Holbrook, 1998 - Google Patents

Marketing applications of three-dimensional stereography

Holbrook, 1998

Document ID
995289510838723879
Author
Holbrook M
Publication year
Publication venue
Marketing Letters

External Links

Snippet

Though the techniques of three-dimensional stereography have existed for 150 years and have been widely used in various scientific disciplines, they have seldom found their way into the marketing mainstream. Yet the applications of stereo 3-D approaches may …
Continue reading at link.springer.com (other versions)

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241—Advertisement
    • G06Q30/0251—Targeted advertisement
    • G—PHYSICS
    • G02—OPTICS
    • G02B—OPTICAL ELEMENTS, SYSTEMS, OR APPARATUS
    • G02B27/00—Other optical systems; Other optical apparatus
    • G02B27/22—Other optical systems; Other optical apparatus for producing stereoscopic or other three dimensional effects
    • G02B27/2214—Other optical systems; Other optical apparatus for producing stereoscopic or other three dimensional effects involving lenticular arrays or parallax barriers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06Q—DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G02—OPTICS
    • G02B—OPTICAL ELEMENTS, SYSTEMS, OR APPARATUS
    • G02B27/00—Other optical systems; Other optical apparatus
    • G02B27/22—Other optical systems; Other optical apparatus for producing stereoscopic or other three dimensional effects
    • G02B27/2228—Stereoscopes or similar systems based on providing first and second images situated at first and second locations, said images corresponding to parallactically displaced views of the same object, and presenting the first and second images to an observer's left and right eyes respectively
    • G—PHYSICS
    • G02—OPTICS
    • G02B—OPTICAL ELEMENTS, SYSTEMS, OR APPARATUS
    • G02B27/00—Other optical systems; Other optical apparatus
    • G02B27/22—Other optical systems; Other optical apparatus for producing stereoscopic or other three dimensional effects
    • G02B27/2271—Other optical systems; Other optical apparatus for producing stereoscopic or other three dimensional effects the image being built up from image elements distributed over a three dimensional volume, e.g. by scanning the volume with modulated beams of radiation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T15/00—3D [Three Dimensional] image rendering
    • G06T15/04—Texture mapping
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Miscellaneous advertising or display means not provided for elsewhere
    • G09F19/22—Advertising or display means on roads, walls, or similar surfaces, e.g. illuminated

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