Growing a Business

Ready for your business to see some serious growth? From marketing strategies to culture tips, here's everything you need to know to make it happen.

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Why Every Brand Needs an Influencer Strategy (Yes, Even Yours)

If your brand hasn't yet embraced influencer marketing, the time is now. It's not just a trend — it's a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your business.

You Could Be Wasting Thousands of Dollars on This One Marketing Mistake — Here's How to Avoid It

Do you dive right into marketing tactics before coming up with a clear strategy? Don't put the cart before the horse — here's how to build a solid foundation for effective and focused marketing.

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Consumers are expected to hit holiday spending records this year with more shoppers than ever looking for deals. Instead of focusing on what's directly in front of them, retailers should be looking ahead to the next holiday season and offering deal-hunting solutions year-round.

Planning Your 2025 Strategy? Don't Make These 5 Critical Mistakes

Avoiding these common pitfalls can increase the likelihood of your 2025 strategy succeeding.

Why Most Entrepreneurs Fail at Turning Goals Into Action (And How You Can Succeed in 2025)

2025 is all about the businesses that are ready to shake things up. Whether you're diving into AI or building stronger connections with your teams and customers, the future is bright for those who embrace change. This year is bursting with opportunities, but remember, success isn't going to just come to your lap.

How Do You Stop Porch Pirates From Stealing Christmas? These Top Tips Will Help Secure Your Deliveries.

Over 100 million packages were stolen last year. Here are top tips to make sure your stuff doesn't get swiped.

Simplify this Important Business Ownership Reporting with FileForms for Just $89

Learn how FileForms can help you quickly and accurately complete your BOI report, so you can focus on driving your business forward.

No Content Creator Is Too Small to Be Slapped With a Lawsuit — 3 Key Steps to Protect Your Business

This article debunks the myth that small content creators don't need legal protection and explains why every creator should address key legal areas from the start.

Holidays mean different working hours for companies and different schedules for employees that take off. Before you and your team enjoy some much deserved time off, it is important to put a crisis management plan in place so your business is ready to tackle any issue that crops up.

What Every Entrepreneur Should Prepare for in 2025 — These Trends Could Make or Break Your Business

With AI, shifting supply chains and political forces reshaping the landscape, businesses across every sector face a pivotal year ahead. Here are three hard-won lessons that have helped me adapt to market changes — and can help you thrive in 2025.

This Is the Simple Marketing Hack Your Business Needs to Drive Sales All Year Long

Seasonality isn't just for holiday pop-up shops. Spotting and understanding the cyclical trends in your business and industry can help you maximize profits throughout the year.

There's a Growing Demand For This New Type of Professional — Here's Why Your Startup Needs Them, Too.

As startups evolve, a new breed of talent — the "boulder climber" — is emerging: adaptable professionals who balance strategic vision with hands-on execution. Learn why these versatile hires are redefining success in lean, agile teams.

Avoid Costly Hiring Mistakes by Spotting These Employee Warning Signs

Hiring is an art, not a science — especially today, with computer-generated résumés, an extremely diverse candidate pool, and decreasing employee loyalty. Here are some tips for how to zero in on the right applicants, with equal parts caution and consideration.

How Deep Should I Go on Employee Development? 4 Talent Lessons From a High-Stake Industry

Any company can benefit from embracing a culture of operational excellence and continuous improvement

For entrepreneurs of color, the pursuit of success can often feel like an uphill battle. While fellow entrepreneurs are doing well, scaling their businesses, building their teams, and getting national recognition, we might compare our business and professional trajectory to theirs and wonder why the same success hasn't happened to us.

I'm Disabled — And Here Are 3 Meaningful Ways Your Company Can Foster a More Inclusive Workplace

I've lived with Spinal Muscular Atrophy, and I've seen firsthand what true inclusion can do for an organization.

We're Still Far From an Equal Workplace for Marginalized Communities. Employers Need to Follow These Steps for a Path to a More Equitable Future.

For Black, brown and other people from marginalized groups in the workplace, there continue to be stark inequalities that hinder our success.

This One Act of Courage Completely Shifted My View on Leadership

It's not always easy to do the right thing. I've learned a lot of great lessons from leaders, but sometimes the best lessons come from our peers. Here's what one peer did that blew me away and the four insights I had from it.

How to Spark Some Spontaneity in Your Hybrid Work Environment

Balancing hybrid work with spontaneous collaboration and personal connections is crucial for maintaining a vibrant workplace culture.

Watch Out for These 5 Consequences of Too Much Collaboration

Beware of the collaboration trap! Too much collaboration causes overload, and well-intentioned efforts to have broad collaboration can backfire.

Choosing a PR firm is a personal decision. But it's also one that should be driven by serious considerations and fair assessments of professionalism. Here's some advice from a PR pro on how to make the best choice for your business.

Why Prioritizing Connections Will Be the Superpower That Drives Your Success

Establishing a connection-first culture can mean the difference between lasting success and failure as a company.

11 Tactics You Need to Build a Happy and Healthy Remote Team

Despite many major companies forcing their employees back to the office, remote work still remains the preferred option. Here's why my company leaned into remote work long after the pandemic and how you can create a productive, healthy environment without a physical office.

More Posts on Growing a Business

Leadership

5 Ways to Build a Thriving Global Culture in Your Business

Here are five key strategies for building a successful global culture that brings out the best in your international workforce.

Growing a Business

Why Scaling My Business Took a Mindset Shift — And Not More Hours

The pivotal transition entrepreneurs face as they scale their businesses: moving from being hands-on operators to empowering a strong leadership team. It emphasizes the importance of trust, delegation and building a capable executive team to achieve sustainable growth.

Side Hustle

How to Start a Side Hustle With Facebook, From 4 People Who Did It and Are Earning More Than $1 Million a Year

More than a third of U.S. adults have a side hustle — and online opportunities abound.

Leadership

5 Key Success Factors of Thriving Entrepreneurs

This article helps entrepreneurs re-focus on the value that soft skills bring to success.

Thought Leaders

The Heartbreaking Lose of a Child to Cancer Brought These 3 Founders Together. Now Their Startup Has Raised $60 Million to Fight and Treat the Disease With Cutting-Edge Tech.

What happens when a Silicon Valley entrepreneur, a synthetic biology expert, and a world-renowned cancer researcher team up? They create Earli—a startup rewriting the rules of cancer detection and treatment.

Growing a Business

There's a Loneliness Epidemic — And These Co-Founders Are Tackling It With Pickleball

Charlotte, North Carolina's Rally has pickleball, gourmet food, craft cocktails and a welcoming community atmosphere.

Thought Leaders

Why Cybersecurity is the Cornerstone of Success for Businesses of All Sizes

Cybersecurity is a journey, not a destination: It's about staying ahead of the curve, always learning and adapting.

Growing a Business

7 Things You Need to Consider Before Expanding Your Business

Use this checklist to navigate the challenges of deciding when to start scaling.

Leadership

I'm a Leadership Coach — Here's the One Mental Exercise Every CEO Needs to Try When They're Feeling Drained

Here's a simple, powerful exercise to help leaders refill their own "container" and cultivate self-care, resilience and compassion for themselves and others.

Growing a Business

Is It Time to Stop Selling a Product? Here Are 3 Key Questions You Need to Ask to Unlock Longterm Profitability

Making sure your products are profitable, relevant and resonate with your customers is key for companies to facilitate sustained growth. Here are some elements to consider when assessing your products.

Branding

How to Build Brand Recognition From Scratch — A Step-by-Step Guide for Startups

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start.