KR100758564B1 - E-market place managementing method - Google Patents

Abstract

The present invention relates to an e-marketplace operating method using the ID and the reverse proposal including a margin, a number of sellers submit a quotation for the goods ordered by the buyer online, the bidding is made, In the method of operating the e-marketplace where payment is made, the membership registration step of granting a unique ID, that is, a nominal ID, to the member by approving the membership by referring to the credit and reliability of the buyer and the seller, and the registered buyer And a margin ID granting step of granting a plurality of margin IDs in which a margin rate can be set in addition to the seller's no margin ID, and a plurality of sellers log in to the e-marketplace for bidding and reversing the order of the buyer or the margin ID user. A bidding step that participates in the proposal, and the bidding step ends If the seller logged in with the margin ID is analyzed, the margin payment that pays the margin margin promised to the seller who granted the margin ID according to the margin rate included in the margin ID It is to provide a method for operating this marketplace that consists of the establishment stage.

Margin, Sales, Open, No Margin, Margin ID, Sales ID, Open ID, No Margin ID, Quote, Bid, Auction, Reverse Auction, E-Market Place

Description

E-MARKET PLACE MANAGEMENTING METHOD}

1 is a flowchart showing a method for operating an e-market place using an ID including a margin according to the present invention.

2 and 3 are screen configuration diagrams for membership registration according to an embodiment of the present invention.

4 is a screen configuration diagram illustrating margin ID management according to an embodiment of the present invention.

5 is a screen configuration diagram showing my item of interest registration according to an embodiment of the present invention.

6A to 6C are screen configuration diagrams showing a bid participation list according to an embodiment of the present invention.

7 is a screen configuration diagram showing final order registration according to an embodiment of the present invention.

FIG. 8 is a screen diagram illustrating a bid inquiry inquiry for a bid according to an embodiment of the present invention. FIG.

9 is a screen configuration diagram illustrating a process of responding according to an embodiment of the present invention.

FIG. 10 is a screen configuration diagram illustrating a reverse proposal process according to an embodiment of the present invention. FIG.

The present invention relates to an e-market place, and more specifically, to a buyer or seller member (hereinafter referred to as a "member") who is a member of the e-market place, a number of sales including one unique ID (hereinafter referred to as "no-margin ID") and a number of sales. The ID (hereinafter referred to as margin ID) can be generated, and the margin ID is provided to the regular member's account or various sales offices (hereinafter referred to as the account). Partial payments are made to the provider of the margin ID they used, that is, the active member, so that the active member can obtain the margin of the transaction without own capital, and the active member promotes this marketplace to the buyer and pays the margin in return. So that you can get an ID with a margin that improves the effectiveness of this This is about how to operate E-MarketPlace, and the other is that most sellers will only bid on the order, namely the products and services ordered. It is about how to operate the E-Place Place, which allows the so-called reverse offer to introduce other products in the product category and the buyer can choose to bid under his own discretion, whether it is a general or reverse offer.

In the conventional offline market, a large number of sellers, i.e., manufacturers, submit a quotation and subcontract the seller's choice accordingly, so that the order is made and the buyer (e.g., advertising agency) The payment was made and the seller delivered it.

However, the advertising planners ordered visited a number of sellers in person and asked for a quotation, or explained the contents and requested a quote by telephone or fax. After visiting the advertising agency in person, submit a quote, send a quote by mail, or receive a call.

Accordingly, the advertising agency selects several sellers to designate subcontractors, explains the contents of the order for each company, receives a quotation from each seller, and selects among them. There is a problem of wasted effort, and the lack of data on sellers can lead to limited information or misleading choices, which usually lead to the selection of sellers through contacts, advertising or social awareness.

Therefore, in order to make this process transparent and convenient, the online direct trading market was introduced, and buyers (corporate and individual members) and sellers who visited the site for ordering joined each other, and announced bids online and posted the bid announcements. Introduced a method in which a viewed seller participates in bidding such as price competition.

However, since they each participate in the bidding or place an order using their own ID, there is a problem that the opportunity to participate in the case of small companies or individual entrepreneurs who are capable but weak capital is limited.

In addition, in the case of a seller having an excellent product having the same function as the ordered item in addition to the ordered item in the bid as described above, the buyer could not participate in the bidding at all, and the buyer could not confirm whether there was a better product.

In order to solve the problems described above, the present invention allows a regular member to have a number of margin IDs in addition to their own nominal IDs, so that margin margins can be left without investing capital and effort on the side of providing margin IDs. In addition, the side receiving the margin ID provides the method of operating the e-marketplace using the ID including the margin, which enables the seller to use the location of the industry, that is, the trust and the trustworthiness of the subcontracting party, so that the seller can trade in better conditions. In the case of the seller and the seller, the product that functions the same for the product ordered by the buyer is a buyer-broker who develops, distributes and sells excellent products by fostering the counter-suggestion function to actively promote the main product or the competitive product. -Forehead to enhance client's satisfaction Its purpose is to provide a way to operate the ketplace.

In order to achieve the above object, the present invention provides a bid for a plurality of sellers to submit a quote to the goods ordered by the buyer online, in the method of operating the e-market place where payment is made for the bid, The membership registration step of granting a nominal ID to members by approving the membership registration with reference to the credit and reliability of the buyer and seller, and the number of margin margins other than the nominal ID of the registered buyer and seller can be set. The margin ID granting step that grants the margin ID of the owner and the owner of the no-margin ID has a different ID and password for each client and the margin rate is set. Bid to participate in bids and reverse proposals When the bidding step is completed, the ID associated with the transaction is analyzed and the buyer or bidder is using the margin ID to pay the margin amount promised to the seller who granted the margin ID according to the margin rate included in the margin ID. It is to provide a method of operating the e-Place Place, which consists of the stage of payment of margin and establishment of commerce upon winning a bid.

In addition, the seller having the no-margin ID is divided into grades, and if a certain grade or more, the buyer can make a reverse proposal to other goods instead of the goods ordered.

In the above configuration, a margin ID is a sales ID that an active member can distribute to an account, that is, a buyer or a seller performing a subcontract, at an online / offline sales site. Margin ID can be ordered and various services can be used.

In addition, the no-margin ID refers to the ID to be used by himself / herself to approve the membership and give it to the registered full member by referring to the credit and reliability of the buyer and seller.

The present invention configured as described above is premised on the fact that it can be applied to the entire area of the e-market place. In this embodiment, the e-market place forming the promotion and souvenir market will be described by way of example. The premise that needs to be explained first.

According to the present invention, there are several buyers and several sellers, so that the seller submits a bid, that is, a quote, based on his delivery price and service option for the order placed by the person who wishes to make a request. Here, the seller's estimate is that the contents of the seller are unconditionally bound to a specific product, and the quotation is submitted on the premise of the delivery of the product. Among the sellers are divided into five grades, Diamond-Sapphire-Gold-Silver-General, according to their trade performance and creditworthiness. Among them, Diamond is one of the top 5% sellers, with a great deal of trade performance and high level of reliability over a considerable period. On the premise of this, no claim is required.

In addition, a seller of a diamond class may offer a reverse offer to the buyer, and the reverse offer provides an actual comparison sample so that the purchaser can freely make a decision. If a problem arises in the transaction, claims can be made at any time, which can seriously damage the credit rating of a diamond-class seller. In other words, only the most reliable diamond sellers can make reverse proposals, and the contents of the reverse proposals can be freely selected by the buyer, and the corresponding products of the reverse proposals will always be very competitive in quality, price and service. Is ordered.

Since the reverse proposal is not made unconditionally but is left to the autonomous decision of the buyer, the reverse proposal or general bidding on the existing product to be purchased can be freely selected at any time according to the purchaser's intention.

The subject of the e-market place using the ID containing the margin according to the present invention is largely composed of buyers, sellers and intermediaries,

Buyer refers to a bidder who makes a request for quotation, and is a person who subcontracts through an auction to a seller with an order to be ordered. In this embodiment, an advertisement planner is described as an example. This includes agencies, event companies, local newspapers (life magazines), shopping mall operators, and various agencies. In more detail, it is a client who takes an order from a consumer (primary office) or sells directly to a manufacturing supplier. Collectively, it is called an advertising agency.

The seller refers to a quote submitter. In this embodiment, a manufacturing supplier is described as an example, and the manufacturing supplier receives an order from a consumer or an advertising agency in the promotion and souvenir business, and prints, manufactures, imports, or OEMs the product. It is a supplier of promotion and distribution of souvenirs and distribution. It includes pure manufacturers, importers, OEMs, distributors, distributors and distributors. Collectively referred to as a manufacturing supplier.

An intermediary is a role that operates and manages the e-marketplace and manages the information of buyers and sellers, and mediates so that problems can be solved smoothly. In this embodiment, the intermediary is collectively referred to as an e-marketplace operator.

According to the present invention, only a buyer and a seller can sign up as a regular member in a subcontracting relationship. Therefore, membership is limited, and when a member is registered through a membership registration process, he / she has one no-margin ID for himself, You can create multiple margin IDs, which can be created, modified, deleted at any time, and used for sales.

In addition, the password of the margin ID must be different from the password of the no margin ID, the margin rate can be freely set to 10%, 15%, 20%, 25%, etc., and can be modified later.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the following embodiment, a buyer uses an advertising agency as an example, and a seller uses a manufacturing supplier as an example.

Referring to the overall process with reference to <Figure 1>, both the advertising planners and manufacturing suppliers as buyers are registered and received the ID, then the advertising planners to place a bid announcement and submit a quote from the manufacturer The bidder examines the submitted quotation and makes a successful bid and pays the broker through the secure payment system.When the payment is confirmed, the broker instructs the supplier to deliver the product to the manufacturer. When the delivery is completed and the receipt and inspection process is confirmed that there is no defect, the broker pays the manufacturing supplier the amount excluding the brokerage fee.

end. Sign Up

E-marketplace implementation of the site using the ID including the margin of the present invention, only the advertising planners and manufacturing suppliers can sign up for the site, only the advertising planners and manufacturing suppliers subscribed to the member provided by the broker Make the service available.

As shown in FIG. 2, the intermediary obtains information about an advertising planner and a manufacturing supplier in advance through a preliminary survey to create a company database. Search for the company by number and enter additional information so that the intermediary can authenticate it. If the company is not registered in the company database, register as a new member.

When signing up, as shown in Figure 3, ID, password, business registration number, resident registration number is mandatory.In addition, trade name, representative, person in charge, address, telephone number, mobile phone number, fax number, e-mail, business status, item, etc. And additionally enter account information for savings transfers and other refunds. The inputted information can be searched in "My Transaction (Information)", and then, if there is a change, the contents can be corrected.

In addition, the registered buyers and sellers basically create a no-margin ID for the company itself to log in at the time of membership registration, and can generate a plurality of margin IDs including margins as needed as shown in FIG. In this process, the buyer and the seller, that is, the advertising agency and the manufacturing supplier must pay a predetermined amount to the broker to create a margin ID. The margin ID should be set differently from the ID and password, and the margin rate can be set differently for each margin ID, it can be allowed to use the ID and password to the customer to use it. Companies that have been granted the margin ID may use some of the services of this site by using a separate margin ID login.

The account that has been given the margin ID can only view the transaction with his own margin ID. In addition, the margin amount to be paid to the buyers and sellers owning the no-margin ID is settled after a certain period from the date of the transaction occurs, the manufacturing supplier that provided the margin ID in real-time e-mail and text message regarding the performance of transactions with their margin ID (SMS) will be notified of the details so that they can know in real time the trading performance of other companies (= accounts, etc.) trading with their margin IDs so that they can manage multiple margin IDs they own.

In addition, the manufacturing supplier registers 'my items of interest' when registering as shown in FIG. 'My item of interest' is to inform the order information when an order is generated from an advertising agency, etc. After entering the main supply products (product group, direct checking by product), and clicking the Finish button, the membership registration process is completed.

I. Ordering of advertising agency

The advertising agency visits this site with the order to be ordered, logs in with their no-margin ID, and moves to the corner for ordering a bid. If you click on the relevant corner, you will see a menu such as My Info, My Quote Bid, New Quote Bid Request, Successful Order Payment, and Inquiry.

My information is displayed on the advertising agency's information entered at the time of membership registration, ID, password (hidden by *), business registration number, social security number, trade name, representative, contact person, address, general phone / mobile phone number, fax , Email, status, item, and account information are displayed.

As shown in FIG. 6A, all the bid auctions currently pending appear in order, as shown in FIG. 6A. The ongoing bid is displayed as "progress" at the far right, and the past bid is "bid" or "bid", " "Cancel" is displayed by date. Below the current progress, the contents of the orders requested in the last month are shown, and the contents of the previous month are set by entering the period and clicking the inquiry.

At this time, the displayed content is divided into primary and secondary, and the primary display is divided into (safety / direct dealing / consulting), type (product family), product, quantity, average price, lowest price, deadline, and progress stage ( Progress / successful bidding / bidding / abandonment), successful bidding (confirmation processing), etc., and when a relevant case is clicked, a detail page of the relevant case appears and secondary contents are displayed.

As shown in <Figure 6b>, when the relevant item is clicked, a popup window of the next step appears, and the classification (safety / direct transaction / consulting), the type (product group), company name, buyer, product name, booklet / page / product code , Quantity, date of delivery (arrival criteria), delivery location, print phrase / option, desired bid time, other explanation, desired bid price, highest price / average price / lowest price, information correction / processing stage, cancellation (can be canceled only 30 minutes before the deadline) And the like, and the image appears when the advertising agency uploads the product image to a file. This makes it easy for manufacturers to see the product.

If the above information is modified during the bidding process, the manufacturing supplier who submitted the quotation will be notified of the information directly via e-mail and SMS and request to receive the revised quotation. However, manufacturing suppliers who do not receive a revised quotation are considered automatic abandonment. Similarly, if an advertiser revises information while a bid is in progress, the quotation from the existing manufacturing supplier participating in the bid is ignored. You may not receive a quote. "

Also, at the bottom, the bidding contents of each manufacturing supplier who participated in the bidding are displayed. The manufacturer name (trade name), supply price, total supply amount, level, service option, reverse proposal, and successful bid selection are displayed, and detailed information about other companies. Is not shown and is sorted from high to low based on the winning price.

The level of the manufacturing supplier is divided by the points accumulated according to the use performance. In the embodiment of the present invention, five levels of grades are set as general, silver, gold, sapphire, and diamond, and the points are the total transaction amount and the transaction completion. It is then multiplied by the valuation scores provided by the trading partners, and only the diamond rating can be reversed.

If you click on the above service option, courier service fee / free, printing fee service / free, tax-included / included, and other service matters (free technology) are displayed. The information of the recommended product suggested by the supplier is shown in detail.

The auction selection is to click on after carefully reviewing the quotation of a specific manufacturing supplier and selecting the quotation of the corresponding manufacturing supplier. Then, it immediately enters the bidding waiting state, and informs the advertising agency's first payment, and asks for the time limit of the payment. This is because if the payment is delayed, the printing / production itself is delayed and the delivery date may be delayed. In addition, write down the deadline for the deposit and manage it separately if the payment is not made in advance. If you need to, you can get in touch with them and see what's going on. It will also be listed as a winning bidder in the manufacturing supplier, and it will be waiting for the advertising agency's deposit, and it will be notified immediately when the deposit is confirmed, so that the manufacturing supplier can contact the advertising agency with each other and deliver additionally.

In addition, the advertising agency may proceed several times at a time, or if the bidding closes at the same time, you can make an integrated payment. To this end, the manager must know the integrated calculation for each planning company in advance and, if necessary, can make a limited payment. Next, the advertising agency pays or deposits the payment to the intermediary, and when logged in, it can request confirmation of payment (viewing suppliers) by entering the 'My deal' or the requesting agency's quotation request. After confirming the payment, the intermediary confirms the deposit and opens the information for the advertising planner-manufacturer. If you do not confirm the payment of the transaction, the information of both companies will not be opened by the security payment system.

Once the ad agency's deposit is confirmed and the transaction is approved, my final transaction details can be viewed in detail in 'My Transactions'. The factory information will be opened until the transaction is completed but not presented thereafter. The reserves can be used freely as payments. The reserves provide 0.5% of the total transaction amount, and if the transaction amount is less than 100,000 won, there will be no reserves. In addition, no credit will be given for the transaction amount and margin accrued amount.

When the new quotation bid request is clicked in the corresponding corner, as shown in <Figure 7>, the basic information of the advertising planner (order, phone and mobile phone number, contact person) is displayed. After the modification, the order to be requested for bidding is entered.

Input contents include ① safety / direct transaction / consulting (opening) selection, ② booklet / site name, year of issue, number of issue, ③ page / site address, ④ number (except factory code). ⑤ Product name, ⑥ Book price, ⑦ Quantity, ⑧ Delivery date, ⑨ Delivery place, ⑩ Desired bid closing time, ⑪ Desired bid price, ⑫ Other requirements, ⑬ Printing phrase, Printing option (1 degree, 2 degree, Special printing, etc.) ), ⑭Product image (possible uploading), etc. If the same page product is subsequently requested, existing uploaded images can be recycled. After this process, if you click 'End Order Registration (= Request for Quotation)', the order will be opened in the entire bidding list.If necessary, the order will be marked as 'waiting for bidding' immediately after 'Request for Quotation' and if the order is approved, 'Progress'.

All. Bidding from Manufacturer

Registered manufacturing suppliers are provided with order information by text message, email, fax, etc., whenever there is a bid, based on my interest items entered at the time of signing up. The bidding information can be searched through the bidding menu, and bidding announcements can accurately identify the product name and prepare to participate in the bidding. When you are ready, click the bid number in the bidding information list to check the information on the purchased goods and press the bid button to participate in the bidding.

First, in order to submit a quotation for a bidding order that can be delivered by a manufacturing supplier, a query of pending orders is inquired. Bid auctions are displayed in order based on the results of searching by one of major category, small category, and product name. As shown in FIG. 8, the currently in progress is indicated as '(bidding) progress' on the far right, and in the past, 'bid' or 'bid' or 'cancel (order abandonment)' is displayed and arranged by date. Is displayed.

As mentioned above, the order is selected and the bid is submitted, and then a quotation is submitted. In the case of a new bid, the primary display of the items currently offered by the company and the related bids is displayed. If you click, the details appear, and you can participate in the bidding by searching the whole category by category and freely creating a quotation about the available area.

To make a quotation, first check the detailed information of the order based on the basic information of the manufacturer and submit the quotation. You can revise the contents of existing quotes up to the closing date of the bidding bidding several times.If you introduce the automatic bidding system, the minimum line is presented to some extent and if the amount of other quotations is less than your own (for example, If the unit price is 10 won or less, you can adjust the unit price by 1 won unit).

Finally, as shown in FIG. 9, the manufacturing supplier enters a supply price, a total amount, selects a courier cost / printing cost / tax, and attaches a quotation, a product description, etc., which are made to order.

In addition, as shown in FIG. 10, the seller orders a certain grade to the contents ordered by the buyer, that is, in the embodiment of the present invention, a regular member of the diamond grade may offer a reverse proposal to a product having the same function or another competitive product. In addition to responding to this matter, a reverse proposal may be made.

la. Successful bid and payment

The advertising agency that placed the order selects the final one of the manufacturers who submitted the quotation, and then the process is 'waiting for bidding'. It is then opened for access to the manufacturer's information. The payment method, first, in the 'my transaction' or 'quote request' corner, you should read the payment information for the case and click the payment confirmation after the unpaid remittance according to the payment amount. When the payment confirmation is clicked, the intermediary approves, and from this time, the information can be viewed mutually, and the transaction starts. The payment method is not only bank transfer, but also payment by credit card and bank transfer.

If there is no bidding company or the advertising agency does not choose it, it becomes 'bidding', and if the bidding is avoided when only one bid occurs, it is considered 'cancellation'. If there is no bidding company, the bidding is automatically extended to the next bid deadline only once, and if so, the intermediary can provide an opinion to the advertising agency about whether to introduce the supplier directly or continue. Will be asked.

When the printed and manufactured product arrives from the winning manufacturer, the advertising agency will confirm the delivery. After the delivery is confirmed, the broker will pay the manufacturer through the safe transaction system relay system.

In the above delivery confirmation process, the advertisement planner confirms that the delivered product is free of defects and confirms the delivery. If the delivery confirmation is not made, payment is not made to the manufacturing supplier. If there is a defect, the buyer will make a 'report' menu, which allows the buyer to file a claim and a problem, and once the 'report' is made, the payment will be suspended until it is resolved. However, the solution of the problem shall be settled between the parties in accordance with the principle of partyism, and if agreed upon in the course of mutual consultation, the delivery will be confirmed and settled within 5 days from that date. If a report is made and a member is found to be at fault, there may be penalties, which may result in restrictions on use.

In addition, the advertising agency evaluates the manufacturing supplier when confirming the delivery. The evaluation contents are largely two, one to give a score of 1 to 10 points in consideration of various things, and the other to declare. .

Ratings are a comprehensive assessment of product quality, delivery and service / friendliness, allowing the advertising agency to check on its own in 10 steps, which are then directly reflected in supplier-level evaluation. The calculation method is cumulative total for each transaction as "value per transaction (KRW 10,000) X rating". At this time, the level varies depending on the score, and if the level is high, the selected information can be preferentially provided by the intermediary in addition to securing trust from the advertising agency. For this purpose, priority is given to disseminating information in the manager mode. For example, Diamond members will be guided separately at 30-minute intervals as advertising planners post their order information, Sapphire members will be guided at 1 hour intervals, and Gold members will be guided at 1 hour and 30 minutes. In addition, various fees may be reduced or exempted. Of course, if you keep an eye on the site from the manufacturer, you can always secure your own transactions and profits.

Reporting by the advertising agency will be recognized as a claim against the manufacturer, and if the fact is confirmed, there will be a significant disadvantage such as level down, restriction of trade. However, if it is determined to be a deliberate problem, the advertising planners will be warned, warned or restricted. The manufacturer may also declare it.

According to the present invention configured as described above,

Companies that have multiple margin IDs that can leave a margin can provide margin IDs to other companies or buyers and leave a certain margin in return, thereby earning a margin of the transaction without capital. Promotional effect is high, and it is limited to companies that use margin ID and are small in size or who want to use the price, quality and service of this subcontract as subcontractor of individual business owner or regular member. have.

In addition, since the manufacturing supplier side that can respond to the bidding is classified and managed, it can be trusted and traded, and the manufacturing supplier side that belongs to the highest grade can reverse the proposal. If you wish, you can be given ideas for other alternatives.

In addition, if the reverse proposal is made indefinitely, the buyer's trust may be lost. Therefore, the rating system is introduced to have a very high level of reliability by limiting the seller's identity. On the contrary, the seller can make a stable and intentional operation by activating the commerce activity by enabling the seller to continuously promote and sell his main products or competitive products. It can be applied to all areas of commerce that can be win-win for both buyers, brokers, and sellers.

Claims (2)

In the method of operating the E-Place Place, in which a large number of sellers submit bids for the goods ordered by the buyer online, the bids are made, and the bids are settled. Member registration step of granting the nominal ID of the buyer and seller by approving the registration by referring to the credit and reliability of the buyer and seller, Margin ID granting step of granting a plurality of margin IDs having different IDs and passwords, with the possibility of setting a margin rate in addition to the nominal ID of the registered member, A bidding step in which a buyer and a seller log in to the marketplace with a no-margin ID and a margin ID, and the seller participates in bidding on the purchaser's order; After the bidding step is completed, if the buyer and the seller are logged in with the margin ID by analyzing the ID of the ordered buyer and the bidder, the margin promised to the active member who provided the margin ID according to the margin rate included in the margin ID E-marketplace operating method using the ID containing the margin, characterized in that consisting of the margin payment step of paying the amount. The method of claim 1, The seller with the no-margin ID is divided into several levels based on the total amount of transactions and the evaluation scores provided by the trading parties after the transaction is completed. A method of operating an e-marketplace using an ID containing a margin, which allows the product to be reversely offered as another competitive item.

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