Čikošev, 2019 - Google Patents

Development and implementation of the integrated marketing communications concept

Čikošev, 2019

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Document ID
16722432958122639810
Author
Čikošev T
Publication year
Publication venue
Economic Analysis

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Understanding consumers' needs implies creating an adequate offering, which leads to good andsustainable relations over time. Consumers, under the influence of (new) technologies, change theirhabits, attitudes and behaviour in the usage of certain product or …
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