Don't find customers for your products, find products for your customers.
Risk more than others think safe.
A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
Every company's greatest assets are its customers, because without customers there is no company.
Revolve your world around the customer and more customers will revolve around you.
Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
Every great business is built on friendship.
Once you create a loyal customer base, it's tough for a competitor to take that away.
Repeat business or behavior can be bribed. Loyalty has to be earned.
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Profit in business comes from repeat customers
Do what you do so well that they will want to see it again and bring their friends.
Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you.
Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
Always do more than is required of you.
Kind words can be short and easy to speak, but their echoes are truly endless.
Your most unhappy customers are your greatest source of learning.
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
The first step in exceeding your customer's expectations is to know those expectations.
We are what we repeatedly do. Excellence, then, is not an act, but a habit.
Know what your customers want most and what your company does best. Focus on where those two meet.
Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them.
If put to the pinch, an ounce of loyalty is worth a pound of cleverness.
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