TW542967B - An e-mail processing system - Google Patents

Abstract

The system of the invention employs the embedded mail-forwarding wizard to upload to system through built-in template of system, system triggering mechanism or self-designed e-mail contents (support all HTML formats), and system further automatically integrates customer database to generate e-mail with personalized contents and bundle with a statistics mechanism for access count of e-mail and Hyperlink selection count. Furthermore, as the system uses e-mail as medium to actively provide services and information to customer, not only forwarding the personalized mail contents in accordance with the customer type but also precisely responding to the mail access rate and activity selection rate of recipient with auto-tracking function. Thus, it can assist sales personnel to come out the statistics meeting the activities of customer services and/or sales personnel in terms of mail acceptance through mail access rate and selection rate, so as to precisely grasp the customer requirements in a short period of time to apparently shorten the manpower and time processing e-mail of customer by virtue of assigning, tracking, evaluating, automatic reporting and analyzing features of system.

Description

j ^ AyO / V. Description of the invention 1 Field of invention 1 Combination = 2 There is a commercial application that uses a compiler 'or computing mechanism 1-a sender ^ 1 message to send reply e-mail information to a mutual e-mail system. Background of the invention And, the function is sufficient to provide a large amount of information and education through the Internet: electronic newsletters and so on. Thanks to the Internet, the popularity of Baozi mail has become an indispensable online behavior for everyone every day. Now, after everyone successfully receives the e-mail (e-mai 1) sent by the sender, the current way of tracking e-mail, The recipient must use specific email server software (such as Outl00k, 0utl00k Express,

NetSCape ...) support. When the recipient successfully receives the HTML e-mai 1 sent by the sender, the recipient agrees to return the receipt, and the sender knows if the other party has opened the email and made it Enjoy the benefits of registered mail. Due to the incomparable nature of the Internet, it has completely changed the business model of enterprises. In order to seek winning business opportunities in the global competition, many companies have emphasized their customer relationship management (CRM) capabilities by providing Cal 1 Center and email opinion boxes. . The content of the e-mail and the textual resort are no longer sufficient for the user. With the advent of the broadband era, e-mails delivered are no longer limited to bandwidth, and e-mails that support T ML format are designed to present a variety of features and become the new darling of the industry. However, the followers and even the operators concerned about 542967. V. Description of the invention (2) The question is how to make the sent e-mails have the same click tracking behavior as the registered mail of the post office, instead of Shi Shenhaihai, No Return of the Invention Overview / The difference between the present invention and Out look is mainly that mail software such as 〇utlOOk is more suitable for sending less e-mail. Once the mailing list is slightly more, Will cause a lot of difficulties and restrictions on the sender's operation; Mail software such as 〇utlOOk can not track the e-mail delivery status, success or failure: it is difficult to determine the timeliness of each household list. , Even after the mail is sent, you can run each item when you receive 辇 π, but you ca n’t determine whether the other party ’s mailbox is full, etc. It ’s not possible to wait for 1 flight distance, please JL A VzL i ', 疋 Recipient e-mail address change ,,,,,,, ^ pe, pen name early, mail software such as 〇Ut l00k ca n’t know the date and time of sending: when encountering the time-efficient e_mai 丨, you must manually , In a hurry: 〇 Culture? e: 1 heartbeat must e-mail send a large amount = !: In the room, one by one sent. If —k and other mail software; problems ’cannot be expected. What e-mail content to read. Shaanxi and Yingqin track whether each household has viewed the e-mail, or clicked or clicked on which e-mails. I = further-track whether the customer has viewed the e-mail, read the status reply, and may also ^ 'Some senders Customized email status. & Recipient deletes reply letter and misidentifies message

However, it is now possible to solve the problem of tracking mechanism and fans of e-mails. Only the person who passes the system of the present invention does not need any protection. The receiving end can use any receiving method to order a 4-inch e-mail server (only support SMTP / Mi = e

542967 Fifth, the invention description (3) is sufficient) or mail software (web-based mail), you do not need to wait for the recipient's active reply, you can know when the recipient opens the e-mail, click the hyperlink information ; And when it is turned on again, as long as there is a connection, the system can know that it has been turned on again. With this collected information, the sender can easily grasp, analyze, and predict the click behavior of the receiver.

According to the present invention, a computer-related system having a microprocessor capable of executing one or more application software for tracking the operation of a computer-related system connected to a server, wherein the application software generates multiple information reports on the computer-related system . According to the identification of predetermined commands, the communication link to the server is determined, collected, converted or counted to complete the tracking function.

An aspect of the present invention is to provide an electronic mail processing method with a click tracking mechanism, which is characterized by including an email processing module and a storage device. The email processing module performs some processing on the imported email content and writes the processed email content and additional information into the storage device. The processing method of the email processing module includes the following steps: import the content of the email to be sent out; list all hyperlinks of the email, and check the hyperlinks for inclusion in the statistics; Hyperlink writes event information belonging to the email; replaces the content of the checked hyperlink with a hyperlink linked to one of this system to process the event information, where the content of the hyperlink of the event information Contains at least one personification parameter group.

Page 7 V. Description of the invention (4) The sub-mail tracking party of the present invention The mail processing module by any specific software. The e-mail content is hyperlinked; the person's personal information can be clicked on a feature of the system. Another phenomenon is to provide a click tracking mechanism that is suitable for a network communication application environment. No mail, server, only support SMTP / MIEME or mail server (mail server), including The processing method of an electronic handle group includes the following steps: read out the f storage device and find out the personalization parameter group part of the hyperlink 2 of the email; take the customized email automatically When the surrogate superlink is linked, 'its personal information will be processed in the quilt and the second avoidance rate statistical program to achieve recovery:': Another invented: mail processing method: its; a message with a reading and tracking mechanism -The museum keeps earthquakes. The two] the sub-mail processing module, the group made one of the old but the processing module will import the miscellaneous 2 Han should store ϊ ϊ 将 will be processed after the content of the e-mail and: Out: the content: Step: The method of importing the electronic messages to be sent out includes the following: TML: G tag, the tag's SRc attribute—'insert—hidden system, which handles the address (url) of the event information, which is linked to The content of this hyperlink contains at least one personalized parameter grouping the event information. Another phenomenon of the present invention is to provide a tracking method for reading sub-mails, which is suitable for an electronic communication environment with a network communication application = tracking mechanism. Without

Page 8 542967 V. Description of the invention (5) With any specific mail software, the mail server module. The email content of this model is replaced by the HTML IMG tag part of the email. When a reading rate of the receiving system sends the sub-mails to follow the database instructions, the comparison instruction selection means includes an execution of the logic module connected to the post; the incoming mail is sent; the selected check box is listed. Cheng's "https://www.shanghai.com.cn" system has a comparison using Wangli's method and a memory that serves as a storage part in the body. Serve through electricity #; has a hyperlink to write: / programware, server, only Supports SMTP /...㈣ or mail server (mai 1 server), including an electronic group processing method including the following steps: · The storage device reads out and finds the user of the email 丄 the individual on the SRC attribute of the tag Personalized information of the number of groups "; when the customized person automatically opens the mail, their personal information will be processed in the post statistics program to achieve recovery; this phenomenon is to provide a click-through recovery , Including the following elements and the execution program, the means of inputting files to input electricity, & said, 黾 brain, the round used to output mail or reports = night person means, storage means for storage &, Used to The track-and-click tracking and reading mechanism uses the last k to store files and programs, as well as the programs stored in the terminal, and each terminal uses two programs that are stored in the memory, ^ Maozi mail processor, or through the network database ^ ,,, and two by the network computer to connect the brain and the database to perform the following points $ send out electronically use RegExp to search for the content of the message = follow-up process: rendezvous content , The user chooses to be unified = whether there is a text of herf into the event tfl · 'will be the original super: chain; statistics of the path / click rate Yin;% substitution within the valley? Personalized parameters 21, Description of the invention (6) ′, set the delivery schedule, save the spear king ya settings; write schedule information. The other q tracking system of the present invention includes an electronic mail database with a reading and tracking mechanism provided by Xiang Xiangyu. It has a combination of rotation of ordinary elements and execution of programs: computer and information processing methods, and rotation of Means, which are used to compare the file into the instruction command &, the f means to rotate the mail or report, used to compare: the paragraph and the storage tool used to perform the click, the selection used to select the-memory The body is used for the tracking mechanism of M + two reading items; wherein the terminal contains the cases and programs stored in the memory, and the-processor is used for :: .. The system is an electronic device stored in the = and the mother terminal. Mail processing module The mail server, or the program in the Beta II, is electrically connected to the piece via the network; it is connected to it through a computer; II. The network database sends out an e-mail to send the email; insert II to perform the following Click on the tracking process: replace the import volume with, 'http: // program IMG tag, internalize the SRC attribute parameter group of the tag "; / path / reading rate statistics program? Personal 疋 Can run schedule and save settings; write schedule information. The system will automatically filter customer emails and send them to clients before sending them through events. Email failures are classified into the correctness of the original e-mail address, and follow-up actions for users sent to the system will be helpful to control the flow of the feeder, and it will also help the web-based theory. , 々Ί, and Wen Zhu collected the compilation, in the network with: 2 = the situation of the line of the table 7

Page 10

542967 V. Description of the invention (7) ------- ~~ _____ The parameter group (event information, customer time i) built-in the parameter group or click on the hyperlink, ^ built-in statistical mechanism, according to the electronic information sent E-mail. In this way, 贝 σ 1) is recorded in the system, effectively tracking reports (reading rate reports, click-through rate reports, and unified users' real-time online reporting and analysis), and easy tracking of letters, 7 points, sending reports, Mail bounces are convenient and time-saving. Using these return information, _ can know whether the recipient has clicked: This system has a built-in calculation mechanism and the selection rate, which helps the company to generate two or two emails, and statistics of similar reading rates and similar activities At that time, you can target ^ customer groups, and then launch an e-mail of their needs next time. Even some specific customer groups send data surveys (Data MirUng) ^ at the settlement / transaction data 'according to the built-in consumer tendency, potential customers There are different mechanisms for eliminating freight charges in groups, which helps to understand customers more closely. , Weiwei, the interactive relationship with the households. Fortunately, the details of the invention are described in the first embodiment. First, the preferred embodiment will be exemplified below, with the first picture _ outline of the mail processing system; Block diagram; and the second picture is the sender first imported the document content of the mail content into html format combined with a reference picture to describe the sender ^ a picture to illustrate the electronic diagram of the present invention is described as The entire process of sending and receiving the mail by the sender and receiver. Upload to this system. The present invention will form an email HTML format

Fifth invention description (R> ___ file. Will follow up --- read the list of mailing links, mail, fill in the tracking mechanism of the reading rate, I select the rate C "selected into the click, statistical = = over and click After picking all the options, the email will be sent to the customer. I jealous, i.e., point-to-point, statistics, and the sender can read the email through the cattle. 7 Understand the read rate of the email; Because the tracking mechanism is based on the click-rate tracking mechanism β „,, six, and complete, it is possible to make the job system and reading rate # / gray process and 筮 丄 Γ from the third picture of the examination Point-rate, 6, + tracking, reading rate tracking of twelve pictures; ^ n Μ4, rate, tracking mechanism of 仃 tracking mechanism. Follow the process of the mechanism to explain the present invention ^ Next, let ’s take a look at the J-track. Click here to explain how to perform Λ on the e-mail (step 30 0); Lee Chuan-mail (Htm herf text (step 310) HegEx tender brother check whether there is a hyperlink in the mail content to be counted, Out of all hyperlink content, the user will enter the event information (step 32, step 32); will check Hyperlink write " h called " where the program is located; replace the original content with write (step 340); set the mailing rate statistics program? Personalized parameter group news) (step 34.); execute; save settings ( Write the schedule information and then in the program B, first; ^ too θ if there is 'take out matches' such as iιυ. Next

542967 Description of the invention (9) Step Yes Person Member information? (Ie, N0T E0F) (step, I & 1, no, then execute the procedure C described later. If it is the number of servants ^ rate personalization parameter group value regEx · Pattern = ”% 〇 / 〇 "%%%", Contpn, URLEncode (actual value) f ^ egEX · ReplaCe (Cnntent, Du fonar rh η, /) (step B1 3 0); Next, send the mail (step B140 ); 铗 德 ㈤recognizes the materials?…, 口 & Check if the membership still belongs

As for the program C, the super-name surname mail of recipient A that has been included in the statistical product ^ Open and click the letter there, and pass the personalized parameter value into the μ mechanism to automatically link the original link content of herf and Re-individualize the recorded personal parameters; take V for the link information. Next, in the tracking mail status, the management function, select "event name", "=, first user can enter the event, but the total statistical report of the event." Send date of the document "" will be sent Report] Once you get the relevant information about Campaig's delivery volume, delivery date, event name, subject, w Xu tongue movement, send records, and calculate the time required for delivery and the reference for successful and failed delivery. Send time for use • [Reading rate report]-Based on the overall reading rate report of the event opened by the user. 啁 Rabbit returns information, you can click on the rate report]-According to the user ’s point, enter Statistic hyperlinks contact 542967., Description of the invention (10) The return information can be used to count the activity— "Quality and diversity [Report list]"-In addition to providing: Click-through rate report for J-link. Counting information combined with customers Information, using the ^ table, this system can also analyze the above-mentioned analysis charts, which can help the system 'export to the Exce 1 report and provide it. &Quot; Those who know more about the customer group can obtain the information of the event. Record value After that, finally, the second step is to track the click rate based on the recipient ’s click on each click. The following describes the preferred embodiment of step 3 0, the input value, and the thousands format in conjunction with FIG. 4— [ Send — =, 迗 mail (Html season). Baixian, the sender first sends the mail :: Xianxian The invention will import the imported documents and information into this system. The file in html format. Ml straw To form an e-mail board and read it in te X tfi 1 e mode, and connect the original to Table-- "linkthrough". In step 310, use the [RegExp] (regular expression) syntax to search for the active template that contains href. Text, check the hyperlinks to be counted (step 32). Figure 5 illustrates the implementation of the "Hyperlink List" according to the present invention. After the check is completed, the content of the original hyperlink of the original activity is first written. Record and replace with 'click rate control'

Handle special children on U R L:? , +, · Avoid regEx p object interpretation pat ter η error regEx · pattern = 丨 丨 ([\? \ + \.]) 丨 丨

542967 V. Description of the invention (11) modLink = regEx. Replace (Request (n urls ") (index), ', \ $ 1n) regEx.pattern = 丨 丨 (href 丨 丨 丨) 丨, & m〇dLink &? f (丨 丨 n [\ x01- \ xf f] *? >) f 丨 data = regEx. Replace (data,, f $ lM & C 1 i ckCoun t URL & n? 1 id = ” & 1 inkOKID & M & cid = ° / 〇 ° / 〇Campa i gn ID ° / 〇% & ci temi d =% ° / 〇Campa i gn 11 em I d% ° / 〇 & uid = %% MemberID %% & userid: = %% UserID %% $ 2n) where,

ClickCountURL will be replaced with the URL of ClickCount.asp. "Lid" is the identity value of the hyperlink, "cid" is the Table Name, "citemid" is the campaign identity value, "u i d" is the member ID, and "u s e r i d" is the account number of the sponsor of the event. And "%% CampaignId %%", "%% CampaignItemId %%", "%% Member Id %%", and "%% User Id %%" are variable values that are only replaced when sending. Finally, write back the adjusted URL content file (step 33 0).

Next, FIG. 6 illustrates an embodiment of the system for implementing the "fill-in-track reading rate mechanism" according to the present invention. After the day-to-day check is complete, record the original hyperlink content to T a b 1 e-and replace it with the click rate control mechanism.

Page 15 Then, fill in the subject of the mail and send it as shown in Fig. 7 to illustrate the implementation of the procedure "Poverty News" procedure B according to the present invention (step B1 0 0). The following is the actual implementation of the "Rabbit Mail Setting". "Figure 8 illustrates members sent by Genjita" "Example, and the" list of required members to be screened (step B11〇) will be implemented through the meeting month. "^ ^ send

In step B1 2 0, choose Chi Jin, Master A will choose ^ ^ ^ ^ ^ to choose a list of members and delivery conditions to set up the off-person pick-up event into the schedule. Through the built-in resident program of this system, a ,,, and $ red a ^ can double check if there are any pending messages in SendQueue,, ^ L > Ding Lili, you can run the mail program SM. ΕΕΕ. The mailing program will first check that Jiang Yan owed a & ^ a a grain of ^ when the mailing was sent, and whether the current time is within the valid day of the mailing schedule. The mailing procedure is entered. Finally, select the event sending schedule, and save the information about the event, Jiang Xi a, ^ ^ Yu Junshi, and write the relevant information about the event.

In SendQueue, in step 6130, 'the sending mail program is responsible for taking out the Condion ion recorded in the sendQueue * as a variable replacement action: 1 · 1 according to C ο nditi ο η take out the order of the members ^ pay the portable conditions of the list of members . 1 · 2 Store the starting point of C ampaig η 4 ~ & the beginning can be stored in the MailSendlog Table 〇 1 · 3 will be qualified members, i will be solidified, set the personal variables by the way of Λ Tan circle, And 542967 V. Description of the invention (13) Replace the variable value of the content to be replaced with 'Replace Campaign value regEx. Pat tern = M ° / 〇 ° / 〇Campa i gn ID% ° / 〇M Content Two regEx.Replace (Content, URLEncode (SendingCampaignld)) 'Replace Campaignltem value regEx. Pattern =?, %% CampaignItemID %% M Content = regEx.Replace (Content, URLEncode (Campaignltemld))' Replace MemberlD value regEx. Pattern =,? %% MemberID %% fl Content = regEx.Replace (Content, URLEncode (rsMember (" MemberIdn))) 'Replace User ID value regEx. Pattern = n ° / 〇 ° / 〇User ID ° / 〇 ° / 〇11

Content = regEx.Replace (Content, URLEncode (rsSendQueue (丨, Userid 丨 丨))) Finally, execute the mail in step B 1 40. And when the client clicks on any link that includes the click rate statistics, it will first point to http: // path where the program is located / click rate statistics program? The personalized parameter group Π ′ will personalize the spring number 佶 1 · d, ·. 1, double miid, cid, citemid,

Page 17 542967 c Some V. Description of the invention (14) ____ ㈣PaifnItemId, uid, userid, you can bring in the information that the member has clicked on a hyperlink. , ’彔 This event will generate the link content of the original hyperlink (according to the lid). After re-recording, you can take it. Redirect the link. Furthermore, under the status of tracking emails, the system uses the event management functions. Select "event name", ":: enter this system ^", and you can summarize the statistical report of this event. t, the sending day and the triggering of the postback information according to the user's turn-on, statistics can be counted 4. Childbirth rate report, reading rate report. However, in the program π, after receiving the mail; after the new mail has been read by Niuren, the new mail is opened or previewed, while the hidden knife, the attribute src of the tag <IMG> received by the customer automatically points to the reading rate; ^ Cheng ^ has recorded the reading value of the parameter values cid, citemid ,. 81 ^ &amp; 丨 2111161111 (1, 2 = at address ·, bring in, view the message, click on the message, its program 1 userid is signed, its source is pointed to with the img symbol &lt; img width 2 0 height = 0 src = n http: // The program ’s reading rate statistics program? Personalized parameter group, 1 &gt;, where the personalized parameter $ includes [the name of the form of the event initiated (cid)], [the ID value of the event is (citemid)], [send member ID (uid)], [event sponsor account (user id)]. Automatically link to the reading rate statistics program (Viewew · asp) according to the parameters passed in, record In this event, the member clicked this email once, and the staff returned to the website to find out.

Page 18 542967

Figure 9 shows the implementation of the system according to the invention "entering the delivery queue. Under actual delivery conditions, through this system_built-in resident check whether there is any activity to be sent in the SendQueue. Take $ &gt; Call another mailing program. The mailing program will first check the conditions of the taxi, and check whether the current time is valid when the mailing schedule is valid. The program is responsible for replacing the recorded records in the SendQueue with the variable replacement action: a. Set qualified members in a loop to set personalized changes,

The variable value of the content to be sent is replaced by: &amp; ‘I sets the original value of the § read item rate as &lt; img width ^ O heighhO src =’, http: // program where the scale of reading rate statistics program? Personalized parameter group to be replaced "&gt; Personalized group 1 to be replaced = cid = V / GCampaignID ° / G% &amp; &amp; citemid = PAR %% CampaignItemID %% &amp; &amp; uid = %% MemberID %% &amp; &amp; userid = %% UserID %% ° where

c i d indicates that the personalized parameter group to be replaced is an event initiation table name. Camp a ignID is the active table variable to be replaced. citemid indicates that the campaign initiation \ d0 CampaignltemlD is the variable Ij) to be replaced. uid means the member id to be sent.

Member I D is the variable I j) to be replaced.

Page 19 542967 V. Description of the Invention (16) userid represents the initiator ID. U s e r ID is the ID variable of the initiator to be replaced. Replaced by &lt; img width = 0 height = 0 src = ’’ http: // path / read rate statistics program? Permuted personalization parameter group π, permuted personalization parameter group = cid = CampaignI 0 value replaced citemid = %% Campaignlteml 0 value replaced = MemberlD value replaced userid = %% UserlD value replaced% ° / 〇 ° The original value of the recorded click rate is &lt; ahref = nh 11 p: // Which way is the program located? Personal parameter group to be replaced ”, personal parameter group to be replaced = lid: %% HLinkID %% M cid: %% CampaignID %% &amp; &amp; citemid =% ° / 〇Campa i gn 11 em ID ° / 〇% &amp; &amp; uid = ° / 〇% Member I D0 / 0 / userid-%% UserID %% 〇 ° ° where 1 id represents the superlink id to be replaced. Η 1 ink ID is the hyperlink variable to be replaced. cid Indicates that the personalized parameter group to be replaced is the activity initiation table, and CampaignID is the variable of the activity table to be replaced. Citemid represents the activity initiation ip.

Campaign ItemID is the ID of the campaign to be replaced. uid means the member ip to be sent. M e m b e r I D is the I d variable of the member to be replaced. user id indicates the initiator ID.

542967

User I D is the ID variable of the sponsor to be replaced &lt; a h r e f = 丨 ′ h 11 ό · / / Mingkou ~ P strike her ^ ^ P path / click rate statistics program? The personalization number group has been replaced, p is attached to U1 · 1ΤΤΛ f The replacement personalization parameter group is 1 id = %% has been set · f · K has been replaced by CampaignI 0 value%% &amp; &amp;

ci temid = %% replaced. P Dismiss 1 ampai§nItemID value %% &amp; &amp; uid = %% MemberID value replaced %% &amp; &amp; lί ^^ n 0/0 / &amp; userid1% Fill in the recipient information (recipient's e-mail ...) with the replaced User ID value and send the letter = recipient's job title, recipient's Campaign Tablet, if the delivery is not acceptable, a record will be recorded After the delivery of Mai 1 has been completed, the reason for the failure will be sent. If all the mails wn at the sending end have been stored in the database, at this time when receiving the mail part of this system, Yan-invention System implements "After sending the mail, No. 10 (a) in Figure 1 is based on the selected situation"; Since the current email has not been read, the reading and points of the event management are zero. Figure 11 shows the percentage of the reading rate and click rate according to the present invention. The following will describe the implementation of the reading rate tracking mechanism and the implementation of the "view the message". As mentioned before, the reading rates of Figures 12 and 12 are similar. The reading rate tracking process is roughly the same (Html format); the sender uploading-system includes: importing and sending a mail to the system, and then enter the sending 542967 5. Invention Description (18) Wizard, Select the event name and template 'and preview it. Next, upload an email, and after successful delivery, a new directory will be created in the specified path named "event name + serial number" and the template will be copied to the directory. Furthermore, searching for the event template contains RegExp to search for the content of the email with &lt; BODY〉 text; after &lt; BODY〉, enter &lt; img width = 0 heights 0 src = `` http: // program path / Click rate statistics program? Personalized parameter group π &gt;; After the sender chooses the content of the mail to be sent, he uses [R eg Ε X ρ] to search for the event template &lt; Β D γ &gt;

Tag, stuffing the read rate control mechanism. &lt;!--tempi ate = / eMarketer / campaign / l / 52 / AS2_40006 / ne w —page_1 · htm-&gt; &lt; img width = 0 height = 〇src = ”http: // program path / read Rate statistics program? Personal parameter group to be replaced "&gt; Personal parameter group to be replaced = cid = %% CampaignID %% &amp; & ci temid = &quot; %% CampaignItemID %% &amp; &amp; uid ^ / 〇 ° / 〇Member ID %% &amp; userid = %% UserID %% 〇 Where cid indicates that the personalized parameter group to be replaced is the name of the event initiation form. Camp a i gn ID is the active table variable to be replaced. citemid said the activity initiated ip.

CampaignItemID is the ID of the campaign to be replaced. uid indicates the member ID to be sent.

Member1D is the variable to be replaced 1]}.

Page 542 542967

userid represents the initiator ID.

User ID is the initiator ID variable to be replaced. The value 4 is that the "%% Campa i gn I d %%", "%% CampaignIteinId %%", "%% MemberId %%", and "%% User Id %%" are replaced at the time of sending Variable value. Set the mailing schedule and save the settings (write the schedule information); execute program b. Then in procedure B, first check if there is schedule information? If so, take the list of eligible members. Then decide whether you have the poor members you belong to? (I.e., NOT EOF) If NO, then execute the sequence C described later. If yes, replace the click rate personalization parameter group value ^ regEx · Pattern: personalization parameter %% ", Content-regEx

Replace (Content, URLEncode (actual parameter value); Next, send the mail and then check back to see if the membership information still belongs to it? As for the program C, refer to Figure 1 0 (b) for reference. The "Reading and Clicking Situation" of the result after the system executes Figure 10 (a). The recipient uses the hidden label after opening / clicking after receiving the email (ie, the length of the attribute of the label is 〇). ) &lt; IMG &gt; The traffic control / reading rate statistics program where the SRC attribute value is located? The personalization parameter group π has been replaced. Since ^, the program is connected back, and the personalization parameter value is passed in. The received data is modified based on the value passed in. The recipient is in a read state, so it can be like a registered letter, the recipient's reading timing is accurate, and then the online lock activity provided by this system is used

V. Description of the invention The report can be clicked on the report; when, the super rate statistics system will first take out the original system to raise the hyperlink point. Finally, (20) get the transmission record program of the recipient's link? According to the line selection rate provided in the link, the report will be read after performing the second selection, and the reading rate of this event information will be contended, and the report will be performed (based on each point of the recipient! Reading rate tracking. The hyperlink href attribute value of the click rate statistics that has been included in the h case is 丨 '11 / 1 ° pm P · / / Long path / point replacement personalization parameter group ", automatically linked back to this Program ^ The number of clicks on the hyperlink was recorded in the Hualing number group, and it was re-introduced into the link information; the event information report can then be obtained using the marketing report (based on Click on the return record value); Click on the rate to follow up. Diao Xibu, juju. Perform receiving mail; Dedi 1 "3 Figures (a) and (b) illustrate the system according to the present invention Jun 'query activity management and reading and Click "; the bucket f f [/ tongue moving edge] of the hyper link, at this time the link first guides the written to the calculation of the click rate 鼗 鼗 u · u, A (clickcount · asp), The result is recorded to eMarketpr, and the limb. T immediately guides the day to the original link screen. # 1 11 Check the activity again Dynamic click-through rate, it was found that the number of people who had previously been active was more than once, and their click-through rate was 100%.

Dry grip and tracking use soil _ I click on the situation from the user. To sum up, 1 Gongguai 1. The applicant interviews with customer needs through long-term market surveys R The e-mai with high immediacy 1 is used in customer relationship management

542967 V. Description of the Invention (21) (CRM) and one-to-one fields can play a very important role — direct mail processing system. The direct result of email, so the development of this electronic marketing) is not only the current ^ mail Direct is enough to help the machine: using the method Λ can ^ same day Shou mention the loyalty of existing customers, targeted at the belt, target customer group pairs: 出 ΐ: L: (1) Quickly and accurately target customers :: The mail feature is' returned, because of low cost, good results, fresh, (2) Saved into promotional offers, or to improve members: Second, the company sends the latest results , By email reading rate and points selected from 2 ~) easy to track performance. 'The content of e-mails has become an enhanced e-mail effectiveness analysis technology. Through e-mail, it is the media-intelligent tracking and unified and poor news, not only based on customer two, and actively provide customer service with automatic tracking of customer service. E-mail, more by rate. Recipient's mail reading rate and activity selection Although the article has been applied better, the surgeon needs to understand that the present invention can be exemplified for each of the above, but he is familiar with the spirit and perspective of the technical invention. Modifications and alterations are made in the = column without departing from this example. All the changes and modifications made according to the & Cover the scope of patents. Brief description of the drawings on page 25. __ | The following will use the example type of the company "i for example, where ... 歹] to describe the actuality of the present invention with reference to the drawings. The structure of the transmission for transmission of the email; the third diagram is a block diagram of the reading rate tracking process; the fourth diagram is a diagram according to the present invention, === kinds of pictures; ~ π 丨 丁 "&lt; negative The example of other examples of hyperlink list is filled in the tracking rate reading mechanism. The example of "email settings" is the example of the actual delivery schedule selected by the member to be sent. For example,., Η The fifth diagram is an embodiment diagram of the mail sent by Li and Xiong according to the present invention; 丨 diagram; the system executes "Zhao i car M Wan 丨 丨 this one by a, ... The implementation diagram of the system of the present invention is implemented according to the system of the present invention :: The implementation diagram of the system according to the present invention is shown in the embodiment of the present invention. After implementing the figure, query the eleventh figure as the example of # 诚 ”; the result after the figure is shown in FIG. 5 is the system implementation according to the present invention. "(Iv) inspection Shu XIII Figure (: Canton: C process; to collect the invention system to perform the mail 542967

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Claims (1)

) 42967 Shen Qing patent scope, a kind of e-mail tracking party &amp; with a click-to-click network communication application, which is suitable for ξ--^ / V ;; # &quot;# &quot; 垓 Mail Server ( mai1 flying H + l human body (web-based ma group, used to include the second e-mail address module method includes the following steps, the file is stored in the storage device, and the e-mail (歹 “this The e-mail processing module imports the desired outward: Fang Jie; Xin !: Out of all the hyperlinks of the e-mail, and send the selected super hammer name link to write the activity information belonging to the e-mail Hyperlinks, where; J content is replaced with: a-biased, customized parameter that handles the marketing campaign information. The content of the hyperlinks for the marketing campaign information includes at least: steps include the monthly special list and step by step fi E-mail tracking method described, newsletter. Little knowing: &quot; You can also schedule and save settings; write the schedule; Tracking method, after A channel / click rate continued \ The content of the hyperlink is &quot; hup: // program place \, sheep Leaf program? The personalized parameter group, jin 4 ^ The email tracking method described in the eleventh member of the electronic application ^ special application, and the-user] account contains the mail server Domain name; ID number and 'Every-username can include an email; Tunzi mail sub-account. Page 28 542967 6. Patent application scope 5. The email tracking method described in item 2 of the patent application scope, wherein the step of writing schedule information further includes the following steps: checking whether there is schedule information; taking out List of qualified members; when there is a matching member profile, remove the click rate; and send the email. 6. The email tracking method described in item 5 of the scope of patent application, wherein the click rate is a personalized parameter group value reg E X. P a 11 er η = π%% personalized parameter Content = regEx. Replace (Content, URLEncode (actual parameter value). 7. The email tracking method described in item 5 of the scope of patent application, further comprising: when it is not a member's profile, a statistical mechanism is executed, wherein the statistical mechanism performs the following steps: Make the recipient open the email and click the checked hyperlink after receiving the email. The checked hyperlink is automatically linked and the personalized parameter value of the email is passed in; the personalized parameter is recorded. ; Take out the original link content and re-import the link information; According to each time the recipient clicks the postback record value, get a reading report of the event information. 8. As described in item 5 of the scope of patent application With the email tracking method, the system can automatically provide you with complete click-through rate statistics and click-through lists after the mail is sent. Page 29 542967 6. Scope of patent application ^. 9. An e-mail tracking method with a reading tracking mechanism, which does not require any specific mail or application in the context of a high-level network communication application environment. It only needs to support SMTP / MIME or mail software. The mail server is server. It contains an e-mail processing module, which is stored in the storage with ai 1 or connected to the Internet via the Internet. Sending and receiving ^ text files, the method includes the following steps: the e-mail address &amp; ^ 's electronic material to be sent out; insert an HTML imported S 嶋 content as a link to one of the system The address (URL) of Dai Erbiao Iron, where the hyperlink of the activity information is a humanized parameter group. 1 Fen contains at least _ 10. The power as described in item 9 of the scope of patent application includes: setting the delivery schedule and storing the settings, and writing to the cattle ==: more 1 1. As described in the scope of item 9 of the patent application scope In the e-mail described above, the method of processing the paper at the "Long βg" of the living warrior, the content of the link of the reading and reading is to fill in the width 2 0 height ^ 0 src 2 "http · / 〆 浐 々% — * lmg reading rate statistics program? Personalized parameter group "&gt;. Wang Gongjin wrote the e-mail tracking method described in Item 10 of Path / Patent Scope. He wrote the tribute message in the eighth chapter, and included the following procedure to obtain a list of members who met the criteria; Data two poor implementation of replacement read rate personalization parameter group value; send mail. ,,,,, Page 30 542967 VI. Patent application scope 1 3. The email tracking method described in item 12 of the patent application scope, wherein the click rate personalization parameter group value is reg EX · P a 11 ern = ,,% % Personalized parameter Content = regEx · Replace (Content, URLEncode (actual parameter value). 14-As described in item 12 of the scope of patent application &lt; m in the file tracking method, what is more included? In the member profile, 'the recipient opens it after receiving the mail'; record the personal parameters; take out the original chain of humanized tea values and import it into the chain 如 如 上 上 1 Fenya will re-_, 口 口 σί1 'According to each time the recipient clicked, the report report of the activity information of $ 鉾 姑 was sent back. The record value was obtained, and the unified ability was obtained. After the reading name is completed, provide your complete mail reading rate ΐ 16 ^ elements of the input mail storage reading pattern and format, with the email tracking system of ϊ! Ίϊ tracking mechanism, spoon-hand m combination: computer and data Library 4: Let's enclose the following flight reports. The field office "method, used for chasing 4 ::" selection method and car ::, used to program 'where the terminal contains a ready-to-click and click and each &amp; and-processor To execute the ^, the e-mail used to store the file 'terminal' 仃 side s already remember the process stored in the body … Piece processing module is-storage record 542967 Six, the scope of the patent application is cleared --------------- The program in the body is sent out via the network database; ΐ; :; 2: The device or library t performs the following click tracking process: import and send mail 3τ ^ brain and data user selection:;; = erf text; list all ip mobile information in the hyperlink; the original Hyperlink Λ Ji; Write the selected hyperlinks to the settings of this time, tongue; Write to U… Several groups ”; Set the mailing schedule and save the two mail tracking system, including the following elements and execution ^ Used to The input method of the input file, the selection method used to compare the output of the mail or report, the selection method used to select and t, the storage method of storage, and the terminal is selected and read via the Internet. Tracking mechanism; The network supports the mail feeder, or searches for the internal worker by metaphor: j program: import and send mail; fill in &lt; 22: 2 <:::: ; In &lt; 11 ^?: // 程序 所 ^ 的 / 一 height- 〇src = &gt;; Set the delivery schedule and: Work and read the system: Program? Personal Group number &quot; working memory δ W and piece goods, the writing schedule information mn: of the 16 or 17 (iv) chasing the scope Email ',,, leaf message transmission failure, the failure to provide complete and loss account. 542967 VI. Reasons for the failure of the patent application scope, such as the recipient's mailbox is full, etc., and provide failed functions. 0 19. The electronic system described in item 16 or 17 of the scope of patent application, including the provision of online department management. ; 1 towel # $ ^ '丨 pregnancy · 捭 仳 两 工 # Μ Department ,, Wu Lubu Bajia online system management items include · k 仏 number of private mail server, each e-mail IP / DNS address, Hechang The Office proposes to use the "Producer 1" service as the U.S. watch and the server address of the negative library, allow mailing order to get a large number of openings, the time to send mail, the directory path for recording and exporting, the return The e-mail address of the letter handles the account number, and whether to process the bounce letter. &quot; Happy to check the recipient's mail | Second system, in the network communication application environment, through any of the mail receiving methods, on \ ιη) mail = delivery wizard, the receiving end can use the server, only the old ^ inch The feature is to send "persons do not need to use any specific mail mail", its Cp / _mail software "eb-base /: contains the click-tracking and chasing: mechanism, the tracking machine: when the person opens this electronic ;: receive; 3 Master_, you can know the receiving line, core: two ... mail. Only = for. Easy-to-grasp, analyze, and predict the click-through of the receiving end: set Page 33