JP2016062325A - Information processor, information processing method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processor capable of determining the price of a commodity based on a piece of reproduction information relevant to content of the commodity displayed on a display device and a piece of sales promotion information of the commodity.SOLUTION: An information processor 1 includes: reproduction information storage means that stores reproduction information of a content representing that a content describing the feature of the commodity has been reproduced; sales promotion information acquisition means that acquires the sales promotion information of the commodity; and price setting means that determines the price of the commodity based on the reproduction information of the content and the sales promotion information of the commodity corresponding to the content.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing apparatus, an information processing method, and a program.

  When a customer in a store purchases a product, he selects a product to purchase from information on the package of the product or a POP (Point of purchase advertising) advertisement. There are times when you are at a loss for the product you want to purchase. In particular, if the customer is not familiar with the usage, material (component), effect (efficacy), etc. of the product to be purchased, if there is a similar product, he / she will be wondering which product to purchase.

  On the other hand, display devices (for example, digital signage) that present product information such as product names and features to customers by a monitor or the like installed in a store have become widespread (for example, see Patent Document 1). According to this display device, it is possible to repeatedly reproduce information (for example, moving image content, etc.) such as products that are desired to be promoted in the store or in the store.

JP 2011-150221 A

However, since the above-mentioned conventional display device is used as an advertisement / advertisement for a product or the like that the store wants to promote, it does not necessarily provide product information on a product that is highly interested by customers visiting the store. It wasn't. That is, the conventional display device is a one-sided display that repeatedly displays only product information about a specific product set by the store.
Also, how much the customer who viewed the product information (for example, video content) displayed on the display device purchased the product (that is, the number of products sold), and how much the customer is interested in the product. Product trends such as whether or not the product has been shown (that is, the state of interest in the product). Therefore, only the information on the product is displayed on the display device, and it is not an index for the sales plan on the store side.

  The present invention has been made in view of such a background, and the present invention determines the price of the product based on reproduction information related to the content of the product displayed on the display device and sales information of the product. An object is to provide an information processing apparatus, an information processing method, and a program.

To solve the above problem,
The present invention
Reproduction information storage means for storing reproduction information of content indicating that the content describing the feature of the product has been reproduced;
Sales information acquisition means for acquiring sales information of the product;
Price setting means for determining the price of the product based on the reproduction information of the content and the sales information of the product corresponding to the content;
It is an information processing apparatus characterized by comprising.

  According to the present invention, there is provided an information processing device, an information processing method, and a program for determining the price of a product based on reproduction information regarding the content of the product displayed on the display device and sales information of the product can do.

1 is a diagram illustrating an overall configuration of an information processing system including an information processing apparatus according to an embodiment. It is a functional block diagram which shows the structural example of the display apparatus which concerns on this embodiment. It is a functional block diagram which shows the structural example of the information processing apparatus which concerns on this embodiment. It is a figure which shows the data structural example of the merchandise content information which concerns on this embodiment. It is a figure which shows the data structural example of the content reproduction history information which concerns on this embodiment. It is a figure which shows the data structural example of the sales information which concerns on this embodiment. It is a figure which shows the data structural example of the merchandise management information which concerns on this embodiment. It is a flowchart which shows the flow of the whole process of the information processing system which concerns on this embodiment. It is a flowchart which shows the flow of the merchandise trend analysis process which concerns on this embodiment. It is a figure for demonstrating the analysis result of the goods trend which concerns on this embodiment. It is a flowchart which shows the flow of the price setting policy determination process which concerns on this embodiment.

  Next, the information processing apparatus 1 and the like in a mode for carrying out the present invention (hereinafter referred to as “the present embodiment”) will be described.

<System configuration and overview>
First, the configuration and outline of an information processing system 100 including the information processing apparatus 1 according to the present embodiment will be described.
FIG. 1 is a diagram illustrating an overall configuration of an information processing system 100 according to the present embodiment. As shown in FIG. 1, an information processing system 100 according to the present embodiment includes a display device 2 installed in a store, a sales floor terminal 3 that manages sales of products in the store, a display device 2, and a sales floor terminal. 3 and the information processing apparatus 1 connected so as to be communicable with each other. The information processing apparatus 1 transmits the processing result to the store terminal 4 or the like.

The display device 2 is, for example, a digital signage, a PC (Personal Computer), a tablet terminal, or the like, and is a device that displays product information on a screen. Further, the display device 2 includes reading means for product identification information (product code) such as a barcode reader or an NFC (Near Field Communication) tag reader, and based on the read product identification information (product code), Content such as a moving image (hereinafter referred to as “description content”) for explaining the product information (usage, characteristics, etc.) of the product is received from the information processing apparatus 1 and displayed on the screen.
The sales floor terminal 3 is a register terminal such as an ECR (Electronic Cash Register) or a POS (Point of sale) terminal that stores sales information for each product purchase (sales at a cash register) by a customer.

The information processing apparatus 1 stores the explanation content of each product sold in a store or the like where the display device 2 is installed, and responds to a request from the display device 2 (a “content playback (request) message” described later). Based on this, the description content of the product is transmitted to the display device 2. Further, the information processing apparatus 1 stores the date and time when the explanation content is transmitted, together with the identification information (product identification information) of the product, as reproduction history information (“content reproduction history information 120” in FIGS. 3 and 5 to be described later). .
Further, the information processing apparatus 1 acquires sales information indicating the product identification information and the sales date information from the sales floor terminal 3.
Then, the information processing apparatus 1 analyzes the state of interest of the customer with respect to the product based on the information on the number of times that the explanation content of the product is reproduced and the information on the number of sales of the product, and indicates a policy for future pricing. Information is generated and transmitted to the store terminal 4 or the like.

  The information processing apparatus 1 may be, for example, “attractive (the number of times that the explanation content is played and the number of sales is large)” or “the interest is high (the number of times the explanation content is played but the number of sales is large). Analyze which of the four statuses is: “Standard” (the number of times the explanation content is played but the number sold is large) and “Indifference (the number of explanation content is few and the number sold is small)” Based on the analysis result, information indicating a policy for determining whether the price setting of the product should be “price increase”, “deferred”, or “price reduction” is determined. The analysis process (product trend analysis process) of the customer's interest in the product (product trend analysis) and the price setting policy determination process (price setting policy determination process) of the product will be described later with reference to FIGS. This will be described in detail with reference to FIG.

≪Display device≫
Next, each device constituting the information processing system 100 according to the present embodiment will be specifically described. First, the display device 2 will be described.
FIG. 2 is a functional block diagram illustrating a configuration example of the display device 2 according to the present embodiment. The display device 2 is installed in a store or the like where a product is sold (for example, a home center, a drug store, a general merchandise retailer, a cosmetics store, a supermarket, etc.) so that the customer can use the product identification information attached to the product, For example, by reading a barcode, an NFC tag, or the like, the explanation content of the product is acquired from the information processing apparatus 1 and displayed on the screen.
As shown in FIG. 2, the display device 2 includes a control unit 21, a communication unit 22, a storage unit 23, a product identification information reading unit 24, and a display unit 25.

  The communication unit 22 includes a communication interface that transmits and receives information via a communication line. Specifically, various information is exchanged with the information processing apparatus 1 by wired communication or wireless communication.

  The control unit 21 controls the entire display device 2, and includes a product identification information acquisition unit 211, a content request unit 212, and a content display processing unit 213. The control unit 21 is realized by, for example, a program stored in the storage unit 23 being developed and executed by a CPU (Central Processing Unit) (not shown) on a RAM (Random Access Memory) (not shown).

The product identification information acquisition unit 211 acquires the product identification information (product code) read by the product identification information reading unit 24 such as a barcode reader or an NFC tag reader. Then, the product identification information acquisition unit 211 outputs the acquired product identification information (product code) to the content request unit 212.
As described above, the product identification information may be a product code that can be acquired by a bar code, an NFC tag, or the like. Alternatively, a product code uniquely assigned by a product manager in a store or the like may be used.

  The content request unit 212 generates a content reproduction (request) message with the product identification information (product code) acquired from the product identification information acquisition unit 211 and transmits the content reproduction (request) message to the information processing apparatus 1 via the communication unit 22.

  The content display processing unit 213 receives, from the information processing apparatus 1, product description content (for example, moving image content) corresponding to product identification information (product code) attached to a content playback (request) message, and includes a monitor or the like. To the unit 25.

  The storage unit 23 includes storage means such as a ROM (Read Only Memory), a RAM (Random Access Memory), and a hard disk. The storage unit 23 temporarily stores the above-described product identification information (product code) acquired by the product identification information acquisition unit 211, the explanation content received from the information processing apparatus 1, and the like.

The product identification information reading unit 24 is a reading unit that reads the product identification information attached to the product as a barcode, an NFC tag, or the like as described above, and includes, for example, a barcode reader, an NFC tag reader, or the like.
The display unit 25 is an output unit such as a liquid crystal monitor and displays the explanation content on the display screen.

  When the customer who visited the store or the like wants to obtain information on the product, the display device 2 is, for example, information on a new product with high interest or detailed description information on the product (usage, material (component), When you want to check the product characteristics such as effects (efficacy), differences from similar products, etc., let the reading means read the product identification information such as the barcode or NFC tag of the product, so that the description content of the product Is displayed on the display screen (display unit 25). Thereby, the display apparatus 2 can make a customer view the description content of the product which became interested.

≪Sales floor terminal≫
The sales floor terminal 3 (see FIG. 1) is a register terminal such as an ECR or POS terminal that stores sales information for each product purchase (sales at a cash register) by a customer. The sales floor terminal 3 has a function of reading product identification information attached to a product as a barcode or an NFC tag when a customer purchases the product. Further, the sales floor terminal 3 generates sales information including the product identification information and the sales date and time that is the date and time when the product identification information is read (refer to “sales information 130” described later in FIG. 6), and at predetermined time intervals. Is provided with a function of transmitting to the information processing apparatus 1. The configuration of the sales floor terminal 3 is the same as that of a general ECR or POS except that the sales information is transmitted to the information processing apparatus 1, and thus detailed description thereof is omitted.

≪Information processing equipment≫
Next, the information processing apparatus 1 according to the present embodiment will be described.
FIG. 3 is a functional block diagram illustrating a configuration example of the information processing apparatus 1 according to the present embodiment. The information processing apparatus 1 transmits the explanation content of the product based on the request from the display device 2 (content reproduction (request) message), and the date and time when the product identification information (product code) and the explanation content of the product are transmitted. (Reproduction date and time of FIG. 5 described later) is associated with each other, and history information (content reproduction history information 120) in which the explanation content is reproduced is generated and stored. Further, the information processing apparatus 1 acquires sales information indicating the product identification information and the sales date / time from the sales floor terminal 3. Then, the information processing apparatus 1 obtains the number of times that the explanation content of the product is obtained from the history information (content reproduction history information 120) in which the explanation content is reproduced, and the information on the number of sales of the item obtained from the sales information. Based on the above, the customer's state of interest (product trends) for the product is analyzed, and information indicating a future pricing policy is generated.
Further, as shown in FIG. 3, the information processing apparatus 1 includes a control unit 11, a communication unit 12, and a storage unit 13.

  The communication unit 12 includes a communication interface that transmits and receives information via a communication line. Specifically, various information is exchanged with the display device 2, the sales floor terminal 3, the store terminal 4, and the like by wired communication or wireless communication.

  The control unit 11 controls the information processing apparatus 1 as a whole, and includes an explanation content transmission unit 111, a reproduction history information generation unit 112, a sales information acquisition unit 113, a product trend analysis unit 114, a price setting policy determination unit 115, and a result transmission unit. 116 is included. The control unit 11 is realized by, for example, a program stored in the storage unit 13 being developed and executed by a CPU (not shown) on a RAM (not shown).

  When receiving the content reproduction (request) message with the product identification information (product code) from the display device 2, the explanation content transmitting unit 111 refers to the product content information 110 (FIG. 4) stored in the storage unit 13. The description content corresponding to the product identification information (product code) is acquired and transmitted to the display device 2.

FIG. 4 is a diagram illustrating a data configuration example of the product content information 110 according to the present embodiment. As shown in FIG. 4, information indicating product identification information (product code), product name, product category, and description content storage location is registered in the product content information 110 as its data items.
For example, in the first line of FIG. 4, the product identification information (product code) is “001001”, the product name is “a1” (for example, (X) laundry detergent OO), and the product category is “A”. (For example, laundry detergent), the description content storage destination is “... /.../Aaa.mpg”.

When receiving the content reproduction (request) message with the product identification information (product code) from the display device 2, the explanation content transmitting unit 111 refers to the product content information 110 (FIG. 4). Then, the explanation content transmitting unit 111 acquires the explanation content information of the product based on the information of the explanation content storage destination associated with the product identification information (product code), and has transmitted the content reproduction (request) message. It transmits to the display device 2.
In addition, the explanation content transmitting unit 111 acquires the product name and product category information associated with the product identification information (product code) attached to the content reproduction (request) message, and adds the explanation content to the acquired information. The information including the date and time information transmitted to the display device 2 is output to the reproduction history information generation unit 112.

  The reproduction history information generation unit 112 obtains product identification information (product code), product name and product category information, and information on the transmission date and time of the description content from the explanation content transmission unit 111, and the content reproduction history information 120 ( Is generated and stored in the storage unit 13.

  FIG. 5 is a diagram illustrating a data configuration example of the content reproduction history information 120 (reproduction history information) according to the present embodiment. As shown in FIG. 5, the content playback history information 120 stores product identification information (product code), product name, product category, and information indicating playback date and time as its data items. Here, the product identification information (product code), the product name, and the product category are the same information as the product content information 110 shown in FIG. In the reproduction date and time, the date and time when the explanation content transmitting unit 111 transmitted the explanation content to the display device 2 is stored as the reproduction date and time of the explanation content. For example, in the content reproduction history information 120 shown in the first line of FIG. 5, “2014/09/01 10:20:30” (10:20 on September 1, 2014) for the product with the product identification information “001001”. 30 seconds) is stored as the playback date and time of the explanation content.

  Returning to FIG. 3, the sales information acquisition unit 113 acquires the sales information 130 (see FIG. 6) from the sales floor terminal 3 and stores it in the storage unit 13 at predetermined time intervals.

  FIG. 6 is a diagram illustrating a data configuration example of the sales information 130 according to the present embodiment. As shown in FIG. 6, the sales information 130 stores product identification information (product code) and sales date and time as its data items. For example, as the sales information 130 shown in the first line of FIG. 6, a product whose product identification information (product code) is “001001” is a sales date “2014/09/01 10:30:10” (2014 9 It is remembered that it was sold at 10:30:10 on March 1st.

Returning to FIG. 3, the product trend analysis unit 114 refers to the content reproduction history information 120 (FIG. 5) in the storage unit 13, and for the target product, the explanation content is within a predetermined time interval (predetermined period). Get information about the number of times played. In addition, the product trend analysis unit 114 refers to the sales information 130 in the storage unit 13 and acquires information on the number of products sold for a target product within a predetermined time interval (predetermined period). Then, the product trend analysis unit 114 uses a predetermined logic (first logic) based on the acquired information on the number of times of reproduction and the information on the number of sales, and displays a customer's interest state (product trend) for the product. To analyze. In this predetermined logic (first logic), the number of playbacks and the number of sales set for each individual product or product category, and thresholds set for each (the “playback number threshold” and “sales number threshold” described later) (Sales threshold))).
Then, the product trend analysis unit 114 indicates, for example (as described above) the state of interest (product trend) of the customer with respect to the product, such as “attractive (the number of times that the explanation content is played and the number of sales is large)” Is high (the number of times the explanation content is played but the number sold is small) ”“ standard (the number of explanation content is small but the number sold is large) ”“ indifference (the number of explanation content is small and the number sold is small) ” A product trend analysis process for analyzing which of the four states is performed is executed. This merchandise trend analysis process will be described in detail with reference to FIG.

  The price setting policy determination unit 115 uses a predetermined logic (second logic) based on the analysis result of the product trend analysis unit 114 and the product management information 140 (see FIG. 7) stored in the storage unit 13. A process for determining information indicating a future pricing policy (price policy determination process) is executed. In this predetermined logic (second logic), the profit rate and the threshold value of the inventory quantity (“profit ratio threshold value” and “inventory quantity threshold value” described later) set for each individual product or product category are used. .

FIG. 7 is a diagram illustrating a data configuration example of the product management information 140 according to the present embodiment. As shown in FIG. 7, the product management information 140 stores product identification information (product code), cost, selling price, and inventory quantity as data items.
For example, in the first line of FIG. 7, the product identification information (product code) is “001001”, the cost of the product is “150 (yen / piece)”, the selling price is “200 (yen / piece)”, and the inventory quantity is “50 (pieces)”.

Returning to FIG. 3, the price setting policy determination unit 115 calculates the profit rate (R) by the following (Formula 1) based on the cost and the selling price stored in the product management information 140.
Profit rate (R) = (Selling price-Cost) / Selling price ... (Formula 1)
Then, the price setting policy determination unit 115 sets the price of the product using a predetermined logic (second logic) based on the calculated profit rate and the number of stocks stored in the product management information 140. Information (price setting policy information) to be selected from “price increase”, “deferred”, and “price reduction” is determined.
In the merchandise management information 140 shown in FIG. 7, “profit rate” calculated by the above (Equation 1) may be stored instead of “cost” and “sell price” as data items. Also,
This price setting policy determination process will be described in detail later with reference to FIG.

  The result transmitting unit 116 analyzes the analysis result of the customer's interest state (product trend) for the product analyzed by the product trend analysis unit 114 and information indicating the future pricing policy determined by the pricing policy determination unit 115. Result information is generated by associating (pricing policy information) with the product identification information (product code) and transmitted to the store terminal 4 or the like.

The storage unit 13 includes storage means such as a ROM, a RAM, and a hard disk. The storage unit 13 stores the product content information 110 (FIG. 4), the content reproduction history information 120 (FIG. 5), the sales information 130 (FIG. 6), and the product management information 140 (FIG. 7). Further, threshold information 150 is stored in the storage unit 13. The threshold information 150 includes the number of reproductions, the number of sales, and information on each threshold (“reproduction frequency threshold”, “sales number threshold (sales number threshold)”) used by the product trend analysis unit 114 in the product trend analysis process, Stored are profit rate, inventory quantity, and threshold information (“profit rate threshold value” and “inventory quantity threshold value”) used by the pricing policy decision unit 115 in the pricing policy decision process. In addition, the storage unit 13 stores information on the products to be processed by the product trend analysis unit 114 and the price setting policy determination unit 115 and information on a predetermined period to be processed. Information on these thresholds, products to be processed, information on a predetermined period to be processed, etc. are acquired from the store terminal 4 or the like via the communication unit 12, or via an input / output unit (not shown), for example. Or is acquired and stored in the storage unit 13.
Although not shown in FIG. 3, the storage unit 13 stores explanation content (for example, moving image content) for each product in association with product identification information (product code).

  According to the information processing apparatus 1, based on the information on the number of times that the explanation content of the product is reproduced and the information on the number of sales of the product, the state of interest (product trend) of the customer to the product is analyzed, and the future price Information indicating the setting policy can be generated and transmitted to the store terminal 4 or the like.

≪Store terminal≫
The store terminal 4 (see FIG. 1) receives information (price setting policy information) from the information processing apparatus 1 that shows the analysis result of the customer's interest (product trends) for the product and the policy for future pricing of the product. ) As the result information, and a screen display function is provided. In addition, since the shop terminal 4 is comprised by general PC, detailed description is abbreviate | omitted.
The store terminal 4 generates or acquires information such as product management information 140 (see FIG. 7), threshold information 150, a product to be processed, a predetermined period to be processed, and the like in the information processing apparatus 1. You may make it transmit and memorize | store in the memory | storage part 13 (refer FIG. 3) of the information processing apparatus 1. FIG.

<Process flow>
Next, a processing flow of the information processing system 100 according to the present embodiment will be described.
FIG. 8 is a flowchart showing an overall processing flow of the information processing system 100 according to the present embodiment.
Here, in the information processing apparatus 1, explanation content for each product to be processed is stored in the storage unit 13, and product content information 110 (see FIG. 4) is stored together with information on the storage location of the explanation content. It shall be.

  First, the product identification information acquisition unit 211 of the display device 2 causes the customer to bring the barcode or NFC tag attached to the product closer to the product identification information reading unit 24 such as the barcode reader or NFC tag reader of the display device 2. Thus, the product identification information (product code) read by the product identification information reading unit 24 is acquired (step S1).

  Next, the content request unit 212 of the display device 2 generates a content reproduction (request) message with the product identification information (product code) acquired by the product identification information acquisition unit 211 and transmits the content reproduction (request) message to the information processing device 1 ( Step S2).

  Then, when receiving the content reproduction (request) message, the explanation content transmitting unit 111 of the information processing apparatus 1 refers to the product content information 110 (FIG. 4) stored in the storage unit 13 and stores the product identification information (product code). ) Is acquired and transmitted to the display device 2 (step S3).

  Subsequently, the reproduction history information generation unit 112 of the information processing apparatus 1 receives the product identification information (product code), the product name, the product category information, and the transmission date and time (reproduction date and time) of the explanation content from the explanation content transmission unit 111. Information is acquired, content reproduction history information 120 (FIG. 5) is generated and stored in the storage unit 13 (step S4).

  On the other hand, in the display device 2 that has received the explanation content from the information processing device 1 by the process of step S3, the content display processing unit 213 outputs the received explanation content to the display unit 25 (display screen) (step S5).

  The display device 2 and the information processing device 1 repeat the processing in steps S1 to S5 every time the product identification information reading unit 24 of the display device 2 reads the product identification information (product code).

On the other hand, the sales floor terminal 3 generates sales information 130 including product identification information (product code) and sales time for each product purchase (sales time) by the customer (step S6).
And the sales floor terminal 3 transmits the produced | generated sales information 130 to the information processing apparatus 1 for every predetermined time interval or every sales time (step S7).

In the information processing apparatus 1 that has received the sales information, the sales information acquisition unit 113 stores the acquired sales information 130 (FIG. 6) in the storage unit 13 (step S8).
In addition, the acquisition process of the sales information 130 in steps S7 and S8 may be performed at predetermined time intervals or for each sales point as described above, or the commodity trend analysis process of the information processing apparatus 1 described below. You may do it all together just before.

  Next, the product trend analysis unit 114 of the information processing apparatus 1 acquires information on the number of times of explanation content reproduction and information on the number of sales for the product to be processed, and the customer's interest ( A product trend analysis process for analyzing (product trend) is executed (step S9). Thereby, it is analyzed whether the customer's interest in the product is “attractive”, “high interest”, “standard”, or “indifferent”. This merchandise trend analysis process will be described in detail with reference to FIG.

  Subsequently, the price setting policy determination unit 115 of the information processing apparatus 1 stores the cost, the selling price, the product trend analysis result obtained in step S9, and the product management information 140 (FIG. 7) stored in the storage unit 13. Based on the stock quantity information, a price setting policy determination process is executed (step S10). As a result, it is determined whether “price increase”, “deferred”, or “price reduction” should be set as the future pricing policy for the product.

Then, the result transmission unit 116 of the information processing apparatus 1 uses the analysis result of the product trend obtained in step S9 and the pricing policy information (pricing policy information) obtained in step S10 as the result information. 4 (not shown in FIG. 8) or the like (step S11).
The result transmission unit 116 may transmit only the pricing policy information as the result information, or any one of the number of times that the explanation content is reproduced, the number of sales, the profit rate, the number of inventory for the product, or The result information including all may be generated and transmitted to the store terminal 4.
In addition, the trigger for performing the product trend analysis process in step S9 to the transmission of the result information in step S11 is that the information processing apparatus 1 receives information such as a product to be processed or a predetermined period to be processed from the store terminal 4 or the like. It is also possible to receive a process start instruction including “”, or to store these pieces of information in the storage unit 13 of the information processing apparatus 1 in advance and automatically execute them at predetermined time intervals.

≪Product trend analysis processing≫
Next, a product trend analysis process performed by the product trend analysis unit 114 (see FIG. 3) of the information processing apparatus 1 will be described. This merchandise trend analysis process is a process executed in step S9 of FIG.
FIG. 9 is a flowchart showing the flow of the commodity trend analysis process according to the present embodiment.
Here, as the threshold information 150 of the storage unit 13 of the information processing apparatus 1, information on the threshold for the number of times of explanation content playback (“number of times of playback threshold”) and information on the threshold for the number sold (“sales number threshold”). Are stored in advance. In addition, it is assumed that information on a product to be processed and information on a predetermined period to be processed are also stored in advance in the storage unit 13 of the information processing apparatus 1.
Note that the playback frequency threshold and the sales volume threshold are set for each individual product in principle. However, if there are similar products in the same product category for a certain product, and their prices and functions are almost the same, the playback frequency threshold and the sales volume threshold may be set for each product category (group of similar products). . On the other hand, even in the same product category (a group of similar products), when the price and function are greatly different, the reproduction frequency threshold and the sales volume threshold are set for each product.

  First, the product trend analysis unit 114 of the information processing apparatus 1 refers to the content reproduction history information 120 (FIG. 5) in the storage unit 13, designates a reproduction date / time range (a predetermined period to be processed), and The content reproduction history information 120 is acquired (step S901).

  Next, one product to be processed is selected (step S902). Here, it is assumed that all products included in one product category (for example, product category (similar product group) “A”) are set as processing targets, and one product among them is selected. .

  Subsequently, the product trend analysis unit 114 uses the acquired content playback history information 120 to count the number of playbacks for the selected product (step S903).

  Then, the product trend analysis unit 114 refers to the sales information 130 (FIG. 6) in the storage unit 13 and in the same sales date / time range (predetermined period to be processed) as the reproduction date / time range specified in step S901. Then, the number of sold items (sales number) is acquired (step S904).

  Next, the product trend analysis unit 114 determines whether or not the total number of reproductions is greater than a threshold (reproduction number threshold) set for the product (step S905). Here, if the total number of reproductions is greater than the reproduction number threshold (step S905 → Yes), the process proceeds to step S906. On the other hand, when the total number of reproductions is not larger than the reproduction number threshold (step S905 → No), the process proceeds to step S909.

In step S906, the product trend analysis unit 114 determines whether or not the number of sales of the product acquired in step S904 is greater than a threshold (sales number threshold) set for the product.
Here, when the sales quantity of the product is larger than the sales quantity threshold (step S906 → Yes), the analysis result for the product is determined as the product trend [1] (step S907). Here, the product trend [1] means that the product has a large number of times of explanation content reproduction and a large number of sales. The analysis result of the product trend [1] is referred to as “attractive” here.
On the other hand, if the sales quantity of the product is not larger than the sales quantity threshold value in step S906 (step S906 → No), the product trend analysis unit 114 displays the analysis result of the product as a product trend [2]. (Step S908). Here, the product trend [2] means that the product has a large number of times of explanation content reproduction but a small number of sales. The analysis result of the product trend [2] is referred to as “high interest (worried)” here.

On the other hand, when the total number of reproductions is not greater than the reproduction number threshold (step S905 → No), the product trend analysis unit 114 has the number of sales of the product larger than the threshold (sales number threshold) in step S909. It is determined whether or not.
Here, when the sales quantity of the product is larger than the sales quantity threshold (step S909 → Yes), the product trend analysis unit 114 determines the analysis result of the product as the product trend [3] ( Step S910). Here, the product trend [3] means that the product has a small number of explanation content reproductions but a large number of sales. The analysis result of the product trend [3] is referred to as “standard” here.
On the other hand, if the sales quantity of the product is not greater than the sales quantity threshold value in step S909 (step S909 → No), the product trend analysis unit 114 displays the analysis result of the product as a product trend [4]. (Step S911). Here, the product trend [4] means that the product has a small number of times of reproduction of the explanation content and a small number of sales. The analysis result of the product trend [4] is referred to as “indifference” herein.

  When the processing in any of steps S907, S908, S910, and S911 is completed, the product trend analysis unit 114 displays all products in the analysis target (here, all products in the same product category (similar product group)). ) Is determined (step S912). If there is a target product that has not yet been processed (step S912 → No), the process returns to step S902 to continue the process. On the other hand, when all the processes for the target product have been completed (step S912 → Yes), the product trend analysis process is terminated.

  By doing in this way, as shown in FIG. 10, the product trend analysis unit 114 changes the customer's interest state (product trend) for each product into product trend [1] (attractive), product trend [2]. The analysis can be performed by classifying the product into four categories (high interest (interesting)), product trend [3] (standard), and product trend [4] (not interested).

≪Price setting policy decision processing≫
Next, price setting policy determination processing performed by the price setting policy determination unit 115 (see FIG. 3) of the information processing apparatus 1 will be described. This price setting policy determination process is a process executed in step S10 of FIG.
FIG. 11 is a flowchart showing the flow of the price setting policy determination process according to the present embodiment.
Here, it is assumed that the product management information 140 (FIG. 7) is stored in advance in the storage unit 13 of the information processing apparatus 1 for the product to be processed. Further, as threshold information 150, it is assumed that threshold information about profit ratio (“profit ratio threshold”) and threshold information about inventory quantity (“stock quantity threshold”) are stored in advance. In addition, it is assumed that information on a product to be processed and information on a predetermined period to be processed are also stored in advance in the storage unit 13 of the information processing apparatus 1.
The profit rate threshold and the inventory quantity threshold are set for each individual product in principle. However, if there are similar products in the same product category for a certain product and their prices and functions are almost the same, a profit margin threshold and an inventory quantity threshold may be set for each product category (group of similar products). . On the other hand, even in the same product category (a group of similar products), if the price and function are greatly different, a profit rate threshold and an inventory number threshold are set for each product.

  First, the price setting policy determination unit 115 selects one product to be processed (step S1001). The product to be processed is the same product as the product trend analysis process shown in FIG. 9, and here, one product is selected from the products in the same product category (similar product group).

  Subsequently, the price setting policy determination unit 115 refers to the product management information 140 and calculates the profit rate according to the above (Equation 1) based on the cost and selling price of the selected product (step S1002).

  Next, the price setting policy determination unit 115 determines whether or not the calculated profit rate of the product is higher than a threshold value (profit rate threshold value) set for the product (step S1003). If the profit rate of the product is higher than the profit rate threshold (step S1003 → Yes), the process proceeds to the next step S1004. On the other hand, when the profit rate of the product is not higher than the profit rate threshold (step S1003 → No), the process proceeds to step S1008.

  In step S <b> 1004, the price setting policy determination unit 115 refers to the product management information 140 and acquires the stock quantity of the selected product.

  Subsequently, the price setting policy determination unit 115 determines whether or not the acquired stock quantity of the product is larger than a threshold value (stock quantity threshold value) set for the product (step S1005). If the stock quantity of the product is larger than the stock quantity threshold (step S1005 → Yes), the process proceeds to the next step S1006. On the other hand, when the stock quantity of the product is not larger than the stock quantity threshold value (step S1005 → No), the process proceeds to step S1007.

  Then, the price setting policy determination unit 115 is an analysis result obtained as a result of the product trend analysis unit 114 executing the product trend analysis process shown in FIG. 9 in the next steps S1006, S1007, and S1008. The future pricing policy is determined based on the analysis result (product trends [1] to [4]) of the customer's interest state (product trend).

  Specifically, the price setting policy determination unit 115 sets the price for the product whose analysis result is the product trend [1] (attractive) in the case of step S1006, that is, when the profit rate is high and the stock quantity is large. Is determined as “deferred”. Further, the price setting for the product whose analysis result is the product trend [2] (high interest (interesting)) is determined to be “price reduction”. Further, the price setting for the product whose analysis result is the product trend [3] (standard) is determined to be “price reduction”. Further, the price setting for the product whose analysis result is the product trend [4] (indifference) is determined to be “price reduction”. Here, as for the products whose analysis results are product trends [2] to [4], since the number of stocks is large, the customer's willingness to purchase is increased by “price reduction”, which leads to sales promotion.

  Further, the price setting policy determination unit 115 sets the price setting for the product whose analysis result is the product trend [1] (attractive) in the case of step S1007, that is, when the profit rate is high but the inventory quantity is small. Decide on “Deferred”. In addition, the price setting for the product whose analysis result is the product trend [2] (high interest (interesting)) is determined to be “deferred”. Further, the price setting for the product whose analysis result is the product trend [3] (standard) is determined to be “deferred”. Further, the price setting for the product whose analysis result is the product trend [4] (indifference) is determined to be “deferred”.

  Further, the price setting policy determination unit 115 determines the price setting for the product whose analysis result is the product trend [1] (attractive) to “price increase” in the case of step S1008, that is, when the profit rate is low. . Here, since it is a commodity that sells, the price is set bullish. Further, the price setting for the product whose analysis result is the product trend [2] (high interest (interesting)) is determined to be “price reduction”. Here, the “price reduction” will increase the customer's willingness to purchase and lead to sales promotion. Further, the price setting for the product whose analysis result is the product trend [3] (standard) is determined to be “deferred”. Further, the price setting for the product whose analysis result is the product trend [4] (indifference) is determined to be “deferred”.

  After completing any of steps S1006, S1007, and S1008, the price setting policy determination unit 115 completes all target products (here, all products in the same product category (similar product group)). Is determined (step S1009). If there is a target product that has not yet been processed (step S1009 → No), the process returns to step S1001 to continue the processing. On the other hand, when all the processes for the target product have been completed (step S1009 → Yes), the price setting policy determination process is terminated.

  By doing in this way, the information processing apparatus 1 uses the classification (product trend [1] to [4]) of the customer's interest state (product trend) for the product, the profit rate of the product, and the inventory quantity. Future pricing policy can be determined.

As described above, according to the information processing apparatus 1, the information processing method, and the program according to the present embodiment, the number of reproductions of the product information of the product displayed on the display device 2, the number of sales of the product, and Based on the above, it is possible to determine a pricing policy for the product.
Here, the manager of the store or the like shows the price setting policy information of “price increase” or “price reduction” among the price setting policy information (“price increase”, “deferred”, “price reduction”) output by the information processing apparatus 1. Product trends [1] (attractive), product trends [2] (high interest (interesting)), product trends [3] (standard), product trends [4] ( It is possible to set a more optimal price considering indifference). In addition, it is possible to eliminate the need to consider price changes for products whose pricing policy information is “deferred”. Therefore, in particular, in stores with a large number of products to be sold, such as large-scale home centers and drug stores, there is an advantage that the number of products to be considered for price change can be reduced.
Furthermore, according to the present embodiment, since the display device 2 can allow the customer to view the explanation content of each product desired by a video or the like, the product can be described in detail compared to the POP medium. It leads to improvement of service to customers. In addition, there is an effect of reducing inquiries from customers to store staff.

Although the information processing apparatus 1, the information processing method, and the program according to the embodiment of the present invention have been described above, the present invention is not limited to the above-described embodiment, and can be changed without departing from the gist thereof. It is.
For example, in the present embodiment, the description content of each product has been described as being stored in the information processing apparatus 1. However, when this explanation content is stored in another database server and the information processing apparatus 1 receives the content reproduction (request) message from the display device 2, the product identification information attached to the content reproduction (request) message. The explanation content may be acquired from the database server based on (product code) and transmitted to the display device 2.
In addition, the explanation content is stored in the display device 2, and when the display device 2 reads the product identification information, the explanation content stored in the storage unit 23 of the display device 2 is output to the display screen (display unit 25). Also good. In that case, the display device 2 transmits information (content reproduction message) including the product identification information and the date and time (reproduction date and time) when the explanation content is reproduced to the information processing device 1. Then, the information processing apparatus 1 generates content reproduction history information 120 (FIG. 5) based on the received information.

  In the display device 2 according to the present embodiment, the product identification information is acquired by the product identification information reading unit 24 (see FIG. 2) including a barcode reader or an NFC tag reader. In addition, a display screen for selecting each product is displayed on the display device 2, and the display device 2 receives the input information of the product for which the description content is to be reproduced, for example, using an input unit such as a touch panel. You may make it acquire the merchandise identification information of the input goods from the list | wrist of the merchandise identification information corresponding to each memorize | stored product. In addition, the display device 2 may be provided with a plurality of input buttons, and the input button corresponding to each product for which the description content is to be reproduced acquires information pushed down by the customer and specifies the product identification information. Good.

Furthermore, as a modified example of the present embodiment, it may be determined whether the customer who has viewed the explanation content of the product on the display device 2 and the customer who purchased the product on the sales floor terminal 3 are the same customer. That is, it may be possible to specify whether or not the customer who has viewed the explanation content of the product has purchased the product.
For example, it is possible to specify whether the customer who has viewed the explanation content of the product and the customer who purchased the product are the same customer as follows.
Furthermore, in the present embodiment, the price policy is determined based on the profit rate and the number of stocks. However, the present invention is not limited to this, and the playback frequency threshold and the sales number threshold may be changed depending on the profit rate and the number of stocks.
For example, when the same product is purchased at the sales floor terminal 3 within a few minutes from the time when the explanation content of the product is reproduced on the display device 2, it is specified that the customer who has viewed the explanation content has purchased the product. The display device 2 and the sales floor terminal 3 are provided with a face recognition device, and the information (face) recognition information is transmitted to the information processing device 1 so that the information processing device 1 and the customer who has viewed the explanation content of the product and the sales floor terminal 3, when it is determined that the customer who purchased the product is the same person by image (face) recognition, it is specified that the customer who viewed the explanation content purchased the product. A customer who views the explanation content of the product on the display device 2 issues a coupon such as a discount of the product to the customer, and the sales terminal 3 acquires the coupon usage information at the time of purchase of the product. Identifies that the product was purchased. A unique product code (identification information unique to each product) is attached to each product provided in the store, and a product with the same product code as the product code read by the display device 2 is on the sales floor. When the terminal 3 is purchased within a predetermined time (several minutes), it is specified that the customer who has viewed the explanation content has purchased the product.
As described above, by more accurately specifying whether or not the customer who has viewed the explanation content of the product has purchased the product, the customer about the product can be determined from the number of times the explanation content is played and the number of items sold. The state of interest can be analyzed more accurately. For example, a customer who compares explanatory contents of similar products can acquire information such as which product was finally purchased, and such information can be accumulated and used in future sales plans.

<Others>
The invention described in the scope of claims attached to the application of this application will be added below. The item numbers of the claims described in the appendix are as set forth in the claims attached to the application of this application.
[Appendix]
<Claim 1>
Reproduction information storage means for storing reproduction information of content indicating that the content describing the feature of the product has been reproduced;
Sales information acquisition means for acquiring sales information of the product;
Price setting means for determining the price of the product based on the reproduction information of the content and the sales information of the product corresponding to the content;
An information processing apparatus comprising:
<Claim 2>
The reproduction information is the number of reproductions,
Replay number determination means for determining whether the number of replays of the content is large compared to a replay number threshold;
With
The information processing apparatus according to claim 1, wherein the price setting unit determines the price of the product based on the reproduction count determination unit.
<Claim 3>
The sales information is the number of sales,
Sales number determination means for determining whether the number of sales of the product is large compared to a sales number threshold;
With
The information processing apparatus according to claim 1, wherein the price setting unit determines a price of the product based on the sales number determination unit.
<Claim 4>
Product trend determining means for determining a product trend from the reproduction information and the sales information;
With
The information processing apparatus according to claim 1, wherein the price setting unit determines a price of the product from the product trend.
<Claim 5>
A number-of-plays-threshold adjustment means for adjusting a number-of-plays-threshold threshold according to the profit rate or the number of stocks of the product;
The information processing apparatus according to claim 2, further comprising:
<Claim 6>
Sales number threshold value adjusting means for adjusting the sales number threshold value according to the profit rate or the inventory quantity of the product;
The information processing apparatus according to claim 3, further comprising:
<Claim 7>
Information processing device
Storing content reproduction information indicating that the content describing the characteristics of the product has been reproduced;
Obtaining sales information for the product;
Determining the price of the product based on the reproduction information of the content and the sales information of the product corresponding to the content;
The information processing method characterized by performing.
<Claim 8>
Computer
Reproduction information storage means for storing reproduction information of content indicating that the content describing the feature of the product has been reproduced;
Sales information acquisition means for acquiring sales information of the product;
Price setting means for determining the price of the product based on the reproduction information of the content and the sales information of the product corresponding to the content;
Program to function as.

DESCRIPTION OF SYMBOLS 1 Information processing apparatus 2 Display apparatus 3 Sales floor terminal 4 Shop terminal 11,21 Control part 12,22 Communication part 13,23 Storage part 24 Product identification information reading part 25 Display part 100 Information processing system 110 Product content information 111 Explanation content transmission part 112 reproduction history information generation unit 113 sales information acquisition unit 114 commodity trend analysis unit 115 price setting policy determination unit 116 result transmission unit 120 content reproduction history information (reproduction history information)
130 Sales Information 140 Product Management Information 150 Threshold Information 211 Product Identification Information Acquisition Unit 212 Content Request Unit 213 Content Display Processing Unit

Claims (8)

Reproduction information storage means for storing reproduction information of content indicating that the content describing the feature of the product has been reproduced;
Sales information acquisition means for acquiring sales information of the product;
Price setting means for determining the price of the product based on the reproduction information of the content and the sales information of the product corresponding to the content;
An information processing apparatus comprising: The reproduction information is the number of reproductions,
Replay number determination means for determining whether the number of replays of the content is large compared to a replay number threshold;
With
The information processing apparatus according to claim 1, wherein the price setting unit determines the price of the product based on the reproduction count determination unit. The sales information is the number of sales,
Sales number determination means for determining whether the number of sales of the product is large compared to a sales number threshold;
With
The information processing apparatus according to claim 1, wherein the price setting unit determines a price of the product based on the sales number determination unit. Product trend determining means for determining a product trend from the reproduction information and the sales information;
With
The information processing apparatus according to claim 1, wherein the price setting unit determines a price of the product from the product trend. A number-of-plays-threshold adjustment means for adjusting a number-of-plays-threshold threshold according to the profit rate or the number of inventory of the product
The information processing apparatus according to claim 2, further comprising: Sales number threshold value adjusting means for adjusting the sales number threshold value according to the profit rate or the inventory quantity of the product;
The information processing apparatus according to claim 3, further comprising: Information processing device
Storing content reproduction information indicating that the content describing the characteristics of the product has been reproduced;
Obtaining sales information for the product;
Determining the price of the product based on the reproduction information of the content and the sales information of the product corresponding to the content;
The information processing method characterized by performing. Computer
Reproduction information storage means for storing reproduction information of content indicating that the content describing the feature of the product has been reproduced;
Sales information acquisition means for acquiring sales information of the product;
Price setting means for determining the price of the product based on the reproduction information of the content and the sales information of the product corresponding to the content;
Program to function as.

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