CN114095560A

CN114095560A - Service object switching method and equipment

Info

Publication number: CN114095560A
Application number: CN202210068349.3A
Authority: CN
Inventors: 吴静姗; 邵晶; 张飞; 白纪伟; 严斌锋; 王怡; 戴志伟; 黄志翔; 裴武扬; 郑祎婷; 李超
Original assignee: Zhejiang Koubei Network Technology Co Ltd
Current assignee: Zhejiang Koubei Network Technology Co Ltd
Priority date: 2022-01-20
Filing date: 2022-01-20
Publication date: 2022-02-25

Abstract

The application discloses a service object switching method and equipment. The method comprises the following steps: the client sends the position information authorized by the user to the configuration server; the configuration server sends the position information and a preset service object set associated with the link identification to a search recommendation server, wherein the preset service object set comprises service object information with common attributes; the search recommendation server determines a preset service object with a service position range matched with the position information and priority ranking information of the preset service object from the preset service object set, and provides the preset service object and the priority ranking information to the client through the configuration server; and the client determines the service object meeting the priority condition in the preset service objects as a first service object, jumps to a link corresponding to the first service object, and forms a service object switching entry on a page of the link. By adopting the method, the problem of ensuring the flow conversion rate on the premise of simplifying the service object switching process of the chain brands is solved.

Description

Service object switching method and equipment

Technical Field

The present application relates to the field of communication technology processing, and in particular, to a method and an apparatus for switching service objects.

Background

At present, service objects such as shops are often shown on an internet platform, and a user can access the platform through a terminal device to browse information of the service objects shown on the platform, so as to make a purchase decision for an object or a service provided by the service object. In practical application, a user can jump to a service object displayed on the platform corresponding to a released link and view corresponding display content. Since a large number of service objects of the same brand can realize a large-scale benefit by a chain operation, the chain operation brand is a chain brand, and the service objects belonging to the chain brand may be a chain store or a member store of the chain brand. How to put each service object of a chain brand into contact with a user is very important for converting the user into a user who actually generates a transaction.

The existing modes for releasing each service object of a chain brand generally include the following two modes: first, different links are placed for different service objects. The problem exists that a plurality of service objects under the same brand cannot be covered by one link, and a user needs to trigger different links to switch different service objects, so that the processing flow and the operation flow of the user are complex. Secondly, links are put into different channels, and a user who is contacted by the links can jump to a service object list (such as a shop list) by triggering the links, and the user selects one service object from the service object list to enter a corresponding shop page. There are the following problems: the user cannot directly enter the shop page corresponding to the service object through the link, and additional selection operation is required, so that the traffic conversion rate is reduced.

Therefore, how to simplify the service object switching process of chain brands and ensure the traffic conversion rate is a problem to be solved.

Disclosure of Invention

The service object switching method provided by the embodiment of the application solves the problem of ensuring the flow conversion rate on the premise of simplifying the service object switching process of chain brands.

The embodiment of the application provides a service object switching method, which comprises the following steps: the client sends the position information authorized by the user to the configuration server in response to the detection of the user trigger link identifier; the configuration server receives the position information and acquires a preset service object set associated with the link identifier, wherein the preset service object set comprises service object information with common attributes; sending the position information and the preset service object set to a search recommendation server; the search recommendation server receives the position information and the preset service object set, determines a preset service object with a service position range matched with the position information and priority ranking information of the preset service object from the preset service object set, and sends the preset service object and the priority ranking of the preset service object to the configuration server; the configuration server receives the preset service object and the priority ranking information of the preset service object and sends the information to the client; the client receives the preset service objects sent by the configuration server and the priority ranking information of the preset service objects, and determines the service objects meeting the priority condition in the preset service objects as first service objects; jumping to a link corresponding to the first service object, and forming a service object switching entry on a page of the first service object.

Optionally, the method further includes: the client side responds to the condition that the user triggers the service object switching entrance, and requests the search recommendation server to acquire the completion information of the service object to be switched; the service object to be switched is at least part of the service objects except the first service object in the preset service objects received by the client, and the service object to be switched and the first service object have common attributes; and the client displays at least part of completion information of the service objects to be switched, receives selection of a second service object from the service objects to be switched by the user, and jumps to a link corresponding to the second service object.

Optionally, the method further includes: and the client detects that the service object switching entrance is triggered, acquires the position information authorized by the user again, and requests the configuration server to acquire at least part of preset service objects which are matched with the acquired position information and have common attributes with the first service object according to the acquired position information.

Optionally, the method further includes: and the client acquires the real-time position information authorized by the user, and displays position modification prompt information if the real-time position information is determined to exceed the service position range of the first service object or exceed the service position range of the preset service object.

Optionally, the method further includes: the client forms a position switching entrance for updating the position information authorized by the user; receiving a trigger instruction of the position switching entrance, and jumping to a position switching page; receiving position selection behavior information of a user, and updating position information authorized by the user according to the position selection behavior information; and requesting a preset service object which is matched with the updated position information and has a common attribute with the first service object from the configuration server according to the updated position information, wherein at least part of the preset service objects are selection ranges for selecting the second service objects to be jumped.

The embodiment of the present application further provides another service object switching method, including: receiving a trigger instruction aiming at a link identifier, acquiring position information authorized by a user, determining a first service object in preset service objects with common attributes according to the position information, and jumping to a link corresponding to the first service object; the link identification is generated based on the information of the preset service object with the common attribute; forming a service object switching entrance on a page of the first service object, receiving a service object switching entrance triggered by a user, and displaying information of at least part of preset service objects having the common attribute with the first service object; and receiving a selection instruction of selecting a second service object from at least part of preset service objects by a user, and jumping to a link corresponding to the second service object.

Optionally, the determining, according to the location information, a first service object in preset service objects having a common attribute, and jumping to a link corresponding to the first service object includes: determining one or more preset service objects of which the service position ranges are matched with the position information and priority ranking information of the one or more preset service objects; and selecting a service object meeting the priority condition from the one or more preset service objects as a first service object, and jumping to a link corresponding to the first service object.

Optionally, the determining one or more preset service objects in which the service location range is matched with the location information in the preset service objects includes: inquiring a preset service object of which the distance from the position information meets a preset distance condition and the service position range covers the position indicated by the position information to obtain an identifier of the preset service object; selecting a service object meeting a priority condition from the one or more preset service objects as a first service object, and jumping to a link corresponding to the first service object, including: acquiring an identifier of a first service object in the identifiers of the preset service objects, acquiring a link corresponding to the first service object according to the identifier of the first service object, and jumping to a first service object page corresponding to the link; the receiving user triggers the service object switching entry to display information of at least part of preset service objects having the common attribute with the first service object, and the method comprises the following steps: responding to triggering of the service object switching entrance, and selecting at least part of identifiers of preset service objects from the identifiers of the preset service objects; according to the identification of the at least part of the preset service object, acquiring and displaying at least one of the following information of the at least part of the preset service object: the method comprises the steps of displaying the service object name to be displayed, the common attribute of the service object to be displayed, the position of the service object to be displayed, the service information of the service object to be displayed, the resource release information of the service object to be displayed and the busy degree data of the service object to be displayed.

Optionally, the receiving the information that the user triggers the service object switching entry to display at least part of preset service objects having the common attribute with the first service object includes: responding to the triggering of the service object switching entrance, and acquiring the position information authorized by the user again; determining at least part of the preset service objects which are matched with the re-acquired position information and have common attributes with the first service object; and acquiring and displaying the information of at least part of the preset service objects.

Optionally, the method further includes: forming a location switching entry for updating location information authorized by a user; the position switching entry is displayed on a page of the first service object or a page loaded after the service object switching entry is triggered; receiving a trigger instruction of the position switching entrance, and jumping to a position switching page; receiving position selection behavior information of a user, and updating position information authorized by the user according to the position selection behavior information; and determining preset service objects which are matched with the updated position information and have common attributes with the first service object, wherein at least part of the preset service objects are selection ranges for selecting the second service objects to be jumped.

Optionally, the method further includes: if the user authorizes to obtain the current position or the position selected by the user, the information of the current position or the selected position of the user is used as the position information authorized by the user; and if the position information authorized by the user exceeds the service position range of the preset service object, displaying position modification prompt information to the user.

Optionally, the at least one common attribute includes common brand identification information and resource placement information; the first service object is a brand service object which is matched with first position information authorized by a user, is within a resource release information coverage range and has the highest sequencing priority; the first position information is position information corresponding to the link identifier triggered by the user; the second service object is a brand service object which is matched with second position information authorized by the user and is within the coverage range of the resource release information; the second location information is location information corresponding to a user-triggered service object switching entry or location information updated after the user triggers the location switching entry.

Optionally, the link identifier is a link identifier formed based on configuration information of a service object having a common attribute and resource delivery information and shared by a private domain traffic pool, and the method further includes: responding to the link identifier triggered by the user, and acquiring user information of the user, resource release information associated with the link identifier, and information of a first service object or information of a second service object selected by the user; and determining the resource object associated with the user according to the information.

An embodiment of the present application further provides a service object switching apparatus, including: the first service object jumping unit is used for receiving a trigger instruction aiming at the link identifier, acquiring position information authorized by a user, determining a first service object in preset service objects with common attributes according to the position information, and jumping to a link corresponding to the first service object; the link identification is generated based on the information of the preset service object with the common attribute; a switching unit, configured to form a service object switching entry on a page of the first service object, receive a user trigger on the service object switching entry, and display information of at least a part of preset service objects having the common attribute with the first service object; and the second service object jumping unit is used for receiving a selection instruction of a user for selecting a second service object from the at least part of preset service objects and jumping to a link corresponding to the second service object.

An embodiment of the present application further provides an electronic device, including: a memory, and a processor; the memory is used for storing a computer program, and the computer program is executed by the processor to execute the method provided by the embodiment of the application.

The embodiment of the present application further provides a storage device, in which a computer program is stored, and the computer program is executed by the processor to perform the method provided in the embodiment of the present application.

Compared with the prior art, the method has the following advantages:

according to the service object switching method and device provided by the embodiment of the application, the client detects that the link identifier is triggered, and sends the position information authorized by the user to the configuration server; requesting, by the configuration server, a preset service object having a common attribute and matching the location information from a search recommendation server based on the location information and a preset service object set associated with the link identifier; the configuration server sends the preset service objects returned by the search recommendation server and the priority ranking information thereof to the client; and the client determines the service objects meeting the priority conditions in the preset service objects, takes the service objects as first service objects, jumps to the links corresponding to the first service objects, and forms service object switching entries on the pages of the first service objects. The client detects that the link identifier is triggered and can directly jump to the page of the first service object based on the position information request authorized by the user, so that the user can directly enter the shop page corresponding to the service object through the link identifier without additional selection operation, and the process is simplified. A switching entrance is displayed on a page corresponding to the first service object, so that the problem of ensuring the flow conversion rate on the premise of simplifying the service object switching process of chain brands is solved.

According to the service object switching method, the device and the equipment provided by the embodiment of the application, the first service object in the preset service objects with the common attribute is determined according to the position information authorized by the user by triggering the link identifier generated based on the information of the preset service objects with the common attribute, and the link corresponding to the first service object is jumped to; forming a service object switching entrance on a page of the first service object, receiving a service object switching entrance triggered by a user, and displaying information of at least part of preset service objects having the common attribute with the first service object; and receiving a selection instruction of selecting a second service object from at least part of preset service objects by a user, and jumping to a link corresponding to the second service object. Because the link corresponding to the first service object recommended based on the position information authorized by the user can be skipped to by triggering the link identifier, the user can directly enter the shop page corresponding to the service object through the link identifier without additional selection operation, and the process is simplified. Moreover, the page corresponding to the first service object can be switched to other second service objects with common attributes, so that convenient switching among the service objects can be realized, and the traffic conversion efficiency is ensured. Therefore, the problem of ensuring the flow conversion rate on the premise of simplifying the service object switching process of the chain brands is solved.

Drawings

Fig. 1A is a block diagram of a system provided in an embodiment of the present application.

Fig. 1B is a processing flow chart of a service object switching method according to a first embodiment of the present application.

Fig. 2 is a processing flow chart of a service object switching method according to a second embodiment of the present application.

Fig. 3 is a flowchart illustrating a trigger link identifier jumping to a first service object and switching between service objects according to a second embodiment of the present application.

Fig. 4 is a flowchart of another shop where a user selects switching within a shop page displayed on a platform according to a second embodiment of the present application.

Fig. 5 is a schematic diagram of page jump related to service object switching according to a second embodiment of the present application.

Fig. 6 is a schematic diagram of a service object switching apparatus according to a third embodiment of the present application.

Fig. 7 is a schematic diagram of an electronic device provided herein.

Detailed Description

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is capable of implementation in many different ways than those herein set forth and of similar import by those skilled in the art without departing from the spirit of this application and is therefore not limited to the specific implementations disclosed below.

The embodiment of the application provides a service object switching method, electronic equipment and storage equipment. The embodiment of the application also provides another service object switching method and device, electronic equipment and storage equipment. The following examples are individually set forth.

For ease of understanding, a block diagram of a system provided in an embodiment of the present application is first given. Referring to fig. 1A, the diagram includes: a brand service object set 101a, a link identifier 102a, a link 103a corresponding to a first store, and a link 104a corresponding to a second store. The service object set of the brand is a set of service objects of the chain brand configured by the chain brand. The service object is a service provider object that provides a commodity or a service to a user, and may be understood as each store chain of the chain brand. For example, the service object set includes store 1, store 2, … …, and store N of the chain of brands. The link identifier is an identifier of a fixed link with brand information generated by a chain brand party according to the information of the service object set. The linked logo is released by linked brands through various channels, so that the linked logo reaches the user. After triggering the link identifier, the user jumps to the fixed link to start the function of selecting the first service object, jumps to the link corresponding to the service object, and enters the page of the link, which can be the shop page. For example, the link corresponding to the first store in the graph is the first service object displayed to the user after the link identifier is triggered, that is, the first store automatically entered after the user triggers the link identifier. The page of the link corresponding to the first store can show a service object switching entrance, and the user is guided to switch from the page of the first store to other stores of the chain brand side, for example, the user jumps to the link corresponding to the second store and enters the online store of the second store. It is to be understood that the above description is intended to be illustrative, and not restrictive, of the process described.

A first embodiment of the application provides a service object switching method, and relates to a client, a search recommendation server and a configuration server. The client can be a terminal APP showing the link identifier or a shop module. The search recommendation server and the configuration server can be two completely independently deployed servers or two functional modules of the same server. The servers which are completely and independently deployed are convenient for parallel development and testing, and the research and development efficiency is improved. The method provided by the first embodiment of the present application is described below with reference to fig. 1B. The service object switching method shown in fig. 1B includes: step S101b to step S105 b.

In step S101b, the client sends location information authorized by the user to the configuration server in response to detecting the user trigger link identifier.

In this embodiment, the location information of the user is obtained under the condition of user authorization. The link identifier may be a two-dimensional code, a bar code, a link address, or other identifier that can be triggered, and may be accompanied by a fixed link, which can be accessed by a user after triggering the link identifier, and which provides a function of selecting a service object from a group of preset service objects that are configured in advance and have a common attribute. The service object is an entity object that provides a commodity or a service to a user. For example, a service object may refer to a store or a store. The common attribute may be an attribute that can characterize the service object as a homologous service object. For example, if the common attribute is a common brand, then service objects having the common attribute may be understood as belonging to stores of the same brand. For another example, if the at least one common attribute includes common brand identification information and resource placement information, the service objects having the common attribute may be understood as stores belonging to the same brand and within the coverage of the same marketing campaign. The preset service object refers to a service object in a service object set which is configured in advance and has common attributes. The resource placement information may include, but is not limited to, coupon information, marketing campaign information, and the like placed for each service object in a set of service objects having a common attribute.

In this step, the client sends the location information authorized by the user to the configuration server after the user triggers the link identifier. Specifically, a request for selecting a service object may be sent to the configuration server, where the request carries the location information, and in the subsequent steps, the configuration server obtains the selected preset service object with the common attribute based on the location information, and returns the preset service object to the client. And if the user authorizes to obtain the current position or the position selected by the user, using the information of the current position or the selected position of the user as the position information authorized by the user. Of course, the request sent by the client to the configuration server for selecting the service object may further include user information of the user and resource delivery information associated with the link identifier, and the resource object associated with the user is determined according to the information. The resource object is a resource object, such as a coupon, which can be verified by a user selecting an object corresponding to the resource delivery information to perform a transaction. The request may carry a marketing campaign identifier, for example, if the user accesses the link identifier delivered by a certain event venue, the request may carry the marketing campaign identifier corresponding to the event venue.

In this embodiment, the link identifier is further a link identifier that is formed by the configuration server based on configuration information of a service object having a common attribute and resource delivery information and can be shared by a private domain traffic pool. The service object having the common attribute may be a shop specified by a brand, the link identifier may be associated with information of the specified shop, and information of the related shop and the like may be defined in the resource delivery information. The client obtains the link identifier through the private domain flow pool or through sharing by other clients. The private traffic pool can be understood as a sharing channel which is set up by brands or merchants and is exclusive to own public platform, group and the like, and the channels can directly reach users. For example, a brand provides configuration information of a preset service object, configuration information of a marketing campaign and a range of the service object covered by the marketing campaign, and a configuration server generates a link identifier for the configuration information and shares the link identifier with a private traffic pool of the brand.

Step S102b, the configuration server receives the location information, and obtains a preset service object set associated with the link identifier, where the preset service object set includes service object information having a common attribute; and sending the position information and the preset service object set to a search recommendation server.

In this step, the configuration server initiates a request to a search recommendation server to obtain a request for screening preset service objects from the preset service object set based on the location information. For example, location information authorized by the user and a branded store scope are provided to the search recommendation server. The search recommendation server may search information of each preset service object of the preset service object set configured in the configuration server, so as to match a suitable preset service object based on the location information.

Step S103b, the search recommendation server receives the location information and the set of preset service objects, determines a preset service object whose service location range matches the location information and priority ranking information of the preset service object from the set of preset service objects, and sends the preset service object and the priority ranking of the preset service object to the configuration server.

In this step, the search recommendation server determines a preset service object whose service location range matches the location information from the preset service object set, and gives priority ranking. For example, according to the position information authorized by the user and the shop range configured by the brand party, the shop list and the sorting priority of the service position range covering the position information are obtained and returned to the configuration server.

Step S104b, the configuration server receives the preset service object and the priority ranking information of the preset service object, and sends the information to the client.

In this step, the priority ranking information may be sent to the client. Of course, in implementation, the configuration server may also sequence the preset service objects according to the priority ranking information and then send the service objects to the client.

Step S105b, the client receives the preset service objects and the priority ranking information of the preset service objects sent by the configuration server, and determines a service object satisfying a priority condition among the preset service objects as a first service object; jumping to a link corresponding to the first service object, and forming a service object switching entry on a page of the first service object.

In this step, the client selects the first service object meeting the priority condition, directly jumps to the corresponding link, and displays the link page. Thereby automatically selecting the first service object via said link identification. For example, if the store with the highest ranking priority among the screened stores sent by the configuration server is used as the first service object, the user first enters the store after triggering the link identifier.

In this embodiment, an example of the preset service object set configured in the configuration server is a brand store that needs to be recalled according to a brand identifier, the brand identifier is the common attribute, a range of the brand store that needs to be recalled is the preset service object set, and the link identifier is associated with the range of the brand store (such as a store name list). The search recommendation server searches specific information, such as a service location range, business information and the like, of each shop (namely, each preset service object) in the brand shop range based on the location information authorized by the user and the brand shop range transmitted by the distribution server, and if the current time is within the business time range in the business information and the service location range covers the location authorized by the user, the shop is a selected shop. And determining the priority ranking information of the screened stores according to a preset strategy. Therefore, automatic shop selection is achieved through the link marks, the user directly enters the shop, the flow of the user entering the shop is simplified, and the traffic conversion efficiency is improved.

In this embodiment, the method further includes: the client side responds to the condition that the user triggers the service object switching entrance, and requests the search recommendation server to acquire the completion information of the service object to be switched; the service object to be switched is at least part of the service objects except the first service object in the preset service objects received by the client, and the service object to be switched and the first service object have common attributes; and the client displays at least part of completion information of the service objects to be switched, receives selection of a second service object from the service objects to be switched by the user, and jumps to a link corresponding to the second service object. That is, the first service object, namely, the store, is automatically selected for the user to be displayed according to the location information authorized by the user through the link identifier, and the user can trigger the service object switching entry in the first service object interface to switch other homologous service objects (namely, service objects with common attributes) belonging to the same brand, namely, the second service object. Wherein the service object switching entry is to direct to a second service object having the common attribute with the first service object. The preset service object sent by the configuration server to the client may only contain partial information, such as the name of the store. The client may request more detailed completion information for each store therein from the search recommendation server and present at least part of the completion information, which may include but is not limited to: the method comprises the steps of displaying the service object name to be displayed, the common attribute of the service object to be displayed, the position of the service object to be displayed, the service information of the service object to be displayed, the resource release information of the service object to be displayed and the busy degree data of the service object to be displayed.

In this embodiment, the method further includes: and the client detects that the service object switching entrance is triggered, acquires the position information authorized by the user again, and requests the configuration server to acquire at least part of preset service objects which are matched with the acquired position information and have common attributes with the first service object according to the acquired position information.

In this embodiment, a function of actively switching the position by the user may also be provided, which specifically includes: the client forms a position switching entrance for updating the position information authorized by the user; receiving a trigger instruction of the position switching entrance, and jumping to a position switching page; receiving position selection behavior information of a user, and updating position information authorized by the user according to the position selection behavior information; and requesting a preset service object which is matched with the updated position information and has a common attribute with the first service object from the configuration server according to the updated position information, wherein at least part of the preset service objects are selection ranges for selecting the second service objects to be jumped.

In this embodiment, the method further includes switching a shop page corresponding to the currently displayed service object to a shop page corresponding to another service object. The method specifically comprises the following steps: the client side responds to the fact that the service object switching entrance is triggered, and a service object switching page is displayed; and displaying the information and/or the position switching entry of the at least part of preset service objects on the service object switching page. The service object switching page may be understood as a page loaded after the service object switching entry is triggered, and the service object switching page may be understood as a page loaded after the service object switching entry is triggered. Of course, the specific embodiment of the service object switching entry in the interface of the service object is not limited, and may be a list of other service objects with common attributes directly displayed in a certain area of the store page of the service object, or may be an interface element triggered and loaded after receiving an operation, where the interface element includes a service object page with common attributes.

In this embodiment, when the first service object is determined, the first service object may be selected from the preset service objects according to the currently authorized location information of the user. When the user switches other service objects, the position of the service objects may change, so that the switchable service objects can be obtained according to the authorized geographic position at the time of switching. The method specifically comprises the following steps: and the client acquires the real-time position information authorized by the user, and displays position modification prompt information if the real-time position information is determined to exceed the service position range of the first service object or exceed the service position range of the preset service object.

In this embodiment, when a user switches different service objects through a service object switching entry of a shop page of a client service object, the user logs in and authorizes to obtain and use user location information, and obtains a switchable service object within a preset range with the user location as a center, so that the user selects the service object by self for switching. Specifically, if the user does not log in, the user enters a login process and enters the shop represented by the service object after logging in. The login procedure may be a default login procedure of the applet. If the user does not authorize the position information, an abnormal state page corresponding to the unauthorized position information is switched in, the user is prompted to carry out position authorization, and the user can trigger an element used for authorizing the position of the interface to authorize the use of the position of the user. If no service object of the brand corresponding to the link identifier exists in the preset range, displaying an abnormal state page of a nearby temporary store to prompt a user to switch positions; the user may trigger an element of the interface for switching positions to switch positions.

So far, the method provided by this embodiment is explained, in the method, a client detects that a link identifier is triggered, and sends location information authorized by a user to a configuration server; requesting, by the configuration server, a preset service object having a common attribute and matching the location information from the search recommendation server based on the location information and a preset service object set associated with the link identifier, and sending the preset service object returned by the search recommendation server and priority ranking information thereof to the client; and the client determines a first service object meeting the priority condition in the preset service objects, jumps to a link corresponding to the first service object, and forms a service object switching entry on a page of the first service object. The client detects that the link identifier is triggered and can directly jump to the page of the first service object based on the position information request authorized by the user, so that the user can directly enter the shop page corresponding to the service object through the link identifier, and the process is simplified. And a switching entrance is displayed on a page corresponding to the first service object, so that the preset service objects with common attributes are put in a unified mode, and the traffic conversion efficiency is improved.

In the service object switching method provided in the second embodiment of the present application, a user triggers a link identifier generated based on information of a preset service object having a common attribute, determines a first service object based on location information authorized by the user, and jumps to a link corresponding to the service object, thereby entering a page corresponding to the first service object; the user can guide the user to switch to the second service object by triggering the service object switching inlet on the page corresponding to the first service object, so that the preset service objects with the common attribute can be put in a unified mode, and the flow conversion efficiency is improved. The common attribute is in particular a common brand attribute. The method provided by the second embodiment of the present application is described below with reference to fig. 2 to 5. The service object switching method shown in fig. 2 includes: step S201 to step S203.

Step S201, receiving a trigger instruction aiming at a link identifier, acquiring position information authorized by a user, determining a first service object in preset service objects with common attributes according to the position information, and jumping to a link corresponding to the first service object; the link identification is generated based on information of preset service objects having the common attribute.

In this embodiment, a service object is an entity object that provides a commodity or a service to a user. For example, a service object may refer to a store or a store. The common attribute may be an attribute that can characterize the service object as a homologous service object. For example, if the common attribute is a common brand, then service objects having the common attribute may be understood as belonging to stores of the same brand. For another example, if the at least one common attribute includes common brand identification information and resource placement information, the service objects having the common attribute may be understood as stores belonging to the same brand and within the coverage of the same marketing campaign. The preset service object refers to a service object in a service object set which is configured in advance and has common attributes. The link identifier may be a two-dimensional code, a barcode, a link address, or the like, which may be triggered, and may be accompanied by a fixed link, where the fixed link provides a function of selecting a first service object from the preset service objects, that is, provides a function of selecting a store. The user can access the fixed link after triggering the link identifier, and further, the fixed link helps the user select the first service object, namely, the store, to display according to the position information authorized by the user, and the user can trigger the service object switching entrance in the first service object interface to switch other homologous service objects belonging to the same brand, namely, the second service object.

In this step, the determining, according to the location information, a first service object in preset service objects having a common attribute, and jumping to a link corresponding to the first service object includes: determining one or more preset service objects of which the service position ranges are matched with the position information and priority ranking information of the one or more preset service objects; and selecting a service object meeting the priority condition from the one or more preset service objects as a first service object, and jumping to a link corresponding to the first service object. Specifically, the authorized location information may be within a service location range of the service object, and the service object may provide a service and the service object with the highest priority is used as the first service object. In implementation, if the information of one or more preset service objects, of which the service position ranges are matched with the position information, in the preset service objects obtained through query is the service object identifier, the information of the switchable service objects which need to be completely displayed again according to the service object identifier in the processing of the alternative switchable service objects is obtained in the subsequent steps. Specifically, the determining one or more preset service objects of which the service position ranges are matched with the position information in the preset service objects includes: inquiring a preset service object of which the distance from the position information meets a preset distance condition and the service position range covers the position indicated by the position information to obtain an identifier of the preset service object; selecting a service object meeting a priority condition from the one or more preset service objects as a first service object, and jumping to a link corresponding to the first service object, including: acquiring an identifier of a first service object in the identifiers of the preset service objects, acquiring a link corresponding to the first service object according to the identifier of the first service object, and jumping to a first service object page corresponding to the link; in the subsequent step, according to the identifier of the at least part of the preset service object, at least one of the following information of the at least part of the preset service object is obtained and displayed: the method comprises the steps of displaying the service object name to be displayed, the common attribute of the service object to be displayed, the position of the service object to be displayed, the service information of the service object to be displayed, the resource release information of the service object to be displayed and the busy degree data of the service object to be displayed.

In this embodiment, if the user authorizes to obtain the current location or the location selected by the user, the information of the current location or the information of the selected location of the user is used as the location information authorized by the user; and if the position information authorized by the user exceeds the service position range of the preset service object, sending or displaying position modification prompt information to the user.

In this embodiment, the link identifier is a link identifier that is formed based on configuration information of service objects having a common attribute and resource delivery information and shared by a private domain traffic pool; further comprises the following processing: responding to the link identifier triggered by the user, and acquiring user information of the user, resource release information associated with the link identifier, and information of a first service object or information of a second service object selected by the user; and determining the resource object associated with the user according to the information. Preferably, the method further comprises the following steps: receiving configuration information and resource delivery information of service objects with common attributes; and forming the link identification based on the configuration information and the resource release information. In implementation, the brand provides configuration information of preset service objects, configuration information of marketing activities and the range of the service objects covered by the marketing activities, and a link identifier is generated according to the configuration information. Further, the link identifier is shared to a private domain flow pool corresponding to the sharing party. The private traffic pool can be understood as a sharing channel which is set up by brands or merchants and is exclusive to own public platform, group and the like, and the channels can directly reach users. Referring to fig. 3, the flow of triggering the link identifier to jump to the first service object and switch between service objects is shown, which involves: the system comprises a client, a search recommendation server and a configuration server. The client can be a terminal APP showing the link identifier or a shop module. The search recommendation server and the configuration server can be two completely independently deployed servers or two functional modules of the same server. The servers which are completely and independently deployed are convenient for parallel development and testing, and the research and development efficiency is improved. In the figure, S301 to S307 are examples of a process where a user triggers a link identifier released by a chain of brands to jump to a link corresponding to a first service object, and the process includes: s301, the brand configures the release information, the configuration server acquires the configuration information provided by the brand, and the configuration information at least comprises: the information of each shop related to the link mark is appointed by the brand party; the configuration information may also include resource placement information of brands, marketing campaign information, and information about stores to which each relates. S302, the user accesses the shops belonging to the common brand through the released link identifier, and the access information can carry the marketing activity identifier, for example, the user accesses through the released link identifier of a certain activity meeting place and can carry the marketing activity identifier corresponding to the activity meeting place. And S303, the shop module obtains the position information authorized by the user and reports the position information to the configuration server. The location information authorized by the user may be latitude and longitude data of the user's current location or a user-specified location. S304, the configuration server provides the position information authorized by the user and the shop range configured by the brand party to the search recommendation server. S305, the search recommendation server obtains a shop list and a sequencing priority of which the service position range covers the position information according to the position information authorized by the user and the shop range configured by the brand party, and returns the shop list and the sequencing priority to the configuration server. S306, the configuration server provides the shop list and the sorting priority to the client (such as a shop module). S307, showing the shop with the highest sequencing priority, namely the shop which enters the first time after the user triggers the link identifier, wherein the shop can be understood as the first service object. It is understood that the implementation is not limited to the specific modules or number of modules in fig. 3, but rather describes the technical principles.

In this embodiment, the link corresponding to the link identifier provides an automatic store selection function, that is, a first service object is selected. If the brand store is recalled according to the brand identification, the service object is recalled according to the brand identification and the sequencing priority of the service object. And the service object with the highest sequencing priority is the service object which is displayed first after the user triggers the link identifier. And if the shop selection function provided by the link corresponding to the link identification is to recall the brand shop according to the marketing activity identification, recalling the service object and the sequencing priority of the service object according to the marketing activity identification. And the service object with the highest sequencing priority is the service object which is displayed first after the user triggers the link identifier. Through the automatic shop selection function, the user can directly enter the shop, the flow of the user entering the shop is simplified, and the traffic conversion efficiency is improved.

Step S202, forming a service object switching entry on the page of the first service object, receiving a user trigger of the service object switching entry, and displaying information of at least part of preset service objects having the common attribute with the first service object.

In this embodiment, the service object switching entry is configured to direct to a second service object having the common attribute with the first service object.

In an embodiment of this embodiment, if the information of one or more preset service objects, of the preset service objects, of which the service location range matches with the location information is obtained as a service object identifier, in this step, store information is completed according to the service object identifier. The method specifically comprises the following steps: responding to triggering of the service object switching entrance, and selecting at least part of identifiers of preset service objects from the identifiers of the preset service objects; according to the identification of the at least part of the preset service object, acquiring and displaying at least one of the following information of the at least part of the preset service object: the method comprises the steps of displaying the service object name to be displayed, the common attribute of the service object to be displayed, the position of the service object to be displayed, the service information of the service object to be displayed, the resource release information of the service object to be displayed and the busy degree data of the service object to be displayed.

In an implementation manner of this embodiment, the receiving the information that the user triggers the service object switching entry to display at least a part of preset service objects having the common attribute with the first service object includes: responding to the triggering of the service object switching entrance, and acquiring the position information authorized by the user again; determining at least a part of preset service objects which are matched with the acquired position information and have common attributes with the first service object; and acquiring and displaying the information of at least part of the preset service objects.

In this embodiment, the method further includes switching the shop page corresponding to the service object to the shop page corresponding to another service object, specifically: forming a location switching entry for updating location information authorized by a user; the position switching entry is displayed on a page of the first service object or a page loaded after the service object switching entry is triggered; receiving a trigger instruction of the position switching entrance, and jumping to a position switching page; receiving position selection behavior information of a user, and updating position information authorized by the user according to the position selection behavior information; and determining preset service objects which are matched with the updated position information and have common attributes with the first service object, wherein at least part of the preset service objects are selection ranges for selecting the second service objects to be jumped. Further, still include: responding to the triggering of the service object switching entrance, and displaying a service object switching page; and displaying the information and/or the position switching entry of the at least part of preset service objects on the service object switching page. The service object switching page may be understood as a page loaded after the service object switching entry is triggered.

Referring again to fig. 3, S308 to S310 in the figure show a display processing part of the store information in the service object switching flow, including: s308, the user enters a switching shop list. Specifically, the user may trigger the service object switching entry through the page of the store that enters first after the link identifier is triggered, so as to enter the switching store list. S309, the store module requests the search promotion module for the store list completion information, and specifically requests the search promotion module to complete information to be displayed by each store in the store list, such as a store name, a distance from location information authorized by the user, a busy level of the store, marketing activity information of the store, a store tag, and the like, according to each store identifier in the switched store list. S310, the search promotion module pages and returns the replenishment information of the shop list, and the replenishment information is displayed when the switching shop list is displayed.

In this embodiment, when a user switches different service objects through a service object switching entry of a shop page of the service object, the user logs in and authorizes to obtain and use user location information, and a switchable service object within a preset range centered on a user location is obtained, so that the user selects the service object by self to switch. Specifically, if the user does not log in, the user enters a login process and enters the shop represented by the service object after logging in. The login procedure may be a default login procedure of the applet. If the user does not authorize the position information, an abnormal state page corresponding to the unauthorized position information is switched in, the user is prompted to carry out position authorization, and the user can trigger an element used for authorizing the position of the interface to authorize the use of the position of the user. If no service object of the brand corresponding to the link identifier exists in the preset range, displaying an abnormal state page of a nearby temporary store to prompt a user to switch positions; the user may trigger an element of the interface for switching positions to switch positions. Referring to fig. 4, a flow of selecting another shop for switching by the user in the shop page displayed on the platform is shown, which includes: s401, the user enters the first shop displayed after the link identification is triggered. S402, judging whether the user logs in, if so, turning to S404; otherwise, go to S403. And S403, a login process is carried out. S404, judging whether the user authorizes the position, if so, turning to S406; otherwise, the process proceeds to S405. S405, prompting the user to authorize the position. S406, judging whether a shop with a brand corresponding to the link identifier exists in a preset range of the user position, and if so, turning to S409; otherwise, go to S407. S407, prompting the user to switch positions. S408, the user switches positions. S409, judging the shop type: and the brand store or the platform store determines the display sequence according to the sequencing priority and the store type.

Step S203, receiving a selection instruction for selecting a second service object from the at least part of preset service objects by the user, and jumping to a link corresponding to the second service object.

In this embodiment, when the first service object is determined, the first service object may be selected from the preset service objects according to the currently authorized location information of the user. When the user switches other service objects, the position of the service objects may change, so that the switchable service objects can be obtained according to the authorized geographic position at the time of switching. Specifically, the first service object is a brand service object which is matched with first location information authorized by a user, is within a resource release information coverage range and has the highest sequencing priority; the first position information is position information corresponding to the link identifier triggered by the user; the second service object is a brand service object which is matched with second position information authorized by the user and is within the coverage range of the resource release information; the second location information is location information corresponding to a user-triggered service object switching entry or location information updated after the user triggers the location switching entry. That is, a first door is automatically selected based on first position information by a fixed link attached to the link identification; and when the service object is switched, determining the switchable service object based on the corresponding second position information during switching.

In this embodiment, when the user jumps to the first service object or the second service object, the user may also receive the user-associable rights and interests such as a coupon, a special price good, or a service. The method specifically comprises the following steps: responding to the link identifier triggered by the user, and acquiring user information of the user, resource release information associated with the link identifier, and information of a first service object or information of a second service object selected by the user; and determining the resource object associated with the user according to the information. Further, the resource object is associated with the user, and the resource object is verified and cancelled in a subsequent transaction link.

Referring to fig. 5, a schematic diagram of page jump involved in service object switching is shown, which includes: a first store interface 501, a switch store interface 502, and a switch location interface 503. The user triggers the link identifier, jumps to a first store and displays a store switching entrance in a first store interface; a user triggers a store switching entrance, displays a switching store interface, displays a position switching entrance and a store to be switched in the switching store interface, wherein the store to be switched is a triggerable object and is switched to a corresponding store interface after being triggered; the user triggers the position switching entrance and displays a switching position interface, comprising: and selecting different functional areas such as a position, a positioning position and a newly added position. The interface in the figure may be an interface rendered corresponding to a store page, such as a home page or other secondary page. It is understood that the interface layout, dimensions, styles, patterns, etc. in the figures are illustrative examples and do not constitute a limitation on the methods described.

It should be noted that, in the case of no conflict, the features given in this embodiment and other embodiments of the present application may be combined with each other, and the steps S201 and S202 or similar terms do not limit the steps to be executed sequentially.

Therefore, the method provided by the embodiment is described, and the method can jump to the link corresponding to the first service object recommended based on the position information authorized by the user by triggering the link identifier, so that the user can directly enter the shop page corresponding to the service object through the link identifier without additional selection operation, and the process is simplified. In addition, the shop page corresponding to the first service object can be switched to other second service objects with common attributes, so that convenient switching among the service objects can be realized, and the traffic conversion efficiency is ensured. Therefore, the problem of ensuring the flow conversion rate on the premise of simplifying the service object switching process of the chain brands is solved.

A third embodiment of the present application provides a service object switching apparatus corresponding to the second embodiment. The device is described below with reference to fig. 6. The service object switching apparatus shown in fig. 6 includes:

a first service object jumping unit 601, configured to receive a trigger instruction for a link identifier, obtain location information authorized by a user, determine, according to the location information, a first service object in preset service objects having a common attribute, and jump to a link corresponding to the first service object; the link identification is generated based on the information of the preset service object with the common attribute;

a switching unit 602, configured to form a service object switching entry on a page of the first service object, receive a trigger of a user to the service object switching entry, and display information of at least a part of preset service objects having the common attribute with the first service object; the service object switching entry is used for guiding to a second service object having the common attribute with the first service object;

a second service object jumping unit 603, configured to receive a selection instruction for a user to select a second service object from the at least part of preset service objects, and jump to a link corresponding to the second service object.

Optionally, the first service object jumping unit 601 is specifically configured to: determining one or more preset service objects of which the service position ranges are matched with the position information and priority ranking information of the one or more preset service objects; and selecting a service object meeting the priority condition from the one or more preset service objects as a first service object, and jumping to a link corresponding to the first service object.

Optionally, the first service object jumping unit 601 is specifically configured to: inquiring a preset service object of which the distance from the position information meets a preset distance condition and the service position range covers the position indicated by the position information to obtain an identifier of the preset service object; acquiring an identifier of a first service object in the identifiers of the preset service objects, acquiring a link corresponding to the first service object according to the identifier of the first service object, and jumping to a first service object page corresponding to the link; the switching unit 602 is specifically configured to: responding to triggering of the service object switching entrance, and selecting at least part of identifiers of preset service objects from the identifiers of the preset service objects; according to the identification of the at least part of the preset service object, acquiring and displaying at least one of the following information of the at least part of the preset service object: the method comprises the steps of displaying the service object name to be displayed, the common attribute of the service object to be displayed, the position of the service object to be displayed, the service information of the service object to be displayed, the resource release information of the service object to be displayed and the busy degree data of the service object to be displayed.

Optionally, the switching unit 602 is specifically configured to: responding to the triggering of the service object switching entrance, and acquiring the position information authorized by the user again; determining at least part of the preset service objects which are matched with the re-acquired position information and have common attributes with the first service object; and acquiring and displaying the information of at least part of the preset service objects.

Optionally, the switching unit 602 is specifically configured to: forming a location switching entry for updating location information authorized by a user; the position switching entry is displayed on a page of the first service object or a page loaded after the service object switching entry is triggered; receiving a trigger instruction of the position switching entrance, and jumping to a position switching page; receiving position selection behavior information of a user, and updating position information authorized by the user according to the position selection behavior information; and determining preset service objects which are matched with the updated position information and have common attributes with the first service object, wherein at least part of the preset service objects are selection ranges for selecting the second service objects to be jumped.

Optionally, the switching unit 602 is specifically configured to: responding to the triggering of the service object switching entrance, and displaying a service object switching page; and displaying the information and/or the position switching entry of the at least part of preset service objects on the service object switching page.

Optionally, the apparatus further comprises a location unit, wherein the location unit is configured to: if the user authorizes to obtain the current position or the position selected by the user, the information of the current position or the selected position of the user is used as the position information authorized by the user; and if the position information authorized by the user exceeds the service position range of the preset service object, sending or displaying position modification prompt information to the user.

Optionally, the apparatus further includes a configuration unit, where the configuration unit is configured to: receiving configuration information and resource delivery information of service objects with common attributes; and forming the link identification based on the configuration information and the resource release information.

Optionally, the configuration unit is specifically configured to: and sharing the link identification to a private domain flow pool corresponding to the sharing party.

Optionally, the configuration unit is specifically configured to: responding to the link identifier triggered by the user, and acquiring user information of the user, resource release information associated with the link identifier, and information of a first service object or information of a second service object selected by the user; and determining the resource object associated with the user according to the information.

Based on the above embodiments, a fourth embodiment of the present application provides an electronic device, and please refer to the corresponding description of the above embodiments for related parts. Referring to fig. 7, the electronic device shown in the figure includes: a memory 701, and a processor 702; the memory is used for storing a computer program, and the computer program is executed by the processor to execute the method provided by the embodiment of the application.

Based on the foregoing embodiments, a fifth embodiment of the present application provides a storage device, and please refer to the corresponding description of the foregoing embodiments for related parts. The schematic diagram of the storage device is similar to fig. 7. The storage device stores a computer program, and the computer program is executed by the processor to execute the method provided by the embodiment of the application.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

1. Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.

2. As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

Although the present application has been described with reference to the preferred embodiments, it is not intended to limit the present application, and those skilled in the art can make variations and modifications without departing from the spirit and scope of the present application, therefore, the scope of the present application should be determined by the claims that follow.

Claims

1. A service object switching method is characterized by comprising the following steps:

the client sends the position information authorized by the user to the configuration server in response to the detection of the user trigger link identifier;

the configuration server receives the position information and acquires a preset service object set associated with the link identifier, wherein the preset service object set comprises service object information with common attributes; sending the position information and the preset service object set to a search recommendation server;

the search recommendation server receives the position information and the preset service object set, determines a preset service object with a service position range matched with the position information and priority ranking information of the preset service object from the preset service object set, and sends the preset service object and the priority ranking of the preset service object to the configuration server;

the configuration server receives the preset service object and the priority ranking information of the preset service object and sends the information to the client;

the client receives the preset service objects sent by the configuration server and the priority ranking information of the preset service objects, and determines the service objects meeting the priority condition in the preset service objects as first service objects; jumping to a link corresponding to the first service object, and forming a service object switching entry on a page of the first service object.

2. The method of claim 1, further comprising:

the client side responds to the condition that the user triggers the service object switching entrance, and requests the search recommendation server to acquire the completion information of the service object to be switched; the service object to be switched is at least part of the service objects except the first service object in the preset service objects received by the client, and the service object to be switched and the first service object have common attributes;

and the client displays at least part of completion information of the service objects to be switched, receives selection of a second service object from the service objects to be switched by the user, and jumps to a link corresponding to the second service object.

3. The method of claim 2, further comprising:

and the client detects that the service object switching entrance is triggered, acquires the position information authorized by the user again, and requests the configuration server to acquire at least part of preset service objects which are matched with the acquired position information and have common attributes with the first service object according to the acquired position information.

4. The method of claim 2, further comprising:

and the client acquires the real-time position information authorized by the user, and displays position modification prompt information if the real-time position information is determined to exceed the service position range of the first service object or exceed the service position range of the preset service object.

5. The method of claim 1, further comprising:

the client forms a position switching entrance for updating the position information authorized by the user; receiving a trigger instruction of the position switching entrance, and jumping to a position switching page; receiving position selection behavior information of a user, and updating position information authorized by the user according to the position selection behavior information; and requesting a preset service object which is matched with the updated position information and has a common attribute with the first service object from the configuration server according to the updated position information, wherein at least part of the preset service objects are selection ranges for selecting the second service objects to be jumped.

6. A service object switching method is characterized by comprising the following steps:

receiving a trigger instruction aiming at a link identifier, acquiring position information authorized by a user, determining a first service object in preset service objects with common attributes according to the position information, and jumping to a link corresponding to the first service object; the link identification is generated based on the information of the preset service object with the common attribute;

forming a service object switching entrance on a page of the first service object, receiving a service object switching entrance triggered by a user, and displaying information of at least part of preset service objects having the common attribute with the first service object;

and receiving a selection instruction of selecting a second service object from at least part of preset service objects by a user, and jumping to a link corresponding to the second service object.

7. The method according to claim 6, wherein the determining, according to the location information, a first service object in preset service objects having a common attribute, and jumping to a link corresponding to the first service object comprises:

determining one or more preset service objects of which the service position ranges are matched with the position information and priority ranking information of the one or more preset service objects;

and selecting a service object meeting the priority condition from the one or more preset service objects as a first service object, and jumping to a link corresponding to the first service object.

8. The method of claim 7, wherein the determining one or more preset service objects of the preset service objects whose service location ranges match the location information comprises:

inquiring a preset service object of which the distance from the position information meets a preset distance condition and the service position range covers the position indicated by the position information to obtain an identifier of the preset service object;

selecting a service object meeting a priority condition from the one or more preset service objects as a first service object, and jumping to a link corresponding to the first service object, including:

acquiring an identifier of a first service object in the identifiers of the preset service objects, acquiring a link corresponding to the first service object according to the identifier of the first service object, and jumping to a first service object page corresponding to the link;

the receiving user triggers the service object switching entry to display information of at least part of preset service objects having the common attribute with the first service object, and the method comprises the following steps:

responding to triggering of the service object switching entrance, and selecting at least part of identifiers of preset service objects from the identifiers of the preset service objects;

according to the identification of the at least part of the preset service object, acquiring and displaying at least one of the following information of the at least part of the preset service object: the method comprises the steps of displaying the service object name to be displayed, the common attribute of the service object to be displayed, the position of the service object to be displayed, the service information of the service object to be displayed, the resource release information of the service object to be displayed and the busy degree data of the service object to be displayed.

9. The method of claim 6, wherein the receiving the user trigger the service object switching entry to expose information of at least some preset service objects having the common attribute with the first service object comprises:

responding to the triggering of the service object switching entrance, and acquiring the position information authorized by the user again;

determining at least part of the preset service objects which are matched with the re-acquired position information and have common attributes with the first service object;

and acquiring and displaying the information of at least part of the preset service objects.

10. The method of claim 6, further comprising:

forming a location switching entry for updating location information authorized by a user; the position switching entry is displayed on a page of the first service object or a page loaded after the service object switching entry is triggered;

receiving a trigger instruction of the position switching entrance, and jumping to a position switching page;

receiving position selection behavior information of a user, and updating position information authorized by the user according to the position selection behavior information;

and determining preset service objects which are matched with the updated position information and have common attributes with the first service object, wherein at least part of the preset service objects are selection ranges for selecting the second service objects to be jumped.

11. The method of claim 6 or 10, further comprising:

if the user authorizes to obtain the current position or the position selected by the user, the information of the current position or the selected position of the user is used as the position information authorized by the user;

and if the position information authorized by the user exceeds the service position range of the preset service object, displaying position modification prompt information to the user.

12. The method of claim 6, wherein the at least one common attribute comprises common brand identification information and resource placement information;

the first service object is a brand service object which is matched with first position information authorized by a user, is within a resource release information coverage range and has the highest sequencing priority; the first position information is position information corresponding to the link identifier triggered by the user;

the second service object is a brand service object which is matched with second position information authorized by the user and is within the coverage range of the resource release information; the second location information is location information corresponding to a user-triggered service object switching entry or location information updated after the user triggers the location switching entry.

13. The method according to claim 7, wherein the link identifier is a link identifier formed based on configuration information of service objects having common attributes and resource delivery information and shared through a private traffic pool;

the method further comprises the following steps:

responding to the link identifier triggered by the user, and acquiring user information of the user, resource release information associated with the link identifier, and information of a first service object or information of a second service object selected by the user;

and determining the resource object associated with the user according to the information.

14. An electronic device, comprising:

a memory, and a processor; the memory is adapted to store a computer program which, when executed by the processor, performs the method of any of claims 1-13.