Kim et al., 2018 - Google Patents

Design roadmapping in an uncertain world: Implementing a customer-experience-focused strategy

Kim et al., 2018

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Document ID
7779625889517098359
Author
Kim E
Beckman S
Agogino A
Publication year
Publication venue
California Management Review

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Snippet

Technology is rapidly changing, and customers are seeking not just products and services but experiences. Traditional approaches to strategic planning using product and technology roadmaps are no longer sufficient. This article describes the emergence of what the authors …
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    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
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    • G06Q10/0639—Performance analysis
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    • G06Q10/00—Administration; Management
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    • G06Q10/00—Administration; Management
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