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schlock (n.)
1915, "cheap, shoddy, or defective goods," from American Yiddish shlak, from German Schlacke "dregs, scum, dross" (see slag (n.)). Alternative etymology [OED] is from Yiddish shlogn "to strike" (cognate with German schlagen; see slay). Mostly commercial at first, by mid-20c. in reference to fiction, movies, television programming, etc. Derived form schlockmeister is by 1953; "purveyor of cheap products," though originally it had a more specific sense in show-biz.
Ever wonder how these washing machines, toasters, razors, clothes and 101 other items show up on national TV shows? The answer is schlockmeisters!
Nobody is certain where the word comes from but it's the new name applied to a few men in Hollywood and New York who make a Cadillac-style living by giving away their clients' products. The situation is well in hand and a going concern for Al Pretker, Walter Kline and Adolphe Wenland in Hollywood; in Manhattan, there's Waldo Mayo. [Eve Star, "Inside TV" syndicated column, Sept. 10, 1953]
Adjectival form schlocky is attested from 1968; schlock was used as an adjective from 1916.
also from 1915
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Trends of schlock
updated on February 02, 2022
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