Globalizations
September 2005, Vol. 2, No. 2, pp. 193– 209
Arguing Globalizations: Propositions towards an Investigation
of Global Formation
PAUL JAMES
Globalism Institute, Australia
ABSTRACT Theorizing globalization in all its contradictions and unevenness is still at a very
formative stage. Too many theories are either characterized by reductive appropriations of the
phenomenon or by studied vagueness. This article attempts to answer the question how can we
set up a method for understanding such a variable set of processes associated with
globalization(s) while still recognizing broad and changing dominant patterns of practice
across world history. The article begins with the apparently simple issue of defining
globalization, suggesting that definitional issues often hide a multitude of methodological
questions. It then goes onto to develop a series of propositions about the nature of
globalization and how we might move from detailed empirical studies of different social
processes of extension across world space and time to an understanding of the changing
nature of the spatiality and temporality itself. This is linked to an argument about the
structures of power and subjection.
Across the turn of the millennium, images of planet earth were commodified as corporate icons
even as they were used to signify the wonders of local and embodied life. Just as the globalization literature began to focus on the problem of the relationship between globalism and localism,
advertising images of the global began actively reclaiming the localized, the embodied and the
culturally specific. Some of the examples are extraordinary. The telecommunications transnational Nortel transmogrifies the globe into a spongy human brain divided into eastern and
western hemispheres: ‘To guarantee our success’, they say, ‘we source intelligence from both
hemispheres.’ Energex’s naked baby reaches towards a blue heaven, sitting on corporate
cloudy-blue earth. Barclays Global Investors uses an image of the globe with the words,
‘Events here. Affect your investments here . . . and here . . . and here.’ Vectors of penetration
pointing to unnamed locations are used to indicate the multitude of places where your personal
Correspondence Address: Paul James, Director, Globalism Institute, RMIT University, PO Box 2476V, Melbourne 3001,
Australia. Email:
[email protected]
ISSN 1474-7731 Print=ISSN 1474-774X Online=05=020193–17 # 2005 Taylor & Francis Group Ltd
DOI: 10.1080=14747730500202206
194 P. James
investments might be affected. Lockheed Martin, the producer of weapons of guided destruction,
presents a globe that has been broken into a thousand facets of localized colour or globalized
significance. And perhaps in the most strikingly derivative connection of the embodied and
disembodied, NEC, under the slogan ‘C&C for Human Potential’, uses a peacenik-style
water-colour-rendered globe around which floating people—all Western, all white—link their
bodies to form a kind of global garland.1 Such advertisements, as bizarre as they are, act as distorting representations within the dominant matrix of subjective representations of globalization
today. They present the globe as getting subjectively smaller and people becoming more interconnected even as the nature of that connection becomes objectively more abstract and mediated
by techniques and technologies of spatial extension-connection.2
That such images can link global capitalism to the putatively grounded expressions of the human
without appearing simply ridiculous is indicative of a much bigger issue—the phenomenal experiences (and objective relations) of globalization are contradictory. Subjectively, globalization is
experienced as an over-bracing phenomenon coming from the outside, but one that affects life
on the ground including how we eat, work and acquire knowledge (for two very different accounts
of this see Savage et al., 2005; Brennan, 2003). Objectively, globalization works differently at
different levels and in different spheres of human activity. In this context, many commentators
have taken that experience of globalization and made it into the basis of their definitions and theorizing. Roland Robertson has, for example, coined the concept of ‘glocalization’, defined as the
simultaneous globalizing and localizing of social life, and used it to name one aspect of this
matrix of different levels and extensions of social relations.3 This was a useful first step.
However, the concept of ‘glocalization’ does not in itself explain anything, and I am not sure
that George Ritzer’s (2003) ‘grobalization’ takes us any further. Alongside the simultaneous and
inconsistent use of such concepts as ‘time–space distantiation’ and ‘time–space compression’,
it has allowed critics such as Justin Rosenberg (2000) to take apart existing theories of these
globalizing tensions and critically dissect their methodological confusions and limitations.
In this context, the present article takes as its core task the problem of reframing the arguments
about the formations of globalization. The article suggests that an adequate theory of globalization requires a prior and generalizing social theory, one that is able to take into account the
contradictory nature of the various processes that extend social relations across time and
space—from the local to global, and everything in-between. In other words, a theory of globalization has to be first and foremost a theory of different social formations. There can be no adequate theory of globalization-in-itself. Such a theory, arguably, has to be part of a broader
method that takes into account the contradictory and uneven layering of different practices
and subjectivities across all social relations. This is too large a task for one article to do more
than take a couple of extra steps, but we need to begin the process somewhere. The discussion
is thus organized around a series of interconnected propositions and arguments.
The article begins with the apparently simple issue of defining globalization. It is suggested
that definitional issues hide a multitude of methodological questions. This discussion is used to
draw out the series of propositions for consideration, followed then by a preliminary presentation
of an alternative method of analysis. Finally, the article relates this method to questions of politics as an elaboration on one of the central propositions—namely, that globalization is structured
as relations of power.
Towards an Alternative Definition
Too many definitions of globalization are reductive, with a tendency to over-emphasize the
economic basis of global relations or to focus on the communication revolution as its defining
Arguing Globalizations 195
characteristic. One of the most quoted, broadest and most useful conceptions in the field—a
definition that does not have this problem of being reductive—comes from a book called
Global Transformations. There globalization is defined as
a process (or set of processes) which embodies a transformation in the spatial organization of social
relations and transactions, assessed in terms of their extensity, intensity, velocity and impact—
generating transcontinental or interregional flows and networks of activity, interaction and the
exercise of power. (Held et al., 1999, p. 16)
The first key definitional point being made here is that globalization is a process, not a state of
being. Secondly, it is treated as a process that involves organized social connections across
space, with that space specified as transcontinental or inter-regional. This is a definition that
mostly works, however it is workable partly because of its studied vagueness. We might well
ask what degree of extensity, intensity, velocity and impact, make for globalization. Or alternatively, why is the inter-regional or even transcontinental reorganization of space sufficient to call
it ‘globalization’? Why have changes in the mode of organization become the defining basis of
globalization? Globalization, in the case that I want to mount, is defined not in terms of interregional reorganization. Nor is it, as some other definitions have suggested, the annihilation
of space, the end of the nation-state, the overcoming of distance, or an end-state that we will
finally reach when the local is subsumed by the global. Globalization may become more totalizing than it is now, but can never be complete—at least while we remain human and bound to
some extent by our bodies and immediate relations. Rather, as I will suggest in a moment, it
is no more than the extension of matrices of social practice and meaning across world-space
where the notion of ‘world-space’ is itself defined in the historically variable terms that it has
been practised and understood phenomenally through changing world-time. Globalization is
thus a layered and uneven process, changing in its form, rather than able to be defined as a
specific condition.
Malcolm Waters’ approach gives us much more specificity, but also provides an instructive
case study of the problems inherent in moving too quickly from definitional to methodological
claims. He writes that globalization can be defined as ‘A social process in which the constraints
of geography on economic, political, social and cultural arrangements recede, in which people
become increasingly aware that they are receding and in which people act accordingly’ (Waters,
2001, p. 5; emphasis original).4 This definition is not reductive and it sounds helpful on the face
of it. However, it quickly fades into an over-generalized claim that globalization includes every
process of abstracting mobility across space—for example, the use of wheeled vehicles in the
ancient world after 3000 BCE, spreading across Eurasia from the Fertile Crescent, would fit
his definition. Alternatively, beneath the definition remains an under-theorized claim that
implies that where people do not believe that the constraints of geography are not lifted, globalization does not exist.
Thus Waters finds himself arguing two contrary points at the same time: firstly, that ‘some
measure of globalization has always occurred’, and secondly that ‘globalization could not
begin until [the early modern period] because it was only the Copernican revolution that
could convince humanity that it inhabited a globe’ (Waters, 2001, p. 7).5 Beyond the historical
problems with such as claim, there are methodological issues: the ‘constraints of geography’ do
not simply recede across all levels of interchange. The English Channel has not dried up, and the
executives of the world’s communications-connected corporations still experience jet-lag as
they fly to an ever-increasing number of ‘face-to-face’ meetings. Put in more theoretical
terms, what it suggests is the need for a layered rather than one-dimensional approach to
196 P. James
understanding the spatial integration of social relations from the local to the global, and from the
embodied to the disembodied.
Waters’ approach in fact turns to a kind of ‘levels’ metaphor to attempt to get out of the very
problem that his definition of globalization initially sets up. In the end the move fails, but it is
instructive for considering what kinds of pitfalls a ‘levels’ approach needs to avoid. Part of the
problem is that he reduces the metaphor of levels into a series of ideal types. He begins
by distinguishing three types of exchange: material exchanges from trade to capital
accumulation (linked to the economy); power exchanges from elections to the exercises of military control (linked to the polity); and symbolic exchanges from oral communication to data
transfer (linked to the culture) (Waters, 2001, p. 19).6 Already we have a problem here,
because, as theorists as dissimilar as Michael Mann and Michel Foucault have suggested, questions of power are relevant across all spheres of social life. Power reaches far beyond the political. Similarly, material relations cannot be limited to economic exchange relations. Both
projections of power and symbolic interchange always have a material dimension.
According to Waters (2001), these three types of exchange tend to be associated with three
different types of spatially organized social relations: local, international and global. First, ignoring the obvious point that ‘material exchanges’ such as trade (using his definition of ‘material’)
are in the contemporary period central to the process of globalization, Waters concludes that
commodity and labour exchanges tend to bind social arrangements to localized settings.
Secondly, ‘power exchanges’, he says, tend ‘to tie social arrangements to extended territories
. . . indeed they are specifically directed towards controlling the population that occupies a
territory’. This is the sphere of nation-states engaged in international relations. Again by a
peculiar definitional closure, international relations are not globalizing. The third of his forms
of exchange, symbolic exchange, thus becomes the arena of globalization. Such exchanges
‘release social arrangements from spatial referents’. He has already forgotten that on the previous page he defined symbolic exchange as including, alongside more abstracted or mediated
forms of communication, forms of communication that are often conducted as face-to-face interchanges: oral communication, performance, oratory, ritual and public demonstration. In a reversal of his argument we can say that these forms of exchange often act to bind social arrangements
to place and to localize others. The act of talking to someone is a form of symbolic exchange, but
it is not usually the stuff of globalization.
Waters’ Globalization, like a lot of globalization theory, never stops taking new methodological turns to solve the problems of the last turn. ‘In summary then’, he writes, ‘the theorem that
underpins the new theoretical paradigm of globalization is that: material exchanges localize;
political exchanges internationalize and symbolic exchanges globalize’ (Waters, 2001; emphasis original)—all of which, I suggest, are both empirically unsustainable and theoretically
unhelpful. To get out of the set of problems that this proclamation entails, Waters’ (2001)
approach takes another helical turn. He writes:
We need to make a point here which is subtle and complex but which is extremely important. The
apparent correspondence between the three arenas of social life—economy, politics, and culture—
and the three types of exchange—material, power and symbolic—should not mislead us into thinking that each type of exchange is restricted to a single arena.
In this case, the writer is onto something, but has twisted himself like a cartoon super-hero in a
spiral of increasingly powerful confusion. The key implicit insight for our purposes—though
never made explicit—is that processes of embodied integration tend to tie people to localities
Arguing Globalizations 197
while disembodied or more abstract processes are potentially associated with the crossing of
spatial and temporal boundaries.
This relatively simple point is rarely made in the literature on globalization and the following
discussion will attempt to take this further. In terms of the alternative approach that I am arguing
for, we can say that in the contemporary world the more abstract the form of relation the more it
seems to transcend borders. Put more precisely, the more materially abstract the process of globalization, the more it has in the contemporary period been deregulated and allowed to cross the
borders of locales and nation-states. While the movements of bodies, objects of exchange and
processes of disembodied inter-relation are all increasingly globalized, what most commentators
miss is the relatively obvious point that they are globalized in different ways. In empirical terms,
finance capital flies across ‘deterritorialized’ national borders (albeit made possible by very
material processes of exchange and organization), while refugees are administered by states
with a heavy-handed vigilance unknown in human history. Drawing out of the previous discussion and taking up the method of the ‘constitutive abstraction’ approach outlined in more detail
elsewhere,7 this point can be taken further as part of a systematic series of propositions.
Arguing Globalizations
Proposition 1. Globalization is the extension of social relations across world-space, defining that
world-space in terms of the historically variable ways that it has been practised and socially
understood through changing world-time.
In other words, long before that stunning photograph of the globe, ‘Earthrise’, 1968, hit us in
the face with the obviousness of planet earth, there were different practices and conceptions of
world-space. We may not have previously come close to the current condition of self-conscious
globality—an unprecedented development in human history—but processes of globalization and
the subjectivities of globalism were occurring, both intended and unintended, to the extent that
social relations and subjectivities (together with their ecological consequences) were being
given global reach. For example, subjective and ideological projections of the globe (globalism)8 emerged with the incipient development of a technical-analytical mode of enquiry by
the ancient Greek philosophers. An understanding of the inhabited world-space (the oecumene)
began to be debated during the sixth and fifth centuries BCE, combining information both from
phenomenal experience such as oral testimony and from abstract principles such as geometry
(Jacob, 1999). Lines of objective global extension developed in the traditional empires, arguably, for example, with the Roman Empire as it sought to control the known world.
Proposition 2. The forms of globalization have been, and continue to be, historically changing.
This can be analytically understood in terms of ‘globalization’ taking fundamentally different
modes across world history, or even within one historical moment. In any particular period, globalization ranges from embodied extensions of the social, such as through the movements of
peoples, to the disembodied extensions, such as through communications on the wings of
textual or digital encoding. In terms of the present argument, across human history, and carrying
into the present, the dominant forms of globalization range from traditional forms (primarily
carried by the embodied movement of peoples and the projections of traditional intellectuals)
to modern and postmodern forms (primarily carried by disembodied practices of abstracted
extension, in particular the projections and practices of an emergent cosmopolitan class of the
intellectually trained.
198 P. James
Proposition 3. The driving structural determinants of contemporary globalization can best be
understood in term of modes of practice that relate to social relations in general: production,
exchange, communication, organization and enquiry. So that the contemporary dominant
form of globalization needs to be understood in terms of capitalism (based on an accelerating
electronic mode of production and an expanding mode of commodity and financial exchange),
mediatism (the systemic interconnectivity of a mass-mediated world, based on a mode of electronically networked communication), and techno-scientism (based on a new intersection
between the mode of production and the mode of enquiry). Contemporary globalization has
reached its present stage of relative globality under conditions of the intersection of each of
these modes of practice. For example, satellite transmission, cable networking, and the internet
were all developed techno-scientifically as means of communication within state-supported
capitalist markets that rapidly carried globalization to a new dominant level of technological
mediation (Briggs & Burke, 2002).
Proposition 4. Globalization is structured as relations of power. If it can be argued that disembodied power, borne across the various modes of practice, has the greatest capacity to effect generalized change at a distance, this proposition can be made more explicit. The dominant form of
contemporary globalization is structured as relations of disembodied power that bear back upon
the bodies of the people across the world with increasing intensity and systematicity.
Proposition 5. Globalization does not inevitably sweep all before it. All that is solid does not
melt into air. For example, processes of globalization may eventually undermine the sovereignty
of the nation-state, but there is no inevitability about such an outcome, neither in logic or reality.
It is salutary to remember that the institutions and structures of modern globalization and the
modern nation-state were born during the same period; they were formed through concurrent
processes, with the tension between these two phenomena being over boundary formation and
sovereignty rather than in general. This argument goes directly against those who would treat
nation formation and global formation as the antithetical outcomes of respectively a ‘first and
second modernity’, or those who would narrowly define globalization as that which undermines
the nation-state.9 In the context of contemporary globalization we have seen both nationalist
revivals and reassertions of tribalism. As Michael Freeman argues:
The impact of technological and economic globalization is more complex than simplistic ‘end-ofnation-state’ prophesies allow, but it is reordering of the world in such a way that many feel excluded
and insecure. In this situation the so-called ‘new tribalism’ (which we have seen is not really new nor
tribalism) appears to offer security and a measure of self-determination. As decision-making power
moves away to trans-state or supra-state agencies, so sub-state ethnonationalist groups are encouraged to bypass what they perceive to be their unresponsive nation-states and seek solutions either
at higher levels, where the real power is thought to be located, and/or at more local levels, where
autonomy seems possible. Globalism and ‘tribalism’ may, therefore, not only co-exist but mutually
support each other. (Freeman, 1998, p. 27)
All of this suggests a very different approach from positing a ‘world of flows’—of ethnoscapes,
mediascapes, technoscapes, financescapes and ideoscapes—such as presented by Arjun Appadurai (1996). It also suggests the need to go beyond the claims about a one-dimensional
‘network society’ as presented by Manuel Castells (see Sharp, 1997). Globalization is not
simply a process of disorder, fragmentation or rupture. Nor, on the other hand, is it simply a
force of homogenization. Writers as sophisticated and concerned about the structures of the
‘social whole’ as Fredric Jameson and David Harvey have found themselves arguing that
Arguing Globalizations 199
the postmodern world has become increasingly fragmented without having an account of the
level at which fragmentation takes place and the level at which reintegration is occurring.10
A similar problem of positing a social whole based on fragmentation is found in the argument
about a shift from ‘organized’ to ‘disorganized capitalism’ (Lash & Urry, 1987; Offe, 1985).
World capitalism has not recently become disorganized—and it was not uniquely organized
in the first place; certainly not when Rudolf Hilferding first coined the term at the beginning
of this century. It is true that the pace of change has accelerated and the life-world is experienced
as increasingly in flux, but this does not mean that generalizable patterns cannot be ascertained.
Both the critics of postmodernity and the postmodernists themselves may be right to point to the
subjective experience of fragmentation. However, they have done very little to theorize the
relationship between the increasing interconnection of social relations at a more abstract level
(able to be generalized when viewed from afar) and the confusing, variable pastiche of fragmented practices and counter-practices apparent when viewed at close hand.
How then do we take the next step? By explicitly recognizing how the nature of our analysis
depends upon the place from which we begin the analysis (in other words, the level of abstraction taken by the theory), we can usefully move across a manifold of theoretical levels from onthe-ground detailed description to generalizations about modes of practice and forms of social
being without privileging any one level.11 In doing so, it becomes possible to say that the
world is becoming increasingly interconnected at the most abstract level of integration—for
example, by the disembodying networks of electronic mass communication—even as social
difference and social disruption at the level of the face-to-face is accented in and through that
same process.
Towards an Alternative Methodology
Empirical Analysis
It is generally accepted that any theory of globalization has to be built on a foundation of extensive empirical research. However, problems usually arise over either describing different things
or partial versions of the same thing—hence the aptness of Manfred Steger’s (2002, p. 17) use of
the Buddhist parable of the blind scholars attempting to describe an animal they have never
encountered before by groping at its various body parts. As such the debates over the process
of globalization are full of unhelpful proclamations. Either it is said that it does not exist as
such (Hirst & Thompson, 1999), or that it is all-embracing or epochal (Waters, 2001;
Albrow, 1996); that an earlier stage of globalization was brought to an end by the Great
Depression (James, 2001), or that the dominance of market globalization ended with the
attack on the World Trade Center towers.12 By moving to a more abstract level of analysis
the all-or-nothing style of these interpretative claims can be avoided.
Conjunctural Analysis
At the more abstract level of conjunctural analysis, one useful way of examining the nature of
globalization is through tracking the networks of social interchange in relation to analytically
distinguishable modes of practice. Many writers already make this move partially and implicitly,
some more successfully than others. Richard Langhorne’s writing is well grounded, but it illustrates the limitations of concentrating on one mode of practice. He begins with the tautologous
claim that globalization is made possible by ‘global communications’. This is expressed
200 P. James
dramatically as a single determinative: the ‘communications revolution is the cause of globalization’ (Langhorne, 2001, p. 2; emphasis added). Descending into reductionist technological
determinism, he writes: ‘the real beginning of the globalizing process came when the steam
locomotive revolutionized the transport of people, goods and information, particularly newspapers, and at much the same time, the electric telegraph first divorced verbal communication from
whatever was the speed of terrestrial transport’ (Langhorne, 2001, pp. xi –xii). Anthony Giddens
vacillates between the same emphasis on communications technologies as the key and saying
singularly vague things such as ‘Globalisation is thus a complex set of processes, not a single
one . . . Globalisation not only pulls upwards, but also pushes downwards . . . Globalisation
also squeezes sideways’ (Giddens, 2002, pp. 10, 12– 13).13
Working from a quite different perspective that at once avoids the tendencies in the literature
to over-emphasize the mode of communications and/or lose specificity of focus, Susan Strange
(1996, chs. 1 – 2) takes the categories of security, credit, knowledge, and production as her basis
for analysing the systems of power in globalization. Strange’s categories are adequate for what
she wants to understand—namely, the control of who-gets-what in the world of finance capital—
but her categories leave out too much for a broader understanding. Even if it is not the single
determinative basis of globalization, changes in the mode of communication have to be recognized in the matrix of explanation somewhere. Arguably, by working across modes of production, exchange, communication, organization and enquiry we are in a better position to
engage in a fuller range of questions across the spectrum of concerns about globalization and
localization.14 A summary of the dominant determinative pressures in the world today would
thus look something like the following. In the contemporary period, the dominant mode of production has become computer-mediated and less dependent on labour-in-place or single-site
integration; exchange has become increasing dominated by the manifold processes of commodity marketing and abstracted capital trading; enquiry has become techno-scientific and rationally
decontextualizing of locality and specific nature; organization has become abstract rationalbureaucratic and centred on the institutions of the state and the transnational corporation; and
communication has become dominated by electronic interchange, including mass broadcasting
with the content sourced across the globe, but control either centred in corporate America or
organized relative to it. All of these processes contribute to the extensions of globalization.
Focusing for a moment on the mode of communication, and providing an illustration for Proposition 3, we can bring together empirical and conjunctural analyses. In April 2003 Rupert
Murdoch closed a $US6.6 billion contract to buy US pay-television group DirecTV, thus
giving the News Corporation – Fox Entertainment nexus the first global pay-TV satellite
network, including Star Asia, Star Plus (India) and British Sky. This is empirically a powerful
illustration of globalization in action, but it does not tell us much about the nature of the process.
What does it mean in relation to evidence that this globalizing corporation is part of promoting
the new nationalism? Fox News succeeded in winning the largest cable-audience share in the
United States during ‘Operation Freedom for Iraq’ predicated on presenting the war through
the matrix of gung-ho nationalism. The stars-and-stripes fluttered in the top left-hand corner
of the screen and presenters such as Bill O’Reilly spoke in the language of ‘us’ and ‘them’,
the ‘good’ and the ‘evil’. The O’Reilly Factor had a daily American audience of 5.4 million
viewers in the first week of April 2003. Despite the global reach of Fox News, this is evidence
that might be equally taken as substantiating claims about counter-globalization tendencies and
suggesting a return to the boundaries of the nation-state. The point here, however, is that we are
not talking about content, but about the social form of communication. Whatever the force of the
content—localizing, nationalizing or globalizing—the form of the media is globalizing in its
Arguing Globalizations 201
interconnections, points of reference and technological sourcing. Whether it is Fox News, CNN,
or even Al-Jazeera, the dominant telecommunications systems are satellite-based, cross-referential, and watched by more than their local or national audiences. Fox News, like all of the news
groups, has a globally accessible website. Neilsen/NetRatings reported that in the week ending
23 March 2003, over 2.3 million persons accessed Fox News, 8.3 million persons accessed
MSNBC and over 10 million persons accessed CNN. Across the month of March 2003,
Nielsen gave the ‘active internet universe’ as 247.5 million users, a massive expansion from
that time in March 1994 when the US Vice-President Al Gore presented ‘his’ project for a
network of networks—the Global Information Infrastructure.
Integrational Analysis
Layered across an analysis of modes of practice we can move to another level of analysis to
examine the nature of the relations in which those patterns of practice occur. It is only at this
more abstract level of analysis that the argument previously made about power being carried
by the most abstracted-mediated forms of global movement and global interconnection can
be directly addressed. At this level can thus distinguish between different dominant kinds of globalism expressed in terms of different modes of integration from the embodied to the disembodied or abstract-mediated.
. Embodied globalism—the movements of peoples across the world, the oldest form of globalism, but still current in the movements of refugees, emigrants, travellers and tourists.
. Object-extended globalism—the movements of objects, in particular traded commodities, as
well as those most ubiquitous objects of exchange and communication: coins, notes, stamps
and postcards. It is no small irony that Nike is at once the (traditional) Greek goddess of
victory and also the name of a (modern/postmodern) globalized consumption object.
Traded global commodities today range from pre-loved pairs of Levis to the relics and treasures of antiquity such as Cleopatra’s Needle and the Ram in the Thicket from Ur, a statue
representing a deity from 2,600 BC, reported as stolen from the Iraq National Museum
during the collapse of Saddam Hussein’s regime.
. Agency-extended globalism—the movements of agents of institutions such as corporations
and states, but beginning with the expansionist empire of Rome and the proselytizing of
the agents of Christendom.
. Disembodied globalism—the movements of immaterial things and processes including
images, electronic texts and encoded capital. This is the really new phenomenon, but it has
taken on a new generality with the intersection of electronic communications, computerized
exchange, techno-science and late-capitalism
It is at this level of analysis that Proposition 2 can best be understood. Put most directly, the
argument here is that embodied globalism is not the defining condition of contemporary globalization, although it is still present. Despite interesting work by writers such as Stephen Castles
(2000) and Robin Cohen (1987) on the post-war changes in migration patterns, the statistical
evidence suggests that in terms of sheer numbers and proportions the century after 1815
rather than the present century was the period of embodied global resettlement. The century
from 1915 saw a sharp decrease in transnational migration between the world wars and then
an upsurge after 1945, however, in relative terms, global migration was constrained by increasingly restrictive immigration laws (Hirst & Thompson, 1999, ch. 2; Held et al., 1999, ch. 6).
202 P. James
What is new in relation to migration in the last few decades, I would argue, is the increased
diversity and spread of immigrant destinations across the globe, not the fact of massive movement. However, in this argument, what is really novel, and perhaps the defining dominant condition of contemporary globalization, is the movement of abstracted capital and culture through
processes of disembodied interchange.
These different modes of integration can in turn be better understood in terms of how they are
framed by basic conditions of existence such as temporality. Hence we need to take the analysis
through one last level of increased abstraction.
Categorical Analysis
This level of analysis emphasizes the changing nature of the various categories of being including temporality and spatiality, embodiment and epistemology. Here we are interested, for
example, in the nature of the space that people move in, relate across, and set up systems to
manage or transcend. While globalization by definition involves the extension of social relations
across world space, it does not mean that globalization can be explained in terms of the abstraction of spatiality in itself. This point relates to Proposition 1 and parallels Justin Rosenberg’s
argument (2000, p. 63):
It is not only space and time which partake of these qualities of uniformity and abstraction. On the
contrary, for classical social theory, it was precisely the generalising of these properties across
the totality of forms of social reproduction (mental and material) which define the key question—
the question of modernity itself. Abstraction of individuals as ‘individuals’, of space and time as
‘emptiable’, of states as ‘sovereign’, of things as ‘exchange-values’—we moderns, wrote Marx,
‘are now ruled by abstractions’.
One of the most telling processes of abstraction of space can be illustrated by linking back to
the early discussion of the changing patterns of the mode of exchange. As Saskia Sassen documents, the foreign-currency exchange market led the way with increasingly globalized transactions from the mid-1970s with a daily turnover of US$15 billion. The escalation in itself
was extraordinary: $60 billion in the early 1980s; US$1.3 trillion in the late 1990s. Over and
above this, however, the point is that these more abstract forms of exchange outpaced more concrete exchange transactions such as commodity trading, which itself was greatly increasing in
volume: foreign currency exchange was 10 times world trade in 1983, 60 times in 1992 and
70 times in 1999 (Sassen, 2000; see also Arnoldi, 2004). For all the substantial facts and
figures that Paul Hirst and Grahame Thompson accumulate in order to dismiss the significance
of this change and to show the continuities in the international integration of the economy from
the 1870s to the present, they reduce the differences in form to the kind of empirical generalizations that an accountant might make. For example, the change in character for them is reduced
to ‘a switch to short-term capital’ from the longer-term capital of the gold standard period. Some
of ‘the capital flows of the present, they suggest, ‘could thus be accounted for by significant
differences in the pattern of interest rate variation’ (Hirst & Thompson, 1999, p. 29). This
hides so much, including the recurrent themes of contemporary globalization: the speed of transactions (at one level, challenging the modern idea of regulating temporality for social return) and
the transversal of jurisdictional bases (at one level, challenging the modern idea of the nationstate regulating territoriality) (see e.g. Frankman, 2002; Mandle, 2000, Amin, 2004; Paris, 2003;
Edwards, 2002). The volume of traded derivatives, in this respect, abstracts from and carries
forward the power of older kinds of capital movement such as direct foreign-currency exchange.
Arguing Globalizations 203
Traded derivatives developed from the 1970s and grew exponentially from the mid-1980s. By
the turn of the century, they amounted to an estimated US$70 trillion or eight times the
annual GDP of the United States. The vagueness of the figures are testament to the abstraction
of the process: derivative exchanges are conducted ‘Over the Counter’ on private digital networks as the exchange of the temporally projected value of value-units that do not yet exist.
This methodological conversation, as brief as it is, is intended to be only indicative of the kind
of research needed in relation to the changing forms of globalization and how they are bound up
with the most basic conditions of how we live spatially and temporarily. There is a final task to
which we still have to attend—namely, as an extension of Proposition 4, to put into theoretical
context what is happening to the ‘wretched of the earth’ in these changed circumstances. If you
read the tracts put out by conservative think-tanks and governments, globalization is simply a
‘great force for good’.15 According to a recent Australian government report, ‘Over the past
30 years, mainly due to strong growth in globalising East Asia, world poverty has declined.
However, poverty increased significantly in more inward looking economies, many of which
also were poorly governed economies’ (Department of Foreign Affairs and Trade, 2003,
p. 1). Presumably the second sentence of that pronouncement is intended to cover the fact
that over the 1990s more than 50 countries suffered declining living standards as measured in
conventional terms.
Globalism and the Politics of Subjection16
Each day, around the world, 30,000 children die of preventable diseases. Across the last decade
13,000,000 children were killed by diarrhoea, a number that exceeds the count of all the people
killed in armed combat since World War II.17 Despite an increasing global division of wealth
and poverty, avant-garde theory tends to be consumed by post-structural questions about globalism as a chaotic process and neo-colonial identity as an ambivalent subject-position. Mainstream
theory in its various guises—conservative, liberal and radical—now takes for granted the very
structures of global capitalism that earlier theories of dependency and imperialism, in all their
faltering over-confident dogmatism, tried to criticize. In general, amorphous conceptions of
‘interdependency’ and ‘the borderless world’ have tended to replace the hard-edged connotations of imperialism, dependency, underdevelopment and structured subjugation.18 This
two-fold softening of the theories of structured subjugation is mirrored darkly by Western
mass-cultural representations of the Global South. It also brings us back to the advertising
images of the globe with which the article began. Counterposed to the unremittingly positive
images of the global oecumene discussed earlier, the images of the Global South take two
major forms: firstly, as an aestheticized theatre of horror in which only a few can be rescued
from amongst the mass of unredeemable; and, secondly, as a romanticized location of Otherness.
The global electronic media has enhanced the possibility of us witnessing tsunamis, famines and
floods on the other side of the world. However, in one of those tragic contradictions of globalism,
the images of Third World poverty and exploitation are far more likely to be anaesthetized in the
form of advertisements for World Vision, the Body Shop or Benetton, than they are to be
systematically examined on the evening television news.
The second form taken by popular images, romanticization, can be found everywhere. They
range from the ridiculous—for example, IBM’s postmodern advertising campaign ‘Solutions for
a small planetTM’ depicted Buddhist monks in saffron robes meditating on the side of a mountain
and telepathically anticipating the joy of being able to communicate globally—to the commodified sublime, including the marketing of World Music and the conferencing of novels by
204 P. James
Salman Rushdie. One issue of Studio Bambini, ‘Out of Africa’, featured 100 pages of winter
fashion photographed in Africa, with its front-cover image depicting an African boy dressed
in safari leather-gear protectively embracing a European girl wearing a delicate turtle-neck
knit. Hermes Paris advertised its silk twill scarf featuring African masks using a photograph
of a European woman bearing an African baby on her back: ‘Africa. Mother and Earth.’
With the problems of the dispossessed of the Third World brought into soft focus in our
mediated memory banks, the virtues of the poorer regions of the world as sources of interesting
anguished literature, as producers of rainforest timber, and as tourist destinations (that is, at least
the unspoilt, unlogged bits), can be presented without fear of too much guilt. Commentators such
as Peter Bauer no longer write tomes of expiation on ‘Western guilt and Third World Poverty’
(Bauer, 1981, title of ch. 4). Instead, in the late twentieth century a conservative liberal, Francis
Fukuyama, comfortably pronounced the victory of market-oriented liberal democracy and wrote
a book on Trust: The Social Virtues and the Creation of Prosperity. Why are significant parts of
the Third World poverty-stricken? Implicitly in Fukuyama’s account it is because they have low
levels of abstract trust—that is, trust in strangers and systems, the ‘spontaneous sociability,
which constitutes a subset of social capital’ (Fukuyama, 1995, p. 27; emphasis original. See
also Fukuyama, 1992).
New attempts to understand empire have their own problems, particularly given the issue that
the increasingly abstract dominant nature of power as discussed earlier does not mean that it is
any less structured. This is a premise close to the hearts of writers such as Hardt and Negri: structure is the patterned instantiation of people doing things. The present essay however parts
company with their attempt to bring back the concept of ‘empire’ as ‘a single power that overdetermines them all, structures them in a unitary way, and treats them under one common notion
of right that is decidedly postcolonial and postimperialist’ (Hardt & Negri, 2000, p. 9. See also
Hardt & Negri, 2005). This goes directly against Propositions 1 –5 that suggest that globalization and thus global subjection should treated as socially contingent, historically specific and
spatially layered processes, usefully understood within a ‘levels’ framework which continues
to take seriously the Marxist notion that people make history but not under conditions of their
own choosing. Global capitalism is the dominant condition of our time. In that context,
global subjection is a relational process, defined as a condition of subjection (used in both
senses of that word) within a dominant pattern of social practices or institutional framework(s).
This argument then extends upon our series of interconnected propositions about globalization
outlined earlier. For example, as an extension upon Proposition 4 on the nature of power at a
distance we can talk about the nature of domination across different degrees of extension.
Proposition 6. Domination and subjection operate differently across various degrees of
geographical extension—local, regional, nation-state and global relations—and across various
levels of social integration—from the embodied to the disembodied. Over the last couple of
decades, a framework of globalizing connections has emerged as the dominant form of
geographical extension through which power is exercised.
To say that we have seen the emerging dominance and increasing penetration of various
modes of practice including production and communication conducted across a global reach
is not to imply that the immediacy and efficacy of other levels of extension from the local to
the regional are simply subordinated within what some theorists have ontologically flattened
out as ‘the global flow’. This simple proposition has not been handled well in the literature.
Dependency theory, for example, became self-contradictory by statistically documenting dependency and subjection in terms of state-bounded development, and simultaneously treating the
Arguing Globalizations 205
world-system as the primary object of enquiry. World-system theory countered this problem by
designating ‘the region’ as the primary subunit of the world economy, however, this overly
restricts the analysis while at the same time problematically leaving the category ‘world
economy’ as a definitional totality characterized by a single mode of production.
In response it is worth repeating the point that the geo-political designations—locale, region,
nation-state and global relations—can usefully be deployed as descriptive of various overlaying
levels of spatial extension so long as the approach goes beyond a proposition about spatial reach.
This kind of argument allows us to show how cultural contradictions and tensions of interest
emerge in the overlaying of levels.19 The corporate and communications culture of globalism
is the most obvious area where we can see the levels of extension being ideologically collapsed
into each other while continuing in practice to raise questions of power. On the one hand, transnational corporations increasingly present themselves as bridging the local and the global. In his
introduction to the News Corporation Annual Report, 2002, Rupert Murdoch writes:
Our efforts have always been driven by a fierce egalitarian spirit, by a deep belief in fair play and the
rights of individuals. This is the spirit that guided our diverse operations as we’ve catered for audiences from Britain to Bangalore; as our newspapers have earned one loyal reader at a time from
New York to New Guinea . . . (p. 6)
On the other hand, this kind of presentation allows the anti-corporate globalization movement to
point up the hypocrisy of such a claim given that the corporations are so obviously oriented to
globalizing their profit. ‘Therefore, I am pleased to report’, Rupert Murdoch continues, ‘revenues rose 10 per cent to US$15.2 billion.’ We can also take this further to make one last claim:
Proposition 7. The changing structures of capitalism, a racing globalization and an enhanced
sense of comparative place and comparative identity have both subjectively and objectively
reframed (though not necessarily replaced) the old imperial connections.
Subjection is no longer predominantly based upon the old lines of imperial exploitation and
domination. Globalizing disembodied capitalism, not classical imperialism, I suggest, now
frames the various forms of dependency and exploitation. However, in making this argument
the concept of ‘framing’ is intended to emphasize the reconstitutive and delimiting processes
of social reproduction, not to suggest that historically long-term institutions such as colonialism
or imperialism are magically irrelevant to the picture of the present. It is certainly not to agree
with the post-structuralist Gianni Vattimo (1992, p. 4) that we have seen ‘the end of colonialism
and imperialism’.20
Within this emerging global (postmodern) setting at the turn of the twenty-first century, acts of
imperially driven (modernizing) activity continue to occur with unfortunate regularity. When the
‘Coalition of the Willing’ invaded the territory of Iraq in 2002 it was clear that they were not
doing so only to liberate the Iraqi people from Saddam Hussein. Just as with one of the predominant determinations of the United States’ precipitous involvement in the first Gulf War of
1991—with a heavier bombing of Iraq in 43 days than in Vietnam in eight years—one driver
of the invasion was preventing the anticipated destabilizing of the world’s oil production. Nevertheless, despite the regularity of such acts in which imperial power still plays a part, state-based
imperialism no longer constitutes a way of life. It no longer dominates the structures of world
politics. Acts of domination for extending national interest claims now have to be socially legitimated, politically rationalized and ethically defended against ever-more acerbic scrutiny.
Increasingly, they have become ethically ambiguous and half-thought-through reactionary
attempts to ameliorate problems exacerbated by earlier activities of modern imperialism.
206 P. James
Despite the carry-overs, much has changed. Classical imperialism, from the ancient and
traditional empires to early twentieth century colonialism and mid-century neo-colonialism
was based largely upon a control of territory (however uneven that might have been) and the
relatively direct exploitation of the production and trading of material commodities. It entailed
forms of agency-extension, that is, the presence on the ground of agents of the empire. With the
development of electronic trading, computerized storage of information, and an exponentially
increasing movement of capital, there has been an abstraction of the possibilities of control
and exploitation, an abstraction of the relationship between territory and power, and an abstraction of the dominant level of integration. The term ‘casino capitalism’ (Susan Strange’s [1996]
term) partly captures this process, but together with terms such as ‘fictitious capital formation’
(that is, capital produced without a growth in production of material objects) it gives the misleading impression that this abstraction is less real than gunboat diplomacy, more ethereal than
factory production. To the contrary, when for example global electronic markets sell futures
options on agricultural goods not yet produced and transnational corporations speculate on
the basis of satellite weather-forecasting, both the relations and the power-effects are very
real. Interests other than the importance of feeding people are framing production choices.
In over-accentuating the capitalist mode of production or exchange as the basic determinant of
contemporary international relations, dependency theory, world-system theory and some of their
recent variants present us with a thoroughly reductive account of social practice.21 One problem,
as I began to discuss earlier, is that capitalism is treated as a system of economics that reconfigures and replaces everything that came before it. Dependency theory gave market capitalism
the upper hand centuries before it came to be the predominant formation of practice, but even
in the present period it is important not to turn globalizing late capitalism into a one-dimensional
system. If we accept that late capitalism has completely replaced prior modes of production then
we have no way of understanding why the penetration of capitalism, as extensive and intensive
as it is, has not produced a homogenization of cultures and economies. Practices of resistance
keep occurring in the Third World and the First, but even that is not the answer. In the same
way that the article argues for an alternative analytic scheme based on the metaphor of overlaying (or imbricating) levels of extension, here I am suggesting that modes of production, indeed
all modes of practice, should be treated in the same way—that is as overlaying modes with the
dominant mode of practice setting the framing conditions for subordinate modes.
This discussion is intended as only a beginning, leaving as many questions to be explored as it
has answered. As the questions of method compound upon each other, it is worth returning to the
underlying political concern of the article. One of its key premises has been that major discrepancies of power operate across the supposedly free and open flow of global exchange and interdependence. Alongside these lines of interconnection, contemporary globalization has also
brought with it heightening inequalities and increasing political violence. It is this very ambiguity that the proponents of globalization find so hard to admit. In this context, developing a coherent theory of globalization becomes even more imperative. In the meantime, we will continue to
see images of globalization fluctuate between the ‘global garland’ and the ‘pockets of horror’ as
if the two are not connected.
Notes
1
Earlier examples of the commodification of pictures of planet earth can be found, particularly from travel
companies. For example, advertisements from Thomas Cook, Shaw Savill Lines, and Nippon Yusen Kaisya at
Arguing Globalizations 207
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
the beginning of The Geographical Magazine Atlas (Philip, 1938) use images of the globe. However, they are quite
limited in their generalization. For more recent examples see Cosgrove (1994).
Abstraction is used here as a social-relational term in the material sense of ‘drawn away’ from the immediacy of
embodied or face-to-face relations. Capitalist exchange is, for example, more abstract than reciprocal exchange in
the sense that the particularities of the persons involved in the exchange process become less and less relevant to the
nature of that exchange. It is still material rather than virtual in the sense that it is practised in patterned ways by
people doing or effecting things, however mediated.
In the early 1990s, Robertson (1992, pp. 173 –174) used the concept advisedly. However, by the middle of
the decade it unreservedly took a central place in his writings (Robertson, 1995).
I concentrate on this book because it is so widely used on university courses and prominent in the field, but also
because it boldly attempts to get beyond the usual range of vague or reductive definitions.
See by contrast Cosgrove (2003). Rather than attributing the subjectivity of globalization to a single revolution in
science he documents the deep history of globalism back through Ortelius to the Classical Romans and Greeks.
All the following quotes from Waters (2001) are from pp. 19 –20.
The first sustained development of this approach was Sharp’s (1985). Most recently see also Nairn and James
(2005), and James (2005).
My definition of ‘globalism’ as the subjectivity or ideology framing the projection of the globe is therefore broader
than Manfred Steger’s (2002) when he emphasizes the intersection of globalism and neo-liberalism. Subjectivities
and ideologies of globalism in the definition of this article have taken many forms from heliocentrism to classical
imperialism and cosmopolitanism, as well as neo-liberal globalism.
See, for example, Ulrich Beck’s presumptive and therefore unhelpful definition of globalization as denoting ‘the
processes through which sovereign national states are criss-crossed and undermined’ (Beck, 2000, p. 11).
The classic early statement on the fragmentations of postmodernity by a structuralist is Fredric Jameson’s ‘(1991).
Similarly, David Harvey’s (1989) is a brilliant attempt to theorize the structures of the changing world, but he still
falls back upon the postmodernist language of fragmentation without providing us with an account of the levels at
which fragmentation actually occurs.
This is to shift gear and talk of levels of epistemological abstraction; not the broader category of levels of
ontological abstraction that the earlier part of the essay briefly addressed.
John Gray, London School of Economics, cited in The Economist, 29 September 2001.
This descent into methodological incoherence does not compare well with his overall position presented in the two
volumes of A Critique of Historical Materialism. There he posited a gently modified mode-of-production argument
in intersection with an emphasis on the mode of organisation: the extension of allocative resources under conditions
of capitalism/industrialism.
For example, security is a social theme rather than a mode of practice, but we can analyze the different historical
forms that generating security have taken through examining the dominant modalities of organization or exchange
that they have taken.
From the opening article of the special lift-out on globalization by The Economist, 29 September 2001.
The following section recontextualizes research that I first did for a chapter in Darby (1997).
UN annual development report figures reported in The Guardian, 9 July 2003.
Going back to the early period of writings on globalization, see, for example, Robert Keohane’s (1984) highly
regarded text, After Hegemony: Co-operation and Discord in the World Economy. Despite the title of his book,
he devotes a grand total of two paragraphs to what he calls ‘negative reciprocity’, that is, ‘attempts to maximize
utility at the expense of others’ (p. 128). There are of course exceptions. See for example, Amin (1990).
For a discussion of levels of extension in relation to the changing form of the economy see Hinkson (1993,
pp. 23 –44).
Cf. the writings of Walter D. Mignolo (2000) who rightly continues to emphasize the continuing relevance of
colonialism.
For a useful discussion of the relevance of a non-reductive ‘modes of production’ approach to the study of
international relations see Cox (1987).
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Paul James is Director of the Globalism Institute (RMIT), an editor of Arena Journal, and on
the Council of the Institute of Postcolonial Studies. He has received a number of awards including the Japan – Australia Foundation Fellowship, an Australian Research Council Fellowship,
and the Crisp Medal by the Australasian Political Studies Association for the best book in the
field of political studies. Invitations have been received to deliver addresses in Australia,
Bosnia-Herzegovina, Cuba, Finland, France, Germany, Greece, Israel – Palestine, Japan, Malaysia, Papua New Guinea, Portugal, Scotland, Taiwan, the United Kingdom and the United States.
He is author or editor of nine books including, Nation Formation: Towards a Theory of Abstract
Community (Sage, 1996). His book with Tom Nairn, Global Matrix: Nationalism, Globalism
and State-Terror, has just been published by Pluto Press, and Globalism, Nationalism Tribalism:
Bringing Theory Back In will be published by Sage shortly.