Jansen et al., 2010 - Google Patents

Gender demographic targeting in sponsored search

Jansen et al., 2010

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Document ID
6906917662321090738
Author
Jansen B
Solomon L
Publication year
Publication venue
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

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Snippet

In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 records spanning 33 consecutive months of a search engine marketing campaign from a major US …
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