Said Aghil Baaghil is an unconventional branding and marketing adviser whose out-of-the-box ideas ignite companies to rethink how to reach their target audience and build sustainab...view moreSaid Aghil Baaghil is an unconventional branding and marketing adviser whose out-of-the-box ideas ignite companies to rethink how to reach their target audience and build sustainable brands. He advises senior executives who are bold enough to be strikingly different from their competitors. Baaghil has spoken on branding and marketing throughout the world, including New York, Hong Kong, Amsterdam, Riyadh, and Doha. He has written articles for numerous publications, including UK’s Campaign magazine, Gulf Marketing Review, and Kippreport. He is the author or co-author of several other books, including The Power of Belonging.view less