Ruchi K Jaggi
Ruchi Kher Jaggi, Phd, is Professor and Director of Symbiosis Institute of Media and Communication, and Dean of the Faculty of Media and Communication, Symbiosis International (Deemed University), Pune, India. She has been working in higher education for two decades now. Her research interests include media representations, popular culture analysis, media and children, television studies, journalism studies, media literacy, streaming platforms and emerging discourses of identity on the new media.
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Papers by Ruchi K Jaggi
the Indian population uses the internet every day and Facebook is the most active social media platform with 13% of the total users. In this group, users in the age group of 20-29 years comprise 51% of the total users, with a further bifurcation of 38% male users and 13% female users. The aforementioned statistics build a very crucial context for investigating social media behaviors of Indian youth in general. This is also
significant to explore the most important topics or subjects that this group engages with on a social media platform like Facebook. This research paper will review popular Indian articles on health and fitness pages on Facebook and analyze the content that is posted about health and fitness. The aim of the research study is to find if the discourse] on health and fitness is actually serious and informative or is just restricted to notions of attractive body and cosmetic benefits. The research paper will use a mixed methodology framework to conduct a content analysis of the discourse of these Facebook pages. This study is crucial since Facebook attracts a large
number of young users, who may be develop very limited notions of health and fitness.
The role of television in developing ideas on gender roles and identities has been researched in different global contexts. This paper would endeavour to build a critical narrative on the representation of gender (masculine, feminine and others) in cartoon shows on children’s television channels in India.
In this research, the textual analysis of the narrative of four most popular cartoon shows on children’s television channels as demonstrated by the television ratings has been conducted. The messages being delivered through television programming have been analyzed by examining the gender roles fulfilled by different cartoon characters – feminine, masculine or others – and how gender stereotypes are propagated or challenged.
The weekend episodes of the top four shows for three months (March – May 2014) are the sample for textual analysis. The research has been contextualized in the feminist theory paradigm and uses Stuart Hall’s theorizing of ‘representation’/ ‘encoding’ and ‘decoding’ for the narrative analysis of these televisions shows (texts and visuals).
the Indian population uses the internet every day and Facebook is the most active social media platform with 13% of the total users. In this group, users in the age group of 20-29 years comprise 51% of the total users, with a further bifurcation of 38% male users and 13% female users. The aforementioned statistics build a very crucial context for investigating social media behaviors of Indian youth in general. This is also
significant to explore the most important topics or subjects that this group engages with on a social media platform like Facebook. This research paper will review popular Indian articles on health and fitness pages on Facebook and analyze the content that is posted about health and fitness. The aim of the research study is to find if the discourse] on health and fitness is actually serious and informative or is just restricted to notions of attractive body and cosmetic benefits. The research paper will use a mixed methodology framework to conduct a content analysis of the discourse of these Facebook pages. This study is crucial since Facebook attracts a large
number of young users, who may be develop very limited notions of health and fitness.
The role of television in developing ideas on gender roles and identities has been researched in different global contexts. This paper would endeavour to build a critical narrative on the representation of gender (masculine, feminine and others) in cartoon shows on children’s television channels in India.
In this research, the textual analysis of the narrative of four most popular cartoon shows on children’s television channels as demonstrated by the television ratings has been conducted. The messages being delivered through television programming have been analyzed by examining the gender roles fulfilled by different cartoon characters – feminine, masculine or others – and how gender stereotypes are propagated or challenged.
The weekend episodes of the top four shows for three months (March – May 2014) are the sample for textual analysis. The research has been contextualized in the feminist theory paradigm and uses Stuart Hall’s theorizing of ‘representation’/ ‘encoding’ and ‘decoding’ for the narrative analysis of these televisions shows (texts and visuals).