (9).

According to the invention of the above (10), the design of the wearer and / or the set of the wearer's design is widely known, thereby allowing the presence and meaning thereof to be recognized, thereby reducing purchase mistakes caused by confusion of products. It becomes possible. Further, when the design of the wearer provided in the actual implementation becomes widely known through repeated use, it is protected from unauthorized use by an illegal competitor. Furthermore, when properly licensing another person (other company), it is used within the same scope in accordance with the trademark law of Japan (Article 25 of the Trademark Law, Article 53 of the Trademark Law). The display can be unified within, and confusion of display differences due to different vendors can be prevented.

(11) A group of packages provided with the display for guiding the wearer according to (1).

(12) The group of packages according to (11), wherein the display for guiding the wearer is provided at an easily visible position above the package.

According to the invention of the above (12), for example, a product in which an object is wrapped in a package is displayed on a shelf of a store,
Even when the lower part is hidden by a price tag or the like, the purchaser can easily recognize the desired product and recognize it.

(13) A group of goods packaged in the package according to (11) or (12).

According to the invention of (13), by applying the present invention to a group of commodities which are wrapped in a package having substantially the same shape and size and are apt to misrecognize a desired commodity, it is possible to reduce purchase mistakes caused by misrecognition. It is possible to reduce it effectively.

(14) A group of products according to (13), wherein products of different types of the wearer's symbol displayed in a large size are displayed on the shelves of the store.

The display for guiding the wearer according to the present invention makes it possible for a general consumer to find a desired product group from the displayed products when there are product groups having different wear targets. It becomes easy, and even if you look at the product group from a position a little away, it can be determined by the shape of the whole set (for example, at which position it is convex as a whole) The display conforms to the actual state of “from product selection to purchase”, which can be convenient for general consumers. The difference between this effect and the prior art is that, as described in (14) above, when the display is actually displayed on the shelf of a store and a general consumer selects one that suits him, the effect is different. It will appear in the form of a noticeable difference. That is, when the display for guiding the wearer according to the present invention is used, it becomes easier for the general consumer to find a product suitable for himself, and
As described above, in the conventional case, when the consumer looks at the product shelf from a position a little away, the general consumer cannot substantially choose the one that suits him, but the present invention does not It becomes possible.

(15) Used for a group of commodities of the same type or similar to which the wearable person is different, and laid on the floor near a display place where a group of commodities of the same type or similar to which the wearable person is different is displayed. Color guide mat,
A color guide mat configured by using colors synchronized with the colors used in the display place.

The term "tune" basically means "the same color", but is intended to be acceptable even if there is some difference.

By doing so, the general consumer can easily select a product by relying on the color tone, and the convenience of the general consumer can be achieved. In addition, since the colors are unified, the atmosphere of the display place is unified, giving the general consumer an impression that it is "easy to buy" compared to the display place with a cluttered atmosphere (display place (Enhancement of the environment) and an increase in willingness to purchase can also be expected to contribute to sales improvement of stores.

[Definition of terms and the like] In this specification, the term "display place" is a concept narrower than the so-called "store floor". For example, when displayed on a display shelf, it means the location of the display shelf itself. I do.

In the present specification, the term "attachment" means "display for guiding the wearer" in any form in relation to the target product, regardless of the mode of attachment, drawing, printing, or the like. Means that the existence of has been revealed. Therefore, if the display for guiding the wearer is visible to the consumer, the display is included in this concept as long as the display is in that state.

In this specification, the term "shelf" refers to an object which is temporarily fixed or hooked on a display shelf.

In the present specification, the term "disposable underwear" means those manufactured and sold as "disposable products" such as so-called disposable diapers, and the length of use time and service life is not limited.

In this specification, the term "display" means that the sales products are arranged and arranged so as to be visible to general consumers and purchasers. Therefore, for example, when “display on a shelf of a store” is referred to as “display” in a case where a product is placed on a shelf installed at a position where general consumers cannot see it, , But the product is placed on shelves that are installed in a location where consumers can see it,
Regardless of the order or form of arrangement and arrangement of the products placed on the shelf, if they are arranged and arranged in a way that is visible to the general consumer, the concept of "display" referred to in this specification included.

"General consumers / purchasers" in this specification
Not only those who actually consume the product and those who actually purchase the product, but also those who do not actually consume or purchase and only have the intention to consume or purchase included.

The “symbol for assisting the predetermined wearer's design to stand out” in the present specification may be, for example, an “arrow”, a mark attached near the predetermined wearer's design, or the like. Signs can be mentioned.

[0049]

Next, a preferred embodiment of the present invention will be described with reference to the drawings. In this embodiment, a disposable undergarment provided with an absorber will be described by taking a disposable diaper as an example. However, the display for guiding the wearer according to the present invention can freely change the content according to the type of the product. It is clear that the present invention can be applied to things other than disposable diapers. Therefore, even if a disposable diaper is cited as a preferred embodiment, the subject of the present invention is limited to disposable diapers, a package for packaging the disposable diaper, and a display for guiding a wearer attached to the surface of the package. It is not something to be done.

FIG. 1 is a diagram showing a preferred embodiment of the present invention, and is a schematic perspective view of a package 10 in which a disposable diaper (not shown) is packaged in a package 11. FIG. 2 shows a front view of the package 10 more specifically.

Here, the disposable diaper envisioned in this embodiment has a certain limitation in the working range of daily life and is provided for elderly people who need assistance. In such a disposable diaper,
Although the amount of the absorber, the structure of the product, the thickness of the product, and the like vary depending on the degree of need for assistance, the overall structure of the product packaged in the package 11 is almost the same, so that they are distinguished from each other. For this purpose, the product name 1 of a disposable diaper
5 and the use of the disposable diaper are printed.

In the package according to the present invention,
On the surface, in addition to the product name 15 of the disposable diaper, the use of the disposable diaper, and the like, a display portion 12 for guiding a wearer as a display for guiding a wearer according to the present invention is printed. Of course,
The display portion 12 for guiding the wearer is provided with the package 11
The printed diaper corresponding to the wearer of the disposable diaper will be printed, but in a preferred embodiment, the wearer guide display portion 12 includes the product name 15 of the disposable diaper and the application. Printed simultaneously with the display. Further, as a more preferred embodiment, when the display portion 12 for guiding the wearer is placed on the product shelf 21 as shown in FIG. 3, the display portion 12 is hidden behind the rail 21a or the like (FIG. 4A). It is printed in a prominent position on the upper part of the package 10 so that the display portion 12 for guiding the wearer can be immediately put into the eyes of the general consumer so that the display portion 12 is not lost (FIGS. 1 and 2). reference).

As described above, since the display for guiding the wearer according to the present invention is provided at a prominent position on the upper part of the package 10, the product shelf 21 on which the products are displayed can be moved from a position slightly away. Even if you see it, it will be immediately noticed by ordinary consumers. Further, as shown in FIG. 3, the display for guiding the wearer according to the present invention is used as a mat 22 for guiding the wearer, and the floor surface 23 immediately below the product shelf 21 (that is, the floor surface near the display place). It can be a very useful guide for elderly people who have difficulty bending and looking upwards. Further, as shown in FIG. 4A, the display for guiding the wearer according to the present invention is displayed on the product shelf 21.
As a pointer 25 for guiding a wearer as a shelving object, the user can hang it on the rail 21a of the product shelf 21.
The pointer 25 for guiding the wearer serves as an aid to the display section 12 for guiding the wearer as a display for guiding the wearer on the package 10 itself.

[Specific Embodiment of Guide for Wearing Person Guide] As described above, the display portion 12 for guiding the wearer as the display for guiding the wearer according to the present invention is a package 11.
A pointer 2 for guiding the wearer is provided at an easily visible position
5 is provided at a position easily visible on the rails 21a of the product shelves 21 and the mat 22 for guiding the wearer is provided at a position easily visible on the floor surface 23 immediately below the product shelves 21. It is easy to see.

Here, the display for guiding the wearer according to the present invention comprises a set of a plurality of wearer's symbols symbolically showing the wearer, and each wearer's design is
It implies or indicates the operable range of the subject's daily life and, at the same time, implies or indicates the extent to which assistance is required by the caregiver. It is a pattern that is easy to memorize for those who are trying to purchase. Hereinafter, a specific embodiment of the display for guiding a wearer according to the present invention will be described.

FIGS. 5A to 5E are diagrams showing an example of a specific embodiment of a wearer's symbol included in the display of the wearer's guide according to the present invention. In this figure,
5A is a mark for the “person who can walk alone” as a target person using the disposable diaper. In addition, the wearing target person design 2 shown in FIG.
“b” is a mark for “a person who can walk with assistance” as a person who uses the disposable diaper. Further, FIG.
The wearable person design 2c shown in FIG. 5C is a mark for the person who uses the disposable diaper, "the person who stands if there is assistance". The wearable person design 2d shown in FIG.
Is a mark for "the person who can sit with assistance" as a target person using the disposable diaper. In addition, FIG.
(E) is a mark for the person who often uses the disposable diaper to sleep.

Here, the symbols 2b to 2e shown in FIGS. 5B to 5E include "the person who can walk if there is assistance", "the person who stands if there is assistance", and "the person who assists". "A person who can sit if you can" and "A person who often sleeps"
Are indicated by broken lines, whereby the symbol indicating "person in need of assistance" is displayed more prominently than the symbol indicating "assistant".

In the present embodiment, the symbol indicating "assistant" is indicated by a broken line, but this is for explanation in patent application documents for which color display is not permitted. It is preferable to distinguish these by the display by. When displaying in color, "Assistant"
Is displayed in a different color from the symbol indicating "person in need of assistance". Then, the symbol indicating "assistant" is displayed in a color similar to the background color of the wearer symbols 2b to 2e (for example, the background color is set to dark vermilion and the symbol indicating "assistant" is set to light vermilion). If the symbol indicating "person requiring assistance" is displayed in a color (for example, white) that is opposite to the background color, the symbol indicating "person requiring assistance" becomes " That is displayed more conspicuously than the symbol indicating “person”.

Of course, without being limited to this, FIG.
(B) to the types of lines as shown in FIG.
Anything can be adopted as long as it can somehow distinguish between "person in need of assistance" and "assistant".

Next, FIGS. 6 to 9 are explanatory views for explaining a specific embodiment of a set of wearer symbols according to the display of the wearer guide according to the present invention. FIG. FIG. 7 shows a set of the wearer's designs when the wearer's design 2a for "the one who can walk alone" is displayed as the wearer's design, and FIG. The figure shows a set of the design of the wearer when the wearer's design 2b, which is intended to be "a person who can walk with assistance", is displayed in a large size. FIG. 8 shows the wear target when the wear target designs 2c and 2d for the predetermined wear target design are "the one who stands with assistance" and the "the one who can sit if there is assistance". FIG. 9 shows a set of wearer symbols, and FIG. 9 shows a wearer symbol when a wearer symbol 2e for a person who often spends sleeping is displayed as a predetermined wearer symbol. It is a figure showing a set of symbols.

As shown in these figures, in the display for guiding the wearer according to the present invention, the display including all the wearer's patterns corresponding to all the wearers of the disposable diaper handled as the product is included. While being displayed as one set, the design of the wearer corresponding to the wearer of the disposable diaper wrapped by the packaging body 11 is displayed larger than other designs of the wearer in the set. .

[0062] By doing so, it is possible for a person who intends to purchase a product to understand how the product is sold in a divided manner, and for a general consumer to use the packaged paper diaper. Target person "one who can walk alone"
Can be grasped at a glance.

In this embodiment, in FIG. 6, an arrow 3a as a symbol for assisting the wearer's design 2a to make it stand out is attached to the wearer's design 2a. "One who can walk alone" is displayed as the guidance message 4a corresponding to. Further, although not recognized in FIG. 6, actually, the wearing target design 2a is different from other wearing target designs colored in blue, is colored in red, and is different from the other wearing target designs. It is considered a prominent color.

In FIG. 7, the design 2b of the wearer is
It is larger than the other wearing target designs displayed in blue and is displayed in red so that the target person of the packaged diaper is "a person who can walk with assistance" at a glance I have to. An arrow 3b as an auxiliary symbol is attached to the wearer's symbol 2b,
"A person who can walk with assistance" is displayed as the guidance sentence 4b.

In FIG. 8, the symbols 2c, 2c
Two of the d are larger than the other wearing target symbols displayed in blue, and are displayed in red, and the target person of the wrapped disposable diaper is "the person who stands with help" At first glance, it is possible to grasp that the person is a person who can sit. The symbols 2c and 2d to be worn are provided with a common arrow 3c as an assisting symbol for the symbols 2c and 2d, and a guide sentence 4c includes "a person who can sit if there is assistance, a person who stands if there is assistance". Is displayed. As described above, in the present invention, not only a case where only one wear target symbol is displayed in a large size, but also a plurality of wear target symbols are displayed larger than other wear target symbols, so as to correspond to the classification of types. Since such a display mode can be adopted, it is very convenient for those who manufacture and provide products.

In FIG. 9, the symbol 2e for the wearer is
At a glance, it is understood that the target person of the wrapped disposable diaper is "the person who often spends sleeping", which is displayed in red, which is larger than the other wear target designs displayed in blue. It has been like that. An arrow 3e as an auxiliary symbol is attached to the symbol 2e to be worn, and "a person who often sleeps" is displayed as a guidance sentence 4e.

Further, in the embodiment according to FIGS. 6 to 9, the display for guiding the wearer includes a set of the symbols of the wearer constituting the display, arranged in the order of the degree of need for assistance. For this reason, it is necessary for the buyer to understand at a glance which position of the product group is the target of the product and how much assistance is required. Becomes In addition to this, there is regularity in the arrangement order of the design of the wearer, so that the design of the wearer of the entire set can be easily stored simply by checking the balance of the entire set, and furthermore, it is stored. By doing so, it is possible to reduce purchase mistakes due to erroneous recognition.

Further, by making the wearer's symbol and / or the set of the wearer's symbol that specifically constitutes the display for guiding the wearer according to the present invention a registered trademark, these wearer's symbol and / or Even when the existence of the set of the design of the wearer is widely known, it is possible to prevent the use by the illegal competitor and the confusion of the general consumer caused by the use.

[Additional Configuration] As shown in FIG. 2, the surface of the package 11 has a use limit (for three or two peeings).
And the application time "for long hours", the product name 15 "smooth long time pad" in the central part, a simple pictorial diagram showing the product in the lower part and the manufacturer name, the number of wrapped paper diapers "22
Is displayed.

However, the package 11 of the present embodiment has a characteristic configuration in that the uppermost part of the package 11 that is most visible to the purchaser has the display portion 2 for guiding the wearer.
A set of the wearer's design is printed as a target, and the wearer's design 2e as the predetermined wearer's design is larger than the other wearer's designs 2a to 2d displayed in blue, and is displayed in red. In addition, an arrow 3e as an assisting symbol is attached, and "a person who often spends sleeping" is displayed as a guidance sentence 4e.

As described above, according to the present invention, the display for guiding the wearer is displayed in a highly visible position near the position where the product name is displayed, prior to other descriptions. Thus, the target person of the product can be grasped at a glance, but in addition, as shown in FIG. 10, the front part of the package 11 according to the present embodiment also includes the present invention. A specific wearer symbol 2e in the wearer symbol set that constitutes the wearer guide display
Is displayed alone. By doing so, it becomes possible to recognize the wearer's design corresponding to the target of the wrapped disposable diaper from as many angles as possible. Even if the products are displayed in an overlapping manner, it is possible to reduce purchase mistakes due to erroneous recognition of the contents.

In the present embodiment, an example has been described in which a display wrapping body is provided with a display for guiding a wearer on a display wrapper for wrapping a group of products of the same type or similar, each of which is different from the wearer, but the present invention is not limited to this. Instead, the display for guiding a wearer of the present invention can be attached to a floor near a display place where a group of commodities of the same type or similar products to be worn by different wearers are displayed. For example, when displaying products on a display shelf, a display for guiding the wearer is provided on the floor near the display shelf, and the product is directly displayed on the floor by putting the product with cardboard or the like at a discount store or the like. In such a case, it is of course possible to provide a display for guiding the user target on the floor near the displayed product.

Further, as described above with reference to FIG. 4A, the display for guiding the wearer of the present invention uses the pointer 2 for guiding the wearer as a shelf of the product shelf 21.
As 5, it can be hung on the rail 21 a of the product shelf 21. And, as shown in FIGS. 11 (A) and 11 (B), a pointer suitable for such a wearer guide pointer 25 is provided on the surface of a bent arrow-shaped plate, as shown in FIG. 11 (A) and FIG. 11 (B). Can be listed alone of the specific wearer's symbol 2a in the wearer's symbol set that constitutes. In addition to the case where the pointer 25 for guiding the wearer is attached as a shelf on the display shelf, for example, a price tag as a shelf, a name tag on which a description of the product is described, or a tag dedicated to the display for guidance is used for guiding the wearer. It is also possible to attach a display (see FIG. 4A). The shelves are not limited to those directly hung on display shelves, but may be hung directly on products or hung from the ceiling.

As described above, in this embodiment, the "attachment" is performed by directly printing the display for guiding the wearer on the package.
It is also possible to print a display for guiding the wearer on sticker paper and stick it to the package, or it is also possible to draw directly on the package. In any case, the display for guiding the wearer according to the present invention applies the various aspects to make the display for the wearer guide visible to the consumer, and the presence of the display for the wearer guidance is clear. The original effect is exhibited by making it become.

Further, in the present embodiment, the corresponding predetermined pattern of the wearable object of the paper diaper is printed in red, and the other design of the target wearer is set to a different color of blue. A guide sentence corresponding to the wearer's design such as "one who can walk alone" and the like, and an arrow is added as a symbol for assisting the predetermined wearer's design to stand out against the predetermined wearer's design However, in the present invention, the effects of the present invention can be achieved by implementing any one or more of the above-mentioned different colors, describing the guide text, or attaching a sign. . Also, in the present embodiment, arrows are used as symbols to assist,
Various symbols can be applied as long as the symbol emphasizes the predetermined wearer symbol, such as an annular mark surrounding the entire predetermined wearer symbol.

[Improvement of Display Environment] In this embodiment, four mats 2 for guiding a wearer shown in FIG.
2, the design 2e, (2d + 2
c) Target person display sections 22b-1, 22b-2, 22b-3, 22b-4 are provided as portions corresponding to 2b, 2a, respectively. And the target person display part 2 of each mat 22
Parts other than 2b-1 to 22b-4 are the color guide sections 22 respectively.
a-1 to 22a-4. Also, the color guide section 22a
-1 to 22a-4 include "People who can walk alone", "People who can walk with help", "People who stand with help, those who can sit with help", "People who often sleep and spend time""Is written. In addition, the color guide mat 22a-5, which describes "light urine leakage," etc., is described only in its description,
There is no target person display section.

On the other hand, as shown in FIG. 4B, the rail 21a of the product shelf 21 is provided with a pair of locking claws 27 on the top and bottom, and the elongated color panel 31 is locked here. It has become so.

In such a state, what is characteristic of the present invention is, for example, as shown in FIG. 3, a product shelf 21 displaying products that are subject to "the one who often spends sleeping". Of the rail 21a-1 and the color guide portion 22a-1 of the mat 22 for guiding the wearer are unified with the same light red color.

Similarly, a product shelf 2 displaying commodities subject to the "person who stands up with assistance and the person who can sit down with assistance"
1 rail 21a-2 and mat 2 for guiding the wearer
The second color guide 22a-2 is unified with the same blue color, and the rail 21a-3 of the product shelf 21 on which the product to be "walkable with assistance" is displayed and the guidance of the wearer The color guide portion 22a-3 of the mat 22 is unified with the same pink color, and the rail 21a-4 of the product shelf 21 displaying the products to be "one who can walk alone" and the guidance of the wearer The color guide portion 22a-4 of the mat 22 is unified with the same green color. The mat 22a-5 describing "light urine leakage" and the rail 21a-5 of the product shelf 21 displaying the corresponding product are unified with the same yellow color.

The rails 21a-1 to 21-21 of the product shelf 21
The color of a-5 is adjusted by changing the color of the color panel 31.

In this manner, a general consumer can easily select a product by relying on the color tone, thereby improving the convenience of the general consumer. In addition, since the colors are unified, the atmosphere of the display place is unified, giving the general consumer an impression that it is "easy to buy" compared to the display place with a cluttered atmosphere (display place (Enhancement of the environment) and an increase in willingness to purchase can also be expected to contribute to an increase in store sales.

In the above-described embodiment of the present invention, a disposable underwear disposable diaper has been described as an example of a series of merchandise related to assistive supplies. However, the present invention is not limited to this. However, it can be applied to general clothing and the like.

[0083]

As described above, according to the present invention,
In the case of a group of products of the same type or similar, in the case where there is a group of products in which the wearees are different, the predetermined wearer design in the set of a plurality of wearer designs is more than the other wearer designs. Since the display is enlarged and the corresponding wearable person is clearly indicated, the general consumer can immediately find the target product group from the displayed products.

For example, a purchaser who is a general consumer and who has a handicap on his / her body that requires assistance from other persons can determine at a glance a product that matches his / her current condition. And the convenience at the time of product purchase is achieved.

[Brief description of the drawings]

FIG. 1 is a perspective view of a main part of a disposable diaper package according to an embodiment of the present invention, showing one product from a product group in which wearers are different.

FIG. 2 is an explanatory diagram for explaining display contents at an upper part of a package 11 of the present embodiment.

FIG. 3 is a view showing a state in which the display for guiding a wearer according to the present invention is also laid as a mat for guiding a wearer 22 on a floor surface 23 immediately below a product shelf 21;

FIG. 4 (A) is a view for explaining an embodiment in which the display for guiding the wearer according to the present invention is a pointer 25 for guiding the wearer as a shelf of the product shelf 21; FIG. 4B is a diagram for describing an embodiment in which the color panel 31 is locked to the rails 21a of the product shelf and the rails 21a of the product shelf are colored.

FIG. 5 is a diagram showing a design of a wearer in the display for guiding a wearer of the present embodiment, and FIG. 5 (A) shows a wearer who is intended for a “person who can walk alone” as a subject using a paper diaper. It is a figure which shows a target person design, FIG. 5: (B) is a figure which shows the wearing target person pattern which aimed at "the person who can walk if there is assistance" as a target person using a paper diaper, and FIG.
FIG. 5D is a diagram showing a wearer's design for a person who uses a disposable diaper, for a person who uses the disposable diaper. FIG. 5 (E) is a diagram showing a design of a person to be worn intended for "a person who can sit down", and FIG. 5 (E) shows a design of a person to be worn intended for "a person who often sleeps and spends" as a person who uses paper diapers FIG.

FIG. 6 is an explanatory diagram for explaining a set of a wearer symbol as a display for guidance of a wearer according to the present embodiment, and wearing as a predetermined wearer symbol for “one who can walk alone”; It is a figure showing a set of a subject person design.

FIG. 7 is an explanatory diagram for explaining a set of a wearer's symbol as a display of a wearer's guide in the present embodiment, which is intended to be a predetermined wearer's symbol for "a person who can walk if there is assistance"; It is a figure which shows the set of the wearing target person design.

FIG. 8 is an explanatory diagram for explaining a set of a wearer symbol as a display for guiding a wearer according to the present embodiment, wherein a predetermined symbol for the wearer includes "how to stand if there is assistance" and "assistance." It is a figure which shows the set of the design of the person to wear for "the one who can sit if there is."

FIG. 9 is an explanatory diagram for explaining a set of a wearer symbol as a display for guidance of a wearer according to the present embodiment, and is intended for a person who often sleeps and spends as a predetermined wearer symbol; It is a figure which shows the set of the to-be-weared person's design which was made.

FIG. 10 is an explanatory diagram for explaining display contents of a front portion of the package 11 of the present embodiment.

11 shows a plan view of a suitable pointer 25 for guiding a wearable person as a shelf of the product shelf 21. FIG.
(B) is a diagram illustrating a rightward one.

[Explanation of symbols]

2a, 2b, 2c, 2d, 2e Symbol for the person to be worn 3a, 3b, 3c, 3e Arrows 4a, 4b, 4c, 4d, 4e Guidance 10 Package 11 Package 12 Display part for the person to be worn 15 Display of paper diaper Product Name 21 Product Shelf 21a Rail of Product Shelf 21 22 Mat for Wearing Person Guide 22b-1, 22b-2, 22b-3, 22b-4 Subject Display Part 22a-1, 22a-2, 22a-3, 22a -4 color guide section 22a-5 color guide mat 23 floor surface 25 pointer for guiding the wearer 27 locking claw 31 color panel

Continued on the front page (72) Inventor Takeo Fujii 3-25-25 Takanawa, Minato-ku, Tokyo Keikyu Dai-ni Building Unicharm Corporation (72) Inventor Nobuko Uchibori 3-25-23, Takanawa, Minato-ku, Tokyo Ban Keikyu No. 2 Building Unicharm Corporation F-term (reference) 3B029 BF00 3E067 AA11 AB83 BA12A BB14A EE02 EE06 EE09 FA01 FC01 4C098 AA09 CC40 4C341 LL30

Claims (15)

[Claims] 1. A display for guiding a wearer to be used for a group of products of the same kind or similar in which the wearer is different, wherein a plurality of symbols of the wearer who symbolically show the wearer are displayed. A display for a wearer guide, comprising a set, wherein a predetermined wearer design in the set is displayed larger than other wearer designs. 2. The display for guiding the wearer includes “display wrapper for respectively wrapping a group of products of the same type or similar that the wearer is different”, “the same type or similar that the wearer is different. One or more selected from the group consisting of: a floor near a display place where a group of products is displayed, and a shelf on display shelves on which a group of products of the same type or similar to which the wearable person is different is displayed. 2. The display for guiding a wearer according to claim 1, wherein the display is attached to the object. 3. The display for guiding the wearer, further comprising:
"The predetermined wearer's design displayed larger than the other wearer's design is a different color from the other wearer's design", "It is displayed larger than the other wearer's design" And that the guidance sentence corresponding to the predetermined wearer's design is attached to the predetermined wearer's design "and" the predetermined wearer displayed larger than the other wearer's designs " A symbol for assisting the predetermined wearer's design to stand out against the design is attached. "
The display for guiding a wearer according to claim 1 or 2, wherein the display is emphasized and displayed in at least one mode selected from the group consisting of: 4. A display for guiding a wearer according to claim 1, wherein the display is a display for guiding a wearer used for a series of products related to disposable underwear provided with an absorber. display. 5. The display for guiding a wearer according to claim 1, wherein the display is a display for guiding a wearer to be used for a group of products related to an assisting article. 6. The guide for a wearable person according to claim 5, wherein the design of the wearable person is arranged in the order of the degree of need for assistance, and is constituted by the set of the plurality of wearable person designs. Display. 7. The guide for the wearer according to claim 5, wherein the symbol indicating the helper is displayed together with the symbol for the wearer when the display is for a person requiring assistance. Display. 8. The display for guiding a wearer according to claim 7, wherein the symbol indicating the person requiring assistance is displayed so as to be more prominent than the symbol indicating the assistance person. 9. The display for guiding a wearer according to any one of claims 1 to 8, wherein the wearer's design is a design that is easy to memorize together with the image. 10. The display for guiding a wearer according to any one of claims 1 to 9, wherein the wearer's design or the set of the wearer's design is a registered trademark. 11. A group of packages provided with the display for guiding the wearer according to claim 1. 12. The group of packages according to claim 11, wherein the display for guiding the wearer is provided at an easily visible position above the package. 13. A group of commodities packaged with the package according to claim 11. Description: 14. The group of products according to claim 13, wherein products of different types of wearer's design displayed in a large size are displayed on shelves of a store. 15. A group of commodities of the same type or similar to which the wearable person is different is used, and is laid on the floor near a display place where the group of commodities of the same type or similar to which the wearable person is different is displayed. A color guide mat, wherein the color guide mat is configured using a color synchronized with a color used in the display place.