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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Sponsored Products ads now support dynamic bidding, bid adjustmentsJan 15, 2019 by Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. DuckDuckGo […]
Google is helping webmasters and SEOs on New Years and other holidays.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Protect your brand in searchDec 12, 2018 by Digital Marketing Depot 98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to redirect old Search Console reports to new ones Dec. 13 Dec 7, 2018 by Barry Schwartz It’s time to get acquainted with the new Google Search Console reports. Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t skip these critical recurring SEO tasksDec 4, 2018 by Jeremy Knauff As we near the end of the year, it’s time to review broken links, plugins, functionality and page speed […]
As we near the end of the year, it's time to review broken links, plugins, functionality and page speed before there is a crisis.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook confirms searches performed off the platform do not influence Facebook search resultsNov 30, 2018 by Amy Gesenhues The company issued an explainer on how Facebook search works. The importance of […]
Here is how to see Google's fix for AMP URLs from Google search when you click on an AMP result.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads launches Performance Targets to track goals across campaign groupsNov 6, 2018 by Ginny Marvin Monitor how campaigns are performing against shared performance targets in the Bing Ads UI. Verdict […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Choose the Right SEO Vendor Oct 25, 2018 by Digital Marketing Depot A business cannot stay relevant in today’s digital world without an online presence. However, a business could […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ‘Navigate’ query prompts Google to ask, ‘Were do you want to go?’ Oct 19, 2018 by Barry SchwartzA new one-box answer now gives you quick access to driving directions in Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor now supports in-market audiencesOct 8, 2018 by Ginny Marvin Manage in-market audience associations in bulk. Google to close Google+ after 7 years: A look back at the impact […]
To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do.
Nearly 80 percent of AMP contributors are now third parties.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now available for Apple CarPlay Sep 18, 2018 by Barry Schwartz The moment many Apple fans have been waiting for – Google Maps on CarPlay devices is now here. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide Sep 14, 2018 by Digital Marketing Depot The customer data platform (CDP) market is expected to generate $1 billion […]
Not getting anyone to respond to your link outreach emails? Here's a look at why they may be failing and what you can do to improve your open rates and ultimately your link counts.
Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins.
Google is opening up Google Search Console automatically, so countless webmasters and site owners will have more access to data and important website alerts.
Looking for a way to maximize local ads or geotargeting? SMXperts Dana DiTomaso, David Mihm and Andy Taylor share valuable tips and advanced tactics to help you succeed in local search.
Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to using Bing Webmaster Tools – Part 3 Aug 15, 2018 by Christi Olson Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Forget me not: 3 steps to make your PPC ads more memorable Aug 14, 2018 by Purna Virji What makes text ads memorable? Contributor Purna Virji looks at ways to keep […]
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.
There are a variety of ways to unmask people targeting your site with a negative SEO campaign. In Part 4 of our six-part series, contributor Joe Sinkwitz outlines common attack methods and how to shut them down.
Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 easy ways to multiply your conversions Jul 27, 2018 by Digital Marketing Depot Ask marketers what their goals are, and one of the first things they will say is to […]
Ever wonder why that link-building campaign you spent a ton of time and money on didn't take off? Contributor Paddy Moogan offers 5 content execution tactics that will help you haul in quality links.
AMP Stories is now available to all developers.
There is no such thing as being negative SEO-proof, says contributor Joe Sinkwitz. All you can do is take steps to lessen the probability of becoming a victim. Here's how to reduce attack vectors and protect your site.
How do you know if the SEO and content changes you're making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives.
Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away.
Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you've been targeted.
#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile and desktop devices.
Complaint to European Commission applies the logic of the Shopping Search case to local search.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to survive Google’s new local search world May 21, 2018 by Wesley Young Google has made some significant changes in the area of local search. Contributor Wesley Young gives an […]
Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google.
Want to see how the new AMP URLs work in search? Google demoed showing the publisher's URL over the Google AMP cache URL.
The Accelerated Mobile Pages project released a new "amp-geo" component and full support for the "amp-consent" component which may help some publishers address GDPR compliance
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.