da Silva Ferreira, 2020 - Google Patents

Selecting Accounts in a B2b Context: A Data-Driven Approach

da Silva Ferreira, 2020

Document ID
3611202144523063110
Author
da Silva Ferreira �
Publication year
Publication venue
PQDT-Global

External Links

Snippet

The process of selecting accounts in the Business-to-Business context has been mainly reliant on the gut feeling of the sales personnel. With the emergence of advanced analytics and vast volumes of data, this panorama is changing. This project presents an end-to-end …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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