CN110796524A - Fusion retail business platform and sales method - Google Patents
Fusion retail business platform and sales method Download PDFInfo
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- CN110796524A CN110796524A CN201911092412.1A CN201911092412A CN110796524A CN 110796524 A CN110796524 A CN 110796524A CN 201911092412 A CN201911092412 A CN 201911092412A CN 110796524 A CN110796524 A CN 110796524A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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Abstract
The invention discloses a fusion retail business platform and a sales method, wherein the platform comprises a merchant platform, a merchant ERP system, an online mall and a settlement system; the merchant ERP system is configured with a product module, the product module comprises a product management unit, a product affiliation unit, a product combinable unit and a product implantation unit, the product management unit is used for uploading commodities, deleting the commodities and editing commodity information, the product affiliation unit is used for setting the commodities as affiliate products, and the product combinable unit is used for setting the commodities as combinable products; the product implanting unit is used for adding marketable products of other merchants; the merchant platform is used for displaying the marketable products and the combinable products for the merchants to select; the online shopping mall is used for displaying products of merchants, marketable products and combinable products; the settlement system is used for performing profit settlement between merchants according to the attributes of commodities purchased by consumers. The invention can realize the product affiliation, combined retail and popularization among merchants.
Description
Technical Field
The invention relates to the field of electronic commerce, in particular to a fusion retail business platform and a sales method.
Background
With the continuous increase of operating cost, market competition and other factors, the entity merchant faces unprecedented challenges, obtains diversified operating benefits and obtains more sales channels through cross-border fusion and online-offline fusion, and can effectively make the entity merchant go out of the predicament. However, the platform for commercial merchants to live in currently has the following disadvantages: 1. 2, the merchant can not realize cross-border popularization, cross-border retail and establishment of a sales network of merchant channels through other merchants; 3. product combination retail, cross-border operations, etc. among a plurality of different merchants cannot be realized.
Disclosure of Invention
In view of the above, the first object of the present invention is to provide a converged retail business platform, which can realize the product affiliation and combined retail among merchants.
In order to achieve the purpose, the technical scheme of the invention is as follows:
a fusion retail business platform comprises a merchant platform, a merchant ERP system, an online mall and a settlement system;
the merchant ERP system is configured with a product module, the product module comprises a product management unit, a product affiliation unit, a product combinable unit and a product implanting unit, the product management unit is used for uploading commodities, deleting the commodities and editing commodity information, the product affiliation unit is used for setting product affiliation profits for the uploaded commodities so as to convert the commodities into affiliation products, and the product combinable unit is used for setting product combination selling prices, affiliation profits and combinable merchant attributes for the uploaded commodities so as to convert the commodities into combinable products; the product implanting unit is used for adding marketable products of other merchants;
the merchant platform is used for reading the marketable products, the combinable products and displaying the marketable products from the merchant ERP system for selection by the merchant;
the online shopping mall is used for reading the products, the marketable products and the combinable products of the marketer from the ERP system of the marketer and displaying the products for the consumers to purchase;
the settlement system is used for carrying out profit settlement among merchants according to the attributes of commodities purchased by consumers.
Preferably, the merchant ERP system is further configured with an electronic ticket module, the electronic ticket module includes an electronic ticket editing unit, an electronic ticket promotion unit, an electronic ticket combination unit and an electronic ticket embedding unit, and the electronic ticket editing unit is used for generating an electronic ticket; the electronic ticket promotion unit is used for setting promotion commission for the electronic ticket so as to convert the electronic ticket into a promotable electronic ticket; the electronic ticket combination unit is used for setting electronic ticket combination selling price, promotion commission and combinable merchant attribute for the electronic ticket so as to convert the electronic ticket into a combinable electronic ticket; the electronic ticket implanting unit is used for adding promotional electronic tickets of other merchants;
the merchant platform reads the promotable electronic ticket, the combinable electronic ticket from the merchant ERP system and displays the combination electronic ticket for the merchant to select;
the online shopping mall reads the electronic coupons of the merchants, can promote the electronic coupons, can combine the electronic coupons and display the electronic coupons from the ERP system of the merchants so as to be taken and used by consumers;
the settlement system settles profits among merchants according to the attributes of electronic coupons used by consumers.
Preferably, the product module further comprises a product combination unit, and the product combination unit is used for adding products of the merchant and combinable products of other merchants, combinable electronic coupons to form a combined package, and adding marketing campaigns of online shopping malls and combinable products of other merchants, combinable electronic coupons to form a combined marketing campaign.
Preferably, the ERP system of the merchant is further configured with an advertisement module, the advertisement module includes an advertisement information management unit, an advertisement information promotion unit and an advertisement implantation unit, the advertisement information management unit is used for uploading and editing advertisement information, the advertisement information promotion unit is used for setting promotion money amount, selecting promotion channels and setting attributes of the promotable merchants for the advertisement information so as to convert the advertisement information into the promotable advertisement information, and the advertisement implantation unit is used for adding the promotable advertisement information of other merchants;
the merchant platform reads the advertising information which can be promoted from the merchant ERP system and displays the advertising information for the merchant to select;
the online shopping mall reads the advertising information of the merchant and the advertising information which can be promoted from the ERP system of the merchant and displays the advertising information for consumers to click;
the settlement system is used for carrying out profit settlement among merchants according to the attribute of the advertisement information clicked by the consumers.
The second purpose of the invention is to provide a method for fusing retail commercial sales, which can realize the product affiliation and combined retail among merchants.
In order to achieve the purpose, the technical scheme of the invention is as follows:
a method of converged retail commercial sale comprising:
a merchant uploads commodities, deletes the commodities and edits commodity information through a product management unit;
the merchant sets product sales profit for the uploaded goods through the product sales unit so that the goods are converted into sales products, and the product combinable unit sets product combination selling price, sales profit and combinable merchant attributes for the uploaded goods so that the goods are converted into combinable products;
the merchant platform reads the marketable products, the combinable products and displays the marketable products from the merchant ERP system for the merchant to select;
a merchant adds marketable products of other merchants from the merchant platform through the product implanting unit;
reading the products, the marketable products and the combinable products of the marketer from the ERP system of the marketer in the online shopping mall and displaying the products for consumers to purchase;
the settlement system settles profits among merchants according to the attributes of the commodities purchased by the consumers.
Preferably, the method further comprises:
the merchant generates the electronic ticket through the electronic ticket editing unit;
the merchant sets a promotion commission for the electronic ticket through the electronic ticket promotion unit so that the electronic ticket is converted into a promotable electronic ticket, and sets an electronic ticket combination selling price, a promotion commission and combinable merchant attributes for the electronic ticket through the electronic ticket combination unit so that the electronic ticket is converted into a combinable electronic ticket;
the merchant platform reads the promotable electronic ticket, the combinable electronic ticket from the merchant ERP system and displays the combination electronic ticket for the merchant to select;
the merchant adds the popularized electronic tickets of other merchants through the electronic ticket implanting unit;
the online shopping mall reads the electronic coupons of the merchants, can promote the electronic coupons, can combine the electronic coupons and display the electronic coupons from the ERP system of the merchants so as to be taken and used by consumers;
the settlement system settles profits among merchants according to the attributes of electronic coupons used by consumers.
Preferably, the method further comprises:
the merchant adds the product of the merchant and the combinable products of other merchants through the product combination unit, can combine the electronic coupons to form a combined package, and adds the marketing campaign of the online shopping mall and the combinable products of other merchants, can combine the electronic coupons to form a combined marketing campaign.
Preferably, the method further comprises:
the merchant uploads and edits the advertisement information through the advertisement information management unit;
a merchant sets promotion money for advertisement information through an advertisement information promotion unit, selects a promotion channel and sets attributes of a promotable merchant so as to convert the advertisement information into promotable advertisement information;
the merchant platform reads the advertising information which can be promoted from the merchant ERP system and displays the advertising information for the merchant to select;
the merchants add the promotional advertisement information of other merchants through the advertisement implanting unit;
the online shopping mall reads the advertising information of the merchant and the advertising information which can be promoted from the ERP system of the merchant and displays the advertising information for consumers to click;
and the settlement system performs profit settlement among merchants according to the attributes of the advertisement information clicked by the consumers.
The technical effects of the invention are mainly reflected in the following aspects:
1. the merchant not only can operate the product of the merchant, but also can sell the products of other merchants, so that the benefit sources are diversified;
2. the merchant can realize cross-border promotion through other merchants, including the use of the electronic ticket and the release of the advertisement information, which are not limited to the merchant;
3. the respective products can be combined mutually among merchants to form corresponding package products for consumers to purchase.
Drawings
FIG. 1 is an architecture diagram of a converged retail business platform in an embodiment.
Detailed Description
The following detailed description of the embodiments of the present invention is provided in order to make the technical solution of the present invention easier to understand and understand.
The first embodiment,
Referring to fig. 1, the present embodiment provides a converged retail commerce platform, which includes a merchant platform, a merchant ERP system, an online mall, and a settlement system. The online shopping mall is not different from the electronic shopping mall on the market at present, and is mainly used for displaying products of merchants for customers to browse and purchase.
The merchant ERP system is configured with a product module, an electronic ticket module and an advertisement module.
The product module comprises a product management unit, a product affiliation unit, a product combinable unit, a product implantation unit and a product combination unit.
The product management unit is used for uploading commodities, deleting commodities and editing commodity information; the edited commodity can be released to the online merchant for the consumer to browse and purchase.
The product factoring unit is used for setting product factoring profits for the uploaded commodities so that the commodities are converted into factoring products.
The product combinable unit is used for setting product combination selling price, commission profit and combinable merchant attributes for the uploaded commodities so that the commodities can be converted into combinable products, the combinable merchant attributes refer to types of other merchants, the types are divided according to industries, for example, a millet intelligent bracelet product can be matched with IT products such as mobile phones, liquid crystal televisions and computers for selling, and further the merchant attributes capable of commission the products also need to belong to related industries.
The electronic ticket module comprises an electronic ticket editing unit, an electronic ticket popularization unit, an electronic ticket combination unit and an electronic ticket implanting unit. The electronic ticket editing unit is used for generating an electronic ticket; the electronic ticket promotion unit is used for setting promotion commission for the electronic ticket so as to convert the electronic ticket into a promotable electronic ticket; the electronic ticket combination unit is used for setting the electronic ticket combination selling price, the promotion commission and the combinable merchant attribute for the electronic ticket so that the electronic ticket is converted into the combinable electronic ticket.
The advertisement module comprises an advertisement information management unit, an advertisement information promotion unit and an advertisement implantation unit, wherein the advertisement information management unit is used for uploading and editing advertisement information, the advertisement information promotion unit is used for setting promotion money amount, selecting promotion channels and setting attributes of promotable merchants to the advertisement information so as to enable the advertisement information to be converted into the promotable advertisement information, and the advertisement implantation unit is used for adding the promotable advertisement information of other merchants.
The merchant platform is used for reading the marketable product, the combinable product, the generalizable electronic ticket, the combinable electronic ticket and the generalizable advertisement information from the merchant ERP system and displaying the marketable product, the combinable product, the generalizable electronic ticket and the generalizable advertisement information so as to be selected by the merchant. Namely: the merchant A can browse the information of the merchant B in the merchant platform, and selects a proper item according to the self requirement to add to the self product information category. Specifically, the method comprises the following steps: 1. a merchant selects a proper product capable of being sold on a merchant platform, adds the selected product capable of being sold into the product of the merchant platform through the product implanting unit, and distributes the product to an online shopping mall; 2. the merchant adds the product of the merchant and the combinable products of other merchants through the product combination unit, can combine the electronic coupons to form a combined package, and adds the marketing campaign of the online shopping mall and the combinable products of other merchants, can combine the electronic coupons to form a combined marketing campaign. The marketing activity can be a promotion activity similar to the tianmao double 11, the gathering cost and the like, and can also be other types of promotion activities, wherein the promotion activity is generally initiated by a platform party, and then a merchant participates in the promotion activity, and electronic coupons and products are fused into the marketing activity to achieve the purpose of sales volume increase; 3. the electronic coupons which can be popularized by other merchants are added into the electronic coupon implanting unit by the merchant and are distributed to the online shopping mall; 4. the merchants add the advertising information which can be promoted by other merchants as the advertising information of the merchants through the advertising implantation unit and send the advertising information to the online shopping malls.
The online shopping mall is used for reading and displaying products, marketable products, combinable products, electronic coupons, generalizable electronic coupons, combinable electronic coupons, advertisement information and generalizable advertisement information of the merchants from the ERP system of the merchants so as to be purchased, used and clicked by consumers.
And the settlement system is used for performing profit settlement among merchants according to the attributes of the commodities purchased by the consumers, the attributes of the electronic coupons used and the attributes of the clicked advertisement information. Specifically, the consumer clicks the link of the product capable of being bought by the merchant B and the product capable of being promoted through the online mall of the merchant A to buy the product, wherein the generated consumption amount is obtained by the merchant A, the merchant A obtains the corresponding profit amount and the promotion amount of the merchant B, and the balance is obtained by the merchant B. In addition, the consumer purchases the combined package through the online shopping mall of the merchant A, and the merchant A and other merchants respectively obtain the combined selling price amount; the customer can obtain the combinable products and the combinable electronic coupons of other merchants by meeting the combined marketing activities through the online shopping mall of the merchant A, and the other merchants obtain the corresponding combined selling price sum of the merchant A. In addition, the consumer can promote the advertising information through browsing other merchants in the online mall of the merchant A, and the merchant A obtains the corresponding promotion amount of other merchants.
Example II,
The embodiment provides a method for fusing retail business sales, which is implemented based on a fusing retail business platform in the first embodiment, and comprises the following steps:
a merchant uploads commodities, deletes the commodities and edits commodity information through a product management unit;
the merchant sets product sales profit for the uploaded goods through the product sales unit so that the goods are converted into sales products, and the product combinable unit sets product combination selling price, sales profit and combinable merchant attributes for the uploaded goods so that the goods are converted into combinable products;
the merchant platform reads the marketable products, the combinable products and displays the marketable products from the merchant ERP system for the merchant to select;
a merchant adds marketable products of other merchants from the merchant platform through the product implanting unit;
reading the products, the marketable products and the combinable products of the marketer from the ERP system of the marketer in the online shopping mall and displaying the products for consumers to purchase;
the settlement system settles profits among merchants according to the attributes of the commodities purchased by the consumers.
Further, the method further comprises:
the merchant generates the electronic ticket through the electronic ticket editing unit;
the merchant sets a promotion commission for the electronic ticket through the electronic ticket promotion unit so that the electronic ticket is converted into a promotable electronic ticket, and sets an electronic ticket combination selling price, a promotion commission and combinable merchant attributes for the electronic ticket through the electronic ticket combination unit so that the electronic ticket is converted into a combinable electronic ticket;
the merchant platform reads the promotable electronic ticket and the combinable electronic ticket from the merchant ERP system and displays the combination electronic ticket for the merchant to select;
the merchant adds the popularized electronic tickets of other merchants through the electronic ticket implanting unit;
the online shopping mall reads the electronic coupons of the merchants, can promote the electronic coupons, can combine the electronic coupons and display the electronic coupons from the ERP system of the merchants so as to be taken and used by consumers;
the settlement system settles profits among merchants according to the attributes of electronic coupons used by consumers.
Further, the method further comprises:
the merchant adds the product of the merchant and the combinable products of other merchants through the product combination unit, can combine the electronic coupons to form a combined package, and adds the marketing campaign of the online shopping mall and the combinable products of other merchants, can combine the electronic coupons to form a combined marketing campaign.
Further, the method further comprises:
the merchant uploads and edits the advertisement information through the advertisement information management unit;
a merchant sets promotion money for advertisement information through an advertisement information promotion unit, selects a promotion channel and sets attributes of a promotable merchant so as to convert the advertisement information into promotable advertisement information;
the merchant platform reads the advertising information which can be promoted from the merchant ERP system and displays the advertising information for the merchant to select;
the merchants add the promotional advertisement information of other merchants through the advertisement implanting unit;
the online shopping mall reads the advertising information of the merchant and the advertising information which can be promoted from the ERP system of the merchant and displays the advertising information for consumers to click;
and the settlement system performs profit settlement among merchants according to the attributes of the advertisement information clicked by the consumers.
The above are only typical examples of the present invention, and besides, the present invention may have other embodiments, and all the technical solutions formed by equivalent substitutions or equivalent changes are within the scope of the present invention as claimed.
Claims (8)
1. A fusion retail business platform is characterized by comprising a merchant platform, a merchant ERP system, an online mall and a settlement system;
the merchant ERP system is configured with a product module, the product module comprises a product management unit, a product affiliation unit, a product combinable unit and a product implanting unit, the product management unit is used for uploading commodities, deleting the commodities and editing commodity information, the product affiliation unit is used for setting product affiliation profits for the uploaded commodities so as to convert the commodities into affiliation products, and the product combinable unit is used for setting product combination selling prices, affiliation profits and combinable merchant attributes for the uploaded commodities so as to convert the commodities into combinable products; the product implanting unit is used for adding marketable products of other merchants;
the merchant platform is used for reading the marketable products, the combinable products and displaying the marketable products from the merchant ERP system for selection by the merchant;
the online shopping mall is used for reading the products, the marketable products and the combinable products of the marketer from the ERP system of the marketer and displaying the products for the consumers to purchase;
the settlement system is used for carrying out profit settlement among merchants according to the attributes of commodities purchased by consumers.
2. The converged retail business platform of claim 1, wherein the merchant ERP system is further configured with an electronic ticket module comprising an electronic ticket editing unit for generating an electronic ticket, an electronic ticket promotion unit, an electronic ticket combination unit, and an electronic ticket embedding unit; the electronic ticket promotion unit is used for setting promotion commission for the electronic ticket so as to convert the electronic ticket into a promotable electronic ticket; the electronic ticket combination unit is used for setting electronic ticket combination selling price, promotion commission and combinable merchant attribute for the electronic ticket so as to convert the electronic ticket into a combinable electronic ticket; the electronic ticket implanting unit is used for adding promotional electronic tickets of other merchants;
the merchant platform reads the promotable electronic ticket, the combinable electronic ticket from the merchant ERP system and displays the combination electronic ticket for the merchant to select;
the online shopping mall reads the electronic coupons of the merchants, can promote the electronic coupons, can combine the electronic coupons and display the electronic coupons from the ERP system of the merchants so as to be taken and used by consumers;
the settlement system settles profits among merchants according to the attributes of electronic coupons used by consumers.
3. The converged retail business platform of claim 2, wherein the product module further comprises a product combination unit for adding products of the present merchant and combinable products of other merchants, combinable electronic coupons to form a combined package, and marketing campaigns of online malls and combinable products of other merchants, combinable electronic coupons to form a combined marketing campaign.
4. The converged retail business platform of claim 3, wherein the merchant ERP system is further provided with an advertisement module, the advertisement module comprises an advertisement information management unit, an advertisement information promotion unit and an advertisement implantation unit, the advertisement information management unit is used for uploading and editing advertisement information, the advertisement information promotion unit is used for setting promotion money amount for the advertisement information, selecting promotion channel and setting attributes of a promotable merchant so as to convert the advertisement information into promotable advertisement information, and the advertisement implantation unit is used for adding the promotable advertisement information of other merchants;
the merchant platform reads the advertising information which can be promoted from the merchant ERP system and displays the advertising information for the merchant to select;
the online shopping mall reads the advertising information of the merchant and the advertising information which can be promoted from the ERP system of the merchant and displays the advertising information for consumers to click;
the settlement system is used for carrying out profit settlement among merchants according to the attribute of the advertisement information clicked by the consumers.
5. A method of converged retail commercial sale, comprising:
a merchant uploads commodities, deletes the commodities and edits commodity information through a product management unit;
the merchant sets product sales profit for the uploaded goods through the product sales unit so that the goods are converted into sales products, and the product combinable unit sets product combination selling price, sales profit and combinable merchant attributes for the uploaded goods so that the goods are converted into combinable products;
the merchant platform reads the marketable products, the combinable products and displays the marketable products from the merchant ERP system for the merchant to select;
a merchant adds marketable products of other merchants from the merchant platform through the product implanting unit;
reading the products, the marketable products and the combinable products of the marketer from the ERP system of the marketer in the online shopping mall and displaying the products for consumers to purchase;
the settlement system settles profits among merchants according to the attributes of the commodities purchased by the consumers.
6. The method of converged retail commercial sale of claim 5, further comprising:
the merchant generates the electronic ticket through the electronic ticket editing unit;
the merchant sets a promotion commission for the electronic ticket through the electronic ticket promotion unit so that the electronic ticket is converted into a promotable electronic ticket, and sets an electronic ticket combination selling price, a promotion commission and combinable merchant attributes for the electronic ticket through the electronic ticket combination unit so that the electronic ticket is converted into a combinable electronic ticket;
the merchant platform reads the promotable electronic ticket, the combinable electronic ticket from the merchant ERP system and displays the combination electronic ticket for the merchant to select;
the merchant adds the popularized electronic tickets of other merchants through the electronic ticket implanting unit;
the online shopping mall reads the electronic coupons of the merchants, can promote the electronic coupons, can combine the electronic coupons and display the electronic coupons from the ERP system of the merchants so as to be taken and used by consumers;
the settlement system settles profits among merchants according to the attributes of electronic coupons used by consumers.
7. The method of converged retail commercial sale of claim 6, further comprising:
the merchant adds the product of the merchant and the combinable products of other merchants through the product combination unit, can combine the electronic coupons to form a combined package, and adds the marketing campaign of the online shopping mall and the combinable products of other merchants, can combine the electronic coupons to form a combined marketing campaign.
8. The method of converged retail commercial sale of claim 7, further comprising:
the merchant uploads and edits the advertisement information through the advertisement information management unit;
a merchant sets promotion money for advertisement information through an advertisement information promotion unit, selects a promotion channel and sets attributes of a promotable merchant so as to convert the advertisement information into promotable advertisement information;
the merchant platform reads the advertising information which can be promoted from the merchant ERP system and displays the advertising information for the merchant to select;
the merchants add the promotional advertisement information of other merchants through the advertisement implanting unit;
the online shopping mall reads the advertising information of the merchant and the advertising information which can be promoted from the ERP system of the merchant and displays the advertising information for consumers to click;
and the settlement system performs profit settlement among merchants according to the attributes of the advertisement information clicked by the consumers.
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| CN201911092412.1A CN110796524A (en) | 2019-11-11 | 2019-11-11 | Fusion retail business platform and sales method |
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| CN201911092412.1A CN110796524A (en) | 2019-11-11 | 2019-11-11 | Fusion retail business platform and sales method |
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Effective date of registration: 20200602 Address after: 350000 Cangshan District, Fuzhou, Fujian, No. 6 Lanting New Road No. 17, No. -23, No. 26, No. 6, No. three, No. 6, Applicant after: Fuzhou bird's nest Network Technology Co.,Ltd. Address before: 350799 No. 2 nanhu road, Zhang Town, Yongtai County, Fuzhou, Fujian Applicant before: Huang Xuesong |
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