IDEAS home Printed from https://ideas.repec.org/p/afe/wpaper/18-044.html
   My bibliography  Save this paper

Tourism and Social Media in the World: An Empirical Investigation

Author

Listed:
  • Simplice A. Asongu

    (Yaoundé/Cameroon)

  • Nicholas M. Odhiambo

    (Pretoria, South Africa)

Abstract

The study examines the relationship between tourism and social media from a cross section of 138 countries with data for the year 2012.The empirical evidence is based on Ordinary Least Squares, Negative Binomial and Quantile regressions. Two main findings are established. First, there is a positive relationship between Facebook penetration and the number of tourist arrivals. Second, Facebook penetration is more relevant in promoting tourist arrivals in countries where initial levels in tourist arrivals are the highest and low. The established positive relationship can be elucidated from four principal angles: the transformation of travel research, the rise in social sharing, improvements in customer service and the reshaping of travel agencies. This study explores a new dataset on social media. There are very few empirical studies on the relevance of social media in development outcomes.

Suggested Citation

  • Simplice A. Asongu & Nicholas M. Odhiambo, 2018. "Tourism and Social Media in the World: An Empirical Investigation," AFEA Working Papers 18/044, African Finance and Economic Association (AFEA).
  • Handle: RePEc:afe:wpaper:18/044
    as

    Download full text from publisher

    File URL: https://afeawpapers.org/RePEc/afe/afe-wpaper/Tourism-and-Social-Media-in-the-World.pdf
    File Function: Revised version, 2018
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Vanessa Simen Tchamyou, 2020. "Education, lifelong learning, inequality and financial access: evidence from African countries," Contemporary Social Science, Taylor & Francis Journals, vol. 15(1), pages 7-25, January.
    2. Jha, Chandan Kumar & Kodila-Tedika, Oasis, 2020. "Does social media promote democracy? Some empirical evidence," Journal of Policy Modeling, Elsevier, vol. 42(2), pages 271-290.
    3. Jha, Chandan Kumar & Sarangi, Sudipta, 2017. "Does social media reduce corruption?," Information Economics and Policy, Elsevier, vol. 39(C), pages 60-71.
    4. Kodila-Tedika, Oasis & Asongu, Simplice, 2015. "The Effect of Intelligence on Financial Development: A Cross-Country Comparison," MPRA Paper 67295, University Library of Munich, Germany.
    5. Simplice A. Asongu & Jacinta C. Nwachukwu & Chris Pyke, 2019. "The Right to Life: Global Evidence on the Role of Security Officers and the Police in Modulating the Effect of Insecurity on Homicide," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 143(2), pages 727-740, June.
    6. Simplice A. Asongu & Jacinta Nwachukwu, 2019. "Mitigating externalities of terrorism on tourism: global evidence from police, security officers and armed service personnel," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(20), pages 2466-2471, December.
    7. Simplice A. Asongu, 2013. "How has Mobile Phone Penetration Stimulated Financial Development in Africa?," Journal of African Business, Taylor & Francis Journals, vol. 14(1), pages 7-18, April.
    8. Montfort Mlachila & René Tapsoba & Sampawende J. A. Tapsoba, 2017. "A Quality of Growth Index for Developing Countries: A Proposal," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 134(2), pages 675-710, November.
    9. Tchamyou, Vanessa S. & Erreygers, Guido & Cassimon, Danny, 2019. "Inequality, ICT and financial access in Africa," Technological Forecasting and Social Change, Elsevier, vol. 139(C), pages 169-184.
    10. Seung-Whan Choi, 2015. "Economic growth and terrorism: domestic, international, and suicide," Oxford Economic Papers, Oxford University Press, vol. 67(1), pages 157-181.
    11. Simplice A. Asongu, 2013. "Fighting corruption in Africa: do existing corruption‐control levels matter?," International Journal of Development Issues, Emerald Group Publishing Limited, vol. 12(1), pages 36-52, April.
    12. Felix, Reto & Rauschnabel, Philipp A. & Hinsch, Chris, 2017. "Elements of strategic social media marketing: A holistic framework," Journal of Business Research, Elsevier, vol. 70(C), pages 118-126.
    13. Mehmood, Shafaqat & Ahmad, Zahid & Khan, Ather Azim, 2016. "Dynamic relationships between tourist arrivals, immigrants, and crimes in the United States," Tourism Management, Elsevier, vol. 54(C), pages 383-392.
    14. Billger, Sherrilyn M. & Goel, Rajeev K., 2009. "Do existing corruption levels matter in controlling corruption?: Cross-country quantile regression estimates," Journal of Development Economics, Elsevier, vol. 90(2), pages 299-305, November.
    15. Vanessa S. Tchamyou, 2019. "The Role of Information Sharing in Modulating the Effect of Financial Access on Inequality," Journal of African Business, Taylor & Francis Journals, vol. 20(3), pages 317-338, July.
    16. Simplice Asongu, 2014. "The impact of health worker migration on development dynamics: evidence of wealth effects from Africa," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 15(2), pages 187-201, March.
    17. Cade, Nicole L., 2018. "Corporate social media: How two-way disclosure channels influence investors," Accounting, Organizations and Society, Elsevier, vol. 68, pages 63-79.
    18. Oasis Kodila-Tedika, 2021. "Natural resource governance: does social media matter?," Mineral Economics, Springer;Raw Materials Group (RMG);Luleå University of Technology, vol. 34(1), pages 127-140, April.
    19. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    20. Alvarez, Maria D. & Campo, Sara, 2014. "The influence of political conflicts on country image and intention to visit: A study of Israel's image," Tourism Management, Elsevier, vol. 40(C), pages 70-78.
    21. Okada, Keisuke & Samreth, Sovannroeun, 2012. "The effect of foreign aid on corruption: A quantile regression approach," Economics Letters, Elsevier, vol. 115(2), pages 240-243.
    22. Seung-Whan Choi & Shali Luo, 2013. "Economic Sanctions, Poverty, and International Terrorism: An Empirical Analysis," International Interactions, Taylor & Francis Journals, vol. 39(2), pages 217-245, April.
    23. Simplice Asongu, 2014. "Financial development dynamic thresholds of financial globalization," Journal of Economic Studies, Emerald Group Publishing Limited, vol. 41(2), pages 166-195, March.
    24. World Bank, 2018. "World Development Report 2018 [Rapport sur le développement dans le monde 2018]," World Bank Publications - Books, The World Bank Group, number 28340.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Asongu, Simplice A. & Uduji, Joseph I. & Okolo-Obasi, Elda N., 2019. "Homicide and social media: Global empirical evidence," Technology in Society, Elsevier, vol. 59(C).
    2. Simplice A. Asongu & Stella-Maris I. Orim & Rexon T. Nting, 2019. "Terrorism and Social Media: Global Evidence," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 22(3), pages 208-228, July.
    3. Nicholas M. Odhiambo & Talknice Saungweme, "undated". "Does International Tourism Spur International Trade In Ssa Countries? A Dynamic Panel Data Analysis," Working Papers AESRI07, African Economic and Social Research Institute (AESRI).
    4. Nicholas M. Odhiambo & Talknice Saungweme, "undated". "Does International Tourism Spur International Trade in SSA Countries? A Dynamic Panel Data Analysis," Working Papers AESRIWP08, African Economic and Social Research Institute (AESRI).
    5. N.M. Odhiambo & T. Saungweme, 2021. "Does International Tourism Spur International Trade in SSA Countries? A Dynamic Panel Data Analysis," Working Papers AESRI-2021-08, African Economic and Social Research Institute (AESRI), revised Nov 2021.
    6. Odhiambo, Nicholas M, 2021. "Tourism development and poverty alleviation in Sub-Saharan African countries: An empirical investigation," Working Papers 28930, University of South Africa, Department of Economics.
    7. Alola, Andrew & Asongu, Simplice & Alola, Uju, 2019. "House prices and tourism development in Cyprus: A contemporary perspective," MPRA Paper 101795, University Library of Munich, Germany.
    8. Nellyn LUTUR & Singgih SANTOSO, 2020. "Relationships between Social Media Promotion, Attention, Interest, Search, Action, and Share of Tourists in Kei Island," Expert Journal of Marketing, Sprint Investify, vol. 8(1), pages 1-8.
    9. Sylvain B. Ngassam & Simplice A. Asongu & Gildas Tiwang Ngueuleweu, 2024. "Social media and the fragility of Africa," Working Papers of the African Governance and Development Institute. 24/034, African Governance and Development Institute..
    10. Acha-Anyi, Asongu & Acha-Anyi, Paul N. & Asongu, Simplice A. & Tchamyou, Vanessa S., 2020. "Social media for health promotion: A visual analysis of “TB proof” South Africa's Facebook page," Technology in Society, Elsevier, vol. 63(C).
    11. Odhiambo, Nicholas M & Saungweme, Talknice, 2021. "Does international tourism spur international trade in SSA countries? A dynamic panel data analysis," Working Papers 28345, University of South Africa, Department of Economics.
    12. Asongu Acha-Anyi & Paul N. Acha-Anyi & Simplice A. Asongu & Vanessa Tchamyou, 2020. "Social media for health promotion: A visual analysis of “TB Proof†South Africa’s Facebook page," Working Papers 20/065, European Xtramile Centre of African Studies (EXCAS).
    13. Rand Al-Dmour & Ola H. Alkhatib & Hani Al-Dmour & Eatedal Basheer Amin, 2023. "The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices," SAGE Open, , vol. 13(2), pages 21582440231, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Simplice A. Asongu & Stella-Maris I. Orim & Rexon T. Nting, 2019. "Terrorism and Social Media: Global Evidence," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 22(3), pages 208-228, July.
    2. Asongu, Simplice A. & Uduji, Joseph I. & Okolo-Obasi, Elda N., 2019. "Homicide and social media: Global empirical evidence," Technology in Society, Elsevier, vol. 59(C).
    3. Simplice A. Asongu & Nicholas M. Odhiambo, 2020. "Social Media and Inclusive Human Development in Africa," Working Papers 20/017, European Xtramile Centre of African Studies (EXCAS).
    4. Simplice A. Asongu & Jacinta C. Nwachukwu & Stella-Maris I. Orim & Chris Pyke, 2019. "Crime and Social Media," Research Africa Network Working Papers 19/003, Research Africa Network (RAN).
    5. Asongu, Simplice A. & Odhiambo, Nicholas M., 2019. "Governance and social media in African countries: An empirical investigation," Telecommunications Policy, Elsevier, vol. 43(5), pages 411-425.
    6. Simplice A. Asongu & Nicholas M. Odhiambo, 2018. "Human development thresholds for inclusive mobile banking in developing countries," African Journal of Science, Technology, Innovation and Development, Taylor & Francis Journals, vol. 10(6), pages 735-744, September.
    7. Asongu, Simplice & Nnanna, Joseph & Biekpe, Nicholas & Acha-Anyi, Paul, 2018. "Contemporary Drivers of Global Tourism: Evidence from Terrorism and Peace Factors," MPRA Paper 91996, University Library of Munich, Germany.
    8. Simplice Asongu & Nicholas Odhiambo, 2017. "Mobile banking usage, quality of growth, inequality and poverty in developing countries," Working Papers of the African Governance and Development Institute. 17/046, African Governance and Development Institute..
    9. Simplice A. Asongu & Jacinta C. Nwachukwu & Aqsa Aziz, 2018. "Determinants of Mobile Phone Penetration: Panel Threshold Evidence from Sub-Saharan Africa," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 21(2), pages 81-110, April.
    10. Simplice A. Asongu & Jacinta Nwachukwu, 2019. "Mitigating externalities of terrorism on tourism: global evidence from police, security officers and armed service personnel," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(20), pages 2466-2471, December.
    11. Simplice A. Asongu & Joseph I. Uduji & Elda N. Okolo-Obasi, 2019. "Tourism and insecurity in the world," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), vol. 66(4), pages 453-472, December.
    12. Simplice A. Asongu & Nicholas M. Odhiambo, 2020. "The Mobile Phone, Information Sharing, and Financial Sector Development in Africa: a Quantile Regression Approach," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 11(3), pages 1234-1269, September.
    13. Asongu, Simplice & Acha-Anyi, Paul, 2019. "Global Tourism and Waves of Terror: Perspectives from Military Expenditure," MPRA Paper 101793, University Library of Munich, Germany.
    14. Simplice A. Asongu & Nicholas M. Odhiambo, 2019. "Basic formal education quality, information technology, and inclusive human development in sub‐Saharan Africa," Sustainable Development, John Wiley & Sons, Ltd., vol. 27(3), pages 419-428, May.
    15. Uchenna Efobi & Simplice Asongu, 2016. "Terrorism and capital flight from Africa," International Economics, CEPII research center, issue 148, pages 81-94.
    16. Simplice Asongu & Joseph Nnanna, 2020. "Inclusive human development in sub-Saharan Africa," Journal of Enterprising Communities: People and Places in the Global Economy, Emerald Group Publishing Limited, vol. 14(2), pages 183-200, May.
    17. Simplice Asongu, 2024. "Fighting female unemployment: the role of female ownership of bank accounts in complementing female inclusive education," Journal of Entrepreneurship and Public Policy, Emerald Group Publishing Limited, vol. 13(3), pages 372-390, April.
    18. Simplice A. Asongu & Paul N. Acha-Anyi, 2017. "ICT, conflicts in financial intermediation and financial access: evidence of synergy and threshold effects," Netnomics, Springer, vol. 18(2), pages 131-168, December.
    19. Simplice A. Asongu, 2018. "Conditional Determinants of Mobile Phones Penetration and Mobile Banking in Sub-Saharan Africa," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(1), pages 81-135, March.
    20. Efobi, Uchenna & Asongu, Simplice, 2015. "How Terrorism Explains Capital Flight from Africa," MPRA Paper 68662, University Library of Munich, Germany.

    More about this item

    Keywords

    Social Media; Tourism;

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z38 - Other Special Topics - - Tourism Economics - - - Policy

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:afe:wpaper:18/044. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Christian Nsiah (email available below). General contact details of provider: https://edirc.repec.org/data/afeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.