Edelman et al., 2007 - Google Patents

Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords

Edelman et al., 2007

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Document ID
16819635264317521165
Author
Edelman B
Ostrovsky M
Schwarz M
Publication year
Publication venue
American economic review

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Snippet

We investigate the “generalized second-price”(GSP) auction, a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the Vickrey-Clarke- Groves (VCG) mechanism, its properties are very different. Unlike the VCG mechanism, GSP …
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