We're reimagining the travel industry
As travel industry veterans, we saw the world around us evolving and wanted better for our clients, our fellow advisors and our travel partners. This became the better equation in travel.
How we work
Understanding Fora's model is a prerequisite for partnership. We do things differently, on purpose.
Our community
Fora welcomes new agents and seasoned industry veterans into our community. With this in mind, we've grouped our community based on their career development. Fora Advisors grow their businesses quickly– today’s Certified & Advanced are tomorrow’s Pro & X!
Certified & Advanced: New to the industry and building their foundational business
Pro: Established $100K+ book of business and scaling their clients base and partner relationships quickly
Fora X: Invite-only, boutique travel agency for advisors with books of business of $1M+ for 2025
Travel agent rates + FAMs
To ensure maximum ROI, only Pro and Fora X Advisors have access to TA rates and FAM trips. Along with sales expectations, we require advisors to agree to a suite of deliverables to support partner visibility and community learning after a stay or FAM
All travel agent rate requests must be approved by Fora HQ
Please reach out to Fora HQ at [email protected] if you need more information about an advisor request and their book of business
If you're interested in hosting a Fora-exclusive FAM please reach out to Fora HQ at [email protected]
Payments & invoicing
Fora's Finance team collects and processes all commission payments on behalf of Fora Advisors.
Commission payments must always be made to Fora HQ (never directly to the advisor)
Fora will invoice you after the client completes the trip for commission payments
Fora prefers to work with gross rates. Please quote gross rates instead of net
For all commissions- or invoicing-related inquiries, please email [email protected]
Office visits
Fora HQ is located in the Financial District of NYC, and is home to our 100+ staff supporting our advisor community.
Please note all our advisors are fully remote and will not be in the office
Office visits are not appropriate for sales presentations
Please reach out to [email protected] should you wish to visit Fora HQ staff (not advisors)
Our community
Fora welcomes new agents and seasoned industry veterans into our community. With this in mind, we've grouped our community based on their career development. Fora Advisors grow their businesses quickly– today’s Certified & Advanced are tomorrow’s Pro & X!
Certified & Advanced: New to the industry and building their foundational business
Pro: Established $100K+ book of business and scaling their clients base and partner relationships quickly
Fora X: Invite-only, boutique travel agency for advisors with books of business of $1M+ for 2025
How to engage with us
Opportunities available exclusively to our preferred partners
Join Fora Reserve
Reserve is Fora’s 'preferred partner' status for independent hotels that do not already have their own preferred partner program. Joining maximizes visibility by being top-ranked in Fora’s booking platform and has no cost to join.
Join Fora Reserve
Reserve is Fora’s 'preferred partner' status for independent hotels that do not already have their own preferred partner program. Joining maximizes visibility by being top-ranked in Fora’s booking platform and has no cost to join.
Join Fora Amplify
Amplify positions hotel and resort partners competitively through marketing benefits and educational engagement opportunities.
Join Fora Amplify
Amplify positions hotel and resort partners competitively through marketing benefits and educational engagement opportunities.
Sponsor an Advisor Day of Learning
Days of Learning are in-person training hosted monthly in NYC and another city. Partners can host the event or participate in the programming to educate advisors in greater detail about their property or offering.
Sponsor an Advisor Day of Learning
Days of Learning are in-person training hosted monthly in NYC and another city. Partners can host the event or participate in the programming to educate advisors in greater detail about their property or offering.
Get involved with Live Forum
Live Forum is Fora’s annual advisor-partner conference. Network with hundreds of Fora Advisors in NYC and learn more about how Fora is growing.
Get involved with Live Forum
Live Forum is Fora’s annual advisor-partner conference. Network with hundreds of Fora Advisors in NYC and learn more about how Fora is growing.
Host a Fora FAM trip
Fora FAMs offer 10-12 advisors a unique opportunity to learn about your property and how to best sell to their clients. Fora requires deliverables of attending Fora Advisors and promotes the destination to the larger Fora community.
Host a Fora FAM trip
Fora FAMs offer 10-12 advisors a unique opportunity to learn about your property and how to best sell to their clients. Fora requires deliverables of attending Fora Advisors and promotes the destination to the larger Fora community.
Host a Fora Community Retreat
Fora Retreats unite 35-50 advisors for collaborative learning and immersive experiences at larger properties. These multi-day events blend Fora training with insights from property specialists, enhancing sales strategies and destination expertise.
Host a Fora Community Retreat
Fora Retreats unite 35-50 advisors for collaborative learning and immersive experiences at larger properties. These multi-day events blend Fora training with insights from property specialists, enhancing sales strategies and destination expertise.
Our partners love working with us
"Fora is the present and the future of our industry! With an incredible team eager to learn, connect and create memories for their customers around the globe. IHG Hotels & Resorts is proud to be part of their journey!"
Mic Adilardi
Director of Global Luxury & Lifestyle Sales
“Mauna Lani Auberge Resorts Collection is proud to be a Fora preferred partner. Evan and Henley have proven that they are focused on promoting our partnership and mutually growing business. Fora is a company with a shared vision and one that we enjoy working with!”
Conlee Butler
Senior Leisure Sales Manager
"Working with Fora is an absolute delight. I continue to be impressed with their clear and consistent communication. It is evident they have excellent systems and processes in place for both their advisors and suppliers; which ultimately make our day to day as hoteliers easier!"
Samara Doucette
Assistant Regional Director of Global Sales
"Fora is the present and the future of our industry! With an incredible team eager to learn, connect and create memories for their customers around the globe. IHG Hotels & Resorts is proud to be part of their journey!"
Mic Adilardi
Director of Global Luxury & Lifestyle Sales
“Mauna Lani Auberge Resorts Collection is proud to be a Fora preferred partner. Evan and Henley have proven that they are focused on promoting our partnership and mutually growing business. Fora is a company with a shared vision and one that we enjoy working with!”
Conlee Butler
Senior Leisure Sales Manager
"Working with Fora is an absolute delight. I continue to be impressed with their clear and consistent communication. It is evident they have excellent systems and processes in place for both their advisors and suppliers; which ultimately make our day to day as hoteliers easier!"
Samara Doucette
Assistant Regional Director of Global Sales
