charm campaign

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Noun

charm campaign - a campaign of flattery and friendliness (by a company, politician, etc.) to become more popular and gain support

crusade, campaign, cause, drive, effort, movement - a series of actions advancing a principle or tending toward a particular end; "he supported populist campaigns"; "they worked in the cause of world peace"; "the team was ready for a drive toward the pennant"; "the movement to end slavery"; "contributed to the war effort"

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References in periodicals archive ?

"But my sense is that he probably -- my movie got folded into this huge charm campaign. And that fact that he wanted to show the west that he was into Hollywood, he was into all the great things of the west ...

Johansson turned down film funding from MbS

The Deputy President has been on an all-out charm campaign across the country, courting regions and leaders with goodies from the national budget.

Even sons of the poor can be rich, Ruto tells critics

Moroccan journalist Abdulhak Sanaibi said that Al Jazeera when it was set up launched a massive charm campaign to lure viewers.

The downfall of Al Jazeera

Syed Saddiq has since then been pictured wearing the teluk belanga, a reflection of his charm campaign which has started to thaw the hearts of the previously staunch BN supporters in the norther Johor, despite a false start.

Muar voters unsure what to make of political 'kitten' Syed Saddiq

The La Veja scoop is thus a reminder of the objectives that underlie Zarif's Latin America charm campaign. These are the types of investment, after all, that Iran made in Latin America in the last decade, building on the strength of an ideological alliance with like-minded regimes that share the Islamic Republic's anti-Americanism.

Iran looks to Latin America to revive missile infrastructure

Mon-Fri ITV Widower Pierce's on-going charm campaign is clearly working, as he and Rhona enjoy a passionate secret snog.

Mr 'Nice' is baking bad

It comes as Labour launched a concerted push to rebuild relations with business Shadow chancellor Chris Leslie and Shadow Business Secretary Chuka Umunna will spend the summer touring firms around the country in a new charm campaign which recalls Labour's "prawn cocktail offensive" to win over business leaders in the 1990s.