Many times, we see the problem that we have duplicate pages, one with our local business on Google maps (Google places), and another with our Google plus page, below we see the steps to unify the two pages without losing anything by the way.

If you have created a page on Google+ of a type other than a local business or site and you wanted to connect this page to Google Maps and get reviews, you will need to follow the steps indicated on the Google plus help page.

In the end, what you will achieve is to connect your current Google+ page to Google Maps and apply the company information (address, reviews, and much more) from Google Maps to your page. The same Page followers, posts, and admins will remain.

First of all, also make sure that this change is really necessary for the company since some data on the page will be permanently modified.

Let Us Try How to connect Google+ page to Google maps

1. If you haven't already done so, create a separate Google+ Local Page, verified on Google Maps, for the same business as your Page.

2. Sign in to Google+, select Pages in the left navigation menu column, and click Manage this page on the local page.

( The local page looks similar to your current page. It will include a verification badge next to the page name. When you hover over the badge, you'll see a “Verified local business” label. )

3. Click the gear icon next to the company name and select Settings.

4. Scroll down to the “Profile” section. Next to "This page is connected to Google Maps," click Connect another page.

5. In the “Link another page to this location” dialog box, choose the page you would like to connect to Google Maps and click Next.

6. You'll see a list describing the changes made to the newly created page you're connecting to Google Maps and the Google+ Local page you're disconnecting from Google Maps. Click Confirm.

What happens to the page that has been connected to Google Maps?

• The name and verification badge of the previous local page will be included.
• Business information (business hours, phone number, etc.) and reviews from the previous local page will be displayed.
• Old owner responses to local page reviews will no longer be displayed.
• The same followers, posts, and admins will remain.
• The custom URL (if you've set one) will be preserved.
• Ad campaigns associated with the Page may be removed. To start creating a campaign, visit adwords.google.com/express and follow the step-by-step instructions.

What about the old local page?

1. It will no longer appear on Google Maps.
2. It will stop displaying local business information and reviews.
3. It will change its name to “Backup of the”
4. It will still be visible on Google+.
5. You will keep the same followers, posts, and admins.
6. It will keep the same custom URL (if you had set one).
7. It will stop showing any associated AdWords Express campaigns.

If you need more help or have any problems in this process, you can leave us a comment, or see the Google help page, and you can always follow the tips to improve your local SEO

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SEO for DuckDuckGo

DuckDuckGo despite not being a well-known search engine at the Hispanic level, at the Anglo-Saxon level is gaining weight and strength (obviously limited by the giants around it).

To begin with, DuckDuckGo defines itself as a safe and private search engine and this means that DuckDuckGo does not track you or collect any of the IP addresses you browse with, which means that it is not filtered or personalized so everything in the world sees the same results every time for any identical search query.

DuckDuckGo has some features common to other search engines such as search suggestions, maps, local search, image search, instant responses, and a few other things.

SEO for DuckDuckGo Search Engine

When  DuckDuckGo Was Created?

In addition to that, DuckDuckGo was created in 2008 and currently has about five million queries per day, which may not be much compared to giants like Google, but it is 40% percent more than it had in January of this year.

On top of all this Apple has just announced that DuckDuckGo will be a part of Safari in the next versions of Mac OS X (called Yosemite) and in iOS 8, due out this Fall. Users will then have the option to opt-out of using this search engine when using Safari, so DuckDuckGo has a good chance to grow shortly. It must also be said that Google will continue to be the default search engine in Apple products, but at least there is the possibility of choosing DuckDuckGo, and that can be a big step for the search engine.

In short, I know that DuckDuckGo can bring a little volume of traffic and that it is not yet very prepared for the Hispanic market, but even so, it can be taken into account (you have to scratch where you can), so here are some tips desire.

SEO Tips for DuckDuckGo

1. Much importance of Wikipedia

In DuckDuckGo, Wikipedia is very relevant, and therefore all the links that are within Wikipedia also take part in that relevance, so they tend to position quite well both the Wikipedia pages and the pages which link to Wikipedia.

2. Highly value links with high authority

This is any search engine, but it seems that DuckDuckGo increases this variable much more and that it is closely related to point 1 (and in general with the whole web positioning world)

DuckDuckGo works well with these types of queries to which you can offer a direct response, such as what is the best restaurant in Barcelona? In what year was Cristiano Ronaldo born? etc…

It is also quite focused on local searches (partly related to the next point of mobile)

4. Website optimized for mobile

This is also common to any SEO strategy, but considering that part of DuckDuckGo’s traffic will come from iPhones with iOS 8, it's not a bad idea that your website looks good on mobile devices.

5. Keywords in the domain and .com as TLD

One of the factors that seem to predominate in DuckDuckGo are the keywords in the domain, with a predominance of the EMD, but the keywords within the domain are equally valid. They also give a lot of importance to .com domains compared to the rest of TLDs.

In short, at the Hispanic level, DuckDuckGo doesn't seem like it's going to have a big enough piece of the pie to not even pay too much attention to it, but it's always good to analyze and take a look at search engines that are working hard to do something different, so welcome to duckduckgo.com

Today we bring a new video tutorial, this time talking a little about SEO on YouTube and what factors influence when positioning videos on YouTube and how we can optimize these videos to facilitate the task for those who are looking for it. Many times we forget about videos in our content and positioning strategies, but the reality is that videos are consumed more and more on the internet, it is a good way to reach an audience that we might not otherwise reach and it increases our visibility in the net.

SEO on YouTube – How to position videos on YouTube

SEO on YouTube

The video talks about the importance of the relevance of the user and the video when it comes to positioning the video itself.

Regarding the relevance of the user, we can take into account the number of subscribers, general theme of their videos (tags and global lists), accumulated likes, accumulated dislikes, number of reproductions, minutes of total reproductions, accumulated favorites, accumulated times shared, etc. … all this at the user account level.

Regarding the relevance of the video, which would also count what was said above (likes, dislikes, favorites, times shared, date of creation, number of reproductions, minutes reproduced, duration of the video, and everything related to the relevance of the video) it would be necessary to have taken into account the title, description, tags and category that we use, as well as the thumbnail image. On the other hand, the editing and correction of the automatic transcription made by YouTube itself will also help us to give our video meaning and theme.

SEO on YouTube

Maybe I forgot to comment on something in the video, but I hope that at least the basic concepts concerning video optimization are understood... and your comments will surely help to expand this list...

Those social metrics influence organic positioning is a reality, obviously some more than others. We have written articles about this such as the influence of user reputation on Google+, Google's knowledge of all your social connections, or the influence of Twitter and Facebook for SEO.

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Google looks for quality in its results, and social metrics are one of the thermometers of that quality since in general, "good" content (understanding good by viral, quality, novel, etc.) tends to be shared more frequently. Measured in social networks.

In this graph, you can see how Social Media fits into a conventional SEO strategy, and that from my point of view are the steps that must be followed to achieve good results:

1. Create quality and viral content: this is the most difficult part and nothing is done without it. In addition to the "quality" content, it must be created thinking of making it as "sociable" and "viral" as possible
2. Share it on social networks: it is the previous step to "vitalization"
3. Make it go viral: This It no longer depends so much on oneself but on the community that surrounds you
4. You get links and visibility: Quality and viral content usually goes from social networks to blogs, media, forums, and web pages, with their corresponding links
5. Get more followers: With previous passes completed, the number of followers usually increases by
6. Expand your range of influence if you have followers and quality content, your range of influence increases, with the good consequences that this has for everything
7. Your SEO improves and you have more visits: After the content and your profiles have gone through the previous steps, that is, go viral, get links, visibility, and increase your influence, your SEO improves, both specifically in that content, and globally to your website.
8. Start the process over again: Life is hard :-)

This is a slow process, since reputation and influence are not achieved overnight, and quality content does not come out from under the stones, but with every turn, you give the circle the strategy improves exponentially.

It is also possible that many times the process fails in some of the steps since many of the points do not depend on us, but it will also help us to learn and improve the next time.

Link Building and Influence of Ranking Factors in Google Algorithm

It is undeniable that Google has greatly improved its ability to semantically process human language. Since Hummingbird came out in 2013, Google is more responsive to user questions. But the link building is still working. And that means that to establish the quality of a website and place it at the top of the SERPs for certain types of queries, the algorithm has no choice but to measure the authority. And when I talk about authority, I mean the way we SEOs understand it: based primarily on the quantity and quality of external links you receive.

It seems that this will continue to be the case for a long time unless Google takes an evolutionary leap and begins to understand the contents of a website as a human would. Until our eyes see that day arrive, we have link building for a while, and if you feel like you can read about the effectiveness of link building.

For this post, I have decided to create this small guide, which will help you to have an overview of link building, its evolution in recent years, the main techniques, etc., to position a website with external links. If you already know the topic, you can skip the first sections

What is link building?

In the introduction, I have already given some important hints. The English expression means “link building”. Link building is based on a fairly simple intuition: when something is liked because it is considered useful or valuable, it receives links. And the more links a site receives, the more authority Google attributes to it. The higher the authority, the better a site ranks in search results. The concept is very simple.

Getting links to a website drastically influences its positioning. And whoever does not believe it, can always do experiments for himself.

Being A SEO Expert, Everything You Need to Know About Link Building

How does it work?

The authority flows, and a part of that force that a page receives is transferred to those sites to which it links. That is why in SEO we talk about link juice, or “link juice”. One way to take advantage of that flow of authority is to distribute it intelligently using internal links. For example, if we manage to position a page of our domain, and there we have placed a link to the main page, it will also receive a part of that force.

On the other hand, there may be pages within a domain that we are not interested in positioning because they only contain a contact form or the privacy policy. In that case, we use the “no follow” attribute so that the link juice is not transmitted, and it concentrates on the pages that we do want to rank.

Google had a more or less reliable indicator of authority known as PageRank but decided to wipe it off the map. Nor is it such a significant loss, because what counts is the indicator used by Google daily. In addition, SEOs have other ways to measure it, such as Page Authority and Domain Authority, from MOZ.

The evolution of link building in recent years

The chronicle of link building in recent times could be summarized as Google's attempt to get rid of anchor text and reduce its importance in SEO. The anchor text of the links that point to a site provides information to the search engine about the keywords that were important for the site, and the exact keywords, they worked! That gave rise to SEOs abusing this resource. But since the launch of Google Penguin in 2011, link building based on exact keywords in the anchor text can be very expensive. The off-page SEO landscape has changed a lot since then. Now what works is:

• Alternate keywords with apparently casual expressions, such as “follow this link”, “click here”, etc.
• Add several words that accompany the keyword in the anchor text so that the links seem natural.
• Place the links within the body of the text.
• Often use the brand name or the URL.

Use a no-follow link if you have a network of support blogs.

Use cocitation, which consists of putting two links, one to the website to be positioned and the other pointing to another on the same theme, so that Google understands that they are related by theme.

Take co-occurrence into account; not only do the keywords of the anchor text matter but the words that are in the context of the link (in the same paragraph, for example) are also taken into account by Google.

In addition, now the number of backlinks matters less than their quality, and it is better to place them little by little so as not to fall under the suspicion that we are trying to influence organic results. The fact that the theme of the page that links us is the same, or is closely related, has also gained weight.

Main link-building techniques to build a link profile

There are many ways to get external links and build a link profile that improves our SEO. Some of them are real strategies, and they involve thinking big, investing a lot of effort, and taking risks. Others are tactical, specific actions, and are within the reach of any blogger or webmaster without specialized knowledge in search engine positioning techniques.

Agreements between Webmasters

We refer to:

1. Buy/rent links
2. Link exchange
3. Sponsored posts
4. Guest blogging

In all these cases, two webmasters are involved (and in some of them, an SEO or an agency acts as an intermediary). It is a win-win. Everybody wins. One receives a backlink. The other gets compensation, whether it be money, another reciprocal link, a payment for the sponsored post, or free content. Link exchange is not very stylish anymore, because it doesn't seem exactly natural, and it's easy to spot.

Press releases in the media should also be added here. The domains of digital newspapers and news portals usually have a lot of authority, and getting a link for the publication of a press release can be very beneficial for the SEO of a website. Although in this case, it is not a webmaster who agrees to the agreement, a journalist who saves himself having to look for a topic to write his article.

Other times, more than an exchange, it's a favor done by someone you like or because they hooked you up first (or just because). But remember, we are talking about link-building techniques.

Satellite Blogs

This tactic consists of creating blogs around the money site, but independent of it, to reinforce it through links. It is one of the most basic techniques that exist, and unlike some that we will see below, it does not have a specific or complex structure.

Link Wheels

This technique consists of creating several blogs on free platforms such as Blogger, WordPress, Tumblr, etc. Once created, articles must be added to each of them, with links to another of the sites in the wheel, and to the money site, or web page to be positioned. Normally up to two or three wheels are created.

Alex Navarro>, who controlled this technique to perfection, recommended not closing the circles. In other words, at the end of the wheel, one of the sites should not link to the next so that the chain would not be so obvious. Currently, this technique is easily traceable by the Google algorithm and its use is discouraged.

Tiers or link pyramids

A little more sophisticated, link pyramids consist of creating three levels (tier 1, tier 2, and tier 3). Links from level 3 point to level 2, and in level or tier 1, the links go to the money site. The good thing about this technique is that it allows you to automate tasks and create lower-quality links, which saves a lot of work. But let's see in more detail what the three levels consist of:

Tier 1: is made up of blogs with good content, blogs from newspapers, universities, etc. With extensive and well-thought-out posts, images, or even properly optimized videos. At this level, quality takes precedence over quantity.

Tier 2: At this level of the pyramid, made up of blogs, forum comments, bookmarks, etc., the quality is not as good, and the number of links is higher. The links, as I said, point to tier 1.

Tier 3: This is where some SEOs go wild with the black hat, and start placing automatically generated links, from directories, bookmarks, forums, pingbacks, etc.

The advantage of link pyramids is that they keep the money site relatively safe from penalties because the separation between levels serves as a filter. Still, one way to save yourself trouble can be to avoid spam in tier 3.

Private Blog Networks (PBN)

The PBN, “Private Blog Network” for its acronym in English, is a network of blogs that serve to support a money site with links. These networks are usually made up of high-quality blogs. Often, free platforms are dispensed with and the domains are their own, hosted and created with different accounts. The good thing about PBN is that you have all the advantages of tier 1 in the link pyramids, without the brown that comes with level 3 tiers.

As they are blogs with good quality content, you remain "safe from pingüinazos". Often the only way to detect these networks is indirect, not algorithmically (usually). And in these cases, the only recourse that Google has is to apply a manual penalty.

To create the blogs of these private networks, expired domains that used to have a good authority are usually used, which can give a big boost to the money site.

Link baiting

You're a good boy? Then link baiting is for you. It is about creating valuable content and sitting down to wait for them to link to you. It is the safest way to build a link profile, but it has two problems: it is a slow process, and nobody guarantees that they will recognize the value of your content.

In any case, valuable content is very useful, not only for link baiting (which can be combined with other techniques we have seen) but also because it is a very important asset when looking for webmasters who are willing to put us a link.

Of the techniques to do link building that we have seen, in the first and the last you depend on other people. The others have the advantage that you only depend on yourself (and that is very useful in case you have to resort to the Disavow tool to get rid of a penalty).

The riskiest techniques, such as link wheels and tiers, are often used to position affiliate websites and similar projects, in which the objective is to rank quickly and obtain maximum profit before a penalty takes the site down. When it comes to a corporate website or blog, you have to think things through more carefully and weigh if it's worth it. For most projects, it is not necessary to create networks with dozens of blogs and other types of link sources to rank well in search engines.

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As you know, Google Local, also called Google Places, is being used more and more, and therefore, for many businesses with a specific location, it is much more important to be well established and positioned for these local Google searches and search engines.

Presently, every business owner, seller, or buyer who is going to make a purchase or sell in a local business that they are not well aware, generally opens his web browser and inserts his required details in it and makes a search in the search engines promptly, either to consult expert opinions, see the location, check the telephone number, etc... therefore, we cannot stop aside all this traffic for our business.

Every time a local search is done, a mix of organic results, organic results based on location, and Google+ Local results are made in the Google SERPs.

Here are 5 tips to improve SEO in your Google+ Local campaigns that will give you a competitive advantage over your competition's local businesses:

1. Complete your profile 100%

It may look clear, but the reality is that there is a variety of local profiles that only have 50% accomplished. Google usually gives preference to profiles that are 100% covered, thereby providing you with as much information as possible, and in turn Google provides the best possible user experience.

Google also takes into account the opening hours of your local business, for example, if your business is open during the time period in which the search is made. If the opening hours are not filled in on your Google+ Local profile, you may be left out of search results. Don't forget the photos and videos that, in addition to giving you more relevance, will help you differentiate yourself and stand out from other businesses.

2. Keep your name, address, and phone

You have to keep this in all the local sites and directories where you have to put your name, address, and telephone number, and you have to try to make these three factors the same in all of them. If you have a local phone and a company phone, always use one of the two in all the directories, but always the same... if you are on Calle Santa Susana, always write Calle Santa Susana, not "Santa Susana" in some others “Sta Susana” (to give an example)

I would also recommend using the name, address, and telephone number in the footer or sidebar visible on all the pages of your website with schema structured data.

3. Use all relevant Google+ Local categories

Google does not allow custom categories, so you have to choose the ones that Google+ shows you by default, so try to choose all the categories that are related to your work, physical or e-commerce business, since it is one of the methods and techniques that Google+ Local uses to categorize accordingly your businesses and show them in the search results.

4. Get REAL reviews

When I say that you get real reviews... they are real reviews, not the reviews of your family and friends, but reviews of your real clients, and to be able to be really happy clients, since the reviews, in addition to being a local positioning factor, it is also an important factor in the user's purchase decision.

Therefore try and get those real reviews, for this you need to manipulate (and we are able to write about it), however, a great method is to encourage the customer to write them, emphasize the advantageous opinions, "praise" the clients who accomplish that, and many others.

5. Add a Google Local map of your business on your website

For instance, on the Contact or Location page, add a Google Local map ingrained and installed with the Html code given by Google.

To try this you have to look for your business on Google maps, and at the bottom proper, wherein there's a little wheel, click on to open the drop-down and choose "Share and insert map", and then choose the option to embed on your website with the Html code that Google shows you... it seems silly, but it is a recommendation that I make to you.

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