Design is not just what it looks like and feels like. Design is how it works.
Innovation distinguishes between a leader and a follower.
When I am working on a problem, I never think about beauty but when I have finished, if the solution is not beautiful, I know it is wrong.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union.
Simplicity is somehow essentially describing the purpose and place of an object and product.
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
As far as the customer is concerned, the interface is the product.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
To design is to communicate clearly by whatever means you can control or master.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.
Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures.
The absence of clutter is just a clutter-free product. That's not simple.
When I'm working on a problem, I never think about beauty. I think only how to solve the problem.
Very often design is the most immediate way of defining what products become in people's minds.
The fundamental failure of most graphic, product, architectural and even urban design is its insistence on serving the God of Looking-Good rather than the God of Being-Good.
So I went for engineering, specifically product design, which I enjoyed.
Architectural and product designs have a narrative capacity - you can start to tell a story about them and imagine a lot of things.
To go back to architecture, whats organic about architecture as a field, unlike product design, is this whole issue of holism and of monumentality is really our realm. Like, we have to design things which are coherent as a single object, but also break down into small rooms and have an identity of both the big scale and the small scale.
We don't do focus groups - that is the job of the designer.
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