JP2002297993A - Advertisement promotion device and its method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To realize a promotion in conformity with a browsing attribute of a browser by maximally using medium characteristics of the Web and develop a promotion capable of acquiring related information in a chain reaction. SOLUTION: Many types of advertisement or promotional productions (web CMs) are produced by using dynamic images or interactive expressions unique to the Web and they are registered in a web CM server. By clicking banners produced so as to respectively correspond to the web CMs and located on the Web in distributed states, a web CM corresponding to a banner is automatically reproduced by using a different window. By displaying an index window and navigating to related information pages including an official site when a reproduction is finished, the promotion capable of acquiring related information in a chain reaction is developed.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement promotion apparatus and method capable of performing promotion utilizing the media characteristics of a web.

[0002]

2. Description of the Related Art Advertising promotion using the Web has been frequently used because advertising fees and the like can be reduced compared to mass media such as television and newspapers. Banner advertisements are a typical example. Banner advertisements are those in which a banner posted on a homepage is clicked to jump to a homepage or a product of an advertiser such as a company. Other examples include e-mail advertisements that transmit text to subscribers of the article information distribution service, and push-type advertisements that are distributed at the same time as users download from the web using dedicated software. By clicking each of the advertisement portions, it is possible to jump to the homepage of an advertiser such as a company.

[0003]

However, the above-mentioned conventional web advertisement promotion is limited to jumping from a banner to an advertiser's homepage such as a company or a pop-up function by launching another window. Was converged and completed.
In addition, while using a web with interactive media characteristics, no new mechanism was adopted for its technical elements or the combination of existing technologies. Therefore, according to the conventional web advertisement promotion, there is no guarantee that the promotion that promotes the needs of the viewers themselves is made, and the advertiser's side has expressed the object to be appealed from various aspects. It was not always an effective advertising promotion.

[0004] The present invention has been made in view of the above circumstances, and produces many types of advertisements or promotional works (Web CMs) by using moving pictures and interactive expressions unique to the Web to provide advertisement contents ( By registering on the web CM) server and clicking on the banners produced and distributed correspondingly on each web, the web CM corresponding to the banner is automatically played in a separate window. It is an object of the present invention to provide an advertisement promotion apparatus and a method thereof that enable promotion that makes full use of the media characteristics of the Web. In addition, by displaying an index window and navigating to a related information page including an official site when playback is completed, it is possible to develop a promotion in which related information can be acquired in a chain, and to set a viewing attribute of a viewer. It is another object of the present invention to provide an advertisement promotion device and a method thereof capable of realizing the promoted promotion.

[0005]

According to the present invention, there is provided an advertisement promotion apparatus connectable to a banner posting server and an advertisement content server via a communication network, the advertisement promotion apparatus being distributed on the communication network. By clicking on the banner on the placed banner posting page, a promotion content notification page is displayed, and at the same time, an advertising window is opened in a separate window, and the advertising content produced in accordance with the banner is received from the advertising content server. And advertising content reproducing means for reproducing using the advertising window. Here, the “communication network” is a general term for communication lines such as a web and a public network.

Further, in the advertisement promotion apparatus of the present invention, after the reproduction of the advertising content by the content reproducing means is completed, each of the advertisements produced corresponding to the banners of a certain banner posting page distributed and arranged on the communication network. After playing back the content, an index page is displayed, and a navigation means for navigating other related information pages including the home page of the banner posting page is provided.

Further, in the advertisement promotion apparatus of the present invention, when a banner of a banner publication page distributed and arranged on the communication network is clicked, a promotion content notification page in which a script is described is received from the advertisement content server. An execution environment check unit for checking the execution environment of the apparatus according to the script described on the promotion content notification page and opening the advertisement window is provided.

In the advertisement promotion apparatus of the present invention, when it is confirmed by the execution environment check means that the execution environment is not set in the apparatus, it is displayed that the advertisement environment is not appropriate for the reproduction of the advertisement content. The method is characterized in that a method for preparing the environment is obtained from various external servers and the environment is prepared.

[0009] In the above structure, many kinds of advertisements or promotional works (Web CM)
Is created using the video and interactive expressions unique to the Web and registered in the advertising content server,
By clicking on banners produced correspondingly and distributed on the web, the web CM corresponding to the banner is automatically reproduced in another window. As a result, it is possible to make a promotion that maximizes the media characteristics of a communication network represented by the Web. When the reproduction is completed, an index window is displayed to navigate to a related information page including an official site, thereby enabling promotion of a related information to be acquired in a chainable manner.
As a result, a promotion promoted by the browsing attribute of the viewer can be realized. Further, when a promotion content notification page in which a script is described is received from the advertisement content server, and the execution environment of the device is checked according to the script and it is confirmed that the execution environment is not set up, it is appropriate to reproduce the advertisement content. Is displayed, the user can download the method for preparing the environment from various external servers and prepare the execution environment, and the system designer can use the Web It is possible to consider portal sites while observing restrictions.

[0010] The banner referred to here is different from the banner of the information-listing type that has been used in the past, and serves as a bargain for the Web CM rather than telling a message, and an actual advertisement promotion is performed in the Web CM. Therefore, the banner is specialized for an expression that the user wants to push unintentionally, and the Web CM is composed of contents having an interactive property unique to the Web, such as a moving image and a game. Here, a banner and a web CM are produced by the same creator, a plurality of banners are produced for the same keyword, distributed and arranged on the web, and web CMs produced by different creators corresponding to each are prepared. Are stored in advance in the advertisement content server.

[0011] The present invention also provides a server for transmitting data (file) relating to an advertisement promotion to a terminal device such as the above-mentioned advertisement promotion device in response to a request, the server being connectable via a communication network. Comprising a database and control means, wherein the database displays an index page after playing each advertising content produced corresponding to a banner on a banner posting page distributed and arranged on a communication network. A first file for displaying a window for navigating other related information pages including the homepage of the official site (for example, the index page file 203 in FIG. 2), and a second file for opening an advertisement window. File (eg, refresh file 20 of FIG. 2) ) And receiving, from the server storing the advertising content, the advertising content produced corresponding to the banner, and playing the advertising content using the advertising window. After the playing of the advertising content, closing the advertising window, A third file for displaying a window for the index page (for example, the CM content file 202 in FIG. 2) is stored, and the control unit transmits the communication data to a terminal device connected to the server via a communication network. A second file corresponding to the clicked banner is transmitted to the terminal device based on information notified by clicking a banner on a banner posting page distributed and arranged on the network, and transmitted from the terminal device. When there is a request for the first file, the first file is sent to the terminal device. To provide a server for the advertising promotion to.

[0012] In order to solve the above-mentioned problems, the present invention provides:
Clicking on a banner on a banner posting page dispersedly arranged on a communication network to open an advertisement window, receiving advertisement content produced corresponding to the banner, and playing back the advertisement content using the advertisement window It is characterized by. Further, in the advertisement promotion method of the present invention, after the reproduction of the advertisement content is completed, each of the advertisement contents produced corresponding to the banners of a certain banner publication page distributed and arranged on the communication network is reproduced, and then the index page is reproduced. Is displayed, and other related information pages including the homepage of the official site are navigated.

[0013]

DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 is a diagram cited for explaining a connection configuration of an advertisement promotion system in which an advertisement promotion method of the present invention is realized. In FIG. 1, reference numeral 1 denotes a banner posting server, for example, a server installed and operated by a portal site such as a search engine. Reference numeral 2 denotes a Web CM server (advertisement content server), in which a large number of Web CMs, which are advertisement contents produced in association with the banner, are stored. The Web CM server 2 is connected to the Internet 4
And a controller for transmitting a file corresponding to the request to a device that has made the request in response to a request from a device connected via the.

The banner used here is different from the banner of the information enumeration type which is familiar in the past, and serves as a bargain for the Web CM rather than telling a message, and an actual advertisement promotion is performed in the Web CM. Therefore, the banner is specialized for an expression that the user wants to push unintentionally, and the Web CM is composed of contents having an interactive property unique to the Web, such as a moving image and a game. Here, the banner and the web CM are produced by the same creator, a plurality of banners are produced for the same keyword, distributed and arranged on the web, and the web CM produced by different creators corresponding to each of the banners is created. Prepared, Web CM in advance
It is assumed that it is stored in the server 2.

FIG. 2 shows the database structure of the web CM server 2. The web CM server 2 includes, as a database 20 (DB), a refresh file 201 and an index page file 2 in addition to the CM content file 202 created corresponding to the banner described above.
03 is stored.

The refresh file 201 is a promotion notice page displayed by clicking a banner on a portal site, and is an HTML including a processing script.
(Hyper Text Markup Language) file.
After checking whether or not the browser of the client terminal device 3 is in an environment in which the Web CM can be reproduced according to this processing script, another window is opened to reproduce the Web CM. Index page file 20
3 navigates to the related information page including the official site, reproduces each advertising content produced corresponding to the banner of a certain banner posting page distributed and arranged on the web, and then, as an index, retrieves the other advertising content. Provided to navigate the display of related information pages. Details of each file will be described later.

Reference numeral 3 denotes a client terminal device,
It is assumed that a browser having a web connection environment, such as Netscape Navigator of the United States of America and Internet Explorer of the Microsoft of the United States, is installed in advance and connected to the banner posting server 1 and the web CM server 2 via the Internet 4. Its internal configuration is shown in FIG.

FIG. 3 is a block diagram showing the internal configuration of the client terminal device 3 shown in FIG.
Each of the blocks enumerated below is specifically configured by a peripheral LSI including a CPU and a memory, and the CPU implements the functions of the block by reading out and sequentially executing programs recorded in the memory. . The client terminal device 3 includes a communication interface unit 31, an advertisement content playback unit 32, a navigation unit 34,
It comprises an execution environment check unit 35, an execution environment setting unit 36, and a local DB 37.

The communication interface unit 31 has a TCP / I
P (Transmission Control Protocol / Internet Pro
tocol), and controls an interface for exchanging data with the banner posting server 1 and the web CM server 2 via the Internet 4. In addition, the advertisement content reproducing unit 32 opens an advertisement window when a banner on a banner posting page dispersedly arranged on the web is clicked, and receives a web CM produced corresponding to the banner from the web CM server 2. It has a function to play using the advertising window.

The navigating section 34 displays an index page after playing back each web CM produced corresponding to the banner of a certain banner posting page distributed and arranged on the web, and includes other pages including an official site homepage. It has a function to navigate related information pages.

The execution environment check unit 35 receives a promotion content notification page in which a script is described from the web CM server 2 by clicking a banner on a banner publication page distributed and arranged on the web, and It has a function to check the execution environment of the browser according to the script described on the promotion content notification page and open the advertisement window. Further, when the execution environment check unit 35 confirms that the execution environment has not been set up by the browser, the execution environment setting unit 36 displays that the web environment is not appropriate for Web CM reproduction, and prepares the environment. Has the function of preparing the environment by obtaining the method from various external servers. The local DB 37 is a database that the client terminal device 3 has locally, and stores a banner / CM content (Web CM), which is a partial copy of the database 20 of the banner posting server 1 or the Web CM server 2, and an index page as needed. Or rich media such as Flash and Shockwave are downloaded and temporarily stored as files.

FIGS. 4, 5 and 6 are views cited for explaining the operation of the embodiment of the present invention, and show the basic operation concept.
Flow of processing by the browser of the client terminal device 3,
An example of the screen configuration of the environmental requirement page is shown. Less than,
The operation of the embodiment of the present invention shown in FIGS. 1 to 3 will be described in detail with reference to FIGS.

The basic operation of the present invention will be described with reference to FIG. First, the user accesses the banner posting server 1 by operating the client terminal device 3, and clicks the banner on the portal screen displayed on the screen of the client terminal device 3 (step S41).
At this time, a window for Web CM playback is opened in a separate window on the screen of the client terminal device 3, and the Web CM is played (step S42). This is realized by the advertisement content reproducing unit 32. When playback ends, the other window is automatically closed.

On the other hand, it is possible to navigate to the official site by using the index window without returning to the banner submission site immediately after the reproduction is completed (step S43). An index file is used for navigating to the related information site. The index file contains the web commercials produced corresponding to the banners of a certain banner posted page distributed on the web, and the index file is reproduced. Will be displayed as
Each of the banner and the web CM is a work by the same creator, and uses an index window for navigating to a work by another creator or an official site.

The processing flow of the browser built in the client terminal device 3 will be described with reference to the flowchart shown in FIG. First, the user accesses the banner posting server 1 by operating the client terminal device 3, and displays the banner posting page (step S).
501). Then, the user clicks on the banner displayed on the screen (step S502). The browser of the client terminal device 3 detects this, requests the web CM server 2 for a promotion content notification page, and receives it (step S503). At this time, a promotion content notification page is displayed, and the page includes an HTML file containing a processing script, and the script launches another window for web CM playback (step S507). Prior to opening another window, a browser environment check is performed (step S504).

In checking the environment of the browser, here,
The Web CM is made of Flash, Shockwave, Java, or the like. Therefore, it is checked whether the browser is in an environment in which a Java script can be executed or the version of the browser. This is the execution environment check unit 35
If the environment has not been set up, an environment requirement page shown as an example in FIG. 6 is displayed on the screen (step S505). At this time, the user normally returns to step S501 by clicking a back button for returning to the previous screen provided in the browser.

If the environment has been maintained, Web C
A request is made to the M server 2 for a web CM file corresponding to the banner previously clicked, and the request is received (step S508). Here, an environment check is performed to determine whether Flash or Shockwave can be reproduced on the browser using a Java script (step S509). Here, if possible, the received Web CM is reproduced in another window opened earlier (step S510). If not, the user is prompted to download a plug-in such as Flash or Shockwave (step S511), and the Web CM is reproduced using the downloaded plug-in (step S510).

When the reproduction of the Web CM is completed (step S512), the browser further proceeds to the Web CM server 2.
U of related information page including official site
An index file containing the RL is requested and received (step S513). When the user wants to check the displayed index file and view the related information page including the official site, the user can click on the index to view it. Thereby, related information can be acquired in a chain, and information other than the initial needs can be acquired deeply and widely (step S514).

When a promotion content notification page in which a script is described is received from the web CM server 2 and the execution environment of the device is checked according to the script and it is confirmed that the execution environment is not ready, As shown in FIG. 6, it is displayed that the content is not appropriate for the reproduction of the advertisement content, whereby the user can download the plug-in for improving the environment from various external servers and improve the execution environment. It also allows system designers to consider portal sites while complying with various web restrictions.

Note that the communication interface unit 31, the advertisement content reproducing unit 32, the navigating unit 34, and the execution environment checking unit 3 constituting the client terminal device 3 described above.
5. The procedure executed by the execution environment setting unit 36 is recorded on a computer-readable recording medium, and the program recorded on the recording medium is read into a computer system and executed to execute the functions of the above-described units. May be. The computer system here is
It includes hardware such as an OS and peripheral devices.

The “computer system” is a WW
If the W system is used, a homepage providing environment (or display environment) is also included. The “computer-readable recording medium” refers to a floppy (registered trademark) disk, a magneto-optical disk, an RO
M, a portable medium such as a CD-ROM, and a storage device such as a hard disk built in a computer system. Further, the “computer-readable recording medium” refers to a volatile memory (RAM) inside a computer system that becomes a server or a client when a program is transmitted through a network such as the Internet or a communication line such as a telephone line. And those holding programs for a certain period of time.

The above program may be transmitted from a computer system storing the program in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium. Here, the "transmission medium" for transmitting a program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line. Further, the program may be for realizing a part of the functions described above. further,
What can realize the above-mentioned function in combination with a program already recorded in the computer system, that is, a so-called difference file (difference program) may be used.

In the embodiment of the present invention, only the advertisement promotion in response to the needs is illustrated. , Presentation tools, donations, etc., can be used for various promotions in the same way. The embodiments of the present invention have been described in detail with reference to the drawings. However, the specific configuration is not limited to the embodiments, and includes a design and the like within a range not departing from the gist of the present invention.

[0034]

As described above, according to the present invention, many kinds of advertisements or promotional works (Web CMs) are produced using moving pictures and interactive expressions unique to the Web, and advertisement contents (Web CMs) are produced. ) By registering in the server, and clicking on a banner that is produced for each and placed on the web in a distributed manner, the web CM corresponding to the banner is automatically played in another window, so that the web is It is possible to provide an advertisement promotion device that enables a promotion that makes full use of the media characteristics that it has.
In addition, by displaying an index window and navigating to a related information page including an official site when playback is completed, it is possible to develop a promotion in which related information can be acquired in a chain, and to set a viewing attribute of a viewer. An advertisement promotion device that can realize the promoted promotion can be provided.

Further, according to the present invention, the following effects can be obtained for the user. (1) It is possible to browse and experience the contents of the promotion that prompted the user's own needs, and to obtain information other than the initial needs widely and deeply. (2) Related information can be obtained in a chained manner, and browsing can be performed inspired by its own knowledge level and the performance of the client terminal device.

Further, the following effects can be obtained for the advertisement promotion side. (1) The technical object, the merits of use, the price,
You can appeal from various aspects such as use cases, etc.
Promotional expressions that encourage viewer attributes such as job responsibilities, industrial fields, and interests are possible. (2) It is possible to aim for a portal of promotion activities, and it is possible to specify advertisements that match needs, thereby enabling targeted advertisements. (3) A promotion promoted to the user's knowledge level and terminal environment can be developed, and a synergy promotion can be realized by giving a variation to the contents of the content, and can be developed as a chain promotion instead of a temporary promotion.

[Brief description of the drawings]

FIG. 1 is a diagram cited for explaining a connection form of an advertisement promotion system for realizing the present invention.

FIG. 2 is a diagram cited for explaining a data structure of a database of the web CM server shown in FIG. 1;

FIG. 3 is a block diagram showing the internal configuration of the client terminal device shown in FIG.

FIG. 4 is a diagram cited for explaining an operation of the embodiment of the present invention, and is a diagram showing a basic operation concept.

FIG. 5 is a diagram cited for explaining the operation of the embodiment of the present invention, and is a diagram showing a flow of processing of the client terminal device in a flowchart.

FIG. 6 is a diagram cited for describing an operation of the embodiment of the present invention, and is a diagram illustrating an example of a screen configuration of an environment requirement page.

[Explanation of symbols]

1. Banner posting server 2. Web CM server 3.
Client terminal device, 4 ... Internet, 20 ... Database (DB), 31 ... Communication interface unit, 3
2 ... Advertisement content playback unit, 34 ... Navigate unit, 35
... Execution environment check unit, 36 ... Execution environment setting unit, 37 ...
Local DB

Continuation of the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (reference) G06F 13/00 540 G06F 13/00 540P (72) Inventor Akio Shimaai 3-3 Toyosu 3-chome, Koto-ku, Tokyo Stock Association (72) Inventor Kazuhisa Takeuchi 3-3-3 Toyosu, Koto-ku, Tokyo Japan Co., Ltd. (72) Inventor Yoko Tomioka Toyosu, Koto-ku, Tokyo 3-3-3, NTT DATA Corporation (72) Inventor Hiroyuki Inoue 3-3-3, Toyosu, Koto-ku, Tokyo NTT Data Corporation (72) Invention Person Yoshinori Munakata 3-3-3 Toyosu, Koto-ku, Tokyo NTT Data Corporation (72) Inventor Satoshi Kawamura 4-1-1 Ebisu, Ebisu, Shibuya-ku, Tokyo NTT Corporation・ Ad (72) Inventor Takao Endo 4-1-1-18 Ebisu, Shibuya-ku, Tokyo Stock (72) Inventor Toshio Oba 4-1-1-18 Ebisu, Shibuya-ku, Tokyo Incorporated NTT Co., Ltd. (72) Inventor Norie Nonaka Ebisu, Shibuya-ku, Tokyo No. 4-1-1-18, inside NTT Co., Ltd. (72) Inventor Takayoshi Kishimoto 2-21-7, Kamiosaki, Shinagawa-ku, Tokyo In-house Co., Ltd. (72) Inventor Fukuda Takeshi 2-21-7 Kamiosaki, Shinagawa-ku, Tokyo Inside TYO Co., Ltd.

Claims (7)

[Claims] 1. An advertisement promotion device connectable to a banner posting server and an advertisement content server via a communication network, wherein the promotion is performed by clicking a banner on a banner posting page distributed and arranged on the communication network. Display of content announcement page,
At the same time, an advertisement window is opened in a separate window, and advertisement content reproduction means for receiving the advertisement content produced corresponding to the banner from the advertisement content server and reproducing the advertisement content using the advertisement window is provided. Advertising promotion equipment. 2. After the reproduction of the advertising content by the content reproducing means is completed, after reproducing each advertising content produced corresponding to the banner of a certain banner posting page distributed and arranged on the communication network, an index page is created. 2. The advertisement promotion apparatus according to claim 1, further comprising a navigation unit for displaying and navigating other related information pages including a home page of a banner posting page. 3. When a banner on a banner posting page distributed on the communication network is clicked, a promotion content notification page in which a script is described is received from the advertisement content server, and the promotion content notification page is received. 3. The advertisement promotion device according to claim 1, further comprising an execution environment check unit that checks the execution environment of the device according to the script described in (1) and opens the advertisement window. 4. When the execution environment check means determines that the execution environment has not been set in the apparatus,
4. The advertisement promotion apparatus according to claim 3, wherein a message indicating that the advertisement content is not appropriate for reproducing the advertisement content is displayed, and a method for preparing the environment is obtained from various external servers to prepare the environment. 5. A server connectable via a communication network, comprising: a database; and control means, wherein the database is produced in accordance with a banner on a banner posting page distributed and arranged on the communication network. After playing the respective advertisement contents, a first file for displaying an index page and a window for navigating other related information pages including a homepage of an official site, and an advertisement window are opened. A second file and an advertisement content created corresponding to the banner are received from a server storing the advertisement content and played using the advertisement window, and after the advertisement content has been played, the advertisement window is closed. And display the window for the index page A third file to be stored, wherein the control means: clicks on a banner of a banner posting page distributed and arranged on the communication network in a terminal device connected to the server via a communication network. And transmitting a third file corresponding to the clicked banner to the terminal device based on the information notified by the terminal device, and when the terminal device requests the first file,
A server for advertising promotion, wherein the first file is transmitted to the terminal device. 6. Clicking on a banner on a banner posting page dispersedly arranged on a communication network opens a promotion content notification page and an advertisement window, and receives advertisement content produced in accordance with the banner. An advertisement promotion method, wherein the advertisement window is reproduced in the advertisement window. 7. After the reproduction of the advertisement content is completed, each advertisement content produced corresponding to a banner of an official site distributed and arranged on the communication network is reproduced, and then an index page is displayed. 7. The advertisement promotion method according to claim 6, further comprising navigating other related information pages including the homepage of the advertisement.