KR20010084925A - Advertisement Banner Displaying Method Using Translation Software for Web Document - Google Patents

Abstract

PURPOSE: A method for displaying advertisements using a web document interpreter is provided to display a prepared advertising banner suitable for the contents of a web page through a translated document display window using a web document interpreter. CONSTITUTION: If a user executes an Internet web document interpreter, a program accesses an appointed server and provides version information to the server for its check(S1). In case that the version of the user computer's Internet web document interpreter is an old version, upgrading is executed automatically(S2-S4). Afterward the execution program is reexecuted(S5). The user drives a web browser to carry out web surfing. While reading a web document written in a foreign language, the user requests the execution program to translate the current document(S6). While translation is being processed, a translation engine of translation software executes translation according to the contents of the web document provided from a web document reader, referring to a translation dictionary data file(S7). A web document analysis processor analyzes the web document(S8) and selects a suitable advertising banner(S9). If all the processing is completed, a translated document framer makes out and displays the translated document in which the advertising banner is inserted(S10).

Description

Advertisement Banner Displaying Method Using Translation Software for Web Document}

The present invention relates to a translator for translating a source language constituting an Internet web document into a target language, and more particularly, to a method of dynamically inserting and displaying an advertisement banner on a translated web page configured by a translator.

Background Art Conventionally, there has been a web document translator (translation software) for translating internet web documents written in foreign languages. Most of these internet web document translators operate online, and read and translate web pages of a user-specified web page into a local language, and then organize and display the translated documents.

Internet web document translator is a client software that is installed on the user's computer terminal to translate and provide the document of the web page specified by the user, and the web page specified by the user installed on the web server and accessed through a network such as the Internet. There is software for the server that provides translation.

In particular, the client software is a browser that is a tool for browsing Internet web pages, and a special web browser may be used, and a general web browser (for example, MS Explorer or Netscape Navigator) may be used. It includes a built-in web document configuration module, and configures the translated document web document in a configuration corresponding to the frame (frame, image display position) of the original web document and provides it to the user as a translation result.

The present invention uses a web document translator that translates a web document (original language document) of a web page designated by a user into a language used by the user and provides the document as a translation document (target language document). An object of the present invention is to provide an advertisement method for displaying a prepared advertisement banner suitable for the content of a web page being viewed.

1 is a view briefly showing the configuration of a web document translator according to the present invention;

FIG. 2 is a diagram showing a configuration example of an index table shown in the web document translator of FIG. 1;

3 is a flowchart showing the overall processing flow of an advertisement display method using a web document translator according to the present invention;

4 is a diagram illustrating an example of a user screen in a state where a web document translator according to the present invention is executed;

5 is a screen example of an advertisement banner exposed while performing a translation process in a web document translator according to the present invention;

6 is a screen example of a state in which a translation document is displayed through a web browser such as an explorer after completing a translation process of a web document translator according to the present invention;

7 is a screen example of displaying the original document and the translated document of FIGS. 4 and 6 in a simultaneous view.

<Description of the symbols for the main parts of the drawings>

1: user computer terminal 2: server

3: translation software 4: recorder

5: Translator control screen 6: Web browser

7, 8: advertising banner

As a means for solving the above-described technical problem, the present invention, Internet web document translator for translating the Internet web document to create and provide a translation document, the user specifying a specific web document to request a translation, Reading the contents of the web document specified by the user, separating the text portion written in the source language from the read web document, translating the separated text portion written in the source language into the target language, and Providing a translation document by inserting the target language text data, inserting a banner for advertisement into the created translation document, completing the preparation of the translation document, and providing the user with a confirmation of the completed translation document. It provides an advertisement display method using an internet web document translator, characterized in that it comprises a step. .

By providing the present invention having such a configuration, it is possible to arbitrarily edit a translation document for an Internet web document to provide an advertisement provided by a document translator manufacturer in the form of a banner image. As a result, it is possible to provide users with high quality internet web document translation software at a lower cost.

In addition, according to the present invention, after the user designates a web document and requests a translation thereof, the user may provide a web document for advertisement including a specific advertisement for a time until the translated document is provided.

By adopting such a configuration, it is possible to eliminate boredom by not only showing the progress of the translation processing rate for the time required for web document translation, but also providing appropriate advertisement information for each user. You can increase it.

According to the present invention, the above-described advertisement display method includes the steps of preparing and recording a plurality of advertisement banners, grasping the contents of the web document designated by the user, and based on the contents grasped from the web document. Selecting from the plurality of recorded advertising banners an advertisement banner of a subject closest to the content, and inserting the selected advertising banner into a translation document.

By using this configuration, indirectly grasp the user's tastes, interests, etc. from the content of the web site that the user visited and requested translation, by inserting the advertising banner containing the content that the user might be most interested in the translation document As a result, the effect as a target advertisement can be enhanced.

In addition, according to the present invention, the step of identifying the content of the web document preferably includes the step of identifying the URL of the web document, and comparing the URL of the identified web document with the contents of the index table. By using this configuration, the contents of the web document can be judged simply and more accurately, and the appropriate target advertisement can be made.

According to the present invention, the method may further include recording an index table by assigning a plurality of keywords to a plurality of product categories, and identifying the contents of the web document by using the keywords of the index table and the contents of the web document. Configure to include the comparing step.

By adopting such a configuration, by simply setting a target product category for a specific advertising banner, a method of providing banner advertisements classified by the category to a user who browses a web page including a keyword of the category can be performed in parallel. As a result, for a particular subject, it is possible to more clearly target advertising close to the user's interests.

According to the present invention, a user designates a specific web document to request translation, reads the contents of the web document specified by the user, and separates the text portion written in the native language from the read web document. And translating the text portion written in the separated source language into the target language, inserting the translated target language text data to create a translated document, and providing the user with a view of the created translated document. An internet web document translator which performs a control process so as to provide a web document for advertisement including a specific advertisement for a time until the user designates a web document and requests a translation for the web document. An advertisement display method using an internet web document translator is provided.

By adopting such an advertisement display method, by providing an advertisement using a web document translator, it can be supplied at a low price, and by providing advertisement information during the interlude, the user's boredom can be eliminated to some extent.

According to the present invention, it is preferable that the advertisement banner or the advertisement web document is configured to be recorded at a specific location of the advertisement server remotely connected through the network with the user's terminal.

By employing such an advertisement display method, it is possible to record and manage a banner image to be inserted into an advertisement in an advertisement server operated by a producer or an advertiser of a translation terminal. As a result, it is possible to more easily deal with the update or design change of the banner image for advertising.

Hereinafter, the configuration of the present invention with reference to the accompanying drawings to be described in more detail.

Fig. 1 shows an example of a system configuration for realizing the advertisement display method of the present invention, and Fig. 2 shows an overall processing flowchart of the advertisement display method of the present invention.

As shown in FIG. 1, the advertisement display method of the present invention is disposed by a user's computer and a server computer, and are processed by a plurality of modules that exchange data with each other and perform unique functions. In the configuration example shown in FIG. 1, the translation software is installed in the form of a client program on the user computer 1, and the system is configured in such a manner that only the advertisement document (web document, banner image document) is provided on the server computer 2. . However, it is not necessarily limited to this configuration, and each processing module may be appropriately disposed on either the client side or the server side.

As shown in Fig. 1, the translation software 3 installed in the user computer 1 is a translation engine module 31, a dictionary data file 32, a web document reading module 33 and a translation document creation as a basic module. Module 34 is included.

According to the basic operation of the translation software 3, it has a web browsing function so that when a user browses a specific web document by designating a specific URL, the web document is recorded in the web document recording area 41 of the recording device 4, and the web document is read. Display the web document recorded in the recording area. The user may designate a specific web document and request a translation while viewing the web document. Then, the web document reading module 33 reads the web document designated by the URL, separates the text data from the web document, transfers the data to the translation engine module 31, and requests a translation. The translation engine module 31 performs a translation process by referring to the translation dictionary data 32 and the like, records the result in the translation document recording area 42 of the recording device 4, and records the recorded translation document. The creation module 34 causes the translation document to be displayed on the display device in a predetermined form.

As a means for performing the advertisement display method of the present invention, the translation software 3 of the present invention also includes a web document analysis processor 35 in addition to the above-described modules.

The web document analysis processor 35 uses the index table 43 recorded in the recording device to analyze information about the document currently being viewed by the user and the document requested by the user for translation, and what document the user is currently viewing. Determine what subjects you are interested in. 2 illustrates one example of an index table configuration.

As a specific example, the web document analysis processor 35 first checks whether a document of a corresponding content is searched by hooking a URL of a web site visited by a user. If the URL is registered in advance in the index table 43, it is possible to easily identify the subject of interest to the user. In order to check the contents of the user's reading in detail, extract a plurality of keywords from the contents of the web document such as the title, meta tag, and body text of the web document, and use the extracted words as keywords to more accurately estimate the user's main interests. Can be configured.

As another example of the configuration of the index table 43, a category may be specified by classifying products by subject, and a keyword may be collected and associated with each category directly or indirectly. Then, by collecting keywords from the contents of each web document, a category for the corresponding product can be selected based on the collected keywords, and the advertisement banner for the products classified by the category can be configured.

As soon as the user's primary interests are identified, the index table 43 provides information about where the advertisement banner image data to be inserted to the translation document creation module 34 is stored, which is effective when presented to a person with that interest. The determined advertising banner is displayed in the translated document. The position information of the advertisement banner image data includes the position information of the specific region 44 of the client computer on which the advertisement banner is located or the advertisement banner recording region 26 on the server 2 side.

The translation document preparation module 34 prepares the translation document so that the banner of the corresponding position is displayed at the designated position according to the advertisement banner position information from the index table 43 and transmits the translated document to the display device.

As a result, the translation document provided to the user is inserted and displayed with the advertisement of the subject that the user is most interested in. This effect is, for example, when a user visits a specific magazine site and requests a translation for a fashion-related article, the person who browses the web page is provided with advertisements related to clothing, footwear, accessories, and the like.

2 illustrates in more detail an example of a translation table used when analyzing a web document. The translation table of FIG. 2 includes "URL" and "keyword" for the web page. At this time, the "URL" is a URL that has already been identified as frequently visited by a plurality of users and is prepared and provided in advance by the producer in advance. "Keyword" is a keyword recorded to present the corresponding advertisement in advance for each advertisement banner, and is provided when a new advertisement banner is provided.

For example, a user is visiting a golf-related article web page (URL = http: //www.asahi.com/sports/golf/index.html) of the web page of Asahi Shimbun, Japan, and as shown in FIG. The translation document creation module 34 of the translation software 3 according to the present invention, if the URL of the web page, the keyword and the recording position (designated location of the server or client computer) of the advertisement banner are provided in the index table 43 in advance. ) Refers to the recording position of the advertisement banner provided from the index table 43, creates a translation document so that the recording position of the advertisement banner is inserted, and displays it to the user.

On the other hand, a user may view a web document of a URL not recorded in the index table and request a translation. Or, the URL of each web page may change. In this case, the advertising banner to be provided to the user is determined using only a method of reading a web document and extracting keywords, and a translation document is created. Although there is no designation of the URL of a specific web page, if there is a record of the upper URL of the web page, a suitable advertisement banner may be selected based on this.

The results are then provided to the server side, which allows the server to update the index table 43 by collecting the results from a plurality of users. The newly created index table is replaced with the index table 43 installed on each user's computer by using the smart upgrade function of the automatic upgrade processor 24 of the server 2, so that the user always updates the index table 43. Have a)

3 is a flowchart illustrating an overall process of an advertisement display method using an internet web document translator according to the present invention.

As shown in this processing flowchart, when the Internet web document translator of the present invention is executed, the program logs in to the designated server (step S1) to provide version information and request a version check. After the version check (steps S2 and S3), if the version of the Internet web document translator of the user's computer is an old version, the upgrade starts automatically (step S4, smart upgrade). The main contents of the upgrade are client programs, dictionary files, DB for banner advertisements, and index tables.

After finishing the automatic upgrade, the executing program is generally rerun (step S6). Thereafter, the user starts a web browser such as an explorer and surfs the web, and while reading a web document in a foreign language, the user requests to translate the current document to the executing program.

4 shows an example of a screen for viewing a particular foreign language web page with the Internet Explorer 6, and a user control screen 5 of an execution program installed and displayed in a client program. When the translation execution icon is clicked on the control screen 5 to request the translation of the web page, the processing rate up to now is displayed in the center of the execution program screen, and the screen of the explorer 6 is as shown in FIG. It is displayed alternately with a web page including an advertising banner 7. The advertisement banner 7 is one of the advertisement banner DBs 44 included in the client program. At this time, the advertisement banner to be displayed is referred to the URL of the current web page.

While the translation is in progress, the translation engine 31 of the translation software 3 proceeds with reference to the translation dictionary data file 32 according to the contents of the web document provided by the web document reader 33 (step S7). The web document analysis processor 35 analyzes the web document and selects an advertisement banner suitable for exposure to the user (steps S8 and S9). Then, after all the processing is completed, the translated document creator 34 creates and displays the translated document in which the advertisement banner is inserted (step S10).

FIG. 6 shows an example in which a translated document is generated to include an advertisement banner 8 as a result of translation and displayed on an explorer window. Comparing the translated document display example of FIG. 6 with the original web document of FIG. 4, it can be seen that the advertisement banner 8 at the upper end thereof has been replaced with another one. This alternately displayed advertising banner 6 was provided by the translation software, and a translation document in HTML format was prepared to include the advertising banner. The advertisement banner may be included in a client program or may be an image of a web server operated by a provider that provides translation software.

FIG. 7 shows an example of a screen display when the user specifies display settings in the form of simultaneous viewing of the original text and the translation, or when the user requests simultaneous viewing of the original text / translation. In this display example, the advertisement banner exposed in the configuration of the original page 9 and the translated page 10 is different, and the original page is inserted by the corresponding web page operator, but the advertisement banner 8 of the translated web page is translated. It is selected by the process of the advertisement insertion display processing module of software.

As described above, an embodiment of the advertisement display method using the Internet web document translator according to the present invention has been described. In this embodiment described with reference to the drawings, a method of inserting and displaying an advertisement banner using translation software installed on a client computer is used, but this method is not necessarily limited to the above-described form.

As another example, a translation processor 27 is installed on the server computer 2 connected to the user terminal 1 and the network, and a user who accesses the server 2 through a web browser such as an explorer designates a specific web page. By requesting translation into the target language, the server may read the document of the designated web page, translate it into the target language, create a translated document, and provide it to the user. In this case, the server 2 is provided with a web document analysis processor 28 to analyze the user's needs, tastes, interests, and the like, and to determine which advertisement banner to expose.

In addition, as shown in Fig. 5, the advertisement banner 7 to be displayed between the interlude in progress translation can be omitted. In addition, the number of advertising banners is not particularly limited, and the shape of the advertising banner is not limited.

By providing the present invention with the configuration as described above, it is possible to provide useful advertisements to users of translation software. In addition, it is possible to identify the main interests of users and to expose the appropriate product advertisements to each user, so that targeted advertisements can be performed. As the revenue of these advertisements increases, it is possible to provide high quality services to users at a lower cost. It became.

Claims (7)

In the Internet web document translator that translates the Internet web document to create and provide a translation document, Requesting a translation by the user specifying a particular web document, Reading the contents of the web document you specified, Separating portions of the text written in the native language from the read web document, Translating the text fragments written in the separated source language into the target language; Inserting translated target language text data to create a translated document; Inserting an advertisement banner into the created translated document to complete the preparation of the translated document; Advertising display method using the Internet web document translator, characterized in that it comprises the step of providing the user to check the completed translation document. The method of claim 1, After the user designates a web document and requests a translation thereof, the advertisement display method using the internet web document translator, characterized by providing a web document for advertisement including a specific advertisement for a time until the prepared translation document is provided. The method of claim 1, Preparing and recording a plurality of advertising banners; Identify the content of the web document you specified, Selecting from the plurality of recorded advertising banners an advertising banner of a subject closest to the content of the web document based on the content identified from the web document; And inserting the selected advertisement banner into the translated document. The method of claim 3, Identifying the content of a web document Verifying the URL of the web document, And displaying the URL of the identified web document with the contents of the index table. The method according to claim 3 or 4, Recording the index table by assigning a plurality of keywords by a plurality of product categories; Identifying the content of the web document And displaying the contents of the web document and the keywords of the index table. Requesting a translation by the user specifying a particular web document, Reading the contents of the web document you specified, Separating portions of the text written in the native language from the read web document, Translating the text fragments written in the separated source language into the target language; Creating a translation document by inserting translated target language text data; An internet web document translator for performing a control process to include providing the user with a view of the created translation document, And a web document for advertisement including a specific advertisement for a time until the user designates a web document and requests a translation for the web document, and then provides a written translation document. The method according to any one of claims 1 to 4 or 6, The advertisement banner or the advertisement web document is recorded in a specific position of the advertisement server remotely connected through the user's terminal and the network.