Annyeong, friends!
How familiar are you with skincare terms like AHA, BHA and PHA? If you are a beauty junkie like me, you should notice that these terms have been used more often in many newly released products these days. My earliest recollection of how AHA and BHA fad started was when Paula's Choice products with the same ingredients started to get really known among skincare lovers for their effectiveness on Reddit. Soon after, the K-beauty brand COSRX started to boom internationally as they started to be known as the more affordable dupe of Paula's Choice products. I know this from early on because my brother is actually a really long-time COSRX fan, around the time when their international fanbase was a small group of people in Reddit, and the packaging was still totally basic. At that time, only God knows how hard it was to purchase K-beauty products in Malaysia too. Now, after a good four (or five) years, there are so many AHA BHA-based products out there available for consumers at different price tags. With the PHA joining the trend this year, I'm sure they are making some of us scratch our heads trying to find out their use of them. But no worries, here I am to make your life easier!