Bist et al., 2023 - Google Patents

Positioning through visual merchandising: Can multi-brand outlets do it?

Bist et al., 2023

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Document ID
3176284232202437400
Author
Bist S
Mehta N
Publication year
Publication venue
Asia Pacific Management Review

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Snippet

With rising competition in the apparel retail industry in India, multi-brand outlets need to create a particular store image in consumers' minds to ensure consumer loyalty and sales. Past studies indicate the impact of visual merchandising (VM) on store image, but few …
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